Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
Curated by IMEX
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Engaging Current and Future Audiences With Design 

Engaging Current and Future Audiences With Design  | Inspiration Hub | Scoop.it

Last month, we identified four ways associations are reimagining their conference programs for future audiences: engagement and community strategy, learning-experience design (LXD), user-experience design (UXD), and purpose and passion. We’ve previously covered what works for engagement and community; here’s what to consider for the next three areas.

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Lessons from a decade of dedication

Lessons from a decade of dedication | Inspiration Hub | Scoop.it

It’s amazing to reflect that we started our sustainability journey over 10 years ago. Since then, the world has changed significantly, and aside from an increasingly isolated American President, the world’s governments’ and businesses are united in the need to tackle climate change, environmental degradation and social challenges head on. But what has changed for MCI and what lessons have we learnt in the past decade?

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Is a Millennial defined by an age, or by a way of thinking?

Is a Millennial defined by an age, or by a way of thinking? | Inspiration Hub | Scoop.it

By 2020 millennials will comprise of 50% of the global workforce - that’s a hefty chunk of the population, and certainly the future of the meetings and events industry, so we need to take this demographic seriously. That being said, in many ways I would use the term Millennials to describe a much bigger demographic then one that is purely defined by age.  What I am seeing in our industry is a demographic that is comprised of a new way of thinking, and that demographic isn't always of the age group that is a millennial.  In today’s world, we need to look at who portrays those characteristics, and not just define this by age. 

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Attracting Millennials With Experiential Events

Attracting Millennials With Experiential Events | Inspiration Hub | Scoop.it

Understanding attendee profiles and how they behave is vital to any organisation. Attracting millennials or different age groups to any type of event plays a key role in its success, but also comes with several challenges. Ways of engaging with millennials for example, are quite different from the ways of getting Generation X or Baby-boomers involved. 

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Assif Khan's curator insight, February 26, 6:48 PM
A good read on overcoming challenges for MICE events. 

 From live.mci-group.com - February 23, 1:00 AM
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Millennials, This Is Why You Haven't Been Promoted

Millennials, This Is Why You Haven't Been Promoted | Inspiration Hub | Scoop.it

According to a recent millennial leadership survey from The Hartford, 80% of millennials see themselves as leaders today. Yet only 12% of Gen Y held management roles in 2013; and less than a third of The Hartford’s sample reported that they’re currently business leaders.

Maybe we’re entitled and delusional. Or maybe, explained millennial expert and author of Becoming the Boss,Lindsey Pollak, we have a progressive understanding of what it means to be a leader. “Millennials believe they can lead from whatever position they’re in,” she said. We know we don’t need an official title to impact our organization. But if millennials really are leading from behind, why aren’t we getting promoted?

If you’re ambitious but stuck on Level 1, below are six possible reasons. (Warning, tough love ahead.)

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Debunking The Big Myth About Millennials And Hotels

Debunking The Big Myth About Millennials And Hotels | Inspiration Hub | Scoop.it
No matter what role you play in the convention industry, you’ve most likely spent plenty of time discussing Millennials over the past few years. How do they want to learn? What are the best social channels to connect with prospective Millennial attendees? What motivates them to register for a face-to-face event? The findings of a new survey of more than 1,000 US consumers have answered another key question: do Millennials want to stay in hotels?
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Millennials & Print: Voice of an Association Millennial

Millennials & Print: Voice of an Association Millennial | Inspiration Hub | Scoop.it

One of the most common difficulties that association meeting planners face is how to offer educational materials at annual conferences. The educational resources that associations create for membership are the number one resource they have to offer. For years meeting planners have had to create, edit, and produce these materials via print or even putting them online or in a mobile app. Now with the emergence of Millennials in the workforce, yet another dilemma faces each and every one of you.

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How to engage Millennials in your next event

How to engage Millennials in your next event | Inspiration Hub | Scoop.it

This is a topic that interests us a lot: in our company we’re all Millennials (the average age is 26!) so we jumped at the opportunity. We shared the panel with Sarah Baldock (be-good events), Toby Lewis (Live Group), Juraj Holub (sli.do) and with Alistair Davies (Davies Tanner) who did a great job at moderating the session. We discussed the key aspects that must be taken into account when planning meetings for different generations.

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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.