Inspiration Hub
50.9K views | +1 today
Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
Curated by IMEX
Your new post is loading...
Scoop.it!

Emotional engagement: a glance into future MICE technologies

Emotional engagement: a glance into future MICE technologies | Inspiration Hub | Scoop.it

Emotional engagement has always been viewed as a top tactic in the mainstream marketing industry since we tend to use emotions rather than facts to lead ourselves towards buying a product. It makes sense then, that this information can be transferred to the MICE industry when choosing a destination or venue. When delegates remember having a positive emotional experience at an event, it is more likely they attend similar events.

more...
No comment yet.
Scoop.it!

Chatbots Are the Future of Meeting and Event Communication and Networking

Chatbots Are the Future of Meeting and Event Communication and Networking | Inspiration Hub | Scoop.it

When any of the IMEX Frankfurt attendees at this year’s annual event for the global meetings industry needed to know the start time for a session, or where a particular exhibitor’s booth was located, they simply reached for their phones and asked Frank.

more...
No comment yet.
Scoop.it!

Appageddon: Will Apple’s App Store New Guidelines Trouble Event Apps?

Appageddon: Will Apple’s App Store New Guidelines Trouble Event Apps? | Inspiration Hub | Scoop.it
Apple's latest efforts to clean up the App Store by rejecting templated apps is making app developers and event professionals nervous. Here are the facts.
more...
No comment yet.
Scoop.it!

The Coolest Event Tech of 2017 

This is an exciting year for the events industry, with mind-blowing technology making its way into the events sphere and enhancing people’s experiences. What we might have thought of as an event or exhibition ten years ago has completely transformed. We’ve officially embraced the intelligent age, with refrigerators that know what milk we like in our coffee and thermostats that warm our living rooms 15 minutes before we arrive home.
more...
No comment yet.
Scoop.it!

20 Outstanding Examples of Experiential Marketing

20 Outstanding Examples of Experiential Marketing | Inspiration Hub | Scoop.it

Experiential marketing is all about direct engagement with consumers and creatively interacting with them in a memorable way. It’s also known as engagement marketing, live marketing or participation marketing, and is often lumped into event marketing—even if it’s a far-cry away from traditional conferences.

more...
No comment yet.
Scoop.it!

Three Trade Show Marketing Tips You Can’t Ignore

According to Exhibit Surveys Inc.’s annual Trade Show Trends report, 84 percent of exhibition attendees make or recommend final purchasing decisions at their companies. Therefore, failing to promote an organization’s event attendance effectively can factor to a colossal missed opportunity.

more...
No comment yet.
Scoop.it!

25 #Eventtech Startups To Watch This Summer

25 #Eventtech Startups To Watch This Summer | Inspiration Hub | Scoop.it
Thanks to the injection of new life by VR/AR/AI new eventtech startups are taking on the event industry. Here are some fresh ones for your hot summer.
more...
No comment yet.
Scoop.it!

When AI Becomes the New Face of Your Brand

When AI Becomes the New Face of Your Brand | Inspiration Hub | Scoop.it
In the world of marketing, brand anthropomorphism can be a powerful mechanism for connecting with consumers. It’s the tactic of giving brand symbols people-like characteristics: Think of Tony the Tiger and the Michelin Man. Today some companies are taking brand anthropomorphism to a whole new level with sophisticated AI technologies.
more...
No comment yet.
Scoop.it!

The Revolution Will Be Texted

The Revolution Will Be Texted | Inspiration Hub | Scoop.it

During an American Farm Bureau Federation conference, farmers and ranchers used their cellphones to tell Congress what they thought about a pending bill critical to their future.

more...
No comment yet.
Scoop.it!

2017 Social Media Updates Your Marketing Missed

2017 Social Media Updates Your Marketing Missed | Inspiration Hub | Scoop.it
Major updates and features have been added to Facebook, Instagram and Snapchat. Learn what they are and how they will impact your marketing.
more...
No comment yet.
Scoop.it!

Why Data Collection Matters for Event Planners and ROE

Why Data Collection Matters for Event Planners and ROE | Inspiration Hub | Scoop.it

I recently attended MPI’s World Education Conference, the largest gathering of event professionals in the world, and realized there are two fundamental challenges faced by event planners today: data collection and connecting attendees. The future of event planning is going to revolve around data, metrics and analyzing massive amounts of information to prove the success of your event. The second fundamental challenge is connecting attendees face-to-face, helping them meet the right people and build new, meaningful relationships. 

more...
No comment yet.
Scoop.it!

Event Tech Crash Test: Augmented vs Virtual Reality

Event Tech Crash Test: Augmented vs Virtual Reality | Inspiration Hub | Scoop.it

Event tech can make a real difference.Get a better idea on the difference between augmented & virtual reality & when to use them within the events industry

more...
No comment yet.
Scoop.it!

7 Music Festival Tech Trends From Glastonbury

7 Music Festival Tech Trends From Glastonbury | Inspiration Hub | Scoop.it
As Glastonbury Festival closes its doors on another year, we take a look at the music festival tech being used out in the real world right now.
more...
No comment yet.
Scoop.it!

A Robot Who Makes Site Visits

A Robot Who Makes Site Visits | Inspiration Hub | Scoop.it

A newly acquired robot being tested at a Boston hotel may help you make long-distance site visits and — in a pinch — sit in at meetings.

more...
No comment yet.
Scoop.it!

Reshaping the Asian Tech Landscape

Reshaping the Asian Tech Landscape | Inspiration Hub | Scoop.it

California’s Silicon Valley established itself as a destination for start-ups by offering access to top tech talent, financial support, expert guidance, and supporting infrastructure. And at least one Asian nation was watching and now stands to follow suit: Singapore might just be the next global start-up capital.

more...
No comment yet.
Scoop.it!

Snapchat vs. Instagram: Which One Is Best for Your Event? 

Snapchat vs. Instagram: Which One Is Best for Your Event?  | Inspiration Hub | Scoop.it

Instagram and Snapchat now look more alike than ever, thanks to Instagram’s aggressive cloning of Snapchat’s biggest features. So you might be wondering: Is there still a difference between these two photo-based social networks? And if so, which one you should use for your event?

more...
No comment yet.
Scoop.it!

Drone 101: The Dos & Don'ts of Using Drones at Your Event

Drone 101: The Dos & Don'ts of Using Drones at Your Event | Inspiration Hub | Scoop.it

Unmanned aerial vehicles, otherwise known as drones, have been gaining major popularity over the last few years. They went from robots only movie producers or police could get their hands on, to becoming top selling items on Amazon for everyday gadget hobbyists. Not only are drones very fun and cool, but they can also grab some awesome images or video when a camera is attached or included on the device.

more...
No comment yet.
Scoop.it!

Be an Attention Hog: New Tools to Engage Your Event Attendees

Be an Attention Hog: New Tools to Engage Your Event Attendees | Inspiration Hub | Scoop.it

Engagement is at the heart of conferences and meetings. Once attendees are in the room, planners have to compete for an attendee’s brain bandwidth that may be focused elsewhere. When attendees’ heads are down and looking at their phones or tablets, what are they looking at? Are they engaging with the brand message, content, each other, or something unconnected to the event?

more...
No comment yet.
Scoop.it!

The Evolution of Meeting Technology 

The Evolution of Meeting Technology  | Inspiration Hub | Scoop.it

Today, we are a far cry away from our humble paper survey beginnings. Meeting technology has taken center stage in SMM, meeting departments, and event planning institutions. As new options emerge, new opportunities for measurement, improvement, and understanding arise.

more...
No comment yet.
Scoop.it!

The Surprising Way That Virtual Reality Can Help Your Career

The Surprising Way That Virtual Reality Can Help Your Career | Inspiration Hub | Scoop.it
VR isn’t just for playing games or going on tours of far-away places. The emerging technology can also play a role in enhancing your presentation skills.
more...
No comment yet.
Scoop.it!

Will Facebook Spaces Redefine Virtual Events?

Will Facebook Spaces Redefine Virtual Events? | Inspiration Hub | Scoop.it
The social-media giant just released a new platform for hanging out with your friends in virtual reality. Will it reshape the way people expect to participate in events?
more...
No comment yet.
Scoop.it!

How Meeting Planners Can Rethink Event Design

How Meeting Planners Can Rethink Event Design | Inspiration Hub | Scoop.it
In an age where information and entertainment is never more than a smartphone click away, conference planners face the difficult challenge of keeping audie
more...
No comment yet.
Scoop.it!

In Case You Missed It: The themes that echoed through TED2017

In Case You Missed It: The themes that echoed through TED2017 | Inspiration Hub | Scoop.it
Over the past five days, the TED2017 conference has explored the theme, “The Future You.” Below, a tour through some of the key threads that emerged.
more...
No comment yet.
Scoop.it!

Why are Chatbots and AI Big Event Tech Trends for 2017?

Why are Chatbots and AI Big Event Tech Trends for 2017? | Inspiration Hub | Scoop.it
Learn the five reasons why chatbots and AI are big event tech trends for 2017. Along with seven practical ways an AI chatbot can be used to innovate your event before, during and after!
more...
No comment yet.
Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.