Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
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Redesign Your Trade Show Exhibit Without Breaking the Bank

Redesign Your Trade Show Exhibit Without Breaking the Bank | Inspiration Hub | Scoop.it

How can you enhance the look of your exhibit at your next show, without breaking the bank? Like any outfit you’ve had for a while, adding accessories can give you a whole new look.

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How To Keep Your Booth Exciting

How To Keep Your Booth Exciting | Inspiration Hub | Scoop.it

There's a number of strategies exhibitors can do to ensure that people come back to their booth year after year not only for the business side of the show, but for the fun.

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Exhibitors: When Assembling a Booth, Don’t Forget the Press

Exhibitors: When Assembling a Booth, Don’t Forget the Press | Inspiration Hub | Scoop.it

When creating the physical element of a trade show booth, thinking of the audience is key. Exhibitor Online recently offered an important reminder for exhibitors regarding this process: Spaces are meant to appeal to more than one type of visitor. 

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Is Your Booth Staff Playing Out of Position?

Is Your Booth Staff Playing Out of Position? | Inspiration Hub | Scoop.it

So how does this relate to trade shows? Sometimes during a show we also manage and re-arrange staff. Like during a baseball game, this isn’t the best time to do this, as you’re missing prime engagement times. 

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Improve your Event Sponsor Packs with These Five Simple Additions

Improve your Event Sponsor Packs with These Five Simple Additions | Inspiration Hub | Scoop.it

If you are in the conference, exhibition and trade show business will be familiar with the sponsor pack. You may know it by a different name but there will be a document to tempt people into commercially supporting your event.

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Show Your Exhibitors How Much You Appreciate Them

Show Your Exhibitors How Much You Appreciate Them | Inspiration Hub | Scoop.it

Associations sometimes spend more time worrying about their meeting attendees than their exhibitors. But some are starting to realize that offering additional benefits to exhibitors can lead to not only greater loyalty but also higher non dues revenue and engagement that extends beyond the meeting.

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5 easy ways to survive soul-deadening trade shows

5 easy ways to survive soul-deadening trade shows | Inspiration Hub | Scoop.it

If you’re a supplier or have ever represented an organization, you’ve exhibited at a trade show. So you know the drill: Load in at 7 a.m., stand for eight hours without sufficient food or water, hope to hook people who studiously avoid making eye contact with you so you can’t collect their business cards (if they have any left).

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Why Existing Customers Matter at Your Trade Show Exhibit

Why Existing Customers Matter at Your Trade Show Exhibit | Inspiration Hub | Scoop.it

If you’re taking your trade show exhibit to an event, you probably have all sorts of ideas that will help you meet new customers and increase your lead base. While this can be a primary reason for businesses to exhibit at trade shows, it’s important that you don’t neglect your existing customers.

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What's In Your Event Emergency Kit?

What's In Your Event Emergency Kit? | Inspiration Hub | Scoop.it

From handheld mics and backup flash drives to granola bars and comfortable shoes, planners share their must-bring items for the day of an event.“Knitting needles, pre-threaded needles, eyeglass cleaner, Evian face spray, tools, WD-40, snacks, and so much more.

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Using Trade Shows to Develop Brand Advocates

Using Trade Shows to Develop Brand Advocates | Inspiration Hub | Scoop.it

Brand advocacy is an important part of today's social marketing framework. A business cannot expect to be in every place at once, and smaller organizations often don't have the advertising or lead generation budgets to quickly build up their brand profile. They depend on brand advocates to stimulate interest and awareness through positive word of mouth. There are many ways to engage with potential advocates and turn interest into vocal loyalty, and the trade show is definitely one of the most important. 

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Center for Exhibition Industry Research Releases Report on How Attendees Want to Interact on Showfloor

Center for Exhibition Industry Research Releases Report on How Attendees Want to Interact on Showfloor | Inspiration Hub | Scoop.it

When attendees take the time, expense and energy to spend a few days on a show floor, they definitely want to make it worth their while.

It’s no surprise that the top two answers on the survey when attendees were asked how they wanted to interact on a show floor were through product demos (58.9 %) or by having hands-on interaction with the products (58 %).

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4 Easy Mistakes to Avoid at Your Next Trade Show

4 Easy Mistakes to Avoid at Your Next Trade Show | Inspiration Hub | Scoop.it

It’s not hard to make mistakes with your trade show display, but it can be difficult to spot them before they happen. This can be because there are so many things to consider and so many decisions to be made. Here are some of the easiest mistakes to make, but also how to avoid them so you make sure that you have a successful experience with your trade show display.

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3 Ways Pinterest Can Help You Plan Your Next Exhibit

3 Ways Pinterest Can Help You Plan Your Next Exhibit | Inspiration Hub | Scoop.it

Planning the look, feel and concept of your trade show exhibit can be a daunting task, and with increasing creativity and spectacle on the trade show floor I’m sure you’ve been feeling the pressure to get more and more creative with you booths.

Creativity starts with the planning process, so my suggestion? Breathe some new life into your brainstorming and design process by taking advantage of Pinterest.

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Secrets of Successful Trade Show Messaging

Secrets of Successful Trade Show Messaging | Inspiration Hub | Scoop.it
A trade show is one giant competition for attention. Consider all the clamor and distractions that the average attendee experiences as they walk the aisles: booming presentations, flashing lights, streaming videos, and more.
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4 Winning Strategies for Lead Generation

4 Winning Strategies for Lead Generation | Inspiration Hub | Scoop.it

Lead generation can seem like a battle against the business landscape. If an organization isn't facing what seems like a constant uphill struggle, it runs the risk of hitting a plateau and becoming unable to develop further. Lead generation may offer some hills and valleys, but avoiding falling into a rut or getting stuck trying to do more than the organization is capable of is critical to maintaining a healthy marketing and sales team. 

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25 Ways to Cut Costs

25 Ways to Cut Costs | Inspiration Hub | Scoop.it

Using a meat cleaver to trim the fat from your exhibit program will only disrupt the attendee experience and tarnish your brand. Instead, pull out your pruning shears and these 25 cost-cutting tips.

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Top Five Takeaways Your Members Must Have Leaving Your Meetings

Top Five Takeaways Your Members Must Have Leaving Your Meetings | Inspiration Hub | Scoop.it

Did you ever leave a meeting and think, “Now what was the point of that?” We’ve all been there, sitting through a meeting, texting distractedly or doodling in the margins of our notepads and thinking this could all have been settled over email.You NEVER want your members to come away with that same feeling after one of your meetings.

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Secrets of Successful Trade Show Messaging

A trade show is one giant competition for attention. Consider all the clamor and distractions that the average attendee experiences as they walk the aisles: booming presentations, flashing lights, streaming videos, and more. It can seem like so much screaming.   So how does an exhibitor communicate the right messages to the right people in a compelling way? Following are a few secrets of success from trade show experts.

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How to Generate Leads and Boost Trade Show Results

How to Generate Leads and Boost Trade Show Results | Inspiration Hub | Scoop.it

Most exhibitors go to trade shows in hopes of generating as many leads as they can, who will ultimately become a new customer. With all of the costs associated with trade show displays, promotional literature, giveaway items, shipping costs, and whatever other expenses you may have for the event, being able to generate a good number of high quality leads is a must in order to get a good return on investment. 

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Providing a ‘Just Right’ Trade Show Booth Experience

Providing a ‘Just Right’ Trade Show Booth Experience | Inspiration Hub | Scoop.it

The trade show booth can be difficult to get to the Goldilocks level – that is, "just right." There are so many variables that factor into trade show booth development. While some wrinkles can be planned for, others don't appear until the booth is actually set up or is in operation. 

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6 Reasons Attendees Don’t Trust Your Booth Staffers

6 Reasons Attendees Don’t Trust Your Booth Staffers | Inspiration Hub | Scoop.it

Why do B2B buyers continue to attend trade shows by the tens of millions, rather than make all their purchases online?  Because they want to meet you face to face, to see for themselves what the people who work for your company are really like, and if your company is trustworthy enough to do business with.

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4 Ways Small Businesses Can Make Trade Shows Count

4 Ways Small Businesses Can Make Trade Shows Count | Inspiration Hub | Scoop.it

Trade shows are important events in the life of any organization, but the need to make every moment count is much higher for small businesses. Organizations on the smaller side or those just starting out have to generate leads, build relationships and secure new business, often with a fraction of the resources a larger company can afford. One of the reasons trade shows are powerful opportunities for small companies is that merit prevails over size more often then it might in another situation. No matter how small, a company with a truly memorable, meaningful presentation can shine.

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2 Easy Ways to Boost Your Social Media Presence for a Better Trade Show Experience

2 Easy Ways to Boost Your Social Media Presence for a Better Trade Show Experience | Inspiration Hub | Scoop.it
Keeping your social media platform lively can be a daunting task. But using your social media pages correctly can drastically improve your trade show experience.
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3 Things That Catch Trade Show Attendees’ Interest

3 Things That Catch Trade Show Attendees’ Interest | Inspiration Hub | Scoop.it

All too often, trade show exhibitors invest substantial sums of money in event solutions, only to find that most attendees briefly glance at their exhibits and move on to another one. An exhibitor's ability to draw attendees' interest is a key determinant of trade show ROI outcomes. Driving booth traffic requires a significant amount of planning, and exhibitors will want to begin developing their lead generation strategies months before conference day. 

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3 Considerations for Trade Show Follow-up

3 Considerations for Trade Show Follow-up | Inspiration Hub | Scoop.it

In many cases, exhibitors' most substantial trade show successes occur after a conference has ended. This is when sales and marketing teams have an opportunity to reach out to leads and generate revenue. Nonetheless, exhibitors should be extremely quick about making their first follow-up steps.

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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.