Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
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3 Things to Expect in the Future of Trade Shows

3 Things to Expect in the Future of Trade Shows | Inspiration Hub | Scoop.it

When planning for future trade shows, exhibitors should strive to stay ahead of the curve. Event solutions that worked in the past may be simply outdated and ineffective by today's standards. Modern trade show conferences reward exhibitors that creatively implement technology and engage with attendees on a personal level.

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Don’t Do These Same 4 Mistakes Trade Show Exhibitors Make

Don’t Do These Same 4 Mistakes Trade Show Exhibitors Make | Inspiration Hub | Scoop.it

Taking a proactive approach that attracts more people to your trade show booth exhibits always a good idea. But you also need to spend some time looking over your plan to make sure you don't include these four bonehead ideas that some trade show display exhibitors make.

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Is Your Trade Show Booth Getting the Attention It Deserves?

Trade show conferences are invaluable opportunities for exhibitors to generate brand awareness, form business partnerships and maximize lead generation.

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Different trade shows require different approaches

Without a doubt, trade shows are a critical consideration for many businesses, particularly B2B firms. These companies can leverage trade shows in order to develop new relationships or deepen existing ones. However, such results are only possible if attendees go into these events with the appropriate strategies in place. As Chicago Now contributor Michal Clements recently asserted, different trade shows demand different approaches. To highlight this concept, the writer offered the example of Vitamix and the very divergent, yet very effective, tactics the company utilized for two distinct events.

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Boost Trade Show Traffic the Smart Way

Boost Trade Show Traffic the Smart Way | Inspiration Hub | Scoop.it
As many trade show regulars might have noticed, some exhibitors can be utterly obnoxious in their efforts to attract attendees' interest.
The post Boost Trade Show Traffic the Smart Way appeared first on Bartizan's Blog .
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Strategizing For Success With Your Trade Show Booths

Strategizing For Success With Your Trade Show Booths | Inspiration Hub | Scoop.it
In order to achieve sustainable, long-term results in trade show and event marketing, businesses owners of companies of every size and scope must plan a way to make their vision a reality and their objectives a priority.
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3 Rules to Set for Trade Show Booth Staffers

Unlike most other forms of marketing, trade show appearances give exhibitors the invaluable opportunity to have face-to-face interactions with attendees.
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Can Your Trade Show Booth Speak for Itself?

If you've ever attended a trade show and walked the exhibit hall aisles, I think you’ll recognize this type of trade show exhibitor … I call him (or her) the “trade show carnival barker”.

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How to Use Technology in Your Trade Show Booth

Technology can boost any trade show displays popularity at the event, especially in this day and age where most people can’t go anywhere without their smart phone in tow. Keeping your audience engaged and entertained will not only enhance the look of your booth, but it will also help you generate leads. Here are several ways you can incorporate technology into your display system.

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8 Ways Generating Content Before Your Show Will Increase Engagement

Digital content is the means and social media is the medium by which we can do this. We need information to make informed decisions before a show starts as most exhibitors have that readily available months in advance and are just looking for a place to put it. 

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The Complete Beginner’s Guide to Trade Show Booths

The Complete Beginner’s Guide to Trade Show Booths | Inspiration Hub | Scoop.it
Trade show newbies can face a lot of stress and worry when they’re getting ready to exhibit with their trade show booths.
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The Changing Nature of Trade Shows

The Changing Nature of Trade Shows | Inspiration Hub | Scoop.it
Did you notice that trade shows are changing? As always change brings opportunities and risks. Here is what you need to know. Trade shows are evolving into new experiences. The exponential change we are witnessing is mainly due to technology and the economy. Technology Technology... Read more
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20 Tactics to Drive More Attendees to Exhibition Booths

20 Tactics to Drive More Attendees to Exhibition Booths | Inspiration Hub | Scoop.it
How can you help drive more attendee traffic to booths? This post gives you clever tactics to make your exhibitors happy.
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11 Quick Tips for International Exhibiting

11 Quick Tips for International Exhibiting | Inspiration Hub | Scoop.it

Are you joining the growing ranks of exhibitors who are being asked to take your trade show displays international?  Ja?  Si?  Oui?

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Why Going Green Matters at Your Next Tradeshow

Why Going Green Matters at Your Next Tradeshow | Inspiration Hub | Scoop.it

Tradeshows generate a ton of waste each year with an incredible 600,000 tons of trash turned out every year by the 60 million people who attend tradeshows. This is a staggering amount that has a huge environmental impact, and we are all looking for ways to lessen this impact.

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Using Technology to Enhance Your Trade Show Booth

Using Technology to Enhance Your Trade Show Booth | Inspiration Hub | Scoop.it
Technology is continually advancing, and that means that it’s easier than ever for companies to incorporate it into their trade show booths.
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The First Time Buyer’s Guide To Trade Show Exhibits

The First Time Buyer’s Guide To Trade Show Exhibits | Inspiration Hub | Scoop.it
So you’ve decided to dive into the process of purchasing your first trade show display? Perhaps you’ve been renting for a few years or are completely new to the trade show scene.
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10 Simple Laws of Trade Show Success

10 Simple Laws of Trade Show Success | Inspiration Hub | Scoop.it

You don’t need a law degree to grasp the simple rules of trade show success. To ensure you don’t get jailed by poor trade show performance, or judged guilty of wasting your company’s scarce marketing resources, don’t break these 10 laws.

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CEIR Report: Exhibition Industry Performance Up in 2013

CEIR Report: Exhibition Industry Performance Up in 2013 | Inspiration Hub | Scoop.it
The Center for Exhibition Industry Research released a study indicating that the overall performance of the exhibition industry significantly improved during the fourth quarter of 2013, with a year-on-year increase of 3 percent compared to just 0.4...
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10 Ways to Significantly Boost Your Trade Show Results

10 Ways to Significantly Boost Your Trade Show Results | Inspiration Hub | Scoop.it

Trade shows are the largest single expense for B2B marketers.  How can you boost your results, and ensure your trade shows are more of an investment?  Here are 10 ways you can drive noticeably greater results from your trade show program.

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3 Top Takeaways From the World’s Largest Medical Meeting

3 Top Takeaways From the World’s Largest Medical Meeting | Inspiration Hub | Scoop.it
Dustin Sparks, VP of Experience Design, shares advice and takeaways from his experience working with RSNA
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All Well-Designed Trade Show Booths Should Have These 4 Key Features

All Well-Designed Trade Show Booths Should Have These 4 Key Features | Inspiration Hub | Scoop.it
It’s no surprise that as design trends change we see more complex and elaborate graphics and content on trade show displays. These elaborate designs can be overwhelming and can also cause other very important factors to be overlooked.
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6 Things to Consider When Shopping for a Portable Display Solution

6 Things to Consider When Shopping for a Portable Display Solution | Inspiration Hub | Scoop.it
When shopping for anything these days, we are overwhelmed with information and options. It can be so difficult to know what solution is really best for your company.
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4 Tips for Training Event Staff

4 Tips for Training Event Staff | Inspiration Hub | Scoop.it

It's your event staffers, whether volunteer or contracted, who ensure that guests experience the event as you've envisioned it. Are they up to the task? Try these four training best practices.

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Kyle Garber's curator insight, October 25, 2015 1:37 PM

The article includes success strategy for event planners and sport facility managers through providing four generic tips.

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Don’t Let Thieves Ruin Your Trade Show Displays

Don’t Let Thieves Ruin Your Trade Show Displays | Inspiration Hub | Scoop.it
Most trade show venues offer some kind of professional security for the companies on the trade show floor, but experienced exhibitors know you can’t rely solely on security details that are often overworked and spread too thin.
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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.