Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
Curated by IMEX
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Common mistakes can weaken trade show performance

Common mistakes can weaken trade show performance | Inspiration Hub | Scoop.it

When building your presence for a trade show, it's easy to make a few simple errors in judgment that will lead to drastically lower engagement. These events are major items on the business calendar, meaning it's especially important to maximize their value.

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Tips for Creating Comfort at An Event

Tips for Creating Comfort at An Event | Inspiration Hub | Scoop.it

You’ve been there before, no matter your experience (or lack of) attending professional events. Walking into an event and feeling it: uneasy, anxious, and uncertain.

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Social Media Engagement 101: Tips on creating a powerful community

Social Media Engagement 101: Tips on creating a powerful community | Inspiration Hub | Scoop.it

Content may be king but engagement reigns supreme. They don’t call social media “social” for nothing. Your company and your team has stayed on top of creating great content this past year, you’ve built an amazing portfolio of content including tips, tricks, engaging visuals and educational advice for your customers – now what?

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Is social media about direct selling?

Is social media about direct selling? | Inspiration Hub | Scoop.it

I have started my research from actually finding out what Social Media is, as there is a lot of confusion about the subject and there isn’t just one definition of Social Media. What is the reason for that?

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Key Elements of a Trade Show Budget

Key Elements of a Trade Show Budget | Inspiration Hub | Scoop.it

Setting up a trade show budget can certainly include a lot of thought, research and input. You must consider the key elements of a trade show budget and how to choose a reasonable budget that enables you to perform better and reach out, and help achieving your trade show goals. 

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Align Your Association’s Culture With The 21st Century, Social Strategist Says

Align Your Association’s Culture With The 21st Century, Social Strategist Says | Inspiration Hub | Scoop.it

Anthony Shop, co-founder and chief strategy officer at Social Driver, outlined three techniques associations can use to help ensure successful social strategies and greater connections with members. Associations can do the same by further incorporating their members into their marketing strategies. “Put your members at the center of what you’re doing,” Shop said.

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4 Steps to a Greener Meeting

4 Steps to a Greener Meeting | Inspiration Hub | Scoop.it

Green meetings are based on a sustainability framework that balances environmental, economic and social impacts in context of an organization’s business needs.

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Expert Social Media Monitoring in 4 Simple Steps

Expert Social Media Monitoring in 4 Simple Steps | Inspiration Hub | Scoop.it

One of the most fascinating things about social media is its ability to clue you in to things that you might otherwise have had no idea even existed—there are tons of conversations, communities, articles and so much more just waiting to be discovered online.

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Pictures, Please! 4 Reasons Visuals are Important to your Association

Pictures, Please! 4 Reasons Visuals are Important to your Association | Inspiration Hub | Scoop.it

Do you ever leave an association event saying, “Darn it! Why didn’t I get out my phone or camera and snap some pictures?” That’s a tough regret to have, but listen to that nagging voice next time. Let’s go over why visuals are so important to your association and why you should keep your camera out.

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6 Ways to Green Your Expo

6 Ways to Green Your Expo | Inspiration Hub | Scoop.it

When you consider the packing materials, plastic sheeting, signs, and brochures used in a typical show, not to mention environmental impacts of shipping, personnel travel, and sometimes disposable booths, they’ve got a lot of ground to cover to improve the industry’s sustainable practices. Here are six of their best ideas.

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The 5 Places to Display Social Media at your Event

The 5 Places to Display Social Media at your Event | Inspiration Hub | Scoop.it

Events have dozens of crucial components that must be executed well to be a smash hit. One key component in 2014 has to be social media. 

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Face-to-Face Interactions Prove Valuable for Trade Shows

Face-to-Face Interactions Prove Valuable for Trade Shows | Inspiration Hub | Scoop.it

This day and age, companies large and small will replace the face-to-face communication of old with tools like video conferencing, remote calls or worst of all, an endless email chain without an end or a personal sentiment in sight.

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The Wrong Way To Approach Conference Sponsorship

The Wrong Way To Approach Conference Sponsorship | Inspiration Hub | Scoop.it

Logos hanging from the ceiling at the tradeshow. Ads covering windows, elevator doors and escalator ramps. Symbols, signs and emblems stuck to the floor, carpet and wrapping columns. Logos on lanyards, room keys and conference bags.

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5 important tips for planning an outdoor event

5 important tips for planning an outdoor event | Inspiration Hub | Scoop.it

With summer just around the corner, more and more events are being hosted in the great outdoors. And why would you not? Particularly if you live in cold regions or Canada, beautiful, warm weather only comes around a few months a year.

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5 Steps to a More Connected Meeting

5 Steps to a More Connected Meeting | Inspiration Hub | Scoop.it

When you use social media to support meetings, you not only enhance the attendee experience, you also extend it.


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Emilie Turbiez's curator insight, June 18, 2014 2:32 AM

A very complete article that should help you communicate efficiently with your attendees during your congress !

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The Do’s and Don’ts of Crowdfunding for Event Professionals

The Do’s and Don’ts of Crowdfunding for Event Professionals | Inspiration Hub | Scoop.it

Crowdfunding has become a popular way to raise money for special projects, including events. There are even technologies and online registration systems designed specifically to support crowdsourced events.

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What Would You Do for 15 Extra Minutes with a Planner?

What Would You Do for 15 Extra Minutes with a Planner? | Inspiration Hub | Scoop.it

A planner's time is precious, which is why getting even 15 extra minutes of their time is solid gold for a DMO sales pro.

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11 Things Great Exhibitors Avoid

11 Things Great Exhibitors Avoid | Inspiration Hub | Scoop.it

Great exhibitors are not necessarily the biggest brands, the biggest booths, or the ones with the biggest budgets. And they certainly are not the ones who are the busiest.
Great exhibitors are identified as much by what they avoid as what they do.

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Make Industry Trends Work for Your Association

Make Industry Trends Work for Your Association | Inspiration Hub | Scoop.it

I recently saw an article about food trends of 2014. Last year it was all Greek yogurt and cronuts, this year it’s all about burritos for breakfast and cookie cups. I wondered: how do these trends impact our friends who have food-related associations? What about industry trends in general for all associations?

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Is Your Social Marketing Strategy Going Stale?

Is Your Social Marketing Strategy Going Stale? | Inspiration Hub | Scoop.it
A recent saga involving the inner workings of a social marketing firm’s approach to planning offers a useful reminder: Lean too heavily on the pre-packaged stuff, and you risk missing out on the best outreach opportunities.
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How to Effectively Live Tweet a Trade Show

How to Effectively Live Tweet a Trade Show | Inspiration Hub | Scoop.it

Anyone who has attended a trade show in the past five years are well aware of the vast importance social media has taken in the industry and the varying ways those tools have integrated themselves into exhibition culture.

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Conference Improvement Means People Improvement

Conference Improvement Means People Improvement | Inspiration Hub | Scoop.it

The quality of a conference’s education program cannot exceed the quality of its speakers. The message is simple. What speakers do during keynotes, breakouts, concurrents, symposiums and workshops, matters.

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Worst travel nightmares — and how to make them go away

Worst travel nightmares — and how to make them go away | Inspiration Hub | Scoop.it

For a few unlucky travelers, vacation can feel a little like that bad dream where you're walking the halls of your old high school with no clothes on. Missed connection? Lost reservation? Credit card crying "Uncle!" halfway through your trip? 

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1 Blog Post, 21 Ways: Advanced Content Tips to Gain the Most From a Single Piece of Content

1 Blog Post, 21 Ways: Advanced Content Tips to Gain the Most From a Single Piece of Content | Inspiration Hub | Scoop.it

Variety is the spice of life … and digital marketing? Variety can certainly make a digital marketer’s life a little easier. When you’ve worked hard to create a perfect piece of content, you can help that content go the extra mile by repurposing and recreating the content in a huge number of ways.

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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.