Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
As with companies, branding is also a crucial factor in determining the success of countries: A destination with a strong, recognized brand with a good reputation more easily attracts investment, tourism and professional talent, generates...
Old Man Winter doesn't care that you’ve chosen the perfect keynote speaker and confirmed every conference detail a year in advance. Think of the two recent winter storms that paralyzed much of the country, one ruining many a Thanksgiving dinner and the second dropping snow and ice from Texas to Tennessee—a region of the country you’d expect to be well above freezing.
1. Define your objectives Consider the competition at your event and what makes you different then decide what you would like to achieve from your exhibition. Build brand awareness? Promote / demonstrate a specific product or service?
Demand for advanced Internet access that accommodates richer media and a higher density of devices leading to increased bandwidth consumption frequently outweighs the demand for more basic connectivity. Planners and suppliers often do not understand the difference between basic and advanced access, which best suits attendee needs and best practices for selecting and managing event bandwidth. Impacts include lost efficiency, cost overruns and a reduced effectiveness
The German Convention Bureau has published a free new report Meetings and Conventions 2030: A study of megatrends shaping our industry identifying eight important trends that will affect the meeting industry over the next twenty years.
There is one word that is captivating the attention of most tech pundits around: iBeacons. This is what you need to know about the technology, why it is important, what you can do with it and why Apple thinks you should care.
Yesterday at the ICCA Scandinavia Chapter meeting, I had the pleasure to release the 2013 ICCA Scandinavian Destinations Sustainability Index. MCI conducted this benchmarking study to compare and analyze the sustainability performance of 20 cities...
Throughout my career, I have found mentorship to be one of the most worthwhile activities any professional can engage in—both as a mentor and a mentee. I’m proud to have served in both roles over the years.
Getting new clients isn’t easy. They’re busy, they’ve already got preferred partners… and now you’re setting your sights on them. And if you do snag a new client, you’ve got to work hard to keep them—after all, there are a lot of other people and companies out there that want the business, just as you did.
With psychological research suggesting that simply being in a good mood can help your attendees perform better at meeting related skills such as networking and negotiating, isn’t it time you helped them get in the mood to meet?
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.