Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
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6 Tips for Boosting Your Trade Show ROI

6 Tips for Boosting Your Trade Show ROI | Inspiration Hub | Scoop.it

You’ve invested a hefty sum of money into your trade show display. You hope that it will perform well enough to deliver a positive return on your investment. The good news is that your success is within your control.

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How to Get Young Professionals to Your Trade Show

How to Get Young Professionals to Your Trade Show | Inspiration Hub | Scoop.it

A recent exhibition survey showed that young attendees prefer printed programs, weekday events, and email communication. Exhibitions looking to attract young attendees should offer interactive education sessions, hands-on opportunities with exhibitors’ products, free Wi-Fi, and printed programs.

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8 B2B Social Media Tips That Will Turn Followers Into Customers

8 B2B Social Media Tips That Will Turn Followers Into Customers | Inspiration Hub | Scoop.it

Want to be the B2B marketing mogul on social media? Do you want your business to be the first name on everybody’s lips when your services are required?

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Better the Devil You Know? When to Change Your Event Technology

Better the Devil You Know? When to Change Your Event Technology | Inspiration Hub | Scoop.it

With event technology evolving rapidly we have more choice than ever before. However, changing technology can be risky. Sometimes it just feels safer to stay with what we know than upgrade to the latest thing.

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10 Signs You Are Hiring an Awesome Conference Speaker

10 Signs You Are Hiring an Awesome Conference Speaker | Inspiration Hub | Scoop.it

Hiring conference speakers ain’t no walk in the park. In the socially-techy world we live in, requirements for hiring speakers changed dramatically. Here is what you should look for when hiring conference speakers.

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The Guide to Essential Event Planning Terms

The Guide to Essential Event Planning Terms | Inspiration Hub | Scoop.it

Based on our experience gained from working with over 4,000 events, we know all you event planners out there have a lot on your hands... Not only are you planning an entire event, you also have to stay current with ever-changing event lingo.

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Open Booth Design: The Nuance of Numbers

Open Booth Design: The Nuance of Numbers | Inspiration Hub | Scoop.it

Whenever a man can get hold of numbers, they are invaluable: if correct, they assist in informing his own mind, but they are still more useful in deluding the minds of others. 

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5 Tips for Hiring Event Security Teams

5 Tips for Hiring Event Security Teams | Inspiration Hub | Scoop.it

Organizing an event can be stressful. What’s more, when sorting out stages and ticketing, it’s easy to forget safety. Safety is paramount during any event.

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Why Trust Is More Important Than Leads At Trade Shows

Why Trust Is More Important Than Leads At Trade Shows | Inspiration Hub | Scoop.it

Does this sound familiar: you exhibit at a trade show and collect a bunch of business cards or contact information from potential customers. After the show, you follow up with each of these “leads” but aren’t able to make a sale! You’re frustrated but it’s time for the next show and you do it all over again!

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Tips for a successful conference. Check out this list!

Tips for a successful conference. Check out this list! | Inspiration Hub | Scoop.it

A recipe for a successful conference. Conferences are what you make of them. These events can be engaging or boring, depending on your focus and networking skills. Check these tips for a successful conference.

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Four Questions for a Winning Event CSR Project

Four Questions for a Winning Event CSR Project | Inspiration Hub | Scoop.it

Event professionals embed CSR projects into events for altruistic reasons: to give back without the expectation to get in return. However CSR projects that consider only the beneficiary or the donor can fall short of expectations, and be short-lived. So do embed a give-back aspect into your event because you want to create real benefit for others, and ask these questions to ensure it also delivers event and sponsor brand-value.

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11 Things Great Exhibitors Avoid

Great exhibitors are not necessarily the biggest brands, the biggest booths, or the ones with the biggest budgets. And they certainly are not the ones who are the busiest.

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Event email marketing is not dying. It is changing.

Event email marketing is not dying. It is changing. | Inspiration Hub | Scoop.it

When used smart, event email marketing is an effective and cost effective way to approach your target clients, create awareness and generate leads.

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Top 8 Traits of Successful Event Planners

Top 8 Traits of Successful Event Planners | Inspiration Hub | Scoop.it

In the last few years we have met many event planners who have recently started an event management business, and often we wondered if some of these people knew the rollercoaster ride they were in for.

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The Ultimate Guide To Live Tweeting at Conferences

The Ultimate Guide To Live Tweeting at Conferences | Inspiration Hub | Scoop.it

Live-tweeting is a new phenomenon that blends audience participation with live micro journalism. Tweeting from an event involves being physically there or watching the stream online so you can bring your audience the most important news and insights. It’s immersive, educative and extremely engaging.

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Your lucky 13: Smart steps to safer meetings

Your lucky 13: Smart steps to safer meetings | Inspiration Hub | Scoop.it

Despite your best efforts, an event can be hit by an emergency. So we asked experienced planners how they prepare for a worst-case scenario.

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Getting Digital Engagement Right in Your Booth

Getting Digital Engagement Right in Your Booth | Inspiration Hub | Scoop.it

When you attend a trade show or exhibition, engagement is paramount. Your stand should be designed to attract and draw attendees in, to get them engaged with your brand, and create a memorable experience that will give them a favorable view of you as a company.

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Tips to Become a Better Salesperson at Your Tradeshow Booth

Tips to Become a Better Salesperson at Your Tradeshow Booth | Inspiration Hub | Scoop.it

Put Yourself in the Other Guy’s Shoes You are a trade show exhibitor, but surely you have occasion to be a trade show visitor. As an attendee, you probably don’t care to be ignored by an exhibitor that has products in which you have an interest.

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5 Ways to Create Fresh Perspectives at Your Next Event

5 Ways to Create Fresh Perspectives at Your Next Event | Inspiration Hub | Scoop.it

Meeting planners and event managers know the drill – jam-packed event schedules, multiple-day conferences, and lots of sitting for attendees. We see our clients and guests struggle with it every day. As an event planner, how do you keep your audience engaged and active during long conferences and meetings? 

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Revaluing Trust: Shifting from WHY back to HOW

Revaluing Trust: Shifting from WHY back to HOW | Inspiration Hub | Scoop.it

We are at a global tipping point, where the significant risk and costs of dis-trust (disengaged trust) are increasingly being exposed and experienced across a range of industries and professions. 

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8 Vital Social Media Ingredients To Boost Your Content Marketing

8 Vital Social Media Ingredients To Boost Your Content Marketing | Inspiration Hub | Scoop.it

“Help me, help you.” A classic line from Jerry Maguire, and a concept that we’re going to look at today. Content Marketing and Social Media can be the perfect recipe for lead generation; blog posts, infographics, e-books, podcasts and videos can all get major traction on social media if shared wisely.

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6 Ways Leaders Can Earn and Keep Trust

6 Ways Leaders Can Earn and Keep Trust | Inspiration Hub | Scoop.it

“Just trust me.” “Why don’t you trust me on this?” “Trust that it will all work out.” These are sentiments any person in business today has heard at one point or another. It could be the boss telling you to trust you will be treated right, a colleague telling you to trust they will deliver their portion of the project or a vendor asking you to trust they will apply the credit for your company correctly.

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6 Steps to a Healthier Attendee

6 Steps to a Healthier Attendee | Inspiration Hub | Scoop.it

How do you make an attendee healthier? If an attendee goes to your event only once a year, how are you going to make a difference so that they leave a little healthier than they came?

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Bursting Negative Bubbles: 7 Ways To Turn Bad Feedback Into Good Social Media

Bursting Negative Bubbles: 7 Ways To Turn Bad Feedback Into Good Social Media | Inspiration Hub | Scoop.it
Turn your negative feedback into positive social media with our seven helpful and practical tips. You'll be the rainbow after the rain in no time!
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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.