Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
Curated by IMEX
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How to Effectively Live Tweet a Trade Show

How to Effectively Live Tweet a Trade Show | Inspiration Hub | Scoop.it

Anyone who has attended a trade show in the past five years are well aware of the vast importance social media has taken in the industry and the varying ways those tools have integrated themselves into exhibition culture.

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Conference Improvement Means People Improvement

Conference Improvement Means People Improvement | Inspiration Hub | Scoop.it

The quality of a conference’s education program cannot exceed the quality of its speakers. The message is simple. What speakers do during keynotes, breakouts, concurrents, symposiums and workshops, matters.

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Worst travel nightmares — and how to make them go away

Worst travel nightmares — and how to make them go away | Inspiration Hub | Scoop.it

For a few unlucky travelers, vacation can feel a little like that bad dream where you're walking the halls of your old high school with no clothes on. Missed connection? Lost reservation? Credit card crying "Uncle!" halfway through your trip? 

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1 Blog Post, 21 Ways: Advanced Content Tips to Gain the Most From a Single Piece of Content

1 Blog Post, 21 Ways: Advanced Content Tips to Gain the Most From a Single Piece of Content | Inspiration Hub | Scoop.it

Variety is the spice of life … and digital marketing? Variety can certainly make a digital marketer’s life a little easier. When you’ve worked hard to create a perfect piece of content, you can help that content go the extra mile by repurposing and recreating the content in a huge number of ways.

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You've Been Traveling Wrong All Along, Here's Why

You've Been Traveling Wrong All Along, Here's Why | Inspiration Hub | Scoop.it

You know all that great advice you get from certain websites, protective neighbors and both sets of grandparents before you travel? It's awesome, but we're going to take all of it and tell you to do the opposite.

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14 Things You Can Tweet About When Attending or Exhibiting at a Trade Show

To tweet or not to tweet, that is the question! Tweeting, for the sake of tweeting, at a show is fine, but you can add a lot more value if you tweet about relevant things. 

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Sift Skills: The Value of Big Data for Associations

Sift Skills: The Value of Big Data for Associations | Inspiration Hub | Scoop.it

Associations are good at collecting data, but they’re less adept at analyzing it or knowing what to do with the gold mine of information they have. But that’s changing.

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The Hashtag That You Will Need For Your Event

The Hashtag That You Will Need For Your Event | Inspiration Hub | Scoop.it

I am a firm believer that Hashtags are already an online household name, I am sure everyone here is familiar with the term. Even Facebook join the bandwagon of having hashtags all throughout their system, as well as Google Plus and Pinterest.

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Experiential Marketing Heats Up

Experiential Marketing Heats Up | Inspiration Hub | Scoop.it

To reach customers, increase awareness, and drive sales, brands are turning to high-touch integrated campaigns in bigger ways than ever before. The winning combination of live engagements, paired with digital amplification, is a formula that forward-looking brands continue to refine.

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How to Find New Trade Show Booth Ideas

How to Find New Trade Show Booth Ideas | Inspiration Hub | Scoop.it

Every exhibitor has had the experience of seeing a truly incredible booth idea and wondered "How did they think of that?"
Thanks to the Internet, it's never been easier to find some of the most innovative concepts and make them your own.

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Finding the Trade Show Entertainer for you

Finding the Trade Show Entertainer for you | Inspiration Hub | Scoop.it

Trade show managers have a lot on their plate – not only is it their job to ensure that an exhibition run smoothly and leave exhibitors, attendees and venue owners satisfied, they're also expected to keep everyone entertained. Booking an act to break the flow of business as usual can be an innovative and fun move for the hard worker who needs a moment to laugh or dance, and if the right one is chosen, the company can leave a strong and positive impression on the audience. 

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Keeping Past Association Leaders Engaged

Keeping Past Association Leaders Engaged | Inspiration Hub | Scoop.it

Your former association leaders and board members are some of the best, and most informed, advocates for your association. But too often, when they reach the end of their service or decide to step down from their leadership position for whatever reason, they become less engaged.

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Revamping Your Conference Social Media Strategy

Revamping Your Conference Social Media Strategy | Inspiration Hub | Scoop.it

Are you bald yet from pulling your hair out dealing with recent social medial platform changes?
Or perhaps you’ve spent all afternoon biting your nails wondering how to adapt your conference social media strategy to the platform changes.

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5 Reasons Why You Will Love Using a Convention Center

5 Reasons Why You Will Love Using a Convention Center | Inspiration Hub | Scoop.it

When you think of a convention center, most people tend to think that they are more suited to larger groups. There’s no doubt that convention centers are built to handle volume.

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Top 5 PR tips for event organisers

Top 5 PR tips for event organisers | Inspiration Hub | Scoop.it

There is panoply of knowledge out there about generating buzz in the build up to your event; after all that’s when you need to be generating it!

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Pros and Cons of using event listing sites

Pros and Cons of using event listing sites | Inspiration Hub | Scoop.it

Event listings websites form an important part of any event marketing strategy. Free listing services offer event promoters access to an enormous local and global audience of over 80 million event-goers per month.

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Take Cue From Effective Trade Show Promoters

Take Cue From Effective Trade Show Promoters | Inspiration Hub | Scoop.it

If you're using last year's event checklist to get ready for this year's trade show, think again - the key to success at the exhibition is constant innovation, ambition and never pulling the same trick twice.

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Big Problems That Stop Leaders from Emerging

Big Problems That Stop Leaders from Emerging | Inspiration Hub | Scoop.it

As a small staff association leader, you should always be on the look out for future leaders in your membership. Not only will they appreciate the attention and flourish under the influence and advice of your and your associations’ guidance, but you could very well be cherry-picking the person who can help you out or even take over one day when it’s time for you to step down. 

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13 tips to getting the best hotel room deals

13 tips to getting the best hotel room deals | Inspiration Hub | Scoop.it

What everyone wants to hear is that there are one or two apps or websites that will always find you the best deal on hotel rooms. Sorry. It’s just not that easy. The reason for this lack of consistency is hotels are always in flux. The price of hotel rooms changes daily, often times hourly, based on demand.

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Top 4 Live Event Mistakes to Avoid

Top 4 Live Event Mistakes to Avoid | Inspiration Hub | Scoop.it

These may seem small in comparison to the thousand other things you’ve got going on with your event, but they can definitely add up. So the next time you’re preparing for your next live event, start small by avoiding these mistakes.

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Time management: Easier said than done

Time management: Easier said than done | Inspiration Hub | Scoop.it

Time management is one of the single most crucial things a good meeting planner must address. We must also be sure our entire team understands its importance throughout an event.

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7 Last Minute Event Promotion Strategies

So it’s the week before the event and you’re panicking about selling out. Take a deep breath and relax, they’re still some time to try and get more people excited about your upcoming event.

While you should continue to use your normal promotional channels such as email, flyering, Facebook and free listing sites to boost event awareness, we’ve also got seven top tips for last minute event promotion.

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5 Tips to Get People to Respond to Your Event Emails

5 Tips to Get People to Respond to Your Event Emails | Inspiration Hub | Scoop.it

Ask any event marketer what the most effective channel is and they might say social or direct mail. They’d be lying because for every event I’ve ever worked on, attended or not attended it’s been email.

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Email Marketing Study: For More Clicks, Use Fewer Words

Email Marketing Study: For More Clicks, Use Fewer Words | Inspiration Hub | Scoop.it

Does your email marketing need a boost? A new report highlights some of the latest email trends and insights. One takeaway: Brevity rules.
Before you send out your next marketing email, you may want to make it as short and sweet as possible.

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Trade Show Lead Generation: Plan or Fail

Trade Show Lead Generation: Plan or Fail | Inspiration Hub | Scoop.it

Remember the good old days when the leads were plenty and sales were great? You had great success at trade shows and life was good.

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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.