Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
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Case Study: How to Incorporate Social Media Into Fund-Raising Events

Case Study: How to Incorporate Social Media Into Fund-Raising Events | Inspiration Hub | Scoop.it
Find out how the American Heart Association is exploring new ways to use social media for audience engagement. The American Heart Association hosts more than 300 Heart Walk events annually in cities around the country, and the events are a critical part of the association’s fund-raising strategy.
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6 Essential Questions When Designing Your Next Tradeshow Booth

6 Essential Questions When Designing Your Next Tradeshow Booth | Inspiration Hub | Scoop.it
When you are designing and laying out your exhibit what do you want people to think, feel, and (most importantly) do as a result of interacting with your company? It does not matter if you have a 1...
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Using Empathy Mapping To Create Conference Target Market Personas

Using Empathy Mapping To Create Conference Target Market Personas | Inspiration Hub | Scoop.it
We could all use a little more empathy…and a little less yelling!
And your organization could definitely cultivate more empathetic team members who help plan and design your conference and education offerings.
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Engagement Tools For The 3 Stages Of An Event

Engagement Tools For The 3 Stages Of An Event | Inspiration Hub | Scoop.it
As event managers, we all realize the importance of having an engaging event for the sake of all attendees, sponsors and organizers.
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UFI Global Exhibition Barometer (July 2014)

A UFI report based on the results of a survey conducted in June 2014 among UFI, SISO, AFIDA & EXSA Members. Since 2009, UFI has regularly assessed the impact of the economic downturn by developing a “Crisis Barometer” basedon the perceptions of UFI members in 84 countries and including, for the USA, an identical survey conducted by SISO(Society of Independent Show Organizers). The scope of the survey has since been broadened to include members of AFIDA (Asociacion International de Ferias de America) in Central and South America and of EXSA (Exhibition and Events Association of Southern Africa).

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Blue is the New Green for Events

Blue is the New Green for Events | Inspiration Hub | Scoop.it

The practice is called Bottled Water Free (BWF) and it is taking environmentalism and sustainability at special events to a whole new level. In the event industry BWF is about eliminating the wasteful presence of commercially packaged single-use water bottles from an event and offering practical and environmentally-friendly onsite hydration solutions that use existing municipal tap water sources.

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5 Tips for Successful Selfie Marketing

5 Tips for Successful Selfie Marketing | Inspiration Hub | Scoop.it
(Event selfies: why they’re not embarrassing, and how to use them for your company) What started as an embarrassing, narcissistic and Myspace-esque habit now finds itself among the annals of the human condition; you can find it in most people’s...
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What Do You Want Your Conference Customers To Become?

What Do You Want Your Conference Customers To Become? | Inspiration Hub | Scoop.it

“It’s not the attendees’ job to know what they want,” paraphrase of Apple cofounder Steve Jobs. “Larry [Page] is into making people what he wants them to be—which is a little smarter,” former Google Executive (from author’s private correspondence).” So who do you want your conference customers to become?

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Why Podcasting is Becoming the Secret Weapon of Marketers

Why Podcasting is Becoming the Secret Weapon of Marketers | Inspiration Hub | Scoop.it
Do you think podcasting is a little old school? Not so fast! Quietly, podcasting has becoming the savvy marketer’s go to tool in reaching their audience over the last few years and will continue to grow in 2014.
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What If Members Don’t Know What They Need?

What If Members Don’t Know What They Need? | Inspiration Hub | Scoop.it
Sure, you can ask members what they want, but designing association benefits isn’t their job. It’s yours, and it starts with seeing the world from your members’ eyes.
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Take the “OMG!” out of I&D

Take the “OMG!” out of I&D | Inspiration Hub | Scoop.it
Nothing can make you lose sleep at night as much as a difficult Installation & Dismantle (I&D) experience before, during, or after a trade show. Here are 5 helpful hints that will help you avoid some of the most common headaches.
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7 Instagram Tips for a Better Conference Experience

7 Instagram Tips for a Better Conference Experience | Inspiration Hub | Scoop.it
Instagram is an easy win for conferences and events. How do I know? I know because Forrester studied 2,500 brands on Facebook, Twitter, and Instagram. They found that Instagram posts had 58 times...
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Innovative Conferences: 3 Companies Reinventing the Annual Meeting

Innovative Conferences: 3 Companies Reinventing the Annual Meeting | Inspiration Hub | Scoop.it
Through reinvention, sustainability and social media prowess, three companies found the keys to power innovative conferences.
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Wiring Tradeshows for Success

Wiring Tradeshows for Success | Inspiration Hub | Scoop.it
Every tradeshow is different, and some are going to have significantly greater needs when it comes to communications networks, broadband Internet access and audio-visual hook-ups.
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Kit: Complete Guide to Creating Sustainable Events

Kit: Complete Guide to Creating Sustainable Events | Inspiration Hub | Scoop.it

Having greener meetings means having a sustainable business, one that can withstand the test of time. And, who wouldn’t want that? In this kit you will learn key components of sustainable events and meetings.

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What To Measure From Your Post-Event Data

What To Measure From Your Post-Event Data | Inspiration Hub | Scoop.it

Is capturing attendee data vital in measuring the success of your event? Will it ensure the sustained viability of the event for years to come? The answer is YES! We know events generate copious amounts of data, and while all of it may be relevant, it’s important to mine the data because it will lead to better business decisions and ROI.

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With Social Media, Many Associations Are Still Rudderless

With Social Media, Many Associations Are Still Rudderless | Inspiration Hub | Scoop.it
Years into the social media revolution, many associations are still forsaking strategy in their social communications, according to a new report. The result: Four in 10 don’t know whether social media is helping them meet their business goals.
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When and Why Physical Is Better Than Digital

When and Why Physical Is Better Than Digital | Inspiration Hub | Scoop.it
At the Event Innovation Forum in South Florida, Scott Burns discussed why experiential is essential to today's event marketers and how digital strategies can complement, not dominate, engagement efforts. With so many brands, agencies, and marketers touting “digital first” strategies, the biggest question for event and meeting professionals is whether such tactics really create genuine user engagement.
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Sunshine Act 101: Accommodating Medical Meetings

Sunshine Act 101: Accommodating Medical Meetings | Inspiration Hub | Scoop.it
Planners and hotel staff can sometimes speak different languages. Understanding what each side needs from the other can be challenging, from the use of varying industry acronyms to different internal practices accepted by each company.
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How to Keep Your Green Event in the Black

How to Keep Your Green Event in the Black | Inspiration Hub | Scoop.it
Some green event practices save money. Others will cost you more. Follow these strategies to balance the sustainability bottom line, and take the pain out of budgeting for your sustainable event.
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How We Learn: The Books That Changed Meetings

How We Learn: The Books That Changed Meetings | Inspiration Hub | Scoop.it

In an era of ultraportable tablets, smartphones, glasses and even watches connecting us to the Internet, Google can find the answer to all of your big questions in .0001 seconds. For our gotta-have-it-now culture, knowledge is instantaneous and everywhere, because we demand it. But there’s still something to be said for books, especially when it comes to thought leadership. 

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How To Structure Information To Create a Compelling Presentation

How To Structure Information To Create a Compelling Presentation | Inspiration Hub | Scoop.it
Concise and convincing communication has never been more important than in today’s information cluttered environment.
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Avoid Trade Show Fatigue by Keeping Your Booth Staff Fresh

Avoid Trade Show Fatigue by Keeping Your Booth Staff Fresh | Inspiration Hub | Scoop.it
Ahhhhh, how do I love motivation? Let me count the ways...

I recently received a comment on a blog post entitled Are You Innovating or Imitating on the Trade Show Floor which (shame on me) I did no
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The value of maximizing social connection at events

The value of maximizing social connection at events | Inspiration Hub | Scoop.it
Recently I wrote about my joy in the simple moments of connection that take place during my morning walks in Anguilla. Why do moments like this bring us joy?
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10 Best Practices for Building Event Websites

10 Best Practices for Building Event Websites | Inspiration Hub | Scoop.it
Build your event web site the right way starting with these 10 best practices for building event websites from Planning Pod.
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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.