Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
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When It Hits the Fan: What to do When your Big Event is not Going as Planned

When It Hits the Fan: What to do When your Big Event is not Going as Planned | Inspiration Hub | Scoop.it
We all hope it won’t happen to us – but here are some pointers on what to do if your carefully planned event gets thrown curveball.
You’ve spent months planning your event and finally the big day arrives.
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Get Them on the Floor: Attract New Attendees to Your Tradeshow

Get Them on the Floor: Attract New Attendees to Your Tradeshow | Inspiration Hub | Scoop.it
A new study sheds light on how associations can attract desirable new attendees to their exhibitions: executives with buying power.
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8 Ideas for Creating a Must-Attend Conference

8 Ideas for Creating a Must-Attend Conference | Inspiration Hub | Scoop.it
How storytellers, a house band, and a knitting machine help attract attendees to Montreal's C2-MTL conference.At first glance, Montreal's C2-MTL conference might seem like Canada's answer to TED.
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Using Content Marketing Principles to Promote Your Event

Using Content Marketing Principles to Promote Your Event | Inspiration Hub | Scoop.it
Content marketing isn’t anything new. But it can be a tricky challenge for event and conference businesses to really take advantage of content marketing to drive more registrations for their event ...
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7 Tips for Meeting in China

7 Tips for Meeting in China | Inspiration Hub | Scoop.it

Planning a meeting in China? It’s essential to find strong local partners who can communicate your requirements to vendors on the ground, said Patrick Chen, deputy director of the Shanghai Municipal Tourism Administration. The subtleties of planning meetings in China were the focus of Chen’s session at PCMA’s Convening Leaders meeting in Boston on January 14, with many audience members sharing their experiences as well.

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How to Help Introverts at Conferences and Events

How to Help Introverts at Conferences and Events | Inspiration Hub | Scoop.it

So with nearly a quarter of event attendees needing a different environment than their more extroverted colleagues, how can event planners make sure everyone has the best experience? “We have to plan events with a focus on the experience that attendees have instead of a primary focus on efficiency,” Hurt told International Meetings Review. “Most people who attend events want to share. It's not about an attendee monopolizing a session by speaking out while the others have to listen. It's about finding ways to allow everyone the chance to share.”

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How to Use Eco-Friendly Tactics to Increase Brand Recognition with Trade Show Giveaways

The takeaways you give out at a trade show may seem like a nice gesture to your customers and a token of your appreciation, but these items can speak volumes about your company as they increase your brand awareness and recognition. When you incorporate eco-friendly elements into your promotional items for marketing at trade shows, you can create a valuable product that will have a positive impact on the planet, your brand and your target market.

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The Nonprofit Marketer's Guide to the Millennial Persona

The Nonprofit Marketer's Guide to the Millennial Persona | Inspiration Hub | Scoop.it
With many Millennials wanting to join organizations and back their causes, learn how your nonprofit can appeal to the younger generation.
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Travel Effect

Travel Effect | Inspiration Hub | Scoop.it

Despite the size and positive impact of the U.S. Travel industry, the act of traveling has yet to be seen as an essential part of our lives, businesses and economy. The Travel Effect campaign reverses that thinking and proves that the travel experience and the travel industry as a whole actually have a measurable and purposeful impact. The Travel Effect proves through new and original research the economic, societal, business and personal benefits of travel, demonstrating the real truth behind the "hidden" impacts that travel can have on us all. 

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International Travel Trade Show's Economic Impact Rivals Super Bowl

A comparison of the economic impact of the 2013 IPW event in Las Vegas with a similar study of the 2012 Super Bowl in Indianapolis shows that, while the Super Bowl attracted more attendees, the measurable total impact of IPW is longer—three years as opposed to four days—and significantly larger across key economic categories. For the host city, IPW produced more than four times as many direct expenditures; delivered more than five times the amount of GDP value-added direct impact; and generated greater tax revenues across the local, state and federal levels.

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11 Lessons on Negotiating with Convention Centers

11 Lessons on Negotiating with Convention Centers | Inspiration Hub | Scoop.it
Many association meeting managers are dealing with slashed budgets, decreasing attendance, and shrinking room blocks. However, convention centers are under their own financial pressures to generate revenues. How has the equation changed when it comes to planners getting the best value for their dollar? Here are 11 lessons from convention experts.
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Sub-Saharan Africa in Spotlight at UFI Sustainability Conference

Sub-Saharan Africa in Spotlight at UFI Sustainability Conference | Inspiration Hub | Scoop.it
Rashid Toefy, CEO of Cape Town International Convention Centre (South Africa), winner of the UFI 2013 award on “Best reporting on sustainability” and Justin Hawes, Managing Director, Scan Display, Johannesburg (South Africa), winner of the UFI 2013...
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How to Use a Contest to Drive Traffic to Your Trade Show Booth

How to Use a Contest to Drive Traffic to Your Trade Show Booth | Inspiration Hub | Scoop.it
If you’re planning on taking your trade show display to an event, you need to know how to encourage visitors to stop by and learn more about your company! One of the best ways to do this is with an in-booth contest.
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A New Approach To Improve Networking at Conferences

A New Approach To Improve Networking at Conferences | Inspiration Hub | Scoop.it
A new research gives fresh insights to improve attendee networking at meetings and conferences. Learn all about it here.
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Germany: Green Meetings Awards and Certificates in the Stuttgart Region

Germany: Green Meetings Awards and Certificates in the Stuttgart Region | Inspiration Hub | Scoop.it
More venues and hotels throughout Germany's Stuttgart region are winning accolades from environmental organizations. Take a look at some of the greenest facilities in the area...
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17 New Rules of Guest Etiquette at Events

17 New Rules of Guest Etiquette at Events | Inspiration Hub | Scoop.it
Don't stockpile Swedish meatballs, don't play Candy Crush, and other tips to offer your guests for polite behavior at meetings and networking events.When it comes to meetings and networking events, some rules of etiquette stand the test of time (yes, you should wear that name tag).
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6 Ways To Maximize Short Work Interactions

6 Ways To Maximize Short Work Interactions | Inspiration Hub | Scoop.it
The life for a manager inside an organization has an unrelenting pace, with very few occasions where there is uninterrupted time. As a result, relationship building and development opportunities may fall by the wayside.
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Get the Most Out of Your Next Trade Show

Get the Most Out of Your Next Trade Show | Inspiration Hub | Scoop.it

A successful trade show requires a carefully orchestrated dance between planners and exhibitors, one in which each side is attuned to the objectives of the other. The lines of communication need to be kept open from start to finish. Here are a few ways to ensure profitable and long-term relationships, as well as successful trade show experiences.

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The Secret to Marketing to Millenials

The Secret to Marketing to Millenials | Inspiration Hub | Scoop.it

Millenials want to experience your brand, not be sold to—give them what they want. Sometimes it feels like there is a lot of pressure to design trade show exhibits that are all about selling. Sometimes it feels like the kids just want to play—why not let them?

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9 Simple Things Great Speakers Always Do

9 Simple Things Great Speakers Always Do | Inspiration Hub | Scoop.it
Your main goal is to tell a story that will inspire your audience — who will then share it with others.
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The Economic Contribution of Meeting Activity in Denmark

A new in depth analysis highlights "The Economic Contribution of Meeting Activity in Denmark" and now it’s official; 928,000 commercial foreign delegates visited Denmark in 2010. DKK 3.5 billion was their contribution to the Danish economy and DKK 3,070 was the average daily spending/cost per person.

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Why People Hate Your Event Name Tags + Ways To Make Them Better

Why People Hate Your Event Name Tags + Ways To Make Them Better | Inspiration Hub | Scoop.it
Event name tags don’t have to be a “necessary evil.” They can be readable and effective. Here’s how to make better name tags people will like and wear.
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5 Lessons From 2 Years of Using Email Newsletters in our Content Strategy

5 Lessons From 2 Years of Using Email Newsletters in our Content Strategy | Inspiration Hub | Scoop.it

As a platform that helps people, businesses or organizations with their content strategy, it's always been natural for us to use content ourselves in our communication. For a lot of companies - including Scoop.it - communicating through content means having several distribution channels - including email - and today we'd like to share a few things we've learned using email newsletters as a content marketing distribution mechanism.

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Convene Article 3 New Ways to Engage Webinar Attendees

Convene Article 3 New Ways to Engage Webinar Attendees | Inspiration Hub | Scoop.it

We've trained webinar audiences to be passive bystanders, says an e-learning expert. That can change — if we change how we think about webinar design.

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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.