Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
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All-too-common reasons speakers mess up

All-too-common reasons speakers mess up | Inspiration Hub | Scoop.it

While this article is directed at speakers, meeting professionals can sneak a peek to better understand the preparation undertaken by effective speakers. From this, planners can learn to better ascertain the suitability of a specific speaker—and even do some advance prep to ensure things run smoothly.

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What’s the best way to communicate with your travelers?

What’s the best way to communicate with your travelers? | Inspiration Hub | Scoop.it

Good question! It’s one that comes up a lot in the corporate travel industry; after all, you can have an exceptional program in place, but if your communication tactics to your target audience miss the mark, all of that hard work can fall short of expectations. So, what’s the answer? It depends on several factors, such as your corporate culture, audience behaviors, and tools at your disposal, among others, but there are some standard best practices we’ve outlined below. Enjoy!

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Are event associations innovating enough?

Are event associations innovating enough? | Inspiration Hub | Scoop.it

This year during The International Confex someone tweeted a tweet that made me feel a bit uncomfortable “associations are old fashioned but networks with people are great”. This tweet was quoted during a panel of event graduates and this quote came from a young professional.

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Event Professionals Basics: Growing Your Event With LinkedIn

Event Professionals Basics: Growing Your Event With LinkedIn | Inspiration Hub | Scoop.it

Exceeding 100 million active users worldwide, LinkedIn is still under-utilised as a promotion tool for our industry, placing other platforms like Instagram and Facebook in the lead. However, this premier social platform for professionals is specifically designed to bring value to those who are particularly seeking content related to their area of expertise or professional interests. For our case, there are several ways for event planners to benefit from the valuable content contributions posted on LinkedIn.

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You Know Personalized Event Marketing Works—But How Can You Prove It?

You Know Personalized Event Marketing Works—But How Can You Prove It? | Inspiration Hub | Scoop.it

This infographic from Eventsforce outlines results of its recent research on personalization and data-driven marketing for events. While it's a growing priority for 73 percent of respondents, more than half say they struggle to prove its effectiveness  in engaging attendees and building brand loyalty.  Of the 150 senior event planners surveyed, 56 percent said they don’t end up using all the data they collect to personalize their marketing, and another 44 percent find it difficult to determine how much personalization they should actually do.

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How Not To Panic When Your Event Website Is Not Ready

How Not To Panic When Your Event Website Is Not Ready | Inspiration Hub | Scoop.it

Whether your redesign is taking too long or you’re just starting out and have yet to finish your website, if your site isn’t ‘open for business’ there are several website substitutions you can use to keep your current online audience connected to you and your organization.

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How Difficult Clients Can Make You a Better Event Planner

How Difficult Clients Can Make You a Better Event Planner | Inspiration Hub | Scoop.it

Have you ever had a client so difficult, you considered leaving the industry? If so, we’re glad you didn’t. It may have actually been a boost for your professional development. Here’s what you probably gained from the experience.

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5 Easy Steps to Better Corporate Meetings

5 Easy Steps to Better Corporate Meetings | Inspiration Hub | Scoop.it

Meetings are necessary, and yet one can argue just how productive they actually are. But, productive or not, you can’t avoid them. You can, however, make them better. Here are five easy and smart ways to do just that.

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Getting to Yes: The Data-Driven Way to Maximize Attendance

Getting to Yes: The Data-Driven Way to Maximize Attendance | Inspiration Hub | Scoop.it

If you’re looking to up your attendance numbers, you now have a free toolkit that can help. The Experience Institute, working with the Professional Convention Management Association, the International Association of Exhibitions and Events, Meeting Professionals International, the American Society of Association Executives, and Destinations International, has released the “Maximizing Attendance” initiative, an in-depth dive into the factors that drive people to attend meetings—and what turns them off. The toolkit, which includes a best practices checklist and a behavior profile template you can use to identify behaviors and target messaging, can be downloaded for free. Destinations International plans to follow up with a related Attendance Promotion Handbook that destination marketing organizations can use to better market the experience their destinations provide.

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An important question to ask yourself when planning an event: Why?

An important question to ask yourself when planning an event: Why? | Inspiration Hub | Scoop.it

When designing any special event, there is a very important question that I keep constantly in my mind: Why? Everything I do and all elements must answer ‘the why’. For example, I spend my client’s money as if it were mine. If I would not spend the funds on something myself, then why would I expect the client to spend the funds?

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Don’t Take Your Attendees’ Trust for Granted

Don’t Take Your Attendees’ Trust for Granted | Inspiration Hub | Scoop.it

Crisis management strategist and keynote speaker, Melissa Agnes, calls trust, “an essential element.” Companies need to build trust with employees and clients, she says, not just because of the business advantages: In the event of a crisis, a company that has earned trust will be given the benefit of the doubt. “If something does go wrong, people will say, ‘Let’s wait and hear your side of it,’ before making a judgment,” says Agnes. “If a company is trusted, it will be given a second chance, whether it’s a corporate executive scandal or terrible food at a sales conference.” 

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Linking Virtual Meeting Attendees With F2F

Linking Virtual Meeting Attendees With F2F | Inspiration Hub | Scoop.it

Hybrid meetings typically operate in silos. Face-to-face attendees discuss topics in session rooms, while virtual attendees connect in online chat forums. Sure, there might be opportunities for those at-home viewers to submit questions, but the two worlds stay fairly separate. At its 2017 Annual Meeting at the New Orleans Ernest N. Morial Convention Center on Nov. 10–14, the American Academy of Ophthalmology (AAO) debuted a new virtual-meeting ambassador program to create a stronger connection between the different environments.

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The Trust Factor

The Trust Factor | Inspiration Hub | Scoop.it

In the era of Bernie Madoff and Enron, Shakespeare’s “Love all, trust a few” rings truer than ever. And yet trust also is the basis for a whole new economy. Uber and Airbnb turned into multimillion-dollar companies within three years of inception because both consumers and contractors were prepared to trust each other. And their interactions prove that the trust-based model works.  

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Everything You Wanted to Know About GDPR But Were Afraid to Ask 

Everything You Wanted to Know About GDPR But Were Afraid to Ask  | Inspiration Hub | Scoop.it

The General Data Protection Regulation will be enforced in May 2018. From an event planner standpoint, the time to comply is tomorrow as you may already be prepping for events occurring June 2018 and beyond. Throughout our own research, we came to a few conclusions:

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What Do You Like Best About Your Job?

What Do You Like Best About Your Job? | Inspiration Hub | Scoop.it

In a reader survey we sent out earlier this year to  readers, when we asked “What do you like best about your job?,” many of you responded with all of the things you love about your jobs. When we printed them out, responses ran to 19 single-spaced pages. 

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Trust Me, You Want to Be Trustworthy

Trust Me, You Want to Be Trustworthy | Inspiration Hub | Scoop.it

Here are two surprising things about high-trust organizations:

1. Employees are paid more, by an average of $6,450 dollars a year.

2. Employees are 29 percent happier with their lives outside of work.

These findings were published in a Harvard Business Review article on “The Neuroscience of Trust” by Paul J. Zak, director of the Center for Neuroeconomics Studies at Claremont Graduate University and a member of the neurology department at Loma Linda University Medical Center.

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Design the Right CSR Project for Your Event 

Design the Right CSR Project for Your Event  | Inspiration Hub | Scoop.it

Less than a decade ago, corporate social responsibility activities were unheard of during conferences and events. Today, a majority of event organizers are including them in their program. The most popular form of social responsibility for meetings is a community or legacy project. Community projects fall into the “Feel Good, Look Good” category of CSR where the projects contribute to a sustainable cause and provide promotional benefits to the sponsoring organization. In addition, they provide the personal experiences participants are now craving during conferences.

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3 Ways to Use Social Media to Grow Your Organization’s Membership

3 Ways to Use Social Media to Grow Your Organization’s Membership | Inspiration Hub | Scoop.it

There are thousands upon thousands of associations out there, but one thing all associations have in common: They all want to grow! Now you may have a growth strategy in place (as part of your association’s strategic plan), but does that growth strategy incorporate social media? If not, you may want to consider adding that in, as social media is typically a fairly cheap and easy way to reach new eyes.

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How This Simple Trick Can Boost Your Productivity

How This Simple Trick Can Boost Your Productivity | Inspiration Hub | Scoop.it

Have you been struggling with your workload since you’ve been stuck in meetings all week? Then you’re having to stay up late or work weekends to catch up? Meetings are a cultural norm in business and in the event industry, where flexible schedules and working from home are also common, but they offer a way for everyone to sync up, come together, and get on the same page. However, they can also be a real time-sucking task that everyone wants to avoid because they can hinder your productivity and motivation for the day. Microsoft conducted a productivity survey and found that out of 38,000 participants, 71% of U.S. workers felt they didn’t have productive meetings and yet, spent over 5 and half hours per week attending them. So why are we letting them dictate our working weeks?

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How Lack of Sleep Affects your People Skills 

How Lack of Sleep Affects your People Skills  | Inspiration Hub | Scoop.it

Now, if you’re a regular viewer / reader, you may recall that the effects of sleep deprivation is a subject that I touched on 6 month ago when the clocks went forward when I highlighted some fascinating research that suggested that, in court, a sleep deprived judge was likely to give a harsher sentence to a convicted criminal. This time I’ve got a couple of additional, equally fascinating insights.

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How to Bounce Back From an Unsuccessful Event 

How to Bounce Back From an Unsuccessful Event  | Inspiration Hub | Scoop.it

The seats were empty, there was tumbleweed in the aisles… we’ve all had that one disastrous event where no one turned up.

It’s an excruciating experience, especially if you have other stakeholders to answer to. You probably wished the ground would just open up and swallow you, but don’t let one bad experience put you off from organising events.

Here we look at 10 positive steps you can take to bounce back from an unsuccessful event, how you can recover both emotionally and financially, and get everyone back on side.

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Five Things Leading Venues Have in Common

Beautiful facilities, exceptional food and superior service probably come to mind when you think about what makes a great conference or meeting venue. These may seem like obvious considerations on a list of elements that leading venues have in common. Yet, there are other pragmatic concerns that determine which venues are the most successful and perhaps the most profitable.

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The Secret Recipe to Great Event Networking

The Secret Recipe to Great Event Networking | Inspiration Hub | Scoop.it

Facilitating great networking at your event is a lot of work. Yet, it’s incredibly important because it’s one of the top draws of events. There are many ways to promote better networking but most of them boil down to this recipe for success. Networking has a strange appeal. It draws crowds and terrifies all at the same time. It’s one of the main reasons people attend professional events but it’s also dreaded by introverts. Creating a successful networking event means you’ll secure a place in your attendees’ hearts and they’ll be more likely to attend your events in the future. Let’s face it, while there’s plenty of online competition for networking opportunities, it’s still in-person that seals the largest deals.

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Social Media Touchpoints for Your Next Event

Social Media Touchpoints for Your Next Event | Inspiration Hub | Scoop.it

Social media use is one of the core elements that should not be neglected by event planners, whether making an effort to garner awareness for an event, push online registration or engage audiences through attention-grabbing content.Social media practically serve the same cause as event planning as they are aiming at sparking interest and stimulate interactions; an intricate form of ‘art’ that can play a significant part to your overall results, depending on how you choose to make use of it.

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Be a Lead Magnet: How to Grow your Event Business

Be a Lead Magnet: How to Grow your Event Business | Inspiration Hub | Scoop.it

In order to be successful in your event planning business, you need to learn to prioritize leads. Here’s a basic primer on how to understand who to spend your time with and who to let go. One of the most critical things you can do for the success of your event planning business, outside of pricing, is understanding the leads process. If you don’t, there’s a good chance you’ll either waste your time on someone who will never become a client or you’ll ignore someone who could be very good for your business.

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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.