Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
Cybersecurity is more important than ever for meetings and events .Security has always been a concern in planning meetings. But in an increasingly complex world, few would argue that the need to keep information secure is taking on new levels of importance, especially when it comes to online interactions.
While still in its infancy a lot has been written about blockchain, the technology believed to transform many of the business models that we know today. The buzz it’s been generating especially over the last year has been massive, comparable to that of the Internet in the early 90s. And the blockchain is often referred to as the next generation of the Internet – the Internet of Value.
There’s a popular book within productivity circles that focuses on one simple tool that makes a world of difference when it comes to planning. It’s called “The Checklist Manifesto” by Atul Gawande. In the book, Gawande discusses the value of using checklists in order to organize teams, increase efficiency, and cut down on mistakes and mishaps when dealing with complex operations (like flying a fighter jet or performing surgery).
Miranda Connon, CMP, DES, is meetings manager for the Montreal-based Société Internationale d’Urologie (SIU), which has been an aggressive entrant into the world of digital events. The organization’s SIU Academy is a standard-setting e-learning portal that offers videos, webcasts, livestreamed surgical procedures, and more, while its annual Congress is a hybrid meeting with dozens of hours of livestreamed content.
Jenine P. Humber, CGMP, GVEP, is no slouch when it comes to meetings. As special-event coordinator for the Smithsonian Astrophysical Observatory (SAO) at Harvard University, Humber has access to some of the most technologically advanced venues in the United States. She is both a Certiﬁed Government Meeting Professional and a Government Virtual Events Producer.
Sarah Robb O’Hagan isn’t happy with the search results when she googles her name. Which is surprising, considering the accolades that show up immediately, including being named to such lists as “Most Creative People in Business” (Fast Company), “Most Powerful Women in Sports” (Forbes), and “Women to Watch” (Ad Age). “I just started feeling super uncomfortable about it,” Robb O’Hagan told Convene. “I was like, ‘Well, that’s ﬁne, but you’re missing the big pieces of the story where I was a train wreck and having to deal with some really, really tough experiences.’”
Showing up to your trade show booths with company collateral and a stack of business cards isn’t going to earn you any ROI. Attendees want innovative, eye-popping concepts with wow factors they’ll talk about long after the show—like these five attention-getters, for example. Sure, they cost a pretty penny, but they’re sure to increase foot traffic to (and engagement with) your booth.
Ticketing can be a critical part of the event and conference planning process. Often, you have ideas regarding how you want to manage ticket sales and need a solution that can bring your vision to life. Luckily, there are numerous options available in the ticketing platform space. To help you find the one that is right for you, here are seven event ticketing platforms (and a bonus option) to consider for your next conference or event.
Surprisingly often, event organizers consider their sponsors as cash cows instead of what they actually are: partners who contribute to the success of their events. I am very active both in the startup scene as well as in the world of events and sponsorship, and I cannot help but see a lot of parallels between a startup seeking investors and an organizer reaching out to sponsors. The interesting question is: what can organizers learn from a startup/investor relationship?
Attendees used to rely on one screen for all their housing needs: their desktop computer. But as the mobile revolution shrinks the size of their devices, they’re enjoying the anywhere-anytime ability to compare room rates from their smartphones, tablets, and smartwatches. And their searches are taking them to many digital destinations outside the “Hotel & Travel” section of the typical conference website.
At the Duty Free Show of the Americas, which takes place in Florida each spring, attendees come face-to-face with almost every conceivable item that might be sold in an airport duty-free store — from necklaces and perfume to cigars, luggage, and, of course, booze. “They serve a lot of alcohol, and they’d like people to sample this, that, or the other thing,” said Mark Gatley, regional general man-ager for SMG at the Greater Fort Lauderdale/Broward County Convention Center, which hosted the show for a few years before it moved to the Orlando World Center Marriott.
Brand USA has a big job. Only created in 2010, the destination marketing organization is tasked with promoting travel to the United States. All of it. “By law,” President and CEO Christopher Thompson said in an interview, “we’re required to promote the entirety of the destination — all 50 states, ﬁve territories, and the District of Columbia.
S. Claiborne “Clay” Johnston, M.D., Ph.D., attended his ﬁrst medical conference more than 20 years ago, when he was a neurology resident at the University of California, San Francisco. It was organized by the American Neurological Association, and what Johnston most remembers is “the awkward feeling of everybody else knowing each other,” he said in a recent interview, “and me not knowing anyone and sitting in gigantic auditoriums trying to absorb the basic science of what was shown on the gels and all that.”
Conferences are about people ﬁrst and content second. You need to determine who you’re designing for (target audience) before you address what (content) and how (experience design). Here are three workforce mega-trends that I believe will signiﬁcantly affect our future conference audiences:
Looking to hire an event marketer for your company? Maybe you need a set of extra hands to manage your event? Or maybe you’re just looking to hire someone to design a sweet event logo? If you’re looking to hire talent for your next event, you have options. While you technically could place an ad in the classifieds of your local paper, or reach out to your network, at some point you will likely end up searching on the internet.
Creating a great brand experience and creating great content are not distinctly different activities. A successful brand experience maximizes all the ways you can engage attendees, setting the stage for them to interact, network and share information. And as they say, content is king.
Leadership of progressive organizations is becoming increasingly difficult as technology, powered by artificial intelligence (AI), increasingly impacts the corporate landscape. Rather than one ingredient for assuring business competitiveness, innovation is now being seen as the key to relevance and survival in the digital age.
The trade show industry has quietly begun to undergo a revolution, spurred by the emergence of big data, analytics, and digital technologies. And yet all too many exhibition organizers, still happy to rely on traditional exhibit revenue streams, have been reluctant to plan for long-term digital transformation, says Denzil Rankine, executive chairman of events global events strategy consultancy AMR International.
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