Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
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12 Tricks to Energize Your Morning Meetings

12 Tricks to Energize Your Morning Meetings | Inspiration Hub | Scoop.it

Most companies have one (or more) morning meetings; unfortunately, attendees often find them annoying and disruptive to their daily routine. The National Statistics Council says 37 percent of employee time is spent in meetings, and 47 percent of employees consider too many meetings to be the biggest waste of time on any day—more than social media or email.

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A Day in the Life of... An Event Assistant

A Day in the Life of... An Event Assistant | Inspiration Hub | Scoop.it

Interested in a career in events? If you’re lucky enough to secure a job with an event agency, you’ll likely start in the position of Event Assistant. To give you a flavour of what that might entail, we asked Faye Smallwood, Event Manager at Make Events in Cheadle Hulme to describe her day, from waking up to lights out.

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Turn Word-of-Mouth into Your Strongest Sales Channel

Turn Word-of-Mouth into Your Strongest Sales Channel | Inspiration Hub | Scoop.it

With the average consumer now exposed to about 4,000 ads a day, people are getting better and better at tuning out advertising. Event brands need new ways to get the attention of potential ticket-buyers — both brand-new audiences and people who’ve already heard of your event.

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If the Super Bowl Can Go Zero-Waste, So Can Your Event

If the Super Bowl Can Go Zero-Waste, So Can Your Event | Inspiration Hub | Scoop.it

If the organizers have their way, that 40 tons of beer cups, burger wrappers, and nacho trays getting tossed at U.S. Bank Stadium in Minneapolis during Super Bowl LII will not end up in a landfill. According to an article in Fast Company, the NFL, the stadium, the Minnesota Sports Authority, sponsor PepsiCo, and the familiar-to-meeting-planners food-service company Aramark, are teaming up to recycle or compost about 90 percent of all that garbage, and dispose of the remaining non-recyclables in a local waste-to-energy incinerator.

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Can Social VR Transform Events?

Can Social VR Transform Events? | Inspiration Hub | Scoop.it

One of the paradoxes of virtual reality (VR) is that the immersive technology has the ability to isolate people from each other in a local space. Once you’ve put on a VR headset and begun to interact with a digitized reality, you’re no longer sharing experience with the people around you in the same way.

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10 Surprising Instagram Stats Event Creators Need to Know

10 Surprising Instagram Stats Event Creators Need to Know | Inspiration Hub | Scoop.it

Instagram has been a social sleeper hit for event marketing. When the app was launched in 2010, it seemed like just a quaint way to share photos. But eight years later, and Instagram has become the brand-boosting powerhouse.

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Learning How to Be an Agile Leader

Learning How to Be an Agile Leader | Inspiration Hub | Scoop.it

Sometimes, you just need to look at leadership from a different angle. In Zoom Leadership: Change Your Focus, Change Your Insights, organizational consulting expert Janet Britcher urges readers to “zoom in and out” with a flexible, open mind when problem-solving, rather than looking at a situation from a single point of view.

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Industry Roundup: What ‘Experiential’ Means for Event Brands

Industry Roundup: What ‘Experiential’ Means for Event Brands | Inspiration Hub | Scoop.it

As we head deeper into 2018, the web is abuzz with event trends. One area of event marketing that’s getting a lot of airplay is experiential marketing. There are countless anecdotal tales of experiential success, and the actual metrics to back them up.

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Why Facebook’s Bombshell Announcement is Great for Associations

Why Facebook’s Bombshell Announcement is Great for Associations | Inspiration Hub | Scoop.it

Just a couple weeks ago, Facebook announced that it was going to be making major changes to what appears in our individual News Feeds. The social media powerhouse says it is going to now prioritize content that is likely to spark meaningful conversations between friends and family. The move comes from the aftermath of Facebook’s involvement in the super contentious 2016 US election season. Personally, it’s comforting to see the platform acknowledge its power in our modern world, and make changes that are - according to Mark Zuckerberg - “aimed at ensuring that time spent on Facebook is good for people's well-being.” Sounds lovely, right? Like it was the intended purpose of the channel all along?

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An Events Pro Finds the Future at CES

An Events Pro Finds the Future at CES | Inspiration Hub | Scoop.it

It's a bit ironic that the largest collection of digital technology is displayed in a traditional trade show setup at CES each year. Even as technology advances, robots become more human, and the most talked-about innovation is AI that can't be seen, it still takes a human touch to put together the right display to market these products.

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Partnering With IMEX To Inspire Your Next Event

Partnering With IMEX To Inspire Your Next Event | Inspiration Hub | Scoop.it

The IMEX Group and EventMB announce new partnership - industry research, case studies and exhibitor storytelling define ‘unprecedented journey’. We are very glad to announce a partnership with IMEX Group. We have been following the evolution of IMEX and participated in some of it with #IMEXpitch, one of the first event technology pitch competitions.

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5 Things This Event Strategist Wishes She Knew When Starting Her Career

5 Things This Event Strategist Wishes She Knew When Starting Her Career | Inspiration Hub | Scoop.it

At Convening Leaders 2018, Kelly Peacy, CAE, CMP, founder and CEO of Insight Event Strategy, and former senior vice president of education and events at PCMA, shared with student attendees five things she wished she had known when she was just starting out:

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Association Basics: Blogging Tips for Non-Writers

Association Basics: Blogging Tips for Non-Writers | Inspiration Hub | Scoop.it

For some people, writing comes naturally and effortlessly. But for others, it can feel more like nails on a chalkboard.

Fret not! If you’ve always described yourself as a “non-writer,” let’s change the script. Take a look at these four basic tips to get you started on writing for your industry and becoming a thought leader!

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Women and Events

Women and Events | Inspiration Hub | Scoop.it

Oprah may have dropped the mic at the Golden Globes, but it was Melinda Gates who in an op-ed to Time Magazine shined a spotlight on the next chapter in the women’s movement: women and leadership. In her piece, Gates called for more funding for women-led organizations pointing to the success rate of women’s movements, many of which run on a “median budget.” “Simply put, women get things done,” she wrote.

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Enlist Now in the #AttentionRevolution

Enlist Now in the #AttentionRevolution | Inspiration Hub | Scoop.it

Whether you’re walking down the street or through an airport, at a restaurant, or in meetings and events, there’s one sight you’re guaranteed to see: people staring at their phones. And you may just be one of them.

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Is Your Conferencing Treating Its Customers As Tourists Or Explorers?

Is Your Conferencing Treating Its Customers As Tourists Or Explorers? | Inspiration Hub | Scoop.it

How does your conference treat its participants? How do you and your leadership team view them? Are your conference customers more like tourists? Seeking conference swag, amenity room drops, welcome bags and quick ideas? Or are they more like explorers? Craving authentic experiences, no matter the size, that enhance their lives and change their attitudes, behaviors and skills?

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3 Surefire Ways to Increase Booth Engagement

If attracting attendees to an exhibition booth is tricky, increasing booth engagement is an even greater challenge. It requires creativity, thorough planning and, of course, tech awareness. There might be numerous tools and tactics to deliver value to your sponsors and exhibitors, however, it is imperative to match the right practice with the right requirements. This way you can support them in making the most of their investment.

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How to deal with difficult clients

How to deal with difficult clients | Inspiration Hub | Scoop.it

In the events and hospitality industry, dealing with clients on a regular basis is part of the job. Whether you are a planner, hotelier or supplier, your goal is to make clients happy and do your best to meet their demands. At times, however, the demands become excessive and difficult to manage. This is where it becomes important to maintain a positive client relationship (even if it seems impossible at times), and do your best to keep the client happy while being realistic.

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Everybody Wants Innovation (but No One Wants to Change)

Everybody Wants Innovation (but No One Wants to Change) | Inspiration Hub | Scoop.it

David Owens, PhD, began his presentation at Professional Convention Management Association Convening Leaders in Nashville with a photo of a bumper sticker saying, “Creative People Must Be Stopped!” The message summed up his session, “Everybody Wants Innovation (but No One Wants to Change).”

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Trendspotting 2018: What Will Drive this Year's Association Meetings?

Trendspotting 2018: What Will Drive this Year's Association Meetings? | Inspiration Hub | Scoop.it

Loyalty. Education. Content. Attendee experience. According to a report in association management company SmithBucklin’s 15th annual Circuit publication, these will be among the key issues affecting associations this year. 

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How Multi-Cultural Design Thinking Leads to Better Events

How Multi-Cultural Design Thinking Leads to Better Events | Inspiration Hub | Scoop.it

What defines culture? And how does culture impact meetings? These were a few of the topics during “Multi-Cultural Design Thinking: Custom Touches for Remarkable Events” at Convening Leaders 2018.

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Travel Planning: A List of Lists

Travel Planning: A List of Lists | Inspiration Hub | Scoop.it

Since I was traveling at least one week a month, I really needed a separate set of toiletries and travel-related gear. Since much of this was on my list, I was able to build up a bit of an inventory while I was out and about—whenever I went to the pharmacy, I’d stock up on travel-sized soaps, lotions, and toothpaste. Because I loved my hair stylist’s hair-care line, I purchased some travel-sized products when I was there for my regular appointment. Even if you’re not traveling for a week or more, start to put aside your clothing in one place as you do your laundry, assuming you won’t wear it in the meantime.

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MICE destinations - When authenticity becomes mainstream

MICE destinations - When authenticity becomes mainstream | Inspiration Hub | Scoop.it

One of the key trends predicted for 2018 is that delegates are looking for more authentic and local experiences and for “off the beaten path” destinations. As a result, destinations are adjusting their offer to follow this trend, with further DMCs and event agencies designing experiences around the "unknown“.

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Articulate Your Value: How to Speak Up and Speak Out

Articulate Your Value: How to Speak Up and Speak Out | Inspiration Hub | Scoop.it

We are each responsible for our own career progression, and we all benefit from the growth or our industry. That’s why I believe it is incumbent upon all of us to articulate our value in three ways:
• The value you personally deliver to your organization
• The value our industry provides to the global economy
• The value of your community service

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Building event value by creating trust

Building event value by creating trust | Inspiration Hub | Scoop.it

When I began writing Intentional Event Design: Our Professional Opportunity, it was to delve into and provide information on designing events that are people-centric and purpose-driven. The more I wrote, the more I realized it came down to one thing: using meetings to build trust – in the organization, between teams, and between solution providers and their potential clients. To create environments that allow the time and space for conversations is part art and part (neuro) science, and deeply understanding how humans respond to live event environments is our new currency as we build the value of our industry.

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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.