Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
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12 Event Trends to Watch in 2017

12 Event Trends to Watch in 2017 | Inspiration Hub | Scoop.it
With innovation in VR and alternative formats on the rise, we’re going to see major changes in 2017. We've rounded up of 12 event trends to watch this year.
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How to Use Video to Increase Your Event’s Value

How to Use Video to Increase Your Event’s Value | Inspiration Hub | Scoop.it
It’s probably a pretty big understatement to say that online video consumption has grown by leaps and bounds over the past decade and it’s definitely no surprise that there’s no s…
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How Well Do You Know Your International Phone Etiquette?

How Well Do You Know Your International Phone Etiquette? | Inspiration Hub | Scoop.it
Meeting professionals who plan events for international audiences will invariably find themselves having multiple phone conversations with their planning partne
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How to Go Beyond Leads- Event Hospitality & Networking

How to Go Beyond Leads- Event Hospitality & Networking | Inspiration Hub | Scoop.it
Your trade show booth staffers can act as brand ambassadors for your company at your next show. Learn how to train them accordingly.
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Cybersecurity Takes Center Stage

Cybersecurity Takes Center Stage | Inspiration Hub | Scoop.it

Cybersecurity is more important than ever for meetings and events .Security has always been a concern in planning meetings. But in an increasingly complex world, few would argue that the need to keep information secure is taking on new levels of importance, especially when it comes to online interactions.

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A Sense of Security

A Sense of Security | Inspiration Hub | Scoop.it
See how AlliedPRA handles an emergency with their Emergency Preparedness Plan and the steps we take to ensure our guests are our top priority
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Blockchain in Travel for Dummies

Blockchain in Travel for Dummies | Inspiration Hub | Scoop.it

While still in its infancy a lot has been written about blockchain, the technology believed to transform many of the business models that we know today. The buzz it’s been generating especially over the last year has been massive, comparable to that of the Internet in the early 90s. And the blockchain is often referred to as the next generation of the Internet – the Internet of Value.

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A Digital Marketing Checklist for Events

A Digital Marketing Checklist for Events | Inspiration Hub | Scoop.it

There’s a popular book within productivity circles that focuses on one simple tool that makes a world of difference when it comes to planning. It’s called “The Checklist Manifesto” by Atul Gawande. In the book, Gawande discusses the value of using checklists in order to organize teams, increase efficiency, and cut down on mistakes and mishaps when dealing with complex operations (like flying a fighter jet or performing surgery).

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Why You Should Consider Getting Your Digital Event Strategist Certification

Why You Should Consider Getting Your Digital Event Strategist Certification | Inspiration Hub | Scoop.it

Miranda Connon, CMP, DES, is meetings manager for the Montreal-based Société Internationale d’Urologie (SIU), which has been an aggressive entrant into the world of digital events. The organization’s SIU Academy is a standard-setting e-learning portal that offers videos, webcasts, livestreamed surgical procedures, and more, while its annual Congress is a hybrid meeting with dozens of hours of livestreamed content.

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Here’s What Makes For A Successful Hackathon

Here’s What Makes For A Successful Hackathon | Inspiration Hub | Scoop.it

Jenine P. Humber, CGMP, GVEP, is no slouch when it comes to meetings. As special-event coordinator for the Smithsonian Astrophysical Observatory (SAO) at Harvard University, Humber has access to some of the most technologically advanced venues in the United States. She is both a Certified Government Meeting Professional and a Government Virtual Events Producer.

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Are You Ready for the Extreme You?

Are You Ready for the Extreme You? | Inspiration Hub | Scoop.it

Sarah Robb O’Hagan isn’t happy with the search results when she googles her name. Which is surprising, considering the accolades that show up immediately,  including being named to such lists as “Most Creative People in Business” (Fast Company), “Most Powerful Women in Sports” (Forbes), and “Women to Watch” (Ad Age). “I just started feeling super uncomfortable about it,” Robb O’Hagan told Convene. “I was like, ‘Well, that’s fine, but you’re missing the big pieces of the story where I was a train wreck and having to deal with some really, really tough experiences.’”

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5 Attention-Grabbing Trade Show Booths 

5 Attention-Grabbing Trade Show Booths  | Inspiration Hub | Scoop.it

Showing up to your trade show booths with company collateral and a stack of business cards isn’t going to earn you any ROI. Attendees want innovative, eye-popping concepts with wow factors they’ll talk about long after the show—like these five attention-getters, for example. Sure, they cost a pretty penny, but they’re sure to increase foot traffic to (and engagement with) your booth.

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7 Event Ticketing Platforms for Your Next Conference

7 Event Ticketing Platforms for Your Next Conference | Inspiration Hub | Scoop.it

Ticketing can be a critical part of the event and conference planning process. Often, you have ideas regarding how you want to manage ticket sales and need a solution that can bring your vision to life. Luckily, there are numerous options available in the ticketing platform space. To help you find the one that is right for you, here are seven event ticketing platforms (and a bonus option) to consider for your next conference or event.

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Know Your Sponsor (KYS) Part 2: View Sponsors as Investors 

Know Your Sponsor (KYS) Part 2: View Sponsors as Investors  | Inspiration Hub | Scoop.it
Surprisingly often, event organizers consider their sponsors as cash cows instead of what they actually are: partners who contribute to the success of their events. I am very active both in the startup scene as well as in the world of events and sponsorship, and I cannot help but see a lot of parallels between a startup seeking investors and an organizer reaching out to sponsors. The interesting question is: what can organizers learn from a startup/investor relationship?
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Are Mobile Apps Taking People Away From Your Room Block?

Are Mobile Apps Taking People Away From Your Room Block? | Inspiration Hub | Scoop.it

Attendees used to rely on one screen for all their housing needs: their desktop computer. But as the mobile revolution shrinks the size of their devices, they’re enjoying the anywhere-anytime ability to compare room rates from their smartphones, tablets, and smartwatches. And their searches are taking them to many digital destinations outside the “Hotel & Travel” section of the typical conference website.

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A Guide to Serving F&B on the Exhibit Floor

A Guide to Serving F&B on the Exhibit Floor | Inspiration Hub | Scoop.it

At the Duty Free Show of the Americas, which takes place in Florida each spring, attendees come face-to-face with almost every conceivable item that might be sold in an airport duty-free store — from necklaces and perfume to cigars, luggage, and, of course, booze. “They serve a lot of alcohol, and they’d like people to sample this, that, or the other thing,” said Mark Gatley, regional general man-ager for SMG at the Greater Fort Lauderdale/Broward County Convention Center, which hosted the show for a few years before it moved to the Orlando World Center Marriott.

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Brand USA: How To Market America in the Trump Era

Brand USA: How To Market America in the Trump Era | Inspiration Hub | Scoop.it
 

Brand USA has a big job. Only created in 2010, the destination marketing organization is tasked with promoting travel to the United States. All of it. “By law,” President and CEO Christopher Thompson said in an interview, “we’re required to promote the entirety of the destination — all 50 states, five territories, and the District of Columbia.

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This Is What Medical Meetings Will Look Like In The Future

This Is What Medical Meetings Will Look Like In The Future | Inspiration Hub | Scoop.it

S. Claiborne “Clay” Johnston, M.D., Ph.D., attended his first medical conference more than 20 years ago, when he was a neurology resident at the University of California, San Francisco. It was organized by the American Neurological Association, and what Johnston most remembers is “the awkward feeling of everybody else knowing each other,” he said in a recent interview, “and me not knowing anyone and sitting in gigantic auditoriums trying to absorb the basic science of what was shown on the gels and all that.”

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Three Workforce Mega-Trends for 2017

Three Workforce Mega-Trends for 2017 | Inspiration Hub | Scoop.it

Conferences are about people first and content second. You need to determine who you’re designing for (target audience) before you address what (content) and how (experience design). Here are three workforce mega-trends that I believe will significantly affect our future conference audiences:

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Catalonia Case Study: How the Food Economy Drives Sustainable Tourism Development

Catalonia Case Study: How the Food Economy Drives Sustainable Tourism Development | Inspiration Hub | Scoop.it
A case study that looks at how Catalonia encourages and promotes local food systems in sustainable tourism.
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15 Event Planning Job Boards to Find Top Talent

15 Event Planning Job Boards to Find Top Talent | Inspiration Hub | Scoop.it

Looking to hire an event marketer for your company? Maybe you need a set of extra hands to manage your event? Or maybe you’re just looking to hire someone to design a sweet event logo? If you’re looking to hire talent for your next event, you have options. While you technically could place an ad in the classifieds of your local paper, or reach out to your network, at some point you will likely end up searching on the internet.

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How User-Generated Content Makes Brand Experiences Better

How User-Generated Content Makes Brand Experiences Better | Inspiration Hub | Scoop.it

Creating a great brand experience and creating great content are not distinctly different activities. A successful brand experience maximizes all the ways you can engage attendees, setting the stage for them to interact, network and share information. And as they say, content is king.

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The New Rules For Business Success In the Digital Age

The New Rules For Business Success In the Digital Age | Inspiration Hub | Scoop.it

Leadership of progressive organizations is becoming increasingly difficult as technology, powered by artificial intelligence (AI), increasingly impacts the corporate landscape. Rather than one ingredient for assuring business competitiveness, innovation is now being seen as the key to relevance and survival in the digital age.

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The Exhibition Industry Revolution Will Be Digitized—Are You Ready?

The Exhibition Industry Revolution Will Be Digitized—Are You Ready? | Inspiration Hub | Scoop.it

The trade show industry has quietly begun to undergo a revolution, spurred by the emergence of big data, analytics, and digital technologies. And yet all too many exhibition organizers, still happy to rely on traditional exhibit revenue streams, have been reluctant to plan for long-term digital transformation, says Denzil Rankine, executive chairman of events global events strategy consultancy AMR International.

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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.