Inspiration Hub
50.9K views | +0 today
Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
Curated by IMEX
Your new post is loading...
Scoop.it!

Design-Driven Project Management for Event Planners

Design-Driven Project Management for Event Planners | Inspiration Hub | Scoop.it

Event planners juggle a lot of roles and responsibilities. But no matter how good you are at your job, you will at some point be relying on someone else to do something. Sometimes those people are your staff, other times suppliers. Some you will have “jurisdiction” over, while some will be completely independent of you. Still, from a client perspective as the event planner or manager, you will be expected to make sure that everyone is working well together and exceeding expectations. After all, it’s your name and reputation at stake. That’s why it’s beneficial for all event planners to have a basic knowledge of project management and best practices. You’ll save yourself a lot of headache and operate more efficiently if you master the basics.

more...
No comment yet.
Scoop.it!

25 Fun, Fresh Ideas to Step Up Your Trade Show Game

25 Fun, Fresh Ideas to Step Up Your Trade Show Game | Inspiration Hub | Scoop.it

If your trade show involves people strolling up and down aisles past booths with no meaningful direction to what they’re doing, your attendees and your vendors could do better. There are tons of options out there that you can embrace in order to bring new excitement to your event. Don’t keep doing the same old thing because it’s comfortable. Shake things up. It’s time to take your trade show experience to the next level with these ideas.

more...
No comment yet.
Scoop.it!

Is Your Trade Show Strategy Working?

Is Your Trade Show Strategy Working? | Inspiration Hub | Scoop.it

The Oxford Dictionary defines strategy as “a plan of action or policy designed to achieve a major or overall aim.” So, is your trade show plan helping you achieve your sales and marketing goals? Let’s tackle this two ways. First, discuss the 2 least-effective “strategies” that are the default strategy for too many exhibitors, and second, what strategies work best for the most common trade show sales and marketing goals.

more...
No comment yet.
Scoop.it!

The Power of Group Interaction in Winning Events

The Power of Group Interaction in Winning Events | Inspiration Hub | Scoop.it

Engagement keeps attendees coming back, right? And that adds to the pressure of needing to create more interactive sessions. So what do you do when group interaction isn’t living up to your expectations? Here are a few ways to increase engagement and interaction in your breakout sessions.

more...
No comment yet.
Scoop.it!

Why Empathy is Essential for Business Success in the Digital Era

Some people may think that empathy in business is extraneous. That it’s irrelevant in a cutthroat world where only the most cold-hearted tycoons thrive. Many even mistakenly believe that empathy means being “soft” or unable to make hard business decisions. Yet, in reality, empathy is a business skill that is absolutely critical to IACC venue operator's success. Empathy enables the best venue sales person to understand, or even anticipate, another event organiser’s needs – to be able to identify the factors that will motivate a person to select a venue and connect in a way that instils trust. And it creates leaders in hospitality who inspire teams to better performance.

more...
No comment yet.
Scoop.it!

How Expectations Management Can Break or Make Your Event

How Expectations Management Can Break or Make Your Event | Inspiration Hub | Scoop.it

Working in corporate events can be a challenge, especially when the senior management team expects magic. Here are a few tips to help you set expectations early and look like a rock star.

more...
No comment yet.
Scoop.it!

How a Quality Caterer Can Elevate Your Event

How a Quality Caterer Can Elevate Your Event | Inspiration Hub | Scoop.it

Event planners work with lots of people. And finding the right vendors for your team can increase your ability to meet your client’s needs. Once you find a reliable vendor, partnerships are possible and often extremely helpful. But what if you don’t have something as essential as a good caterer? Or what if your best caterer is booked and you need to audition another one? How do you separate the talent from the wannabes? Here’s what you need to look for when hiring a caterer

more...
No comment yet.
Scoop.it!

Beware! AV Fees and Infrastructure Costs You Absolutely Need To Know

Beware! AV Fees and Infrastructure Costs You Absolutely Need To Know | Inspiration Hub | Scoop.it

AV Fees and infrastructure costs are things that you may not think about when planning your event. However, it is a must to keep on your radar! If you don’t find out venue capabilities ahead of time you may be in for a world of surprises in fees and additional costs.

more...
No comment yet.
Scoop.it!

The Foundation for a Successful Event Promotion Strategy 

The Foundation for a Successful Event Promotion Strategy  | Inspiration Hub | Scoop.it

With millions of tickets being sold in the U.S. each year, it’s easy to think there’s a “silver bullet” promotion strategy for events. But there isn’t. Your event — including your needs and resources — is unique. And while four out of five (78%) Americans attended a live event in 2016, that doesn’t guarantee that you’ll pack the house.

more...
No comment yet.
Scoop.it!

6 W’s: Revamping Your Association's “About Us” Page

6 W’s: Revamping Your Association's “About Us” Page | Inspiration Hub | Scoop.it

Often overlooked, your About Us page is the one spot on your website that should be all about the history of your association! This section is your chance to create a human connection with your audience for members and potential members alike. By thinking of your About Us page as a tool for your marketing campaign, you can update your audience on your past, present, and future. Take a look below at how you should use the six W’s (What, When/Where, Who, Why, and How) to best update your About Us page.

more...
No comment yet.
Scoop.it!

The Rise of the CMTO: Event Marketing Re-Tools for the Future

The Rise of the CMTO: Event Marketing Re-Tools for the Future | Inspiration Hub | Scoop.it

At any organization, the chief marketing officer and the chief technology officer typically stand alone in separate silos. But as technology’s role in the marketing world increases, there is a greater need to change these roles, especially in the events space. It’s why in the years to come, the role of the CMO may evolve to CMTO – or chief marketing technology officer.

more...
No comment yet.
Scoop.it!

3 Types of Sponsorship Activations That Drive Brand Engagement

3 Types of Sponsorship Activations That Drive Brand Engagement | Inspiration Hub | Scoop.it

Sponsorship used to be a thinly veiled euphemism for advertising. Counting on big brands to bankroll the festival, organizers would plaster logos everywhere in sight. But the sponsorship as advertising model is outdated. Not only does the blatant advertising not drive brand engagement — it can actually make fans dislike a brand or a festival.

more...
No comment yet.
Scoop.it!

35 Event Buzzwords that Nobody Likes

35 Event Buzzwords that Nobody Likes | Inspiration Hub | Scoop.it

There’s something killing intelligent conversation these days. And the irony behind it is that people think using these words makes them sound more intelligent. It’s time we put an end to these overdone buzzwords. Join us in our quest to identify the 35 most annoying buzzwords in the event industry.

more...
No comment yet.
Scoop.it!

How to Help Your Attendees Convince Their Bosses to Let Them Attend

How to Help Your Attendees Convince Their Bosses to Let Them Attend | Inspiration Hub | Scoop.it

A potential attendee has been hearing about your conference from her colleagues, and she is raring to go to this year’s event. But her notoriously tight-fisted manager isn’t too keen on paying the costs for her to attend on top of having her out of the office for several days.

more...
No comment yet.
Scoop.it!

Minimizing Lapsed Members: 5 Tactics to Try

Minimizing Lapsed Members: 5 Tactics to Try | Inspiration Hub | Scoop.it

Member lapses are normal, and to an extent, inevitable. But many of them CAN be prevented - with the right strategy in place. Need help minimizing lapsed members at your organization? Try out these tactics

more...
No comment yet.
Scoop.it!

Event Professionals Basics: Post-Event Checklist

Event Professionals Basics: Post-Event Checklist | Inspiration Hub | Scoop.it

When it comes to event planning, it is paramount to remember that your event’s lifespan is divided into 3 phases: pre-, during and post-event. Making sure that your goals are met and that you managed to create an impactful experience for your attendees is an ongoing process that goes beyond the big day. In an effort to ensure maximum impact and document the lessons learnt for future improving, event professionals should also lay a significant share of their focus on the post-event phase.

more...
No comment yet.
Scoop.it!

The Keys to Managing the Generational Shift in Today’s Workforce

The Keys to Managing the Generational Shift in Today’s Workforce | Inspiration Hub | Scoop.it

We’re now making workforce history as Millennials have become the dominant demographic in the US, outnumbering Baby Boomers 80 million to 76 million. There is a resulting generational shift in the workforce currently underway, and gathering steam. However, as Baby Boomers delay retirement in increasing numbers, friction is occurring as growing numbers of Millennials enter the workforce and find themselves at odds with their Boomer managers and Gen X counterparts. In some cases, they’re competing for the same positions, bringing a different point of view and different work ethic with them.

more...
No comment yet.
Scoop.it!

Can Your Force Majeure Clause Weather Today’s Storms?

Can Your Force Majeure Clause Weather Today’s Storms? | Inspiration Hub | Scoop.it

Most garden-variety force majeure clauses specify that both parties to a contract can cancel without invoking damages if unanticipated occurrences outside the control of either party make it illegal or impossible to go forward with the event. But that’s not enough in today’s environment, says attorney Joshua Grimes, president of Grimes Law Offices LLC. With today’s 24/7 news cycle and a growing national obsession with the Weather Channel, more attendees are getting spooked by potential events—anything from a hurricane bearing down on Houston to a service workers strike that threatens to shut down an airport—and deciding to skip the meeting several days ahead of time.

more...
No comment yet.
Scoop.it!

Is a Seat at the Table Enough?

Is a Seat at the Table Enough? | Inspiration Hub | Scoop.it

I often hear my association’s meeting professional members say that they would like a “seat at the table,” especially when it relates to organizational strategy. In many cases, meeting professionals are not valued or respected enough within their companies, or at least not to the point of getting that proverbial seat. Our industry can do better.

more...
No comment yet.
Scoop.it!

5 Ways To Guarantee Your Event Fails 

5 Ways To Guarantee Your Event Fails  | Inspiration Hub | Scoop.it

Your event is doing fine. You sell the same amount of tickets every year, more or less. You’ve got the production dialed. Sure, there’s competition, and you’ll keep your eye on it. But could you be doing better? It’s so easy to fall into a status quo of event operation. It takes gumption to make big changes. But in the hyper-competitive event world, “good enough” is no longer good enough. Today, people attending events of all types expect engaging experiences, memorable takeaways, and technology that always works.

more...
No comment yet.
Scoop.it!

Helicopter Parents in the Workplace: It Happens and It Needs to Stop

Helicopter Parents in the Workplace: It Happens and It Needs to Stop | Inspiration Hub | Scoop.it

The concept of helicopter parents buzzing around the workplace, just like they hovered and swooped on the elementary school soccer field, sounds like a joke. No doubt you’ve heard of this phenomenon — parents sitting in on interviews or calling to re-negotiate a child’s compensation package. NBA recruit Lonzo Ball has recently received a ton of attention for his dad’s, um, involvement, in the draft process. Some of the stories are so egregious that you may wonder if these incidents are bizarre outliers, blown out of proportion by the media.

more...
No comment yet.
Scoop.it!

Early Bird Registration for Events: Why Bother?

Early Bird Registration for Events: Why Bother? | Inspiration Hub | Scoop.it

Snag those attendees early with early discounts, right? Or is Early Bird pricing more of a pain than it’s worth? Here’s what you need to consider when deciding whether to use advance pricing incentives to drive ticket purchasing.

more...
No comment yet.
Scoop.it!

Getting to the Root of Food Waste

Getting to the Root of Food Waste | Inspiration Hub | Scoop.it

Who says there’s no such thing as a free lunch? Five thousand Calgary residents were invited to one in downtown’s Olympic Plaza on June 15, no strings attached. On the menu: carrot soup, chickpea salad, Panzanella Greek salad, and potato salad, topped off with bread pudding with compote. The cost to feed the crowd was well below even the most constrained F&B budget: $380. 

more...
No comment yet.
Scoop.it!

15 Things to Remember When Planning Your Event Budget

15 Things to Remember When Planning Your Event Budget | Inspiration Hub | Scoop.it

When planning events, event planners and event professionals know the importance of generating ROI. However, whether it’s calculating the return of investment based on how much the event’s plates cost, or understanding the ROI of the mobile event app – there should never be any question as to what value your expenses bring back.

more...
No comment yet.
Scoop.it!

5 Tips to Add to Your Sponsors & Exhibitors’ Bliss

5 Tips to Add to Your Sponsors & Exhibitors’ Bliss | Inspiration Hub | Scoop.it

Sponsors and exhibitors are investing significant amounts and efforts to gain more visibility at your events. Therefore, it is crucially important to ensure a smooth and rewarding experience on the exhibition floor, not only by supporting them in driving more traffic to their booth but to making them feel that they were key components of an overall rewarding experience.

more...
No comment yet.
Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.