Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
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Airbnb Listings and Hotels Now Side by Side on Concur

Airbnb Listings and Hotels Now Side by Side on Concur | Inspiration Hub | Scoop.it

Airbnb Listings and Hotels Now Side by Side on Concur - For the first time, a corporate travel management platform will offer Airbnb and traditional lodging options together.

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How the Best Companies Engage Employees 

How the Best Companies Engage Employees  | Inspiration Hub | Scoop.it
Business leaders are feeling the effects of the competitive job market. This means the ability to engage employees is more important than ever before. Business leaders are feeling the effects of the competitive job market. A drop in retention now could mean loss of business and heightened costs from extra hiring initiatives. This means the ability to engage employees is more important to your bottom line than ever before. Battling employee engagement pitfalls within your organization is a major challenge, but you have the power to make an impact.
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Gain Control of Small Meeting Spend in 5 Easy Ways 

Gain Control of Small Meeting Spend in 5 Easy Ways  | Inspiration Hub | Scoop.it

Travel and procurement directors now have unprecedented visibility into meeting and event spend.

Recent innovations in venue sourcing shine a light on a trove of data that was previously in the dark. With new visibility into spend and savings, successful travel professionals are finding it’s easier than ever to mitigate risk and drive significant savings throughout their organizations.

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5 Unique Networking Events To Try Out For Your Next Conference

5 Unique Networking Events To Try Out For Your Next Conference | Inspiration Hub | Scoop.it
Unique networking events that might surprise your event attendees at your next conference:
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How to Get Attendees to Open — And Click On — Your Emails

How to Get Attendees to Open — And Click On — Your Emails | Inspiration Hub | Scoop.it
A/B testing is the best way to get more attendees to open — and click on — your emails. Here are 8 tests you can implement today.
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11 Pitfalls to Avoid in Difficult Business Communication

11 Pitfalls to Avoid in Difficult Business Communication | Inspiration Hub | Scoop.it
Based on my observations, here are some ideas you can implement when faced with difficult business communication in your organization.
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Adding Micro-Influencers to Your Marketing Mix

Adding Micro-Influencers to Your Marketing Mix | Inspiration Hub | Scoop.it

Micro-influencers are a powerful resource to add to any brand’s marketing mix and overall strategy. They are individuals who specialise in a particular topic or industry and have gained their followers’ trust by publishing and sharing high-quality content on their personal social media accounts.

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7 Resources to Help Event Professionals Build Professional Networks

7 Resources to Help Event Professionals Build Professional Networks | Inspiration Hub | Scoop.it

7 Tips for Event Professionals to Build Their Professional Networks

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Beyond Email: Grow Your Event With Smart Digital Marketing Strategies

Beyond Email: Grow Your Event With Smart Digital Marketing Strategies | Inspiration Hub | Scoop.it

Despite the unfathomable growth of social media (Facebook now has over 2 billion users), the continued migration from print and television ads to mobile (ad spend on the web will soon surpass TV), and the increasing performance reached by retargeting, show organizers and event marketers continue gaining most registrations through email marketing.

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How to Inspire Employees to Speak Up and Choose to Lead

How to Inspire Employees to Speak Up and Choose to Lead | Inspiration Hub | Scoop.it
Here are some tactics you may use as a parent that you can also apply to your management style to inspire employees to step up and lead.
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5 Strategies to Uncover Event Participant Preferences

5 Strategies to Uncover Event Participant Preferences | Inspiration Hub | Scoop.it
Knowing event participant preferences can help ensure an incredible event experience. These 5 key strategies will get you started! Read now.
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9 Ways You Should Never Announce Your Event

9 Ways You Should Never Announce Your Event | Inspiration Hub | Scoop.it
Announcing an event opens you up to all sorts of mishaps. Try these ideas to avoid something going terribly wrong at your event.
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Your Attendees Are Livestreaming - What Are You Doing About It?

Your Attendees Are Livestreaming - What Are You Doing About It? | Inspiration Hub | Scoop.it

If you’re not livestreaming your events, why not? Recent research by the consultancy firm, Magid, has found that a majority of US internet users (56%) watch livestreamed content at least once a month with almost half (48%) watching weekly. Hot on the heels of video on demand, livestreamed content has now entered the mainstream. 

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Business travellers expect to manage travel on all devices 

Egencia, the business travel arm of the Expedia group, has announced results from its fourth edition Egencia Business Travel and Technology Survey*, highlighting the increasing desire by business travellers for technology access and cross-device integration, along with greater productivity offerings, on the road. Instead of incentives such as priority boarding and airport lounge access topping business travellers’ wish lists, the study revealed travellers are looking to technology to make the corporate travel journey more productive and manageable.

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Building positive working relationships with speakers

Building positive working relationships with speakers | Inspiration Hub | Scoop.it

Speakers are the core of your meeting or conference. Carefully select a speaker to ensure they will engage participants and boost the quality of your event. Here are some tips to developing a positive, mutually beneficial relationship with your speakers.

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How the Most Tech-Savvy Geo Approaches Brand Experience Technology

How the Most Tech-Savvy Geo Approaches Brand Experience Technology | Inspiration Hub | Scoop.it

In our recent brand experience study, one of the interesting findings was that Asia is by far an early adopter of technology for deeper personalization and immersion. When it comes to tapping into sensory interaction as a way to personalize brand experience, 42 percent of Asian marketers use these interactive technologies compared to 28 percent in North America and 13 percent in Western Europe. 

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Psst: These are the Negative Impacts of Keeping a Secret

Psst: These are the Negative Impacts of Keeping a Secret | Inspiration Hub | Scoop.it
The Meetology® Lab’s Jonathan Bradshaw explores recent research into the negative impact of keeping information from others.
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The Do’s and Don’ts of Hosting a Successful Virtual Event 

As consumers and attendees increasingly rely on smartphones and digital tools, marketers look to bridge the online and physical worlds to maximize engagement and create unique moments. Virtual and hybrid events offer the perfect solution by combining the best of brand experience with the digital engagement people crave. According to Market Research Media, virtual events will grow from $14 billion in 2018 to $18 billion in 2023, with a steady increase of five percent annually.
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Looking for a Room with a View? Historic Homes Make Memorable Event Venues

Looking for a Room with a View? Historic Homes Make Memorable Event Venues | Inspiration Hub | Scoop.it

Looking for a Room with a View? Historic Homes Make Memorable Event Venues. America’s Gilded Age estates can host your board meetings, product launches, and parties.

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Why Your Conference Should be Target-Audience Obsessed

Why Your Conference Should be Target-Audience Obsessed | Inspiration Hub | Scoop.it

In order to design relevant education and networking experiences at our conferences, we need to be focused to the point of obsession with our target audience. Over the past 18 months, we’ve carefully scrubbed and analyzed the attendance of 20 major conferences. These projects had an aggregate attendance of 110,000-plus participants with registration revenue in excess of $30 million.

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Check out these 14 tips before you travel 

Check out these 14 tips before you travel  | Inspiration Hub | Scoop.it

Every year millions of people travel to foreign countries, many of them by plane. If you choose the plane, you should get well-prepared. Condé Nast Traveler gives you 14 tips you should know before you leave!

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UNESCO's newest World Heritage Sites

UNESCO's newest World Heritage Sites | Inspiration Hub | Scoop.it

UNESCO's huge list of World Heritage properties has grown even longer this month, with the global body voting to add 21 sites.

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12 Tips to Help Exhibitors Get More Conversions

12 Tips to Help Exhibitors Get More Conversions | Inspiration Hub | Scoop.it

Do you really need one more thing on your plate? That question was likely met with a resounding NO! But helping your exhibitors have more success in their booths and more foot traffic will also make your event more successful as they will decide to come back and possibly invest more with you next year.

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Is the Events Industry Disruption-Resistant?

Is the Events Industry Disruption-Resistant? | Inspiration Hub | Scoop.it

The shopping center industry is the latest disrupted business model that events can learn from. According to a research report from Credit Suisse, 25 percent of today’s malls will close by 2020.

What makes us think 25 percent of our shows won’t exist in their present form in three years?

The fall of the traditional shopping center is pushed along by the demise of brick-and-mortar retailing. The same Credit Suisse report tells us that, by 2030, 35 percent of all apparel in the US will be purchased online, up from 17 percent today.

What makes us think our attendees won’t be finding twice as many of the products and services they need somewhere besides our exhibit halls in 15 years?

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The Wrong Time to Email Your Association’s Members

The Wrong Time to Email Your Association’s Members | Inspiration Hub | Scoop.it

You probably read a lot about email best practices - when to email your members; what day, time, etc.

And while all of that is important (and definitely good to follow!), there’s something a little bigger we should all keep in mind, and that’s the context of our emails in relation to other emails.

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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.