Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
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How to Cut Costs on Custom Trade Show Displays 

How to Cut Costs on Custom Trade Show Displays  | Inspiration Hub | Scoop.it

The purpose of using custom displays at trade shows is to draw in as large a number of people as possible to your booth. Nevertheless, a successful display doesn't come easily, meaning you should equip yourself with information about how to display outstanding exhibits.

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Increasing Your Exhibitors’ ROI Throughout Your Event

Increasing Your Exhibitors’ ROI Throughout Your Event | Inspiration Hub | Scoop.it

Exhibitors at a tradeshow enjoying a streamlined and fruitful experience, is a top priority for today’s event professionals. In times where budgets are tight and client needs are ever-growing, it is paramount to go the extra mile for securing the largest return on investment (ROI) possible. Having a number of unhappy exhibitors can easily create a wave of stressful situations as they could easily withdraw, leaving teams to constantly be on the lookout for new ones to fill the spots on the exhibition floor while time runs out!

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Understanding Trade Show Display Lighting

Understanding Trade Show Display Lighting | Inspiration Hub | Scoop.it

When setting up your trade show booth, it’s imperative that you make sure that booth is up-to-date and ready to impress. For many, this means bringing laptops, tablets and other devices that require electricity. Many vendors order electricity for their booths for this exact reason. However, some forego utilizing their electricity to its fullest by not making sure they have proper lighting for their booth!

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From the Trade Show Floor to the Contract Table: 5 Signs You’re Dealing with a Gold Star Vendor

From the Trade Show Floor to the Contract Table: 5 Signs You’re Dealing with a Gold Star Vendor | Inspiration Hub | Scoop.it

One of the reasons to spend precious time on any trade show floor is to discover potential partnerships that will help your association succeed. Now, whether that means finding exciting locations for your next annual meeting or a new association management software--word on the street is MemberClicks has a good one, btw--there are certain signals sent through a vendor’s on-floor presence and behavior that can give you an indication of their relationship potential once the booths have been broken down and you’re back in the real world together.

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3 Tips Leading to a Standout Trade Show Booth

3 Tips Leading to a Standout Trade Show Booth | Inspiration Hub | Scoop.it

Trade shows are significant investments, both in terms of budget and time. While client needs vary, what do you want your visitors to think, feel and – more importantly – do when proposing your booth design? At this stage of the process, it is important to ask the right questions, for putting your exhibit on the right track for success. What are the key characteristics of the product or service you want to showcase? Are you aiming at your attendees to perform a specific action or demonstrate a certain type of behavior after visiting your booth?

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Getting the Double Take – 10 Tips for an Exhibit Display That Stands Out 

How do you stand out at the conference, trade show or event? How do you have the exhibit or environment that represents your brand well yet rises above the rest? Here is a hint…it is not all about having the tallest booth on the floor. Having a great designer who can help translate your brand into a three-dimensional space is ideal. They can take your marketing strategy and brand and create an experience. However, you don’t always have the budget or the time to go all out.  

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Best Booth Engagement Strategies

Best Booth Engagement Strategies | Inspiration Hub | Scoop.it

The way we engage and how we qualify event attendees is shifting because potential buyers are savvy and have more control of the buying cycle. They are well on their way through the buying journey before they even get contacted by sales or visit your booth space. A well-organized event can be a great opportunity for attendees to learn and connect while enjoying the process.

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Not a Designer? That’s Okay!

Not a Designer? That’s Okay! | Inspiration Hub | Scoop.it
Don't worry about crafting the most intriguing trade show booth design on your own. Expert trade show designers can create a stand out booth for you, no matter
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How to Sensibly Transport Your Products to a Trade Show

How to Sensibly Transport Your Products to a Trade Show | Inspiration Hub | Scoop.it

When thousands of people attend a trade show exhibition hall with their colleagues, customers and client prospects, the good news is that there is a lot of sales prospecting and high-powered networking going on. The bad news is that you might have a bulky product to transport.

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Get Ready: the Next Wave of Event Tech is Coming 

Get Ready: the Next Wave of Event Tech is Coming  | Inspiration Hub | Scoop.it
Technology continues to shape the way events are planned and experienced. Find out what will be the next big thing in event tech.
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5 Strategies to Uncover Event Participant Preferences

5 Strategies to Uncover Event Participant Preferences | Inspiration Hub | Scoop.it
Knowing event participant preferences can help ensure an incredible event experience. These 5 key strategies will get you started! Read now.
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Why Your Conference Should be Target-Audience Obsessed

Why Your Conference Should be Target-Audience Obsessed | Inspiration Hub | Scoop.it

In order to design relevant education and networking experiences at our conferences, we need to be focused to the point of obsession with our target audience. Over the past 18 months, we’ve carefully scrubbed and analyzed the attendance of 20 major conferences. These projects had an aggregate attendance of 110,000-plus participants with registration revenue in excess of $30 million.

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12 Tips to Help Exhibitors Get More Conversions

12 Tips to Help Exhibitors Get More Conversions | Inspiration Hub | Scoop.it

Do you really need one more thing on your plate? That question was likely met with a resounding NO! But helping your exhibitors have more success in their booths and more foot traffic will also make your event more successful as they will decide to come back and possibly invest more with you next year.

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5 Strategies for Uncovering Event Participant Preferences - EventMobi

5 Strategies for Uncovering Event Participant Preferences - EventMobi | Inspiration Hub | Scoop.it
Everything you need to know in the world of mobile event technology. Follow us for valuable resources, big feature releases, and the latest gossip in event tech!
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Getting the Double Take – 10 Tips for an Exhibit Display that Stands Out

Getting the Double Take – 10 Tips for an Exhibit Display that Stands Out | Inspiration Hub | Scoop.it

How do you stand out at the conference, trade show or event? How do you have the exhibit or environment that represents your brand well yet rises above the rest?  Here is a hint… it is not all about having the tallest booth on the floor.   Having a great designer who can help translate your brand into a three-dimensional space is ideal.  They can take your marketing strategy and brand and create an experience. 

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How The Economy Is Affecting B2B Exhibitions in 2017

How The Economy Is Affecting B2B Exhibitions in 2017 | Inspiration Hub | Scoop.it

At the beginning of 2017, trade-show organizers were forced to confront an unfriendly adage: All good things must come to an end. After posting 25 consecutive quarters of year-over-year growth, the Center for Exhibition Industry Research (CEIR) revealed that overall performance of B2B exhibitions declined in the final quarter of 2016. “We believe it’s a short-term issue,” CEIR CEO Cathy Breden told Convene at the time. “All the underlying fundamentals that our economists believe are essential to a healthy exhibition industry are still there.” 

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9 Ways to Increase Exhibitor ROI Before, During and After the Event

9 Ways to Increase Exhibitor ROI Before, During and After the Event | Inspiration Hub | Scoop.it

Ensuring your exhibitors have the largest return on investment (ROI) possible is just as important as attendees having an enjoyable experience. With a poor return on their investment, exhibitors won’t be back. And without them, you’ve lost a significant amount of revenue and you’ll need to fill their spots in the future.

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Giveaways- Why They are Important to Your Booth’s Success

Giveaways- Why They are Important to Your Booth’s Success | Inspiration Hub | Scoop.it

Being memorable as an exhibitor is extremely important for a successful show.  Keeping your brand front of mind is achieved in many ways; a strong physical presence at the show with ample space, a “stand out” display with a clearly stated message, well-trained staff who work as a cohesive team, diligent follow-up, and perhaps an appropriate giveaway.

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Distractions are Everywhere- How to Get Your Visitors Full Attention

Distractions are Everywhere- How to Get Your Visitors Full Attention | Inspiration Hub | Scoop.it

Studies show that we have 7 seconds to capture someone’s attention. That means your trade show booth must be designed with the correct intentionality. In this blog post, we’ll discuss a few ways you can become a better “attention grabber.” What are the goals of your booth? Are you looking to distribute giveaway items, trying to get direct sales, or simply collect information of the visitors? No matter which it is, understanding what your goals at the trade show are will help you dictate the appropriate ways to grab an individual’s attention.

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How to Go Beyond Leads- Event Hospitality & Networking

How to Go Beyond Leads- Event Hospitality & Networking | Inspiration Hub | Scoop.it
Your trade show booth staffers can act as brand ambassadors for your company at your next show. Learn how to train them accordingly.
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5 Attention-Grabbing Trade Show Booths 

5 Attention-Grabbing Trade Show Booths  | Inspiration Hub | Scoop.it

Showing up to your trade show booths with company collateral and a stack of business cards isn’t going to earn you any ROI. Attendees want innovative, eye-popping concepts with wow factors they’ll talk about long after the show—like these five attention-getters, for example. Sure, they cost a pretty penny, but they’re sure to increase foot traffic to (and engagement with) your booth.

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A Guide to Serving F&B on the Exhibit Floor

A Guide to Serving F&B on the Exhibit Floor | Inspiration Hub | Scoop.it

At the Duty Free Show of the Americas, which takes place in Florida each spring, attendees come face-to-face with almost every conceivable item that might be sold in an airport duty-free store — from necklaces and perfume to cigars, luggage, and, of course, booze. “They serve a lot of alcohol, and they’d like people to sample this, that, or the other thing,” said Mark Gatley, regional general man-ager for SMG at the Greater Fort Lauderdale/Broward County Convention Center, which hosted the show for a few years before it moved to the Orlando World Center Marriott.

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The Exhibition Industry Revolution Will Be Digitized—Are You Ready?

The Exhibition Industry Revolution Will Be Digitized—Are You Ready? | Inspiration Hub | Scoop.it

The trade show industry has quietly begun to undergo a revolution, spurred by the emergence of big data, analytics, and digital technologies. And yet all too many exhibition organizers, still happy to rely on traditional exhibit revenue streams, have been reluctant to plan for long-term digital transformation, says Denzil Rankine, executive chairman of events global events strategy consultancy AMR International.

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3 reasons why trade shows are worth the expense

3 reasons why trade shows are worth the expense | Inspiration Hub | Scoop.it
Trade shows are expensive. Plain and simple. They can devour the lion’s share of your marketing budget. Nevertheless, trade shows should be part of your marketing plan if a significant portion of attendees comprise your target audience, you are interested in building relationships, or your product or service is typically underrepresented at trade shows. Of …
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Back Corner Booth? No Problem! Maximizing Your Exhibit Location

Back Corner Booth? No Problem! Maximizing Your Exhibit Location | Inspiration Hub | Scoop.it

Don’t let a less than desirable booth location get you discouraged. Sure, certain booth locations are better for high foot traffic and visibility, but booth location is only one of the many factors that can determine the effectiveness of your display. By using creative booth design, having the right employees present, and implementing a holistic marketing strategy, you can more than make up for a corner booth.

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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.