Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
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Make Your Event Website Stand Out

Make Your Event Website Stand Out | Inspiration Hub | Scoop.it

You’ve set up the Facebook event page, you’re regularly tweeting and you’re posting about your event on Instagram. You might think you’ve covered all your bases. But you’re missing an important piece: an event website. It might seem difficult and unnecessary, but websites are still key for promoting an event and drawing in attendees. Taking the time to create one can be daunting, but plenty of host sites are making it easier than ever to create a site quickly and in a straightforward, clean manner.

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What Does Your Event Say About You? 

What Does Your Event Say About You?  | Inspiration Hub | Scoop.it

There is a lot of talk about brands taking stands in today’s marketing world where doing the right thing has become vital to an organization’s reputation and customer base. In the 2018 Edelman Earned Brand study, statistics show that 65% of consumers now buy on belief or buy from brands having similar morals, values, and beliefs on social issues and politics. This is up 13% from 2017.

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How to Successfully Market Your Next Event

How to Successfully Market Your Next Event | Inspiration Hub | Scoop.it

Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. Email best practices such as segmenting lists, tracking key metrics and using an email verifier tool to reach as much of your audience as possible is a great way to reach maximum return on investment. That is why sometimes it pays to return to the basics.

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122 Ways to Market Your Event with No Money

122 Ways to Market Your Event with No Money | Inspiration Hub | Scoop.it

Event Marketing is incredibly important but it doesn’t have to be expensive. In fact, there are MANY ways you can get attention for your event without spending a dime. In this article, we’ve provided well over one hundred ways to market your event without the hefty price tag. Too good to be true? Start with our top 10 ideas below and, if you really want to crush it, read on to find out how to market your event without spending anything

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The 6 Best Free Ideas and Tools for Event Promotion

The 6 Best Free Ideas and Tools for Event Promotion | Inspiration Hub | Scoop.it

You’ve organized a can’t-miss event. You’ve settled on a venue, enlisted performers or speakers, and dialed in on details. And you’ve set up your ticketing options. Now, you’re faced with the most daunting challenge: getting people to attend. Event promotion doesn’t have to be hard, and it doesn’t have to be expensive. In fact, there are plenty of free event promotion options that can drive serious sales. Here are the top six to consider when promoting your event.

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Lessons from Seth Godin on Marketing Your Meetings

Lessons from Seth Godin on Marketing Your Meetings | Inspiration Hub | Scoop.it

On Monday, January 7, at the Professional Convention Management Association's Convening Leaders conference in Pittsburgh, more than 3,000 meeting planners and industry suppliers got proven lessons in how to be uniquely valuable in their marketplace from Seth Godin, a renowned marketing expert and author of 19 best-selling business books.

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Developing Event Messaging that Works All Year Long

Developing Event Messaging that Works All Year Long | Inspiration Hub | Scoop.it

In his keynote address at the Professional Convention Management Association's Convening Leaders conference in Pittsburgh, marketing guru Seth Godin implored associations to create and tell unique stories about their events. But it was a breakout session later in the day where attendees learned the details of how to actually do it. 

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15 Content Ideas for Your Organization's Newsletter

15 Content Ideas for Your Organization's Newsletter | Inspiration Hub | Scoop.it

Does your association or chamber send out a weekly or monthly newsletter? If so, you know how challenging it can be to come up with fresh and valuable content, time and time again. (We speak from experience.) But having those newsletters is a great way to not only engage your membership, but provide your members with value on a frequent and consistent basis - so it’s important to keep those communications flowing.

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Instagram: 2019’s It Social Media Tool for Event Marketing 

Instagram: 2019’s It Social Media Tool for Event Marketing  | Inspiration Hub | Scoop.it

While Facebook has dominated the headlines most of the year with one crisis after another, its sister social media site, Instagram has quietly grown into a powerful social marketing tool. In June 2018, it reached 1 billion monthly active users, an increase of 200 million people since September 2017. Compare its reach to Facebook at 1.4 billion and Twitter at 68 million and you’ll see it’s a global powerhouse.

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Event Marketing: The 2019 Guide

Event Marketing: The 2019 Guide | Inspiration Hub | Scoop.it

Welcome to your guide to event marketing in 2019 and beyond. Discover best practices for selling out your event, leveraging event data, aligning with the rest of your organization and more.

Event marketing is the promotion of a product, brand, or service through in-person interactions. There are many forms of event marketing and each can be catered to address a marketer’s specific goals.

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Refreshing Your Website for the New Year: 4 Little "Musts"

Refreshing Your Website for the New Year: 4 Little "Musts" | Inspiration Hub | Scoop.it

People often think of website updates as needing to be big and elaborate (and by extension, complicated). But that couldn’t be further from the truth! Sure, website redesigns have their time and place (no one wants an outdated website!), but at the same time, sometimes just a few minor tweaks can drive the engagement (and “fresh look”) you’re seeking.  

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Event Marketing: The 2019 Guide

Event Marketing: The 2019 Guide | Inspiration Hub | Scoop.it

2019 brings the promise of even more virtual event technology, tighter marketing budgets, and droves of content competing for your audience’s attention. Never before have event marketers had more obstacles to overcome in order to drive attendance, secure exhibitors and sponsors, and meet event objectives.

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3 Email Strategies You Need to Use to Drive Attendance in 2019

3 Email Strategies You Need to Use to Drive Attendance in 2019 | Inspiration Hub | Scoop.it

A whopping 91% of people check their email every day, but that doesn’t mean using email to promote your event is a sure thing. Hundreds of messages vie alongside yours for potential attendees’ attention. That means your standard newsletter in a busy inbox may languish unopened — or, worse, be marked as spam. 

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How To Repurpose Event Content

How To Repurpose Event Content | Inspiration Hub | Scoop.it

You put a lot of work into your event, finding expert speakers and offering rich, insightful content. Your event is a content gold mine. Now that it’s over, don’t let those golden nuggets go to waste. Keep the buzz going by reusing event content to serve your overall marketing strategy — without having to start from scratch.

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How to Create a Brand Presence Off of the Trade Show Floor 

How to Create a Brand Presence Off of the Trade Show Floor  | Inspiration Hub | Scoop.it

Successful brands must differentiate themselves to stand out to their target audience and from their competitors. For many, trade show marketing is a major component of the integrated marketing mix because it offers unique brand engagement opportunities. Atypical B2B marketer’s single largest budget item is trade show and event marketing – averaging 20 percent of the total marketing budget, according to Advertising Age, How to Triple Your TradeShow Marketing Results.

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How to Build the Perfect Event Registration Landing Page in 2018

How to Build the Perfect Event Registration Landing Page in 2018 | Inspiration Hub | Scoop.it

Master the principles of landing page copywriting and design to build the perfect event registration landing page that will help you register more attendees. Learn how to build an event registration page, capable of converting visitors to event registrants efficiently in 2018.  

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Public Relations for Maximum Event Reach

Public Relations for Maximum Event Reach | Inspiration Hub | Scoop.it

The business world has radically changed in the last decade with the introduction of social media and ‘upgrade’ of data configuration and analysis. Core segments of any successful business, from marketing to business development and procurement, develop their strategies around this change, making PR pros the true ambassadors of the shift as they find themselves in the intersection of marketing, sales and customer service.

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4 Effective Examples of Twitter Event Promotion

4 Effective Examples of Twitter Event Promotion | Inspiration Hub | Scoop.it

Using social media to promote your next live event? Of course you are. In this blog post we highlight the use of Twitter as an incredibly useful platform for event promotion, featuring four examples of how other industry leaders have leveraged Twitter as part of their event strategy. 

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Interactive Content to Improve Awareness & Relevance

Interactive Content to Improve Awareness & Relevance | Inspiration Hub | Scoop.it

Associations have a great amount of content to share and yet members and prospects often feel that they are not getting as much interesting nor relevant information as expected. Knowing the purpose, value and intended audience of your content is the cornerstone of a strong content marketing strategy. Otherwise, the goal of delivering meaningful messages to your members that cultivate deeper long-term relationships can easily drift away.

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5 Ways Events Can Shape Their Brand Personality on Social Media

5 Ways Events Can Shape Their Brand Personality on Social Media | Inspiration Hub | Scoop.it

Fine-tuning your brand on social media is all about writing compelling copy that taps into your followers’ emotions. Here are five brand personalities that events like yours embody on social media. Find the one that most aligns with your event’s brand voice, and discover the emotions your team can inspire.

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How to Overcome 3 Common Event Marketing Challenges

How to Overcome 3 Common Event Marketing Challenges | Inspiration Hub | Scoop.it

When you’re growing your event, you’re going to need more marketing. You have to reach a bigger audience — and connect with them — to be successful. And with only a few teammates to help you out — or none at all — how do you do it?

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Photoshopping Without Photoshop: Resources for Association Marketers

Photoshopping Without Photoshop: Resources for Association Marketers | Inspiration Hub | Scoop.it

Many association marketers have told us they wish they had a tool like Photoshop so they can put together stunning newsletters and promotional images, and quickly make simple edits to graphics. But unfortunately, a Photoshop license is an expense that most associations will forego - especially if it’s not a tool that someone will use frequently.

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Event Promotion: 6 Advanced Tactics To Promote Events with Social Media

Event Promotion: 6 Advanced Tactics To Promote Events with Social Media | Inspiration Hub | Scoop.it

Hey, my name is Julius and I am the editor of EventMB, the number one website for event professionals. This channel is all about helping you to make your events awesome. Whether you are starting out, or a seasoned eventprof, you’ll find plenty of tips, advice and tactics to be successful in events.

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The Mastery of Event PR: How to Craft a Riveting Press Release

The Mastery of Event PR: How to Craft a Riveting Press Release | Inspiration Hub | Scoop.it

You have a great event and the story to spin it. You also have a dream list of media whose attention you’d love to grab. Now it’s time to connect the dots. The most tried and tested way to get the attention of the media is a press release. Journalists and publications get countless press releases, so you have to make yours stand out.

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The Mastery of Event PR: 5 Steps to Make Your Event Press-Worthy

The Mastery of Event PR: 5 Steps to Make Your Event Press-Worthy | Inspiration Hub | Scoop.it

In the events industry, not all press is good press. Well-placed, positive press mentions remain one of the best ways to spread the gospel of your awesome event. But getting on a reporter’s bad side can drastically hurt your ticket sales.

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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.