Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
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5 Pitfalls That Turn Sponsors Off

5 Pitfalls That Turn Sponsors Off | Inspiration Hub | Scoop.it
The success of a majority of events depends on sponsorships. Yet it’s surprising how often event organizers make crucial mistakes in attracting sponsors.
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Conference Event Sponsorship Guide 

Conference Event Sponsorship Guide  | Inspiration Hub | Scoop.it
If money appeared out of thin air, then there wouldn’t be need for sponsorship. Of course, building sponsorships is a reality and part of the business if you routinely host events.
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13 Creative Event Sponsorship Ideas

13 Creative Event Sponsorship Ideas | Inspiration Hub | Scoop.it
If you want your event to stand out and be attractive to sponsors then you need to come up with new event sponsorship concepts and ideas.
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Event Manger Blog webinar takeaways – tips for effective sponsorship

Event Manger Blog webinar takeaways – tips for effective sponsorship | Inspiration Hub | Scoop.it
Couple of weeks ago Julius Solaris, editor of Event Manager Blog, hosted a webinar together with Eventbrite, titled “Sponsorship is broken – how to fix it”.
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Event Sponsorship Roundup: The Best Content from Around the Web 

Event Sponsorship Roundup: The Best Content from Around the Web  | Inspiration Hub | Scoop.it
We’ve rounded up the best recent web content about event sponsorship from those who know and fashioned it into five tips we’ve discovered to snag better sponsors.
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The Anatomy of a Sponsorship Prospectus

The Anatomy of a Sponsorship Prospectus | Inspiration Hub | Scoop.it
Your prospectus is a highly structured and visual overview of your event. Here are four things you need to get it right.
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How to Fix the State of Event Sponsorship 

How to Fix the State of Event Sponsorship  | Inspiration Hub | Scoop.it

Cramming an event with hundreds of brands, each competing for the same audience, doesn’t work. Who wants to share their logo with 50 other brands jammed on a billboard?

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How to Write a Winning Sponsorship Proposal

How to Write a Winning Sponsorship Proposal | Inspiration Hub | Scoop.it
To win quality sponsors that invest more dollars in your event, you’ll need to write a compelling proposal.
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How To Email Potential Event Sponsors That Will Get A Reply

How To Email Potential Event Sponsors That Will Get A Reply | Inspiration Hub | Scoop.it
Learn how to email potential event sponsors so that they'll actually respond.
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How to Use Your Event Data to Win Sponsors

How to Use Your Event Data to Win Sponsors | Inspiration Hub | Scoop.it
Thanks to powerful analytics tools, the world of data-driven sponsorships has opened up to everyone who wants to embrace new ways of winning sponsorship.
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How Exhibition Sponsorships Are Evolving

From blunt sales pitches and passive signage to active participation and engaging experiences, here's a look at new trends in sponsorship.

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Your Trade Show Attendees: What Do They Really, Really Want? 

Your Trade Show Attendees: What Do They Really, Really Want?  | Inspiration Hub | Scoop.it

The factors that influence loyal attendees to come to a trade show are quite different, in many instances, than organizers’ perceptions

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5 Examples Of Event Sponsorship Packages That Landed Big Brands

5 Examples Of Event Sponsorship Packages That Landed Big Brands | Inspiration Hub | Scoop.it
Sponsorships have become a financial cornerstone for most events. This is largely due to a discrepancy between the high costs of event production and the need to charge attendees a realistic ticket price or event registration fee.
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Event Sponsorship is Broken. Can We Fix it?

Event Sponsorship is Broken. Can We Fix it? | Inspiration Hub | Scoop.it
The tipping point of event sponsorship is here. As it gets more and more difficult to secure sponsors - this is what smart event professionals need to do.
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[Infographic] Rethinking Event Swag

[Infographic] Rethinking Event Swag | Inspiration Hub | Scoop.it
How do you choose the right swag? And how do you ensure your swag doesn’t end up in the trash — or worse, hurting your brand? Find out the answers in this handy infographic.
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Four Examples Of Event Sponsorship Promotion Done Right

Four Examples Of Event Sponsorship Promotion Done Right | Inspiration Hub | Scoop.it
Learn from events that have successfully promoted event sponsors, and discover ways to create innovative sponsorship promotion campaigns.
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6 Secrets to Raise More Money at Your Next Fundraising Event

6 Secrets to Raise More Money at Your Next Fundraising Event | Inspiration Hub | Scoop.it
Planning a fundraising event? Raise more money with these 6 secrets!
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Event Sponsorship: How to Entice a Sponsor

Event Sponsorship: How to Entice a Sponsor | Inspiration Hub | Scoop.it

So you have put together an amazing event plan and are eager to execute your ideas right away. However, you stumble upon a big obstacle—the event budget. In most cases, you will need more money than you have.

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10 Tips for an Effective Sponsorship Strategy

10 Tips for an Effective Sponsorship Strategy | Inspiration Hub | Scoop.it
Keep these ideas in mind to create sponsorship proposals that will succeed. Sponsorships are a critical funding source for all sorts of events, from trade shows and music festivals to nonprofit galas.
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The Secret Formula to Event Swag

The Secret Formula to Event Swag | Inspiration Hub | Scoop.it
What’s your favorite part about attending trade shows? For many, if they are honest, it is collecting giveaways to take home. Event swag has manifested into a world of awesomeness over the last few years.
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What Millennials Want to See (and Take Home) From Branded Events

What Millennials Want to See (and Take Home) From Branded Events | Inspiration Hub | Scoop.it
Everyone loves a good party, and brands know that. As more events are sponsored, the ways that brands interact with partygoers before and after is becoming more important. Splash, creator of experiential marketing software, mined its data for trends among millennial partiers who attend branded events.
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Convention Nation's curator insight, March 29, 2016 11:00 AM

Does this apply to the corporate after parties or the conferences themselves? Tell us.

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Delivering Event Sponsorship Bliss

Delivering Event Sponsorship Bliss | Inspiration Hub | Scoop.it
By Gary Schirmacher, CMP, Senior VP, Industry Presence and Strategic Development Let’s start with a definition… bliss (noun) perfect happiness; great joy.
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How to Improve Your Event Sponsorship Offerings

How to Improve Your Event Sponsorship Offerings | Inspiration Hub | Scoop.it

This article was published on The Marketing Scope. As event organizers and brand marketers, you already know that sponsorships can be a significant share of your budget.

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Creative Event Sponsorship Promotion Ideas For Event Planners

Creative Event Sponsorship Promotion Ideas For Event Planners | Inspiration Hub | Scoop.it

Dive into 5 examples from events like TED, SXSW and Blog Her to see how the world's best events successfully promote event sponsors.

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Conference Sponsorship As An Investment In Relatedness, Connections And Community

Conference Sponsorship As An Investment In Relatedness, Connections And Community | Inspiration Hub | Scoop.it

Raising conference sponsorship dollars should actually be proclaiming what we believe about our vision and mission for our event’s participants.

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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.