Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
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How to Stay Relevant in the Event Industry

How to Stay Relevant in the Event Industry | Inspiration Hub | Scoop.it

Years can pass by without you looking up to see what has changed. Without you coming up for a breath. Without you seeing that the world outside your office or cubical is changing drastically. Staying relevant in the industry is a necessary obligation that we can find ourselves seeking out when we come up for air.

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How to Create a Perfect Event Recap

How to Create a Perfect Event Recap | Inspiration Hub | Scoop.it

A post-event recap provides useful information to your stakeholders and community on key takeaways from the event. But sometimes this important step is forgotten or postponed in the flurry of activity. However, this essential tool is most useful in the days after the event. In fact, the best time to publish this report is within 48 hours of the event ending. After two weeks, the information gets a stale. Following are some tips from a veteran planner on writing the perfect event recap.

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Planners Make Some Progress on Healthy Options

Planners Make Some Progress on Healthy Options | Inspiration Hub | Scoop.it

If you’re waiting for organic ingredients in the foods you eat at meetings today, you’re going to go hungry—most of the time. According to a new a study on wellness in meetings and incentive travel from the Incentive Research Foundation, only 4 percent of planners make organic ingredients standard at their events, but another 28 percent say that organic fare is “often offered.”

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3 Creative Brainstorming Techniques to Improve Your Meetings 

3 Creative Brainstorming Techniques to Improve Your Meetings  | Inspiration Hub | Scoop.it

Businesses today are constantly striving to work out how they can achieve more, improve and work more economically, often through meetings and brainstorming sessions. Brainstorms provide a valuable platform for sharing ideas and planning creative ways to tackle challenges as a business. But how can you make sure that you’re getting the most out of your brainstorming sessions? Whether it’s an intimate team meeting or a business-wide innovation session, it’s important to ensure you’re set up to make the most out of every session instead of wasting precious time.

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3 Takeaways from Reverse Mentoring

3 Takeaways from Reverse Mentoring | Inspiration Hub | Scoop.it

For the first time in history, there are five generations together in our workplaces. That means those born in the 1940s through those born in the 2000s are all trying to create, shape, and move goals and ideas forward. Some may see this as a barrier to collaboration, but I think it’s actually a prime opportunity to cross-pollinate strengths, experiences, and viewpoints for more innovation and insight.

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Good, Fast, Cheap: A Broken System Reevaluated

Good, Fast, Cheap: A Broken System Reevaluated | Inspiration Hub | Scoop.it

What marketers used to say was, “Good, fast, and cheap. You can pick two.” So, if you pick good and fast, it can’t also be done for cheap. If you pick fast and cheap, then it’s probably just going to be good enough. That used to be the “Rule of Three.” Marketing isn’t a “You Pick 2” world anymore. Now, nearly every client is able to say, “Yes, I’ll have all three, please. Good, fast and cheap.” In fact, it is now expected when you’re hired to organize an event or meeting.

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How do Millennials consume content at a conference?

How do Millennials consume content at a conference? | Inspiration Hub | Scoop.it

When you’re trying to decide if you should attend a specific conference or event (or asking your boss if you can attend), often you look at things like the venue, the speaker line up or the session titles. But the thing I think is most important, is the session format. A conference programme particularly appeals to me if I see the words “workshop”, “interactive” “collaborative session” or if I see an innovative/creative session design with lots of time allocated for Q&A.

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7 Easy and Affordable Ways to Relax After Your Event 

7 Easy and Affordable Ways to Relax After Your Event  | Inspiration Hub | Scoop.it

It’s in your nature to want to ride the momentum of one successful event right into the next one. But hold on – you deserve a break first. How often do you really get to do something relaxing and enjoyable for yourself that has nothing to do with work? Take the time to treat yourself so you’ll be refreshed and ready to hit the ground running for your next event. Here are eight ideas for your next “me” day. Ready, set, relax…

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Should You Listen To Music While Doing Intellectual Work? It Depends On The Music, The Task, And Your Personality 

Should You Listen To Music While Doing Intellectual Work? It Depends On The Music, The Task, And Your Personality  | Inspiration Hub | Scoop.it

Given how many of us listen to music while studying or doing other cerebral work, you’d think psychology would have a set of clear answers as to whether the practice is likely to help or hinder performance. In fact, the research literature is rather a mess (not that that has deterred some enterprising individuals from making bold claims).

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How to Make Connections That Count — Advice From a Silicon Valley Veteran (and Introvert)

How to Make Connections That Count — Advice From a Silicon Valley Veteran (and Introvert) | Inspiration Hub | Scoop.it

Karen Wickre isn’t one for New Year’s resolutions, noting that they rarely last the month. And after passing that 31-day milestone, most of us are likely to agree with her. In what’s become a hackneyed habit, we assemble a collection of false starts and a stack of ambitions that lost steam as February ticks by. But at the start of 2019, Wickre resisted her usual misgivings and set her sights on a particular goal. “Let’s make connections that count — with people we can help and who can help us — as we navigate the rest of the year,” she dared her rather sizeable number of followers.

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Show Your Attendees Some Health Love

Show Your Attendees Some Health Love | Inspiration Hub | Scoop.it

In the latest Smart Meetings webinar, Toni Zoblotsky, director, B2B marketing and sales valet, Hilton Worldwide, offers a wide variety of foods that are healthy, fun and instagrammable, as well as a few recommendations to get attendees active. In “Love your Attendees by Keeping Them Well in Body & Spirit,” she gives some valuable suggestions to show attendees that you care about their health and well-being.

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Planning for the Future: What Are the Hot Trends in 2019?

Planning for the Future: What Are the Hot Trends in 2019? | Inspiration Hub | Scoop.it

The events industry is primed for innovation. With increasing access to attendee and exhibitor data, new engagement technology, and different ways of delivering content your constituents crave, 2019 is expected to introduce new ways to maximize your event’s value. We can expect this year’s trends to reflect this year’s challenges. Whether those challenges are attendee/exhibitor retention or increasing attendee engagement with on-site activities, this year’s solutions will focus on solving universal challenges for event professionals and show organizers.

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The Great Myth of the AI Skills Gap

The Great Myth of the AI Skills Gap | Inspiration Hub | Scoop.it

One of the most contentious debates in technology is around the question of automation and jobs. At issue is whether advances in automation, specifically with regards to artificial intelligence and robotics, will spell trouble for today’s workers. This debate is played out in the media daily, and passions run deep on both sides of the issue. In the past, however, automation has created jobs and increased real wages.

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3 Phrases That Matter When "Selling" Your Organization's Membership

3 Phrases That Matter When "Selling" Your Organization's Membership | Inspiration Hub | Scoop.it

Words matter. If you’ve ever done any kind of marketing, you know that. And even as a consumer, you know that. Certain phrases just compel you to make a purchase. So how can you tap into some of that psychology when “selling” your organization’s membership? Below are a few words and phrases you may want to consider utilizing:

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Is It Time for a Paperless Conference?

Is It Time for a Paperless Conference? | Inspiration Hub | Scoop.it

In terms of disseminating information onsite at your organization’s conference, how are you currently doing it? Do you give people printed handouts and booklets when they check in at registration? Do you have a conference app where those materials are housed, but also have printed versions onsite? Do you rely exclusively on a conference app, cutting out printed materials altogether?

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Giving the Camera the Last Word

Giving the Camera the Last Word | Inspiration Hub | Scoop.it

While I generally recommend that planners look holistically at an event to see where video can play the most effective role, there's one spot where video makes sense most of the time: at the end of the event. Specifically, that general session where you bid everyone goodbye and good luck—and want to charge them up with excitement one last time, in a way that burns an overarching message into their memory.

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9 Wrong Ways to Ask Event Survey Questions

9 Wrong Ways to Ask Event Survey Questions | Inspiration Hub | Scoop.it

The motto “there are no bad questions” does not apply to surveys. There is definitely a right and wrong way to ask attendees for feedback. The wrong way can confuse and annoy attendees — and ultimately lead to them giving up on your survey. It can also affect the accuracy of the answers you get. If you’re getting biased answers — and making critical changes to your events as a result — it could seriously undermine the success of your future events.

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It Takes a Village: Conference Childcare Tips on Twitter

It Takes a Village: Conference Childcare Tips on Twitter | Inspiration Hub | Scoop.it

Earlier this month I noticed a Twitter thread started by an Australian professor organizing a scientific conference and crowdsourcing ideas from conference attendees in the scientific community. His tweet, “What’s the most effective idea you’ve heard of or accessed at scientific conferences to support parents with kids attending?” resulted in a lengthy thread with some great suggestions.

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How to Improve Association Transparency and Break Down Silos

How to Improve Association Transparency and Break Down Silos | Inspiration Hub | Scoop.it

“Our departments are too siloed.”

“I don’t understand how my role makes an impact.”

“There isn’t enough transparency!”

 

Sound familiar? It can get easy to become so focused on our initiatives that we put our head down and barrel through - especially when times are busy and resources are limited. That said, this approach often leads to an unnecessary disconnect among staff.

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Human Trafficking Issue Comes to the Fore

Human Trafficking Issue Comes to the Fore | Inspiration Hub | Scoop.it

With nearly 170 people arrested in connection with sex-trafficking activity around the recent Super Bowl in Atlanta, the FBI emphasized in the days after the game that the issue extends far beyond the premier annual sporting event in America. "Trafficking is not a problem just during large-scale events," the bureau said in a release. "It is a 365-day-a-year problem in communities across the country."

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18 Time-saving Event Planning Tips

18 Time-saving Event Planning Tips | Inspiration Hub | Scoop.it

Let's be honest, event planning is a stressful job. At any given time there are a number of jobs that need to get done and it can seem like every deadline comes right down to the wire. The 18 tips in this blog post will help you save time during the event planning process and ensure your next event is wildly successful. Let's dive right in.

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You’re Event Was a Success! Now What?

You’re Event Was a Success! Now What? | Inspiration Hub | Scoop.it

You followed all the steps: Before the event, you communicated digitally, created a clever hashtag, and started a buzz around your event. Once on site, you used engaging technology to track attendee behavior, got real-time feedback, and kept your content fresh with real-time social walls that sparked conversation. Every tech tool was a hit! So now what?

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6 End-of-Day Tasks to Complete for a More Productive Tomorrow

6 End-of-Day Tasks to Complete for a More Productive Tomorrow | Inspiration Hub | Scoop.it

It’s easy to get into an afternoon/end-of-day slump. But how you end your day can have a great impact on how you begin your tomorrow. Obviously, you want your work days to be as productive as possible, so to make that more of a daily reality, try ending each day by completing the following six tasks:

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The New RFP: 17 Tips for Thoughtful Agency Partnerships

The New RFP: 17 Tips for Thoughtful Agency Partnerships | Inspiration Hub | Scoop.it

Experiential marketing as a business is experiencing explosive growth. But with that growth comes added scrutiny. For brand-side marketers charged with partnering with experiential agencies to deliver breakthrough experiences for attendees, that means issuing more RFPs, more often, with more attention to the bottom line. But as the cultural landscape evolves, so does the search for the perfect agency partner. New priorities, such as inclusion and diversity, have surfaced. And the demand for standout creative has never been higher. Straight from the trenches at Salesforce, Accel, Facebook and Stripe, here’s how some of the industry’s most active event departments are reprioritizing their RFP processes.

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7 Ways to Increase Turnout at Your Free Event

7 Ways to Increase Turnout at Your Free Event | Inspiration Hub | Scoop.it

Who wouldn’t want to come to a free event? Lots of people, it turns out. You build, they RSVP — but they don’t come. Even the most successful events have no-shows. Things come up; people can’t make it. But for free events, there’s no financial consequence to skipping the event. So free events tend to see much higher dropout rates — up to 50%, according to a survey of free event creators.

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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.