Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
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Exhibiting at a Trade show? 5 Tactics to Stand out of the Crowd

Exhibiting at a Trade show? 5 Tactics to Stand out of the Crowd | Inspiration Hub | Scoop.it
As there is less and less separation between business technology and consumer technology, being able to “touch” emotionally your attendees is key to create brand awareness. Technology is the enabler – it is the customer relationship and the customer experience that matter the most. Creating immersive experiences that will empower the audience is how the exhibition industry will remain relevant and continue to grow.
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Know Your Sponsor (KYS) Part 1: ROI 

Know Your Sponsor (KYS) Part 1: ROI  | Inspiration Hub | Scoop.it
Recently the marketing director of a company told me: “We’ve experimented with sponsorship opportunities in the past and haven’t found them to be the most effective strategy for reaching new supporters. While they certainly have let us reach some new customers, we’ve found that other avenues are more effective in this respect. In order to fulfill our primary mission more successfully, and given our relatively small size, we have to focus on being lean and efficient.
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Meet the Experts - Trade Show employees engagement with Katarina Lindén

Meet the Experts - Trade Show employees engagement with Katarina Lindén | Inspiration Hub | Scoop.it

Each employee, in any function, is a brand ambassador for your company. A trade fair stand is often quite an investment. It is therefore important to look at it from a ‘holistic’ point of view, in order to maximize the ROI as much as possible. Don’t miss the opportunity to give an internal boost. A well executed show can be an enormous source of pride and grow the teamwork across an organization.

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Trade Show Experience Supercharge: 4 Ways to Improve Your Exhibitions

Trade Show Experience Supercharge: 4 Ways to Improve Your Exhibitions | Inspiration Hub | Scoop.it

As the events industry continues to evolve and change, so does the nature of exhibitions and trade shows. We can no longer rely as heavily on repeat attendees to help us generate revenue year after year. What’s the solution? Invigorate your exhibitions and trade shows’ experiences!

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Whose Show is It, Anyway?

Whose Show is It, Anyway? | Inspiration Hub | Scoop.it

After twelve months and hundreds of exhibitor interviews, one of the many findings that I found surprising is that exhibitors really do not understand who owns the show they exhibit in. There is a significant disconnect about who owns and puts on the tradeshow that the exhibitor is exhibiting in!

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Wading Through the Waters of Floor Planning

Wading Through the Waters of Floor Planning | Inspiration Hub | Scoop.it
With today’s technology, it is increasingly important to have multiple ways to achieve the same result anytime and anywhere, and floor-planning tools for meetings, events, and conventions are no ex…
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Scoring the Referrals that Turn into Clients for Your Event Planning Firm

Scoring the Referrals that Turn into Clients for Your Event Planning Firm | Inspiration Hub | Scoop.it
Referrals are an essential aspect to closing new clients. Learn how event planners can score the right referrals for their business.
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Productivity: The Importance of a Well-Thought-Out Sales Plan

Productivity: The Importance of a Well-Thought-Out Sales Plan | Inspiration Hub | Scoop.it
In the trade show industry, and specifically for sales teams, producing results by means of booth and sponsorship sales is customarily the criteria by which “productivity” is measured. If we accept the end result as a good measure of productivity, and for all practical purposes it does seem to be the best option, then keeping the team’s focus on both short and long-term goals is key to success. Yet, even very successful teams often and inevitably go through repetitive cycles of procrastination.
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10 questions to ask trade show organizers before signing

10 questions to ask trade show organizers before signing | Inspiration Hub | Scoop.it
Participating in a trade show is an important investment - you must choose your event carefully! Here are the questions you must ask trade show organizers.
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Suzanne Axt, CMM, CTSM's comment, February 17, 2017 8:22 AM
Always visit the show first as an attendee to see if it is a match for your company.
IMEX's comment, February 20, 2017 4:24 AM
Great comment Suzanne, we fully support this concept and encourage any exhibitor researching IMEX to attend as a visitor at no cost.
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Why You Should Speak at Conferences & How to Overcome the Barriers

Why You Should Speak at Conferences & How to Overcome the Barriers | Inspiration Hub | Scoop.it

Companies spend a lot of money and time creating a unique and compelling exhibit or event presence that will make them stand out and connect with potential and existing clients.  There is another way to stand out and to garner attention for your company and for your brand.  That is to have someone in the company speak at the event.  Speaking at an event can seem daunting and, depending on the size and quality of the audience, some question if it is worthwhile.

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11 Ways to Add Excitement to Your Trade Show Exhibit

11 Ways to Add Excitement to Your Trade Show Exhibit | Inspiration Hub | Scoop.it

Boring booths are bad for business.  To make your trade show exhibits more exciting and attention-getting, add one or more of these 11 elements to get more attention, booth traffic, and ultimately, leads.

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The incredible power of photos at trade shows

The incredible power of photos at trade shows | Inspiration Hub | Scoop.it

Smartphones have become a natural extension of our hands. Taking photos of anything and everything around us is like breathing: you do it without even thinking about is. Sharing is now something we expect from people and companies. Looking at your Twitter, Instagram, Facebook, LinkedIn channels, your visitors want to experience your product, “live” your services, appreciate your company.

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Everything You Need to Know About Event Wifi at Your Next Trade Show

Everything You Need to Know About Event Wifi at Your Next Trade Show | Inspiration Hub | Scoop.it

With the growth of personal connectivity reaching new heights seemingly by the hour, it’s impossible to create a compelling event experience without offering a rock-solid wifi connection. 

In Maslow’s Hierarchy of Needs the essential human needs are mapped out in pyramid form. The most crucial of needs are found at the bottom of this pyramid, while the slightly less critical needs are found as you move on up. It’s safe to say that had Maslow built out this hierarchy in 2016, he surely would have included “good wifi connection” somewhere at the base.

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5 trends to watch in 2017

5 trends to watch in 2017 | Inspiration Hub | Scoop.it

Predicting the future is basically impossible. But estimated guesses are possible, even in times as these. So, as in previous years, we have held many conversations on showfloors, at conferences, and at numerous events all around the world to identify the core themes that the UFI team feels will impact the global exhibition industry in 2017. So today, let me share with you “UFI’s 5 trends to watch in 2017”

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5 ways to stay safe on-site

5 ways to stay safe on-site | Inspiration Hub | Scoop.it

If you’ve ever walked a show floor during build-up you’ll know that it’s a health and safety minefield with hundreds of potential opportunities for ‘near misses’ or even worse ‘workplace accidents’.

As organisers and contractors, we operate in inherently risky environments. We are building increasingly sophisticated and compelling ‘event destinations’, operating in busy venues, running on tight schedules and managing multiple suppliers, partners and clients on-site. It’s exhilarating to be part of, but also a huge logistical challenge to ensure everyone’s safety.

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How to tap into people’s senses at exhibitions

One way to really grab people’s attention and maintain it at exhibitions is to tap into people’s senses. People who walk away from your stand won’t remember your brand unless you appeal to several of their senses. Sensory marketing is certainly making an impact, but we expect it will take centre stage in the next few years, as more brands see the power of people’s senses and this impacts sales.

Some of the best stands you will come across have somehow managed to appeal to each of our senses. This may seem like an impossible task, but with some careful planning, it’s possible to achieve. If you were wondering how you can do this, here’s some tips on how to tap into people’s senses at exhibitions.

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Trade Show 2021: The Experience Economy Roars Louder

Trade Show 2021: The Experience Economy Roars Louder | Inspiration Hub | Scoop.it
The market is a constantly evolving animal, but now that we're in the "Experience Economy," is your event ready to pounce?
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How to end a conversation with a booth visitor?

How to end a conversation with a booth visitor? | Inspiration Hub | Scoop.it
It is important to know how to properly end a conversation with a booth visitor to avoid wasting time or missing opportunities. Here is how.
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Exhibiting at a Trade Show? Here Are Six Easy Ways to Customize Your Booth for Attendees

Exhibiting at a Trade Show? Here Are Six Easy Ways to Customize Your Booth for Attendees | Inspiration Hub | Scoop.it
Attract and engage key audiences at your booth and beyond with powerful personalization strategies
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Should I arrange TVs in my trade show booth?

Should I arrange TVs in my trade show booth? | Inspiration Hub | Scoop.it
Having TVs and screens in your trade show booth might be a great idea but requires proper planning. Let's review it together.
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Behavioral Data: The New Trade Show Currency

Behavioral Data: The New Trade Show Currency | Inspiration Hub | Scoop.it
The trade show industry has become inundated with behavioral data, but it's not specific enough to provide the right info to make your show better.
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Trade Show Preparation Checklist - 17 weeks

Trade Show Preparation Checklist - 17 weeks | Inspiration Hub | Scoop.it
What should you be working on 17 weeks before a trade show? Arranging plane tickets & hotels must be done early on! Full checklist inside.
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How to Reboot Your Trade Show Giveaway Strategy

For years, trade show giveaways have been used to foster goodwill and generate leads with potential clients and prospects. However, since giveaways have become commonplace at shows, do they still have the same impact they once did?
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Exhibitor Priority Points System that Rewards Loyalty 

Exhibitor Priority Points System that Rewards Loyalty  | Inspiration Hub | Scoop.it
If your points system is collecting dust and having little influence on exhibitors’ spend decisions, consider a loyalty program that rewards the three R’s: Recency, Reoccurrence, and Revenue,...
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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.