Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
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Event Data Security: The 2018 Guide for Event Marketers

Event Data Security: The 2018 Guide for Event Marketers | Inspiration Hub | Scoop.it

In today’s world, information is everywhere. The data revolution has forever changed the way consumers interact with companies and vice versa. And though there’s no denying the benefits of rich datasets, such as improved buying experiences and more targeted marketing campaigns, the cost of all of this accessible data is weighing heavy on businesses who collect it and customers who give it.

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4 Advanced Ways to Measure Your Event Promotions

4 Advanced Ways to Measure Your Event Promotions | Inspiration Hub | Scoop.it

You’ve spent countless time and money on your event promotion strategy. But how can you be sure your plan is actually working? The easiest way to increase revenue for your event is to track and measure your event promotions. Google Analytics’ basic capabilities let you measure traffic to your website from various sources — search engine results, social media, partner sites. But if that’s all you’re looking at, you’re missing out on valuable insights.

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This Little Trick Can Help You Sell 45% More Event Tickets

This Little Trick Can Help You Sell 45% More Event Tickets | Inspiration Hub | Scoop.it

In the beginning of the website age, we used to describe websites as a front desk for yout business that’s always staffed. That wasn’t exactly true because while a good quality website could provide content that may answer your visitor’s question, it was largely up to the visitor to find it. A website provided self-service help.

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The 5 Myths of Content Marketing

The 5 Myths of Content Marketing | Inspiration Hub | Scoop.it

These days, content marketing is all the rage in digital marketing circles. But what is it exactly? The Content Marketing Institute (yes, there is such a thing) defines it as: “A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” Distribution is as crucial as creation, relevancy and consistency are key, and it’s important to focus just as much on retention as acquisition.

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Predictions for Corporate Event Marketers: How to Conquer 2018

Predictions for Corporate Event Marketers: How to Conquer 2018 | Inspiration Hub | Scoop.it

For years, marketing gurus have exhorted corporate marketers to know their audiences. These days, though, that’s beginner-level advice. Marketing in 2018 will require competing on an even higher level, where winning means not only understanding the landscape, but also masterfully leveraging the newest technologies and concepts to deliver powerful experiences that resonate deeply.

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4 Ways to Engage Your Conference Attendees

4 Ways to Engage Your Conference Attendees | Inspiration Hub | Scoop.it

Planning a conference is one thing. But then, there’s the execution. And while a lot of little details are somewhat in your hands - what food you serve, what music you play, what topics are covered during educational sessions, etc. - there are some things that just...aren’t. Prime example: Whether or not your attendees ACTUALLY engage with you and the activities you have planned. Now there’s no way to force attendee engagement (sorry!), but there are a few tactics to help boost it.

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Gamification for More Participation!

Gamification for More Participation! | Inspiration Hub | Scoop.it

Gamification is not a new concept in the marketing or business world, but it is still in its infancy within the events industry, and even more so in the association world. Gamification is the process or methodology of incorporating “game-like” elements to something (an event, product, task, etc), with the aim of increasing engagement, recall ability and to motivate participants to perform a series of intended actions.

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Stories: The New Battleground For Event Engagement

Stories: The New Battleground For Event Engagement | Inspiration Hub | Scoop.it

Little did Snapchat’s founders, Evan Spiegel and Bobby Murphy know, when they created Snapchat in 2012, they created more than a photo app. Snapchat changed the way people interact and share photos and videos with their friends and subsequently changed the way people interact with online content. In 2017 everyone else caught on and now the story reigns supreme across many of the major social media platforms.

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More Brands Opt For Experiential Marketing While Ad Budgets Shrink

More Brands Opt For Experiential Marketing While Ad Budgets Shrink | Inspiration Hub | Scoop.it

Experiential isn’t just another marketing buzzword to be ignored by all and sundry. It’s fast becoming one of the most heralded methods for driving sales, awareness and brand advocacy with plenty of data to back up its claims. This is great news for eventprofs because if anyone knows how to create a great experience that leaves a lasting impression, you need look no further than the event industry.

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25 Event Marketing Phrases No Attendees Believe Anymore

25 Event Marketing Phrases No Attendees Believe Anymore | Inspiration Hub | Scoop.it

In event marketing, you want to ensure all of your words resonate with your audience. To use words that have lost their power due to overuse or over exaggeration makes your marketing ineffective. With attention spans being what they are, you can’t afford to turn people off or lose their attention.

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Event Marketing: The 2018 Guide

Event Marketing: The 2018 Guide | Inspiration Hub | Scoop.it

Event marketing is the promotion of a product, brand, or service through in-person interactions. There are many forms of event marketing and each can be catered to address a marketer’s specific goals. A company can host its own event, building stronger relationships with its prospects and customers. A company can attend an event as an exhibitor and introduce their product to potential clients. Online events, such as webinars or live streamed workshops, vary in scope and prove to be just as impactful as live events. Whatever the format, event marketing is a versatile and incredibly effective strategy that builds long-term value upon relationships with clients and partners alike.

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5 Email Marketing Must-do's

5 Email Marketing Must-do's | Inspiration Hub | Scoop.it

Despite what some folks may tell you, email is not dead. According to a recent study by Adobe, more than half of all US consumers prefer to receive marketing offers via email. When email is done right, it can be a powerful and effective tool for getting the word out about your event. That said, it’s also one of the easiest to get wrong. Follow these five must-do’s to be sure you’re getting the most from your email marketing efforts.

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Creating a Strong Brand Activation Campaign: An Eventprof How To

Creating a Strong Brand Activation Campaign: An Eventprof How To | Inspiration Hub | Scoop.it

The term “brand activation” is a lot simpler than it sounds. At the surface, it appears to be “marketing speak.” You know, the type of words that marketers make up to sound like they have an advanced degree in something that’s hard for laypeople to understand. But brand activation is focused on using an experience or brand interaction as a catalyst to entice people to act. Brand activation is the ongoing way(s) in which you introduce yourself (event, product, or service) to others. The key here is “ongoing.” While you may not continue the same kind of brand activation through the lifecycle of your brand, it is necessary to continue something.

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Why Event ROI Starts with Strategic Intent

Why Event ROI Starts with Strategic Intent | Inspiration Hub | Scoop.it

The meetings and events industry has enjoyed numerous advances over the past two decades. Yet a sobering reality persists; for many, the ability to consistently demonstrate, even express, event value – aka event ROI – has remained elusive. In that same timeframe, digital channels went mainstream and fundamentally altered expectations around marketing transparency. At the intersection lies a simple truth: resources and budgets migrate to areas that perform. Thankfully, live meetings and events do perform, and can achieve comparable levels of transparency. Skilled staff, best practices and integrated technology are essential. Yet to really nail event ROI, there’s a broad need for something more fundamental, and it’s an activity event executives are uniquely positioned to lead.

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How Eventprofs Can Take Advantage Of Binge Attending

How Eventprofs Can Take Advantage Of Binge Attending | Inspiration Hub | Scoop.it

The new way to consume content is to binge. A familiar concept with TV shows and movies but the same behavior is emerging as a trend in events too. We take a look at the binge attending phenomenon and see what’s in it for eventprofs.
I want it all and I want it now. When it comes to consuming content, this appears to be very much the default position these days. Constant FOMO (fear of missing out), combined with an ever-growing all you can eat buffet of desirable content are two of the main drivers of this behavior.

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3 Social Media Tools to Boost Your Event Marketing 

3 Social Media Tools to Boost Your Event Marketing  | Inspiration Hub | Scoop.it

Savvy event planners know they have to stay on top of social media, but which tools are worth the time and energy to invest in? Which ones are worth the effort and truly the MUST HAVES for any event planner? This video is brought to you by EventMB,  the number one blog for event professionals.

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donhornsby's curator insight, November 28, 2017 10:51 AM
Event planners want their events to be successful. Building lots of buzz, amplifying attendee engagement, and creating a fear of missing out for people who aren’t even there can be big drivers for social media communication. But there are so many channels, gizmos, and gadgets to choose from. Which ones are worth the effort and truly the MUST HAVES for any event planner? Before you start feeling overwhelmed, we’ve got the answer for you! Check out these 3 Social Media Tools to Boost Your Event Marketing.
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Everything You Wanted to Know About Event ROI But Never Dared Ask

Everything You Wanted to Know About Event ROI But Never Dared Ask | Inspiration Hub | Scoop.it

Ahhhh, the elusive event return on investment (ROI). When referring to it, some cringe, others shrug, others change the subject. It seems like everyone wants to speak in nebulous terms and no one wants to give exact ways to measure it. That might be because when it comes to return on investment and events, there’s more than one way to figure it all out.

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How To Drive Traffic To Booths With A Low Budget

How To Drive Traffic To Booths With A Low Budget | Inspiration Hub | Scoop.it

The problem with having a low budget at a trade show means that regardless of the swag you provide (that you can’t really afford), it will probably be overshadowed and won’t stand out among the rest of the booths, unless you come up with some original ideas. The key to driving  booth traffic on a low-budget then amounts to user experience and memorability, by tying gifts or ideas to your brand message, and always ensuring that you are providing quality will help you to stand out!

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18 Ways To Make PR Work For Your Event

18 Ways To Make PR Work For Your Event | Inspiration Hub | Scoop.it

There’s no such thing as bad PR, right? That’s highly debatable in the age of social media. What would’ve once been a localized brand disaster, can now fester and grow into something that hits the Interwebs within minutes, and can damage a brand to the point of plummeting stock prices within an hour. While that’s likely not something you need to worry about with your next event, a public relations firm cannot only help you navigate when you find yourself in hot water but it can also help you garner a lot of attention for your event.

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How to Get More out of Your Corporate Event Video

How to Get More out of Your Corporate Event Video | Inspiration Hub | Scoop.it

Video is vital for events. From growing your audience to marketing and promoting your event, it’s one of the most engaging and cost-effective tools you can use. In fact, 52% of marketers worldwide name it as the content type with the best ROI. But in today’s content-rich world, creating a boring old event wrap-up simply won’t cut it. If you want to grab people’s attention and get them excited about your event, you need to create content that’s useful and interesting. 

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3 Tips for Cold Emailing Event Sponsors

3 Tips for Cold Emailing Event Sponsors | Inspiration Hub | Scoop.it

Sponsors unlock a world of opportunity for your event and its attendees. But approaching sponsors without an introduction can be awkward at best. The challenge is especially daunting when you don’t have a point of contact within the organization. Which is why many sponsorship-seekers turn to the internet’s oldest and most trusted tool: email.

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Creating a Video Strategy? Answer These 4 Questions First

Creating a Video Strategy? Answer These 4 Questions First | Inspiration Hub | Scoop.it

These days, the written word seems to shrink by comparison to what your eyes see (live and in living color) and what your ears hear (even so, PLEASE don’t stop reading this blog; we love and value you). And, why shouldn’t this be the case? As we have fewer moments in the day to consume massive amounts of information, videos are super easy for an audience to ingest, process and act upon.

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Broaden Your Event’s Appeal with Influencer Marketing

Broaden Your Event’s Appeal with Influencer Marketing | Inspiration Hub | Scoop.it

Social media marketing has become a crucial aspect of the meetings and association industries, which is why it is so important to promote association conferences through social channels before, during, and after an event, according to Ori Lahav, associate vice president of Kenes Group. “Social media is the place to grow your community,” he said.

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Beef Up Your Event Marketing and Convert More Attendees

Beef Up Your Event Marketing and Convert More Attendees | Inspiration Hub | Scoop.it

Marketing isn’t just something that happens organically. There’s a lot of work involved and many moving pieces. It all starts with a strong marketing plan. But how do you create one and what is it comprised of? This is what you need to know to get started.

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The 20 Instagram Posts You Should Archive Now

The 20 Instagram Posts You Should Archive Now | Inspiration Hub | Scoop.it

In the summer of 2017, Instagram rolled out a featured called “Archive” which allows users to hide a picture or video you’ve previously shared. These archived post can be brought back whenever you want but this allows you to keep photos that mean something to you but might not be relevant to others anymore.

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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.