Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
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Securing Event Sponsorships: How To Get Sponsors For An Event

Securing Event Sponsorships: How To Get Sponsors For An Event | Inspiration Hub | Scoop.it

Harness the power of event sponsorships by learning how to find the perfect sponsors for your event using data and proven tactics!

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How to measure the success of place branding initiatives

How to measure the success of place branding initiatives | Inspiration Hub | Scoop.it

A frequent question asked by those in charge of developing and managing the brand of their city, region, destination or country is how to measure the success, or effectiveness, of place branding initiatives. 

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The Importance of Conference and Exhibition Sponsorship

The Importance of Conference and Exhibition Sponsorship | Inspiration Hub | Scoop.it

Income from Conference Exhibition and Sponsorship is very important. You need to look for someone who can help you raise those funds, and has a proven history in meeting or even exceeding their clients target find. By being connected to people, being able to cut through the mounds of the red tape and filled with bright ideas, you need to acquire those commercial interest that is really involved in your very big event or conference, and take away the entire hassles that you do not want to face.

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7 Tips to Create a Mindblowing Event Sponsorship Proposal by @Ticketbud

7 Tips to Create a Mindblowing Event Sponsorship Proposal by @Ticketbud | Inspiration Hub | Scoop.it

Let’s role play. You’ve decided to organize a brand new conference. You already found the perfect venue & setup hotel accommodations nearby for your guests. The event website is almost done. You just nabbed your first guest speaker.

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What Marketers Can Learn From Music Industry Sponsorships

What Marketers Can Learn From Music Industry Sponsorships | Inspiration Hub | Scoop.it

Listen. Can you hear it? That’s the sound of music industry sponsorships taking the world of marketing to a whole new level. Sponsorships have long stood as an effective way for companies to connect with target customers.

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Sponsorship Mattering: From Logos and Noise to Emotional Experiences

Sponsorship Mattering: From Logos and Noise to Emotional Experiences | Inspiration Hub | Scoop.it

Sponsorships featuring logos, eyeballs and impressions don’t carry the same value they once did. At the same time, sponsorship buyers are becoming more sophisticated about the dollars they invest and how they leverage emotional marketing.

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Death to Beige Sponsorship! - Power Sponsorship

Death to Beige Sponsorship! - Power Sponsorship | Inspiration Hub | Scoop.it

Sponsors all over the world are embracing best practice sponsorship – adding value to the fan experience and favouring meaning and creativity over volume or visibility. This is fantastic, and as the gulf between great sponsors and old-school sponsors widens, more see the light and jump the chasm.

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Conference Investors Crave Strategic Sponsorships: Will You Satisfy Them?

Conference Investors Crave Strategic Sponsorships: Will You Satisfy Them? | Inspiration Hub | Scoop.it
There's a major shift happening in conference sponsorships that has huge ramifications for your show. Selling strategic sponsorships is critical to success.
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Your Quick Guide To Event Sponsorship

Your Quick Guide To Event Sponsorship | Inspiration Hub | Scoop.it

You want a sponsor for your event, but what does a sponsor want from you? Guy Wimpory, founder of Sponsor Monster, reveals just what sponsors are seeking.

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Six steps to success with your event sponsorship

Six steps to success with your event sponsorship | Inspiration Hub | Scoop.it

Event managers are finding it increasingly difficult to secure sponsors and to keep them engaged in providing much-needed financial and in-kind supports. Something needs to change.

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5 Tips To Strengthen Your Sponsorship Program

5 Tips To Strengthen Your Sponsorship Program | Inspiration Hub | Scoop.it
Every meeting needs more money. As you outline ways to attract more sponsorship dollars, here are five key pieces of advice.
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7 Unique Sponsorship Ideas You’ll Wish You’d Thought Of

Sponsorships are a great way for exhibitors and corporate marketers to be seen and experienced by their target audience, but with the influx of marketing initiatives, it’s becoming harder and harder for companies to stand out and connect with their consumers. Companies invest in sponsorships because they recognize the value of connecting with their segment of the market. 

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Sponsorship Leverage Trick: The Aerosmith Technique

Sponsorship Leverage Trick: The Aerosmith Technique | Inspiration Hub | Scoop.it

The year was 1986, and Aerosmith were over – has-beens, ten years past their prime. That was, until old-school (old-skool??) hip-hop group, Run-DMC sampled one of their hits and they teamed up to make one of the best videos of a generation. That crazy combination reinvented and rejuvenated Aerosmith back into the stratosphere – literally, in the case of “Armageddon”. It also catapulted hip-hop into the mainstream, where it’s been ever since. What does this have to do with sponsorship?

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The Wrong Way To Approach Conference Sponsorship

The Wrong Way To Approach Conference Sponsorship | Inspiration Hub | Scoop.it

Logos hanging from the ceiling at the tradeshow. Ads covering windows, elevator doors and escalator ramps. Symbols, signs and emblems stuck to the floor, carpet and wrapping columns. Logos on lanyards, room keys and conference bags.

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A Peek Into Some of the Latest Association Sponsorship Trends

A Peek Into Some of the Latest Association Sponsorship Trends | Inspiration Hub | Scoop.it

Based on the findings of a recent state of association sponsorship survey, one expert takes a deeper look at some of the latest trends in the industry.

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Improve your Event Sponsor Packs with These Five Simple Additions

Improve your Event Sponsor Packs with These Five Simple Additions | Inspiration Hub | Scoop.it

If you are in the conference, exhibition and trade show business will be familiar with the sponsor pack. You may know it by a different name but there will be a document to tempt people into commercially supporting your event.

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Sponsorship: From Uninspiring To Really Mattering

Sponsorship: From Uninspiring To Really Mattering | Inspiration Hub | Scoop.it
When attendees interact with your sponsors, do they feel marginalized or like they really matter?
Are you forcing your sponsors’ messages on your conference attendees or helping sponsors offer insights that attendees may actually value?
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Creating a Show Floor Education Sponsorship

Creating a Show Floor Education Sponsorship | Inspiration Hub | Scoop.it

Show floor education is one of my favorite topics. Show floor education is a win for everyone. For the show organizer and exhibitors it’s a way to draw attendees to the exhibit hall. For attendees, it’s yet another opportunity to learn.

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Creating a Virtual Event Sponsorship

Creating a Virtual Event Sponsorship | Inspiration Hub | Scoop.it

Just as show organizers want to reach a wider audience by including a virtual component to their events, so too do your exhibitors/sponsors. Incorporating a virtual event component into your conference or trade show is an added expense but one that, if done well, will pay off for both the event organizer, the online audience, and the sponsor associated with it.

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Creating a People Connector Sponsorship

Creating a People Connector Sponsorship | Inspiration Hub | Scoop.it

One of the top three reasons people attend conferences and trade shows is to network. People want to get together with their peers and exchange ideas, make connections, find help, and sometimes even find a new job.

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Entertainment, a valuable change agent?

Entertainment, a valuable change agent? | Inspiration Hub | Scoop.it
  Entertainment, a valuable change agent?   In the beginning of December last year Intel, the global leader in computer chip production, decided to sign a sponsorship with FC Barcelona, the famous Spanish football club.
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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.