Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
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5 Top Technology Investments for 2018

5 Top Technology Investments for 2018 | Inspiration Hub | Scoop.it

Welcome to 2018! If you haven’t already, it’s time to create a growth strategy and budget. You may have used all types of technology to help get you where you are today. You need to consider technology investments to further what you can achieve. Here are five of the top technology investments that are worth considering as we begin 2018:

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Hanging Walls of Bacon, Mocktails, and Spontaneous Vegetarians

Hanging Walls of Bacon, Mocktails, and Spontaneous Vegetarians | Inspiration Hub | Scoop.it

One of the most popular sessions at the 2018 Professional Convention Management Association Convening Leaders conference this week in Nashville, Tenn., was a panel discussion on F&B issues and trends that meeting planners can expect to see in the year ahead.

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New Data Shows Big Uptick for Meetings’ Economic Impact

New Data Shows Big Uptick for Meetings’ Economic Impact | Inspiration Hub | Scoop.it

The Events Industry Council, Washington, D.C., has released the preliminary results from its third Economic Significance Study, tracking the impact of meetings, trade shows, conventions, and incentive travel on the U.S. economy. Compared to EIC’s similar research in 2012, the top-line results reveal increases in the number of attendees, the number of meetings, and the direct spending related to these meetings. In fact, the $330 billion in direct spending reflects an 18 percent increase over the 2012 findings. EIC’s research, in partnership with Tourism Economics, was conducted in the second half of 2017 based on 2016 data. EIC expects to release the final Economic Significance Study report in February.

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18 Trends to Watch in 2018

18 Trends to Watch in 2018 | Inspiration Hub | Scoop.it

As we welcome in 2018, new trends will shape the events and meetings industry. The good news is all signs point to another banner year. While societal movements and technology advancements may raise some concerns, this people-first industry remains at the forefront of where marketing, wellness and hospitality are going.

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5 Trends We'll Be Watching in 2018

5 Trends We'll Be Watching in 2018 | Inspiration Hub | Scoop.it

Read on to find out why we expect more diversity in business-event speakers, why we think relationships will be key to improved event security, and why we are following the rise of artificial intelligence and cognitive-enhancing drugs. And finally, will the wellness trend translate to a more relaxed and personal standard for dress at events? 

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This Little Trick Can Help You Sell 45% More Event Tickets

This Little Trick Can Help You Sell 45% More Event Tickets | Inspiration Hub | Scoop.it

In the beginning of the website age, we used to describe websites as a front desk for yout business that’s always staffed. That wasn’t exactly true because while a good quality website could provide content that may answer your visitor’s question, it was largely up to the visitor to find it. A website provided self-service help.

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Predictions for Corporate Event Marketers: How to Conquer 2018

Predictions for Corporate Event Marketers: How to Conquer 2018 | Inspiration Hub | Scoop.it

For years, marketing gurus have exhorted corporate marketers to know their audiences. These days, though, that’s beginner-level advice. Marketing in 2018 will require competing on an even higher level, where winning means not only understanding the landscape, but also masterfully leveraging the newest technologies and concepts to deliver powerful experiences that resonate deeply.

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The Rise of the Bleisure Event Attendee

The Rise of the Bleisure Event Attendee | Inspiration Hub | Scoop.it

Are you seeing more extended stays after your events? If so, you may be experiencing a slow developing trend – the rise of the bleisure traveler. What will that mean for your event? Here are a few things you should know and what you can do to encourage bleisure and benefit your attendees and your events.

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Tech Landscape In Today’s Meetings & Events

Technology and the ways it is shaping the meeting & events industry has been a topic of extensive discussion among industry professionals in the past years. It comes as no surprise that the rise of immersive technologies forges change, urging planners to embrace innovation and blend it smoothly in design and production. As we are getting ready to leave 2017 behind, it seems that time is right to take a moment and reflect on the event tech landscape; assess the past, understand the present and start planning the future.

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5 Ways to Make Your Meetings Mean More

5 Ways to Make Your Meetings Mean More | Inspiration Hub | Scoop.it

Until fairly recently, a meeting was thought to be successful if it met its financial and learner outcome goals. And while those are still important, a recent white paper posits that it’s time to stop focusing solely on the outcomes data and shift to making meetings more human-centric experiences. In the white paper, Maritz Global Events President David Peckinpaugh says, “In fact, while good meetings have well thought out logistical execution, great meetings enrich the hearts and minds of our guests.”

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5 Meeting Trends that Will Prioritize People in 2018

5 Meeting Trends that Will Prioritize People in 2018 | Inspiration Hub | Scoop.it

The IMEX Group is predicting that meetings in 2018 will be all about bringing humanity back. Here are the five trends it says will put people at the heart of today’s issues.

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8 New Year’s Resolutions That Are On All Event Planners’ Lists

8 New Year’s Resolutions That Are On All Event Planners’ Lists | Inspiration Hub | Scoop.it

It’s that time of year. People around the world switch from overindulging to planning to get healthier. They head back to work after some much-needed time off, resolving to work harder and smarter next year. And after a busy holiday season, event creators are no exception.

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Do You Connect or Disconnect in the Air?

Do You Connect or Disconnect in the Air? | Inspiration Hub | Scoop.it

Love it or not, for many event professionals, being a road warrior is part of the job description. Convene launched a short survey this week about business travel, with questions about why and when you travel, how you feel about it, and more. If you regularly travel for business, we’d love to hear from you. The results will appear in a future issue of Convene. Meanwhile, we asked three PCMA staff members to share this one travel habit:

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The Trade Show of the Future

The Trade Show of the Future | Inspiration Hub | Scoop.it

Would you agree that trade shows are in need of change if they want to stay relevant? Many attendees complain about their traditional resistance to change. There is a better way to plan trade shows that deliver a unique event experience to increasingly demanding attendees. There’s an easier way that doesn’t have to disrupt your logistics, yet moves focus to what really matters to the modern attendee. Read on to find out what modern trade shows are doing to stay relevant and what our research says attendees want. Make your trade show future-proof.

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20 Creative Formats to Refresh Your Conference in 2018

20 Creative Formats to Refresh Your Conference in 2018 | Inspiration Hub | Scoop.it

As we approach a fresh, new year, isn’t it time you started thinking about ways to revamp your conference events? Shaking up your session formats will not only get people’s attention, it will encourage new ways of engaging, learning, collaborating and networking at your event. Here are 20 ideas to reinvigorate your conference in 2018.

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Reflecting on the Marketing Trend Predictions for 2017

Reflecting on the Marketing Trend Predictions for 2017 | Inspiration Hub | Scoop.it

At the start of 2017, we spoke about our marketing trend predictions for the year. As the year draws to a close, it is time to look back on a few of those trends and assess whether or not they made an impact. While some trends are still waiting in the wings, others have reached their predicted heights and some are even looking to go further next year. Let’s reflect…

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Creating an Engaged Mobile App Experience

Creating an Engaged Mobile App Experience | Inspiration Hub | Scoop.it

Mobile apps have a lot of competition these days, which is why it’s important to design both a valuable app and an app experience in order for adoption to take off. Here are some ideas on how you can do that. When creating a mobile app, there’s more to it than merely creating an awesome app. There’s the marketing and there’s the user experience. Often if the latter is stellar, some of the marketing will take care of itself in word of mouth referrals.

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25 Event Marketing Phrases No Attendees Believe Anymore

25 Event Marketing Phrases No Attendees Believe Anymore | Inspiration Hub | Scoop.it

In event marketing, you want to ensure all of your words resonate with your audience. To use words that have lost their power due to overuse or over exaggeration makes your marketing ineffective. With attention spans being what they are, you can’t afford to turn people off or lose their attention.

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Engaging Current and Future Audiences With Design 

Engaging Current and Future Audiences With Design  | Inspiration Hub | Scoop.it

Last month, we identified four ways associations are reimagining their conference programs for future audiences: engagement and community strategy, learning-experience design (LXD), user-experience design (UXD), and purpose and passion. We’ve previously covered what works for engagement and community; here’s what to consider for the next three areas.

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Why TR Is Key to the Event of the Future 

Why TR Is Key to the Event of the Future  | Inspiration Hub | Scoop.it

What does the future of events look like? For our November forecast issue, looking to go beyond the next few years or even the next decade, we asked four science fiction writers to envision the business event of the future. Not one of them could imagine a future in which face-to-face events will no longer take place.

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The Most Trending Event Technology in 2017 

The Most Trending Event Technology in 2017  | Inspiration Hub | Scoop.it

If you’ve been to any kind of event recently, you’ve noticed things are changing. Thanks to ever-changing event technology, events in 2017 look and feel very different from events even a year ago.  Navigating this ever-changing landscape for event management can be challenging!  Brandt Krueger, an event professional and influencer, said it best “This was definitely the year for audience interaction tech! It felt like there was a concerted focus on audience engagement.”

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Food and Wellness Trends that Are Shaping Today’s Meeting Menus

Food and Wellness Trends that Are Shaping Today’s Meeting Menus | Inspiration Hub | Scoop.it

It’s no surprise that health and wellness issues are becoming increasingly important for conference and meeting delegates. In addition to an overall movement toward healthier food choices, many regions are seeing an increased demand for organic and locally sourced foods, food requests brought on by allergies and vegetarian preferences, as well as a growing multi-national – and urban – food culture.   

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Event Marketing: The 2018 Guide

Event Marketing: The 2018 Guide | Inspiration Hub | Scoop.it

Event marketing is the promotion of a product, brand, or service through in-person interactions. There are many forms of event marketing and each can be catered to address a marketer’s specific goals. A company can host its own event, building stronger relationships with its prospects and customers. A company can attend an event as an exhibitor and introduce their product to potential clients. Online events, such as webinars or live streamed workshops, vary in scope and prove to be just as impactful as live events. Whatever the format, event marketing is a versatile and incredibly effective strategy that builds long-term value upon relationships with clients and partners alike.

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Event Strategy: The 2018 Guide

Event Strategy: The 2018 Guide | Inspiration Hub | Scoop.it

Event professionals have a million and one things on their plate. There’s determining event goals, building the event website, sending out email blasts, deciding on what type of event planning software to use (if any), making sure event goals are hit—and that’s just the beginning.

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Why Data Ethnography Matters

Why Data Ethnography Matters | Inspiration Hub | Scoop.it

In 2009, tech ethnographer Tricia Wang spent some time in China, living with migrants, working alongside street vendors, and crashing at internet cafés. She was conducting research for Nokia, which at the time was the world’s largest cellphone company, when she discovered something that challenged the organization’s entire business model. “I saw lots of indicators that led me to conclude that low-income consumers were ready to pay for more expensive smartphones,” Wang wrote in a blog post called “Why Big Data Needs Thick Data” for the website Ethnography Matters four years later.

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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.