Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
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How to make it easy to do business with your event planning company

How to make it easy to do business with your event planning company | Inspiration Hub | Scoop.it
Before I started my own business, I worked at a few companies that did many things right. Like hire good people and then figure out where they fit. Or encourage a healthy competitiveness in the workplace.
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Boardroom or Broadway?: The Similarities between Meetings Design and Theatre Production

Boardroom or Broadway?: The Similarities between Meetings Design and Theatre Production | Inspiration Hub | Scoop.it
We are very proud to have had London’s Barbican Centre (www.barbican.org.uk) as a client for a number of years and due to this, and the fact I am a member of their Business Events Advisory Board, I tend to visit this iconic and multi-function venue...
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5 Tips For Keeping Your Client Sales Funnel Full

5 Tips For Keeping Your Client Sales Funnel Full | Inspiration Hub | Scoop.it

Oh the proverbial sales funnel. Much talk, many articles, and a whole lot of fancy diagrams have been written (and drawn) on this magical sales funnel. Your event planning sales funnel basically refers to following a person through the entire sales process, from seeing them first as a contact through to the completion of an eventual sale. And then it starts all over again, hopefully.

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The Top 3 Reasons People DON’T Attend Your Event

The Top 3 Reasons People DON’T Attend Your Event | Inspiration Hub | Scoop.it
Many event planners focus on why people would attend their event, but it is also important to consider why people DON'T want to attend your event. This allows you to address those issues and easily increase your attendance to reach and surpass your objectives.
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Designing Events Without a Hair in the Soup

Designing Events Without a Hair in the Soup | Inspiration Hub | Scoop.it

What makes you happy about having dinner at a restaurant? Is it the setup, the service, the menu, the taste of your food, the atmosphere? What if everything is perfect, but the service terrible? What if the food is exceptional, but the place is shady? What will your user experience (UX) be given each of those components (the user interface or UI)?

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The Speaker Report

The Speaker Report | Inspiration Hub | Scoop.it
The Speaker Report: The Use of Professional and Industry Speakers in the Meetings Market offers some of the most comprehensive information available on how speakers fit into the educational landscape. This report looks at how organizations use professional and industry speakers at their meetings, conferences, and other events—how they select them, what they expect from …
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3 Top Takeaways From the World’s Largest Medical Meeting

3 Top Takeaways From the World’s Largest Medical Meeting | Inspiration Hub | Scoop.it
Dustin Sparks, VP of Experience Design, shares advice and takeaways from his experience working with RSNA
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Why TED talks are better than the last speech you sat through

Why TED talks are better than the last speech you sat through | Inspiration Hub | Scoop.it
A new book analyzes the presentations that have attracted millions of YouTube hits, and explains what makes them so compelling.
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All Well-Designed Trade Show Booths Should Have These 4 Key Features

All Well-Designed Trade Show Booths Should Have These 4 Key Features | Inspiration Hub | Scoop.it
It’s no surprise that as design trends change we see more complex and elaborate graphics and content on trade show displays. These elaborate designs can be overwhelming and can also cause other very important factors to be overlooked.
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The Social Media Strategy Checklist for Events

The Social Media Strategy Checklist for Events | Inspiration Hub | Scoop.it

As a flowchart and spreadsheet junkie, it should come as no surprise that I also enjoy a good timeline. Besides the fact that timelines bring me peace, they are also an excellent way to keep on track while juggling a variety of factors to consider. Here is my checklist for social media event strategy, as a well as a few tips that I’ve noticed often get overlooked.

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The Return on Investment of Brand USA Marketing

The Return on Investment of Brand USA Marketing | Inspiration Hub | Scoop.it

Destination marketing is a proven driver of economic development and is particularly important due to the unique characteristics of the tourism sector and the global travel market. Oxford Economics, in coordination with its Tourism Economics subsidiary company, onducted a detailed analysis of the return on investment of Brand USA’s marketing in its 2013 fiscal year (October 1, 2012-September 30, 2013).

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Creating a Virtual Event Sponsorship

Creating a Virtual Event Sponsorship | Inspiration Hub | Scoop.it

Just as show organizers want to reach a wider audience by including a virtual component to their events, so too do your exhibitors/sponsors. Incorporating a virtual event component into your conference or trade show is an added expense but one that, if done well, will pay off for both the event organizer, the online audience, and the sponsor associated with it.

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How to Use Social Media to Promote an Event |

How to Use Social Media to Promote an Event | | Inspiration Hub | Scoop.it

Are you wondering how to promote an event with social media?

Whether you’re planning a small local gathering or a large conference, social media can be used to get the word out in a powerful way.

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Show Up! 15 Tips to Avoid No-Shows at Events

Show Up! 15 Tips to Avoid No-Shows at Events | Inspiration Hub | Scoop.it

No one in the event industry likes no-shows. Yet this awful plague affects all types of events, small or big, free or paid, popular or fairly new. Here is your definitive guide to avoid no-shows at events.

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Tricks of the Trade Show: Engagement

For any trade show to truly deliver value, participating brands must focus on not solely themselves, but the people standing in front of their booths. Audience engagement is a necessity during these events.

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Discover three reframing must-haves for successful medical meetings

Discover three reframing must-haves for successful medical meetings | Inspiration Hub | Scoop.it

In today’s ever-changing and challenging regulatory environment, there are two kinds of medical meetings: those likely to survive and prosper, and those not keeping abreast of regulatory changes and legislation.

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The Ultimate List of Content Creation Tools for 2014 | Social Media Today

The Ultimate List of Content Creation Tools for 2014 | Social Media Today | Inspiration Hub | Scoop.it
A large part of creating a great blog and engaging social media posts is having great content. If your company is creating useful, relevant content that your audience wants to see, share and interact with, you’ll grow your audience, see more engagement and establish yourself as thought leaders in your field. Not to mention all the SEO benefits. Some of the best ways to create content are through images, videos, screencasts and webinars. If you don’t have design skills, you might have been using ms Paint, Word or PowerPoint to create anything visual. Please, close Paint and take a look at our list of the best tools for content creation for 2014.

Via Maria Cristina Terenzio
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Your Members Need Help With Information Overload

Your Members Need Help With Information Overload | Inspiration Hub | Scoop.it

Are you helping your members with managing all the information that’s thrown at them or just piling on? This challenge presents a major opportunity for associations, but it also calls for a big shift in thinking.

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How to organise the event that no one would want to miss?

How to organise the event that no one would want to miss? | Inspiration Hub | Scoop.it

More than 1200 Dutch event organisers exchanged their best tips in a series of live masterclasses.

 

"How can you turn your standard meeting into the-event-no-one-would-want-to-miss?"

 

This whitepaper offers concrete tips for anyone who wants to turn his event into a big success. The masterclasses were organised by Aaaaha! the Actor Factory, which is an international production company of session formats and live interaction.

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VIP for a Fee: Airport Services Designed for High Value Customers

VIP for a Fee: Airport Services Designed for High Value Customers | Inspiration Hub | Scoop.it

VIP treatment, such as early boarding, bonus miles, fast track screening, and first class upgrades, has proven to produce the revenue payback eagerly desired by airline management.  The eleven airlines reviewed in this report (Air Asia, Air France, American, Delta, Emirates, Etihad, Hawaiian, LOT Polish, Lufthansa, Qatar, and Virgin Atlantic) provide personalized one-on-one airport service that often stretches from curbside to the aircraft door.  The report describes how these airlines allow consumers to buy the package of goodies once reserved for travelers having gold and platinum status.

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Creating a Tech Sponsorship

Creating a Tech Sponsorship | Inspiration Hub | Scoop.it
What a difference a decade makes! Remember when an exhibitor manual was a 5 pound, 250 page binder? Remember when most our event registration was done via fax? Remember when show guides were thick printed directories? Now exhibitors are being
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Get Them on the Floor: Attract New Attendees to Your Tradeshow

Get Them on the Floor: Attract New Attendees to Your Tradeshow | Inspiration Hub | Scoop.it
A new study sheds light on how associations can attract desirable new attendees to their exhibitions: executives with buying power.
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8 Ideas for Creating a Must-Attend Conference

8 Ideas for Creating a Must-Attend Conference | Inspiration Hub | Scoop.it
How storytellers, a house band, and a knitting machine help attract attendees to Montreal's C2-MTL conference.At first glance, Montreal's C2-MTL conference might seem like Canada's answer to TED.
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Using Content Marketing Principles to Promote Your Event

Using Content Marketing Principles to Promote Your Event | Inspiration Hub | Scoop.it
Content marketing isn’t anything new. But it can be a tricky challenge for event and conference businesses to really take advantage of content marketing to drive more registrations for their event ...
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How to Use Eco-Friendly Tactics to Increase Brand Recognition with Trade Show Giveaways

The takeaways you give out at a trade show may seem like a nice gesture to your customers and a token of your appreciation, but these items can speak volumes about your company as they increase your brand awareness and recognition. When you incorporate eco-friendly elements into your promotional items for marketing at trade shows, you can create a valuable product that will have a positive impact on the planet, your brand and your target market.

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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.