Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
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Discover three reframing must-haves for successful medical meetings

Discover three reframing must-haves for successful medical meetings | Inspiration Hub | Scoop.it

In today’s ever-changing and challenging regulatory environment, there are two kinds of medical meetings: those likely to survive and prosper, and those not keeping abreast of regulatory changes and legislation.

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The Ultimate List of Content Creation Tools for 2014 | Social Media Today

The Ultimate List of Content Creation Tools for 2014 | Social Media Today | Inspiration Hub | Scoop.it
A large part of creating a great blog and engaging social media posts is having great content. If your company is creating useful, relevant content that your audience wants to see, share and interact with, you’ll grow your audience, see more engagement and establish yourself as thought leaders in your field. Not to mention all the SEO benefits. Some of the best ways to create content are through images, videos, screencasts and webinars. If you don’t have design skills, you might have been using ms Paint, Word or PowerPoint to create anything visual. Please, close Paint and take a look at our list of the best tools for content creation for 2014.

Via Maria Cristina Terenzio
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Your Members Need Help With Information Overload

Your Members Need Help With Information Overload | Inspiration Hub | Scoop.it

Are you helping your members with managing all the information that’s thrown at them or just piling on? This challenge presents a major opportunity for associations, but it also calls for a big shift in thinking.

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How to organise the event that no one would want to miss?

How to organise the event that no one would want to miss? | Inspiration Hub | Scoop.it

More than 1200 Dutch event organisers exchanged their best tips in a series of live masterclasses.

 

"How can you turn your standard meeting into the-event-no-one-would-want-to-miss?"

 

This whitepaper offers concrete tips for anyone who wants to turn his event into a big success. The masterclasses were organised by Aaaaha! the Actor Factory, which is an international production company of session formats and live interaction.

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VIP for a Fee: Airport Services Designed for High Value Customers

VIP for a Fee: Airport Services Designed for High Value Customers | Inspiration Hub | Scoop.it

VIP treatment, such as early boarding, bonus miles, fast track screening, and first class upgrades, has proven to produce the revenue payback eagerly desired by airline management.  The eleven airlines reviewed in this report (Air Asia, Air France, American, Delta, Emirates, Etihad, Hawaiian, LOT Polish, Lufthansa, Qatar, and Virgin Atlantic) provide personalized one-on-one airport service that often stretches from curbside to the aircraft door.  The report describes how these airlines allow consumers to buy the package of goodies once reserved for travelers having gold and platinum status.

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Creating a Tech Sponsorship

Creating a Tech Sponsorship | Inspiration Hub | Scoop.it
What a difference a decade makes! Remember when an exhibitor manual was a 5 pound, 250 page binder? Remember when most our event registration was done via fax? Remember when show guides were thick printed directories? Now exhibitors are being
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Get Them on the Floor: Attract New Attendees to Your Tradeshow

Get Them on the Floor: Attract New Attendees to Your Tradeshow | Inspiration Hub | Scoop.it
A new study sheds light on how associations can attract desirable new attendees to their exhibitions: executives with buying power.
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8 Ideas for Creating a Must-Attend Conference

8 Ideas for Creating a Must-Attend Conference | Inspiration Hub | Scoop.it
How storytellers, a house band, and a knitting machine help attract attendees to Montreal's C2-MTL conference.At first glance, Montreal's C2-MTL conference might seem like Canada's answer to TED.
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Using Content Marketing Principles to Promote Your Event

Using Content Marketing Principles to Promote Your Event | Inspiration Hub | Scoop.it
Content marketing isn’t anything new. But it can be a tricky challenge for event and conference businesses to really take advantage of content marketing to drive more registrations for their event ...
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How to Use Eco-Friendly Tactics to Increase Brand Recognition with Trade Show Giveaways

The takeaways you give out at a trade show may seem like a nice gesture to your customers and a token of your appreciation, but these items can speak volumes about your company as they increase your brand awareness and recognition. When you incorporate eco-friendly elements into your promotional items for marketing at trade shows, you can create a valuable product that will have a positive impact on the planet, your brand and your target market.

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The Nonprofit Marketer's Guide to the Millennial Persona

The Nonprofit Marketer's Guide to the Millennial Persona | Inspiration Hub | Scoop.it
With many Millennials wanting to join organizations and back their causes, learn how your nonprofit can appeal to the younger generation.
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How to Use a Contest to Drive Traffic to Your Trade Show Booth

How to Use a Contest to Drive Traffic to Your Trade Show Booth | Inspiration Hub | Scoop.it
If you’re planning on taking your trade show display to an event, you need to know how to encourage visitors to stop by and learn more about your company! One of the best ways to do this is with an in-booth contest.
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Get the Most Out of Your Next Trade Show

Get the Most Out of Your Next Trade Show | Inspiration Hub | Scoop.it

A successful trade show requires a carefully orchestrated dance between planners and exhibitors, one in which each side is attuned to the objectives of the other. The lines of communication need to be kept open from start to finish. Here are a few ways to ensure profitable and long-term relationships, as well as successful trade show experiences.

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The Secret to Marketing to Millenials

The Secret to Marketing to Millenials | Inspiration Hub | Scoop.it

Millenials want to experience your brand, not be sold to—give them what they want. Sometimes it feels like there is a lot of pressure to design trade show exhibits that are all about selling. Sometimes it feels like the kids just want to play—why not let them?

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9 Simple Things Great Speakers Always Do

9 Simple Things Great Speakers Always Do | Inspiration Hub | Scoop.it
Your main goal is to tell a story that will inspire your audience — who will then share it with others.
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5 Lessons From 2 Years of Using Email Newsletters in our Content Strategy

5 Lessons From 2 Years of Using Email Newsletters in our Content Strategy | Inspiration Hub | Scoop.it

As a platform that helps people, businesses or organizations with their content strategy, it's always been natural for us to use content ourselves in our communication. For a lot of companies - including Scoop.it - communicating through content means having several distribution channels - including email - and today we'd like to share a few things we've learned using email newsletters as a content marketing distribution mechanism.

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Convene Article 3 New Ways to Engage Webinar Attendees

Convene Article 3 New Ways to Engage Webinar Attendees | Inspiration Hub | Scoop.it

We've trained webinar audiences to be passive bystanders, says an e-learning expert. That can change — if we change how we think about webinar design.

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Using LinkedIn To Connect With B2B Buyers At Trade Shows

Using LinkedIn To Connect With B2B Buyers At Trade Shows | Inspiration Hub | Scoop.it
LinkedIn, especially when combined with Twitter and Google+, offers show presenters & attendees a way to connect with others before, during & after trade shows.
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16 Ways to Help Your Exhibitors Get the Most Out of Trade Shows | BizBash

16 Ways to Help Your Exhibitors Get the Most Out of Trade Shows | BizBash | Inspiration Hub | Scoop.it
Consider these ideas to help your exhibitors keep costs down, generate publicity, and drive traffic to their booths.Happy exhibitors are repeat exhibitors.
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Australia:Australia Day honours for Club Melbourne Ambassadors

Australia:Australia Day honours for Club Melbourne Ambassadors | Inspiration Hub | Scoop.it
Two Club Melbourne Ambassadors have been officially recognised on the Australia Day 2014 Honours List for their outstanding medical contributions and service to the community.
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UK: Why Meeting Planners Shouldn't Skimp on Catering

UK: Why Meeting Planners Shouldn't Skimp on Catering | Inspiration Hub | Scoop.it
Food causes the most dissatisfaction says report from Warwick Conferences.
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White Paper: Personalizing the Attendee Experience

White Paper: Personalizing the Attendee Experience | Inspiration Hub | Scoop.it

We live in a world of mass-customization: where companies and social media networks such as Amazon, LinkedIn and Facebook, are able to tap into vast amounts of personal data to serve up useful, relevant and timely information to each individual. 

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5 Common Pitfalls To Trade Show Marketing

5 Common Pitfalls To Trade Show Marketing | Inspiration Hub | Scoop.it
Trade shows are a valuable marketing medium. But they are harder than they look. Exhibit marketers with good intentions still can make preventable mistakes.
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Answer These 4 Marketing Questions BEFORE Designing Your Trade Show Exhibit

Answer These 4 Marketing Questions BEFORE Designing Your Trade Show Exhibit | Inspiration Hub | Scoop.it
We all love going to trade shows and seeing the beautiful and creative trade show exhibits on the floor. You may find yourself saying, “I like that!
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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.