Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
Curated by IMEX
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The Nonprofit Marketer's Guide to the Millennial Persona

The Nonprofit Marketer's Guide to the Millennial Persona | Inspiration Hub | Scoop.it
With many Millennials wanting to join organizations and back their causes, learn how your nonprofit can appeal to the younger generation.
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How to Use a Contest to Drive Traffic to Your Trade Show Booth

How to Use a Contest to Drive Traffic to Your Trade Show Booth | Inspiration Hub | Scoop.it
If you’re planning on taking your trade show display to an event, you need to know how to encourage visitors to stop by and learn more about your company! One of the best ways to do this is with an in-booth contest.
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Get the Most Out of Your Next Trade Show

Get the Most Out of Your Next Trade Show | Inspiration Hub | Scoop.it

A successful trade show requires a carefully orchestrated dance between planners and exhibitors, one in which each side is attuned to the objectives of the other. The lines of communication need to be kept open from start to finish. Here are a few ways to ensure profitable and long-term relationships, as well as successful trade show experiences.

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The Secret to Marketing to Millenials

The Secret to Marketing to Millenials | Inspiration Hub | Scoop.it

Millenials want to experience your brand, not be sold to—give them what they want. Sometimes it feels like there is a lot of pressure to design trade show exhibits that are all about selling. Sometimes it feels like the kids just want to play—why not let them?

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9 Simple Things Great Speakers Always Do

9 Simple Things Great Speakers Always Do | Inspiration Hub | Scoop.it
Your main goal is to tell a story that will inspire your audience — who will then share it with others.
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5 Lessons From 2 Years of Using Email Newsletters in our Content Strategy

5 Lessons From 2 Years of Using Email Newsletters in our Content Strategy | Inspiration Hub | Scoop.it

As a platform that helps people, businesses or organizations with their content strategy, it's always been natural for us to use content ourselves in our communication. For a lot of companies - including Scoop.it - communicating through content means having several distribution channels - including email - and today we'd like to share a few things we've learned using email newsletters as a content marketing distribution mechanism.

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Convene Article 3 New Ways to Engage Webinar Attendees

Convene Article 3 New Ways to Engage Webinar Attendees | Inspiration Hub | Scoop.it

We've trained webinar audiences to be passive bystanders, says an e-learning expert. That can change — if we change how we think about webinar design.

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Using LinkedIn To Connect With B2B Buyers At Trade Shows

Using LinkedIn To Connect With B2B Buyers At Trade Shows | Inspiration Hub | Scoop.it
LinkedIn, especially when combined with Twitter and Google+, offers show presenters & attendees a way to connect with others before, during & after trade shows.
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16 Ways to Help Your Exhibitors Get the Most Out of Trade Shows | BizBash

16 Ways to Help Your Exhibitors Get the Most Out of Trade Shows | BizBash | Inspiration Hub | Scoop.it
Consider these ideas to help your exhibitors keep costs down, generate publicity, and drive traffic to their booths.Happy exhibitors are repeat exhibitors.
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Australia:Australia Day honours for Club Melbourne Ambassadors

Australia:Australia Day honours for Club Melbourne Ambassadors | Inspiration Hub | Scoop.it
Two Club Melbourne Ambassadors have been officially recognised on the Australia Day 2014 Honours List for their outstanding medical contributions and service to the community.
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UK: Why Meeting Planners Shouldn't Skimp on Catering

UK: Why Meeting Planners Shouldn't Skimp on Catering | Inspiration Hub | Scoop.it
Food causes the most dissatisfaction says report from Warwick Conferences.
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White Paper: Personalizing the Attendee Experience

White Paper: Personalizing the Attendee Experience | Inspiration Hub | Scoop.it

We live in a world of mass-customization: where companies and social media networks such as Amazon, LinkedIn and Facebook, are able to tap into vast amounts of personal data to serve up useful, relevant and timely information to each individual. 

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5 Common Pitfalls To Trade Show Marketing

5 Common Pitfalls To Trade Show Marketing | Inspiration Hub | Scoop.it
Trade shows are a valuable marketing medium. But they are harder than they look. Exhibit marketers with good intentions still can make preventable mistakes.
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Answer These 4 Marketing Questions BEFORE Designing Your Trade Show Exhibit

Answer These 4 Marketing Questions BEFORE Designing Your Trade Show Exhibit | Inspiration Hub | Scoop.it
We all love going to trade shows and seeing the beautiful and creative trade show exhibits on the floor. You may find yourself saying, “I like that!
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Make Your 2014 Resolution Aligned With Your Promotional Strategy

Make Your 2014 Resolution Aligned With Your Promotional Strategy | Inspiration Hub | Scoop.it
January 26, 2014 by Lisa Apolinski I recently read some interesting data on Statistics Brain about New Year’s...
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What Super Bowl XLVIII Reveals About Corporate Event Marketing Trends

What Super Bowl XLVIII Reveals About Corporate Event Marketing Trends | Inspiration Hub | Scoop.it
TSNN.com is a powerful international trade show gateway. We've spent years compiling a global, qualified and up-to-date trade show database, including attendees, suppliers, vendors and exhibitors, outside North America.
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Unleashing the Power of Community

Unleashing the Power of Community | Inspiration Hub | Scoop.it
What is a community? A group of people living in the same place or having a particular characteristic in common? Or is “community” something deeper, more intimate, more powerful— a feeling of fellowship with others, as a result of having common attitudes, interests, and sense of purpose?
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How to Get More Sponsors for Your Events

How to Get More Sponsors for Your Events | Inspiration Hub | Scoop.it

Whether you’re hosting a trade conference, wedding show or even charity event there’s a good chance that, in order to be profitable, you will have to get sponsors involved in proceedings. However in many cases, that’s significantly easier said than done.

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15 Social Media M&M Tools Event Professionals Need To Try

15 Social Media M&M Tools Event Professionals Need To Try | Inspiration Hub | Scoop.it
As an event marketer, trying to find the right digital and SM (Social Media) "M&M" (Management & Metrics) tools can be a real hassle — especially if you’re looking for a solution on the che...
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How to Create Community by Thinking Like a Small Event

How to Create Community by Thinking Like a Small Event | Inspiration Hub | Scoop.it
Small events where people can really meet are best, I am a big fan of serendipity and always running around trying introduce people, so small is good for me.
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Entertainment, a valuable change agent?

Entertainment, a valuable change agent? | Inspiration Hub | Scoop.it
  Entertainment, a valuable change agent?   In the beginning of December last year Intel, the global leader in computer chip production, decided to sign a sponsorship with FC Barcelona, the famous Spanish football club.
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12 Creative New Ways to Promote Hashtags at Events

12 Creative New Ways to Promote Hashtags at Events | Inspiration Hub | Scoop.it
From splashing prompts on seating cards and menus, to scrawling them in lipstick or cake icing, here's how to encourage guests to engage on social media.They may have been introduced more than three years ago, but hashtags remain a cheap, easy, and...
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The New Rules Of Event Photography

The New Rules Of Event Photography | Inspiration Hub | Scoop.it
Now that most attendees have the ability to snap and share photos instantly, the rules to event photography are changing. Here's what you need to know to protect attendees’ privacy, aggregate crowdsourced content, and secure the rights to your multimedia. 
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How You Can Go Beyond 85% of Other Exhibitors at a Trade Show

How You Can Go Beyond 85% of Other Exhibitors at a Trade Show | Inspiration Hub | Scoop.it
Why is it that so many of us, industry and clients alike, keep doing things the way we have always done? Read here to take your exhibiting to the next level.
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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.