Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
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Creating a Young Professionals Toolkit: 3 Materials to Include

Creating a Young Professionals Toolkit: 3 Materials to Include | Inspiration Hub | Scoop.it

Recruiting, engaging, and retaining young professional members continues to be a hot topic. After all, generations do vary, and you can’t just treat them like you would your more senior-level professional members. (Well, you can, but that may not get you very far.) The one thing all generations of members have in common, though, is this: They ALL want value. It’s just what’s valuable to each generation that varies.

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What Do Netflix and Your Organization Have in Common?

What Do Netflix and Your Organization Have in Common? | Inspiration Hub | Scoop.it

How many people do you know who’ve cut the cord on cable? Maybe you’re one of those people. You got tired of paying for channels you never watched, and so you dropped cable for Netflix. (Or Hulu. Or both.) The point is, you didn’t want to pay for things you weren’t using. Many people feel this way, and many MORE people (more than ever before, at least) are starting to act upon it.

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3 Phrases That Matter When "Selling" Your Organization's Membership

3 Phrases That Matter When "Selling" Your Organization's Membership | Inspiration Hub | Scoop.it

Words matter. If you’ve ever done any kind of marketing, you know that. And even as a consumer, you know that. Certain phrases just compel you to make a purchase. So how can you tap into some of that psychology when “selling” your organization’s membership? Below are a few words and phrases you may want to consider utilizing:

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How to Use Association Website Analytics for Member Recruitment

How to Use Association Website Analytics for Member Recruitment | Inspiration Hub | Scoop.it

Believe it or not, your website acts as a sort of membership salesperson. In fact, it’s probably the best “employee” you have! It never complains, and it always lets you know what’s going on. How does your website tell you anything? You can learn a LOT about what kind of information your visitors (aka, potential members) are looking for through website analytics, and therefore be equipped to give them the information they need to join.

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Engaging Your Young Professional Members: 4 Tips (Plus Ideas!)

Engaging Your Young Professional Members: 4 Tips (Plus Ideas!) | Inspiration Hub | Scoop.it

Engaging your members is one thing. Engaging your young professional members is another, entirely. They’re at a different point in their lives and careers, and thus, should be approached differently. So how should you approach YP engagement? Below are a few tips - plus a few concrete ideas!

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Upgrading Association Membership With a Clean Database

Upgrading Association Membership With a Clean Database | Inspiration Hub | Scoop.it

Members are the lifeblood of any association. Trying to retain new members is one thing, but how can associations ensure that their existing members are engaged? Now that’s a conundrum for almost all association leaders. While an organisation might be seemingly thriving within the highly competitive market, a closer look at its membership status may reveal significant gaps in the membership databases, and subsequently, in the overall engagement approach.

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Photoshopping Without Photoshop: Resources for Association Marketers

Photoshopping Without Photoshop: Resources for Association Marketers | Inspiration Hub | Scoop.it

Many association marketers have told us they wish they had a tool like Photoshop so they can put together stunning newsletters and promotional images, and quickly make simple edits to graphics. But unfortunately, a Photoshop license is an expense that most associations will forego - especially if it’s not a tool that someone will use frequently.

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Why Facebook’s Bombshell Announcement is Great for Associations

Why Facebook’s Bombshell Announcement is Great for Associations | Inspiration Hub | Scoop.it

Just a couple weeks ago, Facebook announced that it was going to be making major changes to what appears in our individual News Feeds. The social media powerhouse says it is going to now prioritize content that is likely to spark meaningful conversations between friends and family. The move comes from the aftermath of Facebook’s involvement in the super contentious 2016 US election season. Personally, it’s comforting to see the platform acknowledge its power in our modern world, and make changes that are - according to Mark Zuckerberg - “aimed at ensuring that time spent on Facebook is good for people's well-being.” Sounds lovely, right? Like it was the intended purpose of the channel all along?

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Millennial Member Engagement: 6 Little Hacks to Try

Millennial Member Engagement: 6 Little Hacks to Try | Inspiration Hub | Scoop.it

A few weeks ago, I had the opportunity to attend Membership2020, a one-day learning event centered around next-gen recruitment and retention strategies. While the takeaways were boundless (and the insights fascinating), there were a few little hacks (related to Millennial member engagement) that I found particularly interesting. Take a look!

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Preparing for Seasonal Member Engagement: 3 Tips

Preparing for Seasonal Member Engagement: 3 Tips | Inspiration Hub | Scoop.it

The holidays are quickly approaching, and while that’s exciting for many, it can also be a little overwhelming. The holiday season is a busy season - and not just for you, but for your members as well. That said, it doesn’t hurt to start thinking about seasonal member engagement now. When your members are busy and/or out of the office, how can you keep those engagement levels up?

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Member Journey Mapping: Walking a Mile in Your Members’ Shoes

Member Journey Mapping: Walking a Mile in Your Members’ Shoes | Inspiration Hub | Scoop.it

Think about everything you do (work-related) on a day-to-day basis. What do those tasks all boil down too? Likely, engagement and retention. But when measuring those two elements - engagement and retention - how is your association performing? Is event attendance up? Are renewal rates down? Are recruitment levels at a standstill? More importantly, why?

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How to Boost Staff Collaboration in a Diverse Association

How to Boost Staff Collaboration in a Diverse Association | Inspiration Hub | Scoop.it

We all know how it goes: Your to-do list is a mile long, your schedule is slammed, and now you’re waiting on someone else to finish a project you needed yesterday. Sound familiar? No matter what industry you work in, understanding out how to efficiently use your time will always be a top priority! But what about when it comes to working with your various co-workers?

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Are event associations innovating enough?

Are event associations innovating enough? | Inspiration Hub | Scoop.it

This year during The International Confex someone tweeted a tweet that made me feel a bit uncomfortable “associations are old fashioned but networks with people are great”. This tweet was quoted during a panel of event graduates and this quote came from a young professional.

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3 Ways to Use Social Media to Grow Your Organization’s Membership

3 Ways to Use Social Media to Grow Your Organization’s Membership | Inspiration Hub | Scoop.it

There are thousands upon thousands of associations out there, but one thing all associations have in common: They all want to grow! Now you may have a growth strategy in place (as part of your association’s strategic plan), but does that growth strategy incorporate social media? If not, you may want to consider adding that in, as social media is typically a fairly cheap and easy way to reach new eyes.

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How to Create an Effective Meeting Agenda

How to Create an Effective Meeting Agenda | Inspiration Hub | Scoop.it

Meetings. We all have them, but most people hate them. Why? Well the biggest complaint is that they’re a waste of time. What could be said in 20 - 30 minutes often takes a full 60. And as busy association professionals, you SURE don’t have time for that. So what’s the secret to shorter, more efficient meetings? Well it all starts with the agenda.

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Why Do You REALLY Need an Association Management System?

Why Do You REALLY Need an Association Management System? | Inspiration Hub | Scoop.it

Association management system, or AMS for short. You’ve likely heard the term, and you may even know what it means. (For those who don’t, an AMS is a technology solution that allows you to manage your organization’s membership using one integrated system, which includes your website and your database. Dues renewals, email marketing, event registration, and more - you name it, an AMS does it.)

Sounds great, you might be thinking. But do I really need one? I mean REALLY? We say yes, and here’s why

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5 Ways to Entice Young Professionals to Volunteer

5 Ways to Entice Young Professionals to Volunteer | Inspiration Hub | Scoop.it

Recruiting volunteers is a struggle in itself, but recruiting young volunteers presents a whole new set of challenges. They’re new to the industry (and still kind of observing), they don’t have a history with your association, they likely don’t know many people in your association (again, because they’re new), so getting them to go above and beyond...well, it’s tough.

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Anne Berrevoets's curator insight, November 1, 2017 4:47 AM
great and to the point input!
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Should Your Association Create a “Villain” to Appeal to Potential Members?

Should Your Association Create a “Villain” to Appeal to Potential Members? | Inspiration Hub | Scoop.it

While attending Hubspot’s Inbound17 Marketing Conference, I listened in on Katie Martell’s session Find an Enemy: How the Right Foe Can Motivate Your Buyers to ActionAfter her talk, I couldn’t help but think that this topic could easily integrate into any association’s membership recruitment campaign. Take a look below to see if your association should considering adding a villain to your next marketing efforts.

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How to Build an Informative Calendar for Your Association’s Members

How to Build an Informative Calendar for Your Association’s Members | Inspiration Hub | Scoop.it

Let’s be honest: We can all let our schedules get away from us. Whether it’s personal or professional, having a handle on your calendar should ultimately generate less stress in your life (and who doesn’t love that?). To help make it a little easier, we’ve split up the typical events for an association’s calendar into three categories to help you organize your key dates with ease!

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How to Engage Your Event Attendees

How to Engage Your Event Attendees | Inspiration Hub | Scoop.it

You spend a lot of time - and money - planning your association’s events. So naturally, you want them to be successful and for your attendees to be engaged. But how? How do you make sure your attendees are having a good time and engaged in your sessions/activities?

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How to Handle Negative Event Feedback: 4 Tips

How to Handle Negative Event Feedback: 4 Tips | Inspiration Hub | Scoop.it

We talk a lot about the importance of surveying your association’s membership, particularly following events. But let’s say you do survey your event attendees and, unfortunately, don’t get the best feedback. What should your next course of action be? How do you respond to your members (and prospects) and appease them in a way that’ll make them want to come back next year? 

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4 Words That Matter When “Selling” Your Association

4 Words That Matter When “Selling” Your Association | Inspiration Hub | Scoop.it

When marketing your association, are there any words you find yourself using over and over? What terms resonate with people? What phrases are actually effective? Well there’s a lot out there about marketing and persuasion, but here are four words you may want to consider when “selling” your association.

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Assessing Your Association’s Global Maturity

Assessing Your Association’s Global Maturity | Inspiration Hub | Scoop.it

As technology makes the world a smaller and more connected place, association leaders in the United States increasingly heed the call to expand to new international markets. Bearing in mind that many sectors and professions are going global exponentially, it becomes imperative for associations to offer international capabilities and incorporate a more global view in decision-making.

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6 W’s: Revamping Your Association's “About Us” Page

6 W’s: Revamping Your Association's “About Us” Page | Inspiration Hub | Scoop.it

Often overlooked, your About Us page is the one spot on your website that should be all about the history of your association! This section is your chance to create a human connection with your audience for members and potential members alike. By thinking of your About Us page as a tool for your marketing campaign, you can update your audience on your past, present, and future. Take a look below at how you should use the six W’s (What, When/Where, Who, Why, and How) to best update your About Us page.

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Minimizing Lapsed Members: 5 Tactics to Try

Minimizing Lapsed Members: 5 Tactics to Try | Inspiration Hub | Scoop.it

Member lapses are normal, and to an extent, inevitable. But many of them CAN be prevented - with the right strategy in place. Need help minimizing lapsed members at your organization? Try out these tactics

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Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.