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Believe it or not, your website acts as a sort of membership salesperson. In fact, it’s probably the best “employee” you have! It never complains, and it always lets you know what’s going on. How does your website tell you anything? You can learn a LOT about what kind of information your visitors (aka, potential members) are looking for through website analytics, and therefore be equipped to give them the information they need to join. 
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Scoop.it!
The holidays are quickly approaching, and while that’s exciting for many, it can also be a little overwhelming. The holiday season is a busy season - and not just for you, but for your members as well. That said, it doesn’t hurt to start thinking about seasonal member engagement now. When your members are busy and/or out of the office, how can you keep those engagement levels up?
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There are thousands upon thousands of associations out there, but one thing all associations have in common: They all want to grow! Now you may have a growth strategy in place (as part of your association’s strategic plan), but does that growth strategy incorporate social media? If not, you may want to consider adding that in, as social media is typically a fairly cheap and easy way to reach new eyes.
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We talk a lot about the importance of surveying your association’s membership, particularly following events. But let’s say you do survey your event attendees and, unfortunately, don’t get the best feedback. What should your next course of action be? How do you respond to your members (and prospects) and appease them in a way that’ll make them want to come back next year?
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By now, you probably know the importance of having social media accounts - to engage prospects/members, to give your association credibility, etc. But let’s say you do have social media accounts in place and...nothing. No one’s engaging with you! Is there something wrong with your account? Are you doing something wrong?
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We recently wrote a blog post about the benefits of hosting a virtual conference at your association. But let’s say you do decide to host one. What happens next? How do you actually plan and execute an online event?
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Should your association be active on Instagram? Three questions will tell it all:
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Is an online event, such as a virtual conference, something your association should consider? We're here to break it down:
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The times they are a changin’ - particularly in terms of technology. And as you know, technology advancements (in some way, shape, or form) always make their way to the workplace.
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A 2014 survey of 9000 small and medium non-profits by Hubspot revealed that almost all of them found social media to be valuable in their marketing efforts. With an opportunity to reach out to millio…
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How do your members respond to the content you produce? Can this be a measure of your success? As an association, can you adapt your already-existing content to appeal to different members?
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A new report on social media use among associations shows they have grown increasingly more comfortable in using social media over the last couple of years. Here’s a look at that finding and more.
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How can your association make the virtual ticket appealing to those with budgetary and time constraints and still turn a profit? The answer lies in breaking down the components of a virtual conference as well as exploring and understanding pricing options.
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With large volumes of information available online and with members increasingly assessing the value gained from membership, healthcare associations must innovate, and do so quickly, in order to stay relevant.
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Many of your traditional onsite learners have turned to e-learning in the past few years. But now there’s something new to consider: mobile learning. Should your association implement a strategy around it?
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Social media is still in its infancy and a lot of associations are just starting to get their stride – engaging members and moving prospects down the sales/membership funnel. But these mistakes are so common you’ve probably already made one today.
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As a small staff association you probably have a bittersweet relationship with time. Between attending to members’ needs, and that of the association, the items on your to-do list multiply like rabbits.
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If you have an online community for your association, or are thinking about starting one, there are several things you’ll need. First, dedicate someone as the community manager. Next, you need content, and finally, something for your members to do.
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Over the years the Association Chat community has grown in ways unimaginable. While many of the original participants have moved on to hopefully bigger and better things, new players with new ideas have taken the fore. And as the faces change, I find it fascinating that each time I meet people from Association Chat in person at the many Society of Association Executive events I attend, it feels like meeting an old friend with a shared past.
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Let’s be honest: you’ve Googled for fun before. You may have been fallen down a “search engine rabbit hole” before where you binge on knowledge, blogs, and photos on a never-ending chain of relevant topics until you get exhausted.
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Email communication is not only the norm, it’s outright expected. But when your members open their email inboxes they’re buried under work notes of varying importance, blog subscriptions, social media notifications, message board updates, dozens of newsletters, ads, spam, and then maybe some personal correspondence too. How is your association communication supposed to get through all that mess?
Noémie Maljean's curator insight,
August 18, 2017 4:06 AM
On parle souvent de réseaux sociaux mais on parle peu de la communication via e-mail. Il est judicieux pour une association d'avoir une newsletter. Voici quelques conseils à lire pour améliorer sa communication par e-mail.
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Let’s face it: you have to have a sharp, regularly updated website in this day and age to be relevant. Association pros are experts at a lot of things, but website development is rarely one of their skills, so they often outsource their association’s website development.
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