Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
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Most Millennials View Business Travel as a Perk

Most Millennials View Business Travel as a Perk | Inspiration Hub | Scoop.it

Business travel, formerly considered by many as more of a chore than an enjoyable activity, is now viewed as a business perk by 75 percent of millennials, according to a recent survey by Hilton Hotels & Resorts.

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Generation Y: Should They Shape Your Event Content?

Many describe them as entitled or call them snowflakes. Toss those descriptions aside, Generation Y are better described as one of the most economically influential demographic groups today. You are probably asking yourself; ‘Okay but, why would I let them shape my event content, why fix what ain’t broke, and I reach my targets without even doing so already‘.

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Recruit Me: Three Recommendations for Recruiting Millennials

Recruit Me: Three Recommendations for Recruiting Millennials | Inspiration Hub | Scoop.it

As a meeting organizer or show manager, you want to attract young professionals to the events industry. Millennials love travel, flexible schedules, and maintaining their work-life balance, making the meeting and events industry very attractive to them, but they need to know what opportunities are out there. Here are three recommendations for recruiting them: 

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The Workforce of Today — and Tomorrow

The Workforce of Today — and Tomorrow | Inspiration Hub | Scoop.it

What’s on the minds of business leaders across the globe? Rebecca Ray, Ph.D., co-author of the recently released C-Suite Challenge, has some insights about that. The report is the latest in a survey series first conducted in 1999 by The Conference Board, a global, independent business membership and research association that aims to provide leading global organizations with the practical knowledge to improve their performance while better serving society.

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5 Facts That Prove Social Media Event Marketing Isn’t Just for Millennials

5 Facts That Prove Social Media Event Marketing Isn’t Just for Millennials | Inspiration Hub | Scoop.it

Are you reaching everyone you could be on social media? Or have you been stuck in a millennial bubble? If you think social media is just for millennials, you’re missing out on a large market — and lots of ticket sales. The facts show that audiences of all generations are active on social. According to Pew Research, 78% of adults aged 30-49 are now on social media. And so are 37% of those who are at least 65 years old. But just because all generations are on social media doesn’t mean they behave the same way on those platforms. When you look closer, you can parse exactly where and how generations spend their time on these channels.

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U.S. Millennial Travel Report

U.S. Millennial Travel Report | Inspiration Hub | Scoop.it

Every generation has its own set of stereotypes, but Dianna Carr, vice president of Resonance Consultancy thinks that their “2018 Future of U.S. Millennial Travel Report” helps dispel a few enduring millennial myths. As a demographic, millennials range from 20 to 36 years old, and far from being a homogenous group, they are in fact, “a huge kind of cross-section of humanity,” Carr told Convene.  There are “some that are still on the sofa and some that have kids and families.”

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Have Event Ticket, Will Travel - The New Millennials Mini Break Trend

Have Event Ticket, Will Travel - The New Millennials Mini Break Trend | Inspiration Hub | Scoop.it

Looking for a way to attract more millennials to your event and increase your revenue? Exciting new research commissioned by Eventbrite shows you can do both – by giving them an excuse for a mini break. We already knew millennials would rather spend money on experiences than on physical goods, so we decided to investigate their willingness to travel to find these experiences. We teamed up with consumer insights platform Attest to survey 250 people in the UK, aged 22-36, about attending events that require an overnight stay. The results were surprising and present some real opportunities for event organisers.

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U.S. Millennials Seek Immersive Travel Experiences

U.S. Millennials Seek Immersive Travel Experiences | Inspiration Hub | Scoop.it

U.S. millennial travelers are seeking immersive, local experiences that challenge them and expand their awareness, according to a new report. The report, 2018 Future of U.S. Millennial Travel, was based on a Resonance Consultancy survey of U.S. residents from 20 to 36 years old who have taken an overnight vacation at least 75 miles from home in the past year. Eighty-five percent of respondents said that venturing out of their comfort zones and learning new things is a priority, right behind dining (91 percent), fun attractions (90 percent) and sightseeing (88 percent).

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Engage Millennial Attendees

Engage Millennial Attendees | Inspiration Hub | Scoop.it

The results of a new study by Cancer Research UK underscore how millennials favor social media and online messaging over face-to-face conversations. Just over one-third of respondents aged 18-24 said that they felt more comfortable speaking to people they didn’t know face-to-face versus chatting online, compared to more than two-thirds of those aged 55 and over.

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15 Event Ideas for Your Young Professional Members

15 Event Ideas for Your Young Professional Members | Inspiration Hub | Scoop.it

Engaging young professionals is tough, especially when it comes to events. Throw the word networking out there, and people seem to run for the hills. But you know what makes networking a lot less intimidating and a lot more appealing? When there’s an activity to break the ice. (And no, nothing cheesy.) Remember, young professionals want to connect. It’s a big reason why they joined your association in the first place. Help them do so in a way that’s going to be fun for them.

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The 2018 Event Planning Training Guide: What you need to know about Courses, Certificates, Certifications and Degrees

The 2018 Event Planning Training Guide: What you need to know about Courses, Certificates, Certifications and Degrees | Inspiration Hub | Scoop.it

Whether you are a school leaver, keen to enter the crazy and exciting world of event and meeting planning, switching from a different career path or looking for education and qualifications to increase your job prospects for promotions and advancement it can be overwhelming assessing all of the options.

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En Route For Next-Gen Conference Audiences: Strategies To Consider

En Route For Next-Gen Conference Audiences: Strategies To Consider | Inspiration Hub | Scoop.it

Will Millennials be joiners and conveners? Who are some of your next audiences to attract? Will your organization accumulate comparable lifetime customer value from next-generation members as it did from loyal Boomers? 

What are you doing to build a succession plan with your next audience? How are you attracting next-gen conference attendees? Here are key indicators and four areas you should address in your conference planning.
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Millennial Member Engagement: 6 Little Hacks to Try

Millennial Member Engagement: 6 Little Hacks to Try | Inspiration Hub | Scoop.it

A few weeks ago, I had the opportunity to attend Membership2020, a one-day learning event centered around next-gen recruitment and retention strategies. While the takeaways were boundless (and the insights fascinating), there were a few little hacks (related to Millennial member engagement) that I found particularly interesting. Take a look!

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Engaging Current and Future Audiences With Design 

Engaging Current and Future Audiences With Design  | Inspiration Hub | Scoop.it

Last month, we identified four ways associations are reimagining their conference programs for future audiences: engagement and community strategy, learning-experience design (LXD), user-experience design (UXD), and purpose and passion. We’ve previously covered what works for engagement and community; here’s what to consider for the next three areas.

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Multigenerational Workplace Challenge: Develop Healthy Conflict Resolution Skills

Multigenerational Workplace Challenge: Develop Healthy Conflict Resolution Skills | Inspiration Hub | Scoop.it

Disagreement in the workplace is inevitable, particularly when you are passionate about what you do. Add in generational differences and discord can become all but certain. But here’s the thing: Conflict needs to be respectful. Always. Losing your temper or being overly stubborn can mar your professional image. Mastering the art of healthy debate and conflict resolution is essential to succeeding in today’s multigenerational organizations.

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“We Didn’t Give Ourselves the Trophies” — Millennials

“We Didn’t Give Ourselves the Trophies” — Millennials | Inspiration Hub | Scoop.it

If I had to vote for the most unfair cliché to describe the supposed problem other generations have with millennials, I’d say it’s the concept of young people being the “trophy generation.” Although many of today’s twenty- and thirtysomethings did receive trophies and praise more than other generations, here is why I believe the stereotype is unfair. As one millennial client recently pointed out to me, “We didn’t give the trophies to ourselves.”

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Managing Millennials Q&A: Why Isn’t My Mentee Reaching Out?

Managing Millennials Q&A: Why Isn’t My Mentee Reaching Out? | Inspiration Hub | Scoop.it

This is the sixth post in my new series based on questions I frequently hear about managing millennials — those ongoing management challenges that can really make or break workplace relationships. Each month I’ll tackle a question and provide some advice for managers and millennials.

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Do You Have an Attendee Succession-Plan Strategy?

Do You Have an Attendee Succession-Plan Strategy? | Inspiration Hub | Scoop.it

This is the first of two columns that are intended to be a helpful resource for conference organizers as they develop their attendee succession-plan strategy. While every association and profession has its unique issues, I’ve picked up on a few key indicators/principles that apply to the majority. For organizational and product sustainability, you must:

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What B2B Events Need to Know About Millennials 

What B2B Events Need to Know About Millennials  | Inspiration Hub | Scoop.it

Millennials are the generation that people love to over-analyze. But what might surprise you most about this generation is how beneficial they are to B2B events like yours. Ranging in age from 18 to 34, millennials now represent one-third of the national population. And as they increasingly become a part of the business world, B2B events like conferences and trade shows must begin catering to them.

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Dos and don’ts for events geared toward young professionals

Dos and don’ts for events geared toward young professionals | Inspiration Hub | Scoop.it

Young professional events can be super tricky to plan, because of the wide range of individuals attending (often anywhere from 21 to 35), varying from junior, to mid, to sometimes even senior-level professionals. Considering that you’re probably marketing to both Baby Boomers and Generation X (if they’re controlling the budget for professional development and other events for their staff), and Generations Y and Z (yes, the first-born of this group are now 22!), it can be very challenging to make planning decisions.

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The Keys to Managing the Generational Shift in Today’s Workforce

The Keys to Managing the Generational Shift in Today’s Workforce | Inspiration Hub | Scoop.it

We’re now making workforce history as Millennials have become the dominant demographic in the US, outnumbering Baby Boomers 80 million to 76 million. There is a resulting generational shift in the workforce currently underway, and gathering steam. However, as Baby Boomers delay retirement in increasing numbers, friction is occurring as growing numbers of Millennials enter the workforce and find themselves at odds with their Boomer managers and Gen X counterparts. In some cases, they’re competing for the same positions, bringing a different point of view and different work ethic with them.

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The Five C’s of Working with Millennials

The Five C’s of Working with Millennials | Inspiration Hub | Scoop.it

Just like any other generation of employees, millennials want to feel intellectually stimulated, inspired, and motivated at work. But with millennials,”it just takes a little bit more,” said Dr. Jesse Calloway, president of Leadership and Motivation Consultants and author of All the Way to the Top: A Practical Guide for Corporate and Business Leadership

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Generation C: Those who create, connect, curate and build community in events

Generation C: Those who create, connect, curate and build community in events | Inspiration Hub | Scoop.it

Generation C (Gen C) is a generation identified by GoogleThink who are creating, connecting, curating their own content, and building community. This is not represented by an age, but by an attitude and mindset; not separated by location, but global. It is the “generation” attending our events who are sharing – with each other in the live environment and with their much wider digital, social audiences. They are spreading what they hear, see, learn and connect to much further and wider than we can on our own. We NEED this generation to help us create FOMO (fear of missing out) which is one of our best available marketing tools year over year, event after event.

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Why You Shouldn’t Host “Millennial” Events 

Why You Shouldn’t Host “Millennial” Events  | Inspiration Hub | Scoop.it

Millennials have a bad rap. Portrayed as self-obsessed, technology addicted, and careless, the entire generation has been stereotyped by movies, media, and even festival organizers. But in reality, they’re politically engaged and care about giving back through personal interactions.

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Lessons from a decade of dedication

Lessons from a decade of dedication | Inspiration Hub | Scoop.it

It’s amazing to reflect that we started our sustainability journey over 10 years ago. Since then, the world has changed significantly, and aside from an increasingly isolated American President, the world’s governments’ and businesses are united in the need to tackle climate change, environmental degradation and social challenges head on. But what has changed for MCI and what lessons have we learnt in the past decade?

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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.