Inspiration Hub
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IMEX is the heartbeat of the global business events community. Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
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PlanetIMEX Dove Deep on Education, Inspiration and Restarting

PlanetIMEX Dove Deep on Education, Inspiration and Restarting | Inspiration Hub | Scoop.it

The streaming feed of PlanetIMEX last week was both more and less than the massive industry gathering that traditionally descends on Las Vegas each fall. The immersive platform built on the 3D experience built in May to relieve the withdrawal symptoms of those missing IMEX Frankfurt. The October edition featured education, community and interactive undersea graphics.

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Virtual Keynotes Need a Unique Flavor

Virtual Keynotes Need a Unique Flavor | Inspiration Hub | Scoop.it

Among the sessions that will take place during the PlanetIMEX, October 12-16 online gathering is a keynote presentation by Brian Fanzo, digital futurist and creator of social-media channel iSocialFanz. His topic for the audience of meeting and event planners: Finding speakers who fully reinvent their keynotes for the virtual medium rather than trying to deliver their keynote mostly as they would in-person, which is bound to disappoint.

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How to Create a COVID-era Event Marketing Plan

How to Create a COVID-era Event Marketing Plan | Inspiration Hub | Scoop.it

As event professionals know, even the best-planned gathering can fall flat without the right marketing. To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel, it’s vital to start with a comprehensive event marketing plan. This plan outlines the different components your event marketing will need (like a website and content strategy that addresses any concerns prospective attendees might have) and enables you to build a marketing timeline that will attract the maximum number of guests to your event.

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How to Write a Speaker Bio That Will Attract Attendees

How to Write a Speaker Bio That Will Attract Attendees | Inspiration Hub | Scoop.it

If speakers contribute to the draw of your event, then their bios are essential components of your promotion. Fact is, it’s not enough to simply include educational and background information and point people toward your speaker’s latest projects. Truly impactful bios have a certain je ne sais quoi that captures the reader’s attention and leaves them intrigued. Here are a few tips for crafting a fantastic one for you or a speaker at your event.

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How Your Meeting Can Make a Fabulous First Impression

How Your Meeting Can Make a Fabulous First Impression | Inspiration Hub | Scoop.it

While most associations know that marketing an event is as important to success as planning the event, many strategies for enticing the greatest number of people to attend are simply not used, said Jeff Fugate and Gary Schirmacher, both senior vice presidents for Experient, during a session at September's IMEX America show in Las Vegas (pictured below).

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4 Ways to Use Email to Hype Your Next Event

4 Ways to Use Email to Hype Your Next Event | Inspiration Hub | Scoop.it

Marketing an event is all about delivering the right message to the right person at the right time, and if there’s a medium that has withstood the test of time—it’s definitely email. While it’s among the oldest channels out there, almost half of marketing specialists consider it is still the most powerful channel to hype up your event.

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10 Great Brand Activation Ideas

10 Great Brand Activation Ideas | Inspiration Hub | Scoop.it

As an event organiser, you are always looking for ways to add that extra wow factor to your event. A brand activation might just hold the answer. We share ideas that will boost your attendee’s experience.

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3 Tips to Write Better Event Descriptions

3 Tips to Write Better Event Descriptions | Inspiration Hub | Scoop.it

Your event description is often the first (and only) chance you get to grab potential attendee’s attention online. And thanks to modern consumer behavior, you have only 5.59 seconds to do it before they abandon your webpage and move on to the next thing.

So how can you make the most of those five seconds you have to spark readers’ attention and turn them into attendees? Here are our top tips for writing ones that drive attendance.

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B2C vs B2B: Marketing Ideas for Events

B2C vs B2B: Marketing Ideas for Events | Inspiration Hub | Scoop.it

The key to a great marketing strategy is understanding the needs of your target audience. When it comes to B2C vs B2B marketing, businesses are aiming to capture the attention of two very different audiences: consumers vs other businesses, and therefore need to adopt different approaches to succeed. In this post, we’ll discuss the main differences and similarities between B2C and B2B marketing, as well as our top tips for successfully engaging with your customers at events.

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21 Survey Questions To Ask After Your Event

21 Survey Questions To Ask After Your Event | Inspiration Hub | Scoop.it

You’ve just wrapped a major event. You’re exhausted, you’re happy — and you’re curious. What did your attendees think about your event? How about sponsors? Are they likely to support your event next year? Surveys tell you exactly what attendees, sponsors, and stakeholders loved about your event and what you can do to make it even better next time. So how do you ensure that they’re worthwhile for the respondents too?

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How to Make Your Organization's Emails Stand Out

How to Make Your Organization's Emails Stand Out | Inspiration Hub | Scoop.it

Raise your hand if you get (what seems like) a million emails per day? Yup, we can ALL relate.  And your members are in the same boat. So when they’re receiving email after email after email, how can you make sure yours stand out? 

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4 Ways to Build Anticipation for Your Next Event 

4 Ways to Build Anticipation for Your Next Event  | Inspiration Hub | Scoop.it

Uber-novelist Stephen King once offered some deep insight into hype and buzz. He said when the message lands, and there then becomes a groundswell of genuine interest, that becomes “buzz.” It almost always portends good things (the success of your product launch, new feature rollout, etc.)—and creating that spark is what marketers live for. Marketers should pay attention to this insight because it goes straight to the heart of why consumers get excited about certain things.

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How to Write The Perfect Event Invitation Email 

How to Write The Perfect Event Invitation Email  | Inspiration Hub | Scoop.it

In 2018, 281 billion emails were sent and received. That causes a problem for event creators trying to compete for attention in event-goers’ cluttered inboxes.

There are many email marketing strategies you can use to stand out in event-goers’ inboxes, but the most important is your email copy. Here’s what you need to know to stand out with your event invitation email copy.

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The Anatomy of a Successful Conference Website

The Anatomy of a Successful Conference Website | Inspiration Hub | Scoop.it

Conference-goers are a discerning lot. Sure, they’re looking for great content to further their career development—but at a good price. And like 88 percent of savvy consumers today, the first place they’re going to look for more information about your event is online: your event website.

But just because a potential attendee finds your conference website doesn’t mean you’re in the clear. You’ve only got 10 seconds to capture their interest, so your site needs to present the right information to capitalize on that window, especially by providing a seamless checkout.

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What Attendees Look for On Your Event Website 

What Attendees Look for On Your Event Website  | Inspiration Hub | Scoop.it

When a curious event-goer lands on your website, you’ve only got 10 seconds to capture their attention. Will your event website grab someone’s attention in such a short amount of time?

If it’s not, that might be because event websites are very different from every other website. And if you don’t understand why your site should be different, your event attendance may suffer as a result.

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Email Tips From a Copywriting Pro for Event Profs

Email Tips From a Copywriting Pro for Event Profs | Inspiration Hub | Scoop.it

As anyone who’s ever sent a professional email knows all too well, figuring out what to say and how to say it is hard work. There’s a fine line between being assertive and being passive aggressive and finding that line can be a tricky feat. There’s nothing more tempting than throwing a “per my last email” when the person you’re corresponding with clearly ignored your last message or a “moving forward” when someone on your team screws something up,” but all those phrases do is ignite annoyance on the receiving end. 

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4 Reminders When Marketing to Young Professionals

4 Reminders When Marketing to Young Professionals | Inspiration Hub | Scoop.it

You’ve heard the saying, “What you say is not as important as how you say it.” Well, what you say is certainly important, but when it comes to marketing - and particularly, marketing to young professionals - how you say things is key.  

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4 Experiential Marketing Event Examples Done Right & Wrong

4 Experiential Marketing Event Examples Done Right & Wrong | Inspiration Hub | Scoop.it

In 2019, it’s harder than ever to get consumers’ attention. For that reason alone, it’s easy to see why brands are falling in love with experiential marketing. Immersive, live, and memorable, experiential campaigns help deliver your message without distractions. But the strategy lacks a standard definition, which can be confusing when you’re new to it. So, what, exactly, does experiential marketing mean?  Are there different types of experiential marketing? How does it differ from traditional marketing, or from live events more generally? And when is it a good idea to use an experiential strategy over other tactics?

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5 Reminders for Shooting High-Quality Video on Your Phone

5 Reminders for Shooting High-Quality Video on Your Phone | Inspiration Hub | Scoop.it

You’ve heard it (and probably seen it) time and time again: Video content is growing in popularity. Now that may either excite you or terrify you, depending on your comfort level with filming video. But the good news is, you really don’t have to have ANY videography experience to put together a top-notch video. All you need is your phone, a vision, and a few best practices in hand.

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Proactive Communication: Easy Ways to Create Certainty

Proactive Communication: Easy Ways to Create Certainty | Inspiration Hub | Scoop.it

Is your life hectic? It seems that everyone I talk with laments their frenzied life. Have you ever considered that your customer or client is also frenzied? You can add to their frenzy with uncertainty or create an oasis of calm certainty through proactive communication. Proactive communication is a simple technique that will set you apart because of the calming response of the customer’s brain to certainty.

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7 Reasons to Host Trade Show Promotional Activities

7 Reasons to Host Trade Show Promotional Activities | Inspiration Hub | Scoop.it

With all the logistics you have to manage for your company’s trade show program, you might feel justified in skipping trade show promotional activities. But that would be like planning a party and not sending out all the invitations. Sure, the show organizer will get people to the show floor.  But it’s up to you to get them to your booth space.

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7 Steps to Event Marketing Magic

7 Steps to Event Marketing Magic | Inspiration Hub | Scoop.it

I hear it all the time. “How do I effectively market my events?” This is one of the greatest challenges meeting planners face. They want to improve app adoption, engage attendees with content and on social media, and increase visibility for their sponsors and exhibitors.

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Time for Honest Event Surveys: Can You Handle the Truth?

Time for Honest Event Surveys: Can You Handle the Truth? | Inspiration Hub | Scoop.it

Honest feedback is the secret to planning a successful event. While you can follow trends in events, there’s nothing quite like getting information directly from the source—your attendees. Well-designed surveys are crucial to improving your product. Only attendees can provide you with real insight. So, consider incorporating surveys throughout the event timeline.

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How Creators are Using Video as Their Most Effective Event Promotion Tool

How Creators are Using Video as Their Most Effective Event Promotion Tool | Inspiration Hub | Scoop.it

Doing social but not doing video? Then you’re missing a huge opportunity to promote your events to a wider audience. According to our recent Pulse Report, video is the most effective social promotion tactic of all. Only 3% of those who used video to promote their events last year didn’t find it effective as a promotional solution. If you’ve not produced video content before, it can certainly seem daunting. However, it needn’t mean giving up masses of time and money – you can produce effective content in minutes, utilising free or low-cost tools.

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8 Ways Events Build Winning Influencer Marketing Campaigns 

8 Ways Events Build Winning Influencer Marketing Campaigns  | Inspiration Hub | Scoop.it

As social media has grown, so has the power of influencers and the buzz around the benefits of influencer marketing. This tactic offers a lot of potential for event marketers. It can expand your event brand’s reach, open up new audiences and push people who have been on the fence to jump in. If you haven’t delved into the world of influencer marketing yet or are knee deep in building a campaign, here are eight dos and don’ts for making your influencer campaign successful.

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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.