Inspiration Hub

Master the principles of landing page copywriting and design to build the perfect event registration landing page that will help you register more attendees. Learn how to build an event registration page, capable of converting visitors to event registrants efficiently in 2018.  

The business world has radically changed in the last decade with the introduction of social media and ‘upgrade’ of data configuration and analysis. Core segments of any successful business, from marketing to business development and procurement, develop their strategies around this change, making PR pros the true ambassadors of the shift as they find themselves in the intersection of marketing, sales and customer service.

Using social media to promote your next live event? Of course you are. In this blog post we highlight the use of Twitter as an incredibly useful platform for event promotion, featuring four examples of how other industry leaders have leveraged Twitter as part of their event strategy. 

Associations have a great amount of content to share and yet members and prospects often feel that they are not getting as much interesting nor relevant information as expected. Knowing the purpose, value and intended audience of your content is the cornerstone of a strong content marketing strategy. Otherwise, the goal of delivering meaningful messages to your members that cultivate deeper long-term relationships can easily drift away.

Fine-tuning your brand on social media is all about writing compelling copy that taps into your followers’ emotions. Here are five brand personalities that events like yours embody on social media. Find the one that most aligns with your event’s brand voice, and discover the emotions your team can inspire.

When you’re growing your event, you’re going to need more marketing. You have to reach a bigger audience — and connect with them — to be successful. And with only a few teammates to help you out — or none at all — how do you do it?

Many association marketers have told us they wish they had a tool like Photoshop so they can put together stunning newsletters and promotional images, and quickly make simple edits to graphics. But unfortunately, a Photoshop license is an expense that most associations will forego - especially if it’s not a tool that someone will use frequently.

Hey, my name is Julius and I am the editor of EventMB, the number one website for event professionals. This channel is all about helping you to make your events awesome. Whether you are starting out, or a seasoned eventprof, you’ll find plenty of tips, advice and tactics to be successful in events.

You have a great event and the story to spin it. You also have a dream list of media whose attention you’d love to grab. Now it’s time to connect the dots. The most tried and tested way to get the attention of the media is a press release. Journalists and publications get countless press releases, so you have to make yours stand out.

In the events industry, not all press is good press. Well-placed, positive press mentions remain one of the best ways to spread the gospel of your awesome event. But getting on a reporter’s bad side can drastically hurt your ticket sales.

Copywriting is a powerful tool. Words can entice emotion – whether happy or sad – and inspire or initiate change. They can also help grow loyalty and trust. It’s an impression of your company values and brand to your audience. But let’s face it, it’s intimidating. More often than not, people claim they ‘Can’t write’. Now sure, there are those of us who are word wizards. But before you say that you are unable to write, take a step back and consider all the writing you do daily: emails, cards, notes or lists.

Ever wondered why a one-size-fits-all approach doesn’t quite work as well anymore? Well, the best way to connect to your audience and engage them is to personalise to their specific needs. Customer-centric focus and event personalisation is not entirely new, but it’s growing and becoming more sophisticated with the addition of refined data tools and increased social engagement; to help create the most memorable event experiences.

You know as well as anyone, a solid event promotion strategy is vital to your conference or corporate event’s success. But increased competition, limited budgets, and constrained resources have caused event creators to rethink their promotion strategies.

Instagram is a powerful tool in any event professional’s marketing kit, whether you’re using it to drive ticket sales or to promote your brand and generate sales. Your Instagram photos can establish your abilities and services, showcase your style, and indicate how active you are…as long as users can find you and get key information they need from your profile.

Meeting planners looking to get potential attendees excited about upcoming events often turn to traditional marketing and outreach methods such as trade advertising, online banners, and direct-email solutions. But do you know there are other affordable and easily implemented promotional vehicles that can help any association better capture audiences' attention?

Whether you’re a marketer planning how to take your investment in brand experiences to the next level, or an agency professional responsible for helping clients thrive, now is the time for self-examination and comparative analysis against these sweeping mega themes.  

You can’t build a house without laying a strong foundation first. The same goes for marketing your event. Before diving into marketing channels and logistics, you need to figure out what you’re going to say — and who you’re going to say it to. Each event attracts a unique crowd. The best marketers focus on reaching the people most likely to attend their specific event. In other words: you need to define who your attendees are before you decide how to reach them.

Using SEO  to achieve higher search ranking increases your odds of converting those browsers to buyers. In fact, if you show up first in Google results, you’ll receive about a third of searcher’s clicks. But if you’re not on page one, less than 10% of searchers will see your event at all. For most events, search can be expected to drive between 5 to 10% of ticket purchases or registrations. Still, SEO remains a mystery for many event creators. Here are five straightforward steps to take to improve your SEO.

We’ve all seen it: Some bad public relations comes out about a company and their representatives end up handling the whole ordeal terribly. And all the public can do is stand by and watch! If you’re looking to get ahead of any potential PR trouble before it even starts, check out these dos and don’ts to properly handle damage control when it comes to your association’s brand.

Are you reaching everyone you could be on social media? Or have you been stuck in a millennial bubble? If you think social media is just for millennials, you’re missing out on a large market — and lots of ticket sales. The facts show that audiences of all generations are active on social. According to Pew Research, 78% of adults aged 30-49 are now on social media. And so are 37% of those who are at least 65 years old. But just because all generations are on social media doesn’t mean they behave the same way on those platforms. When you look closer, you can parse exactly where and how generations spend their time on these channels.

Managing an event may not require rocket science, but successfully engaging with attendees does require manipulating the properties of neuroscience, the study of the nervous system, particularly the brain. In the last 10-15 years we have learned more about our thinking brain than in all of human history combined. Many of these discoveries have a huge impact on best practices for holding meetings and conferences, and, in turn, how we think about what it means to be engaged in a meeting setting.

Marketing guru and best-selling author Seth Godin famously said, “Marketing is no longer about the stuff that you make, but about the stories you tell.” The quote makes perfect sense, especially in the digital age where brand loyalty is earned through unique, shareable experiences and moments; where empathy and transparency win far more trust than advertising. Experts have noted that people today want an experience as much as a product or service, and research reveals that consumers are “less worried about spending money and more concerned with using it to enhance their lives.”

As an industry partner of The ICEBERG – a joint project between the Joint Meeting Industry Council (JMIC) and the Technical University of Sydney- we at tmf dialogmarketing, are one of the ambassadors of the current international hot topic “Legacy” . A successful “Call for Destinations to Join the Movement” should therefore also be supported by us!

Marketing a conference means being everywhere at once. You want the professional world abuzz with anticipation, your event’s name popping up everywhere they turn. That sort of cultural infiltration takes more than basic social and web presence. Especially if you’re still building your conference brand, you have to infuse your marketing with extra oomph.

Here are 10 conference marketing tips to help stand out from the slew of conferences all around you this year: