Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
Curated by IMEX
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The Most Common Mistake in Event Sponsorship

The Most Common Mistake in Event Sponsorship | Inspiration Hub | Scoop.it

After spending months on your event’s sponsorship proposal, you email it out to everyone on your list — then nothing happens. Your team double checks the contact information for typos and errors, but everything looks good. What went wrong? According to a recent survey, email is the method of choice for event professionals contacting event sponsors. If this includes your team, note that sponsorship experts say that you should never lead with a proposal or package.

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Sponsorship Mattering: From Logos and Noise to Emotional Experiences

Sponsorship Mattering: From Logos and Noise to Emotional Experiences | Inspiration Hub | Scoop.it

Sponsorships featuring logos, eyeballs and impressions don’t carry the same value they once did. At the same time, sponsorship buyers are becoming more sophisticated about the dollars they invest and how they leverage emotional marketing.

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Sponsorship Leverage Trick: The Aerosmith Technique

Sponsorship Leverage Trick: The Aerosmith Technique | Inspiration Hub | Scoop.it

The year was 1986, and Aerosmith were over – has-beens, ten years past their prime. That was, until old-school (old-skool??) hip-hop group, Run-DMC sampled one of their hits and they teamed up to make one of the best videos of a generation. That crazy combination reinvented and rejuvenated Aerosmith back into the stratosphere – literally, in the case of “Armageddon”. It also catapulted hip-hop into the mainstream, where it’s been ever since. What does this have to do with sponsorship?

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Creating a Show Floor Education Sponsorship

Creating a Show Floor Education Sponsorship | Inspiration Hub | Scoop.it

Show floor education is one of my favorite topics. Show floor education is a win for everyone. For the show organizer and exhibitors it’s a way to draw attendees to the exhibit hall. For attendees, it’s yet another opportunity to learn.

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Entertainment, a valuable change agent?

Entertainment, a valuable change agent? | Inspiration Hub | Scoop.it
  Entertainment, a valuable change agent?   In the beginning of December last year Intel, the global leader in computer chip production, decided to sign a sponsorship with FC Barcelona, the famous Spanish football club.
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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.