Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
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How to use Facebook Features to Boost Your Event

How to use Facebook Features to Boost Your Event | Inspiration Hub | Scoop.it

It’s time to get social! With a wide range of Facebook features, it’s not a shock to see that the platform has become a favourite amongst event professionals.

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Can Event Chatbots Replace the Human Touch?

Can Event Chatbots Replace the Human Touch? | Inspiration Hub | Scoop.it

Now that digital personal assistants such as Siri, Alexa, and Google Home have begun to fully infiltrate the everyday life of so many potential attendees, is it any wonder that their stripped-down cousin, the chatbot, is starting to gain inroads in events? Not really, said Brandt Krueger, owner of Event Technology Consulting and an instructor at the Event Leadership Institute, during a recent MeetingsNet webinar. Krueger, who has seen his own home become overrun with personal assistants—“They’re really quite invasive as a species”—did have some initial hesitation about event chatbots, but he now finds himself bullish on the technology.

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Two Ways to Tame Your Inbox

Two Ways to Tame Your Inbox | Inspiration Hub | Scoop.it

We’re inundated with emails — in the time it took you to open this article, you probably received a few new messages. But according to Miguel Neves, CMP, head chef at digital engagement firm Social Media Chefs, that’s all about to change.

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Everything You Need to Know About Event Gamification

Everything You Need to Know About Event Gamification | Inspiration Hub | Scoop.it

Gamification is an exploding trend as more planners and organisers recognise how guest engagement factors into a lively and well-received event. Statistics also reveal more attendees actually prefer some sort of gamification experience. Furthermore, 40% of corporations indicated they would employ some form of gamification for improving business operations.

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Let’s Talk Chatbots: Why Your Event Needs a Digital Assistant

Let’s Talk Chatbots: Why Your Event Needs a Digital Assistant | Inspiration Hub | Scoop.it

In 2016, Gartner analysts predicted that by 2020 the average person will have more conversations with bots than with their spouse. While that is a depressing thought, there is no doubt that chatbots are popping up everywhere, including hotels and events. 

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The Right Tool for the Job: Five Rules for New Meeting Tech

The Right Tool for the Job: Five Rules for New Meeting Tech | Inspiration Hub | Scoop.it

Some innovations can be lifesaving (hello dishwashers! Also, heart transplants, airbags, and carbon monoxide detectors) so advances in technology are always exciting. But “exciting” does not always mean “useful,” and for meeting planners there is a fine balance between upgrading an event and wasting resources on a fad. 

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6 Ways to Integrate Social Media Into Your Crisis Plan

6 Ways to Integrate Social Media Into Your Crisis Plan | Inspiration Hub | Scoop.it

As your attendees are headed to your meeting, they see a post on social media about a threat made against the venue. Are you ready to respond? How will you keep your attendees informed about events that affect them, especially when they are onsite at your event?

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How to Measure the Impact of Micro-Influencers on Your Event

How to Measure the Impact of Micro-Influencers on Your Event | Inspiration Hub | Scoop.it

Micro-influencers have smaller, more niche followings and a much deeper sense of connection with their audience. They engage in buying conversations 22.2 times more often than the average consumer. Conversations they could be having about attending and recommending your event.

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Keeping it Professional Online

Keeping it Professional Online | Inspiration Hub | Scoop.it
Now that social media penetrates virtually every aspect of our lives, “it’s fair to say we’re juggling two business agendas,” writes strategic innovation consultant and futurist Scott Steinberg. “Real and virtual.” In his new book The Business Etiquette Bible: Modern and High-Tech Rules, Tips, and Training for Working Professionals, Steinberg shares best practices for keeping it as professional online as you do in the office.
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10 Conference Marketing Tips to Hone Efforts and Boost ROI

10 Conference Marketing Tips to Hone Efforts and Boost ROI | Inspiration Hub | Scoop.it

Marketing a conference means being everywhere at once. You want the professional world abuzz with anticipation, your event’s name popping up everywhere they turn. That sort of cultural infiltration takes more than basic social and web presence. Especially if you’re still building your conference brand, you have to infuse your marketing with extra oomph.

Here are 10 conference marketing tips to help stand out from the slew of conferences all around you this year:

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6 Tips for Handling Social Media Feedback Like a Pro

6 Tips for Handling Social Media Feedback Like a Pro | Inspiration Hub | Scoop.it

Everyone uses social media now for marketing events. But what about the feedback you get from attendees during an event? People post about everything—and that includes how they are enjoying the venue, food, customer service and so on. Heed these six tips to stay on top of your social media throughout the day.

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7 Ways to Reach Attendees on Social Media

7 Ways to Reach Attendees on Social Media | Inspiration Hub | Scoop.it

It’s easy to get caught up in the details of an event and neglect certain tasks. One aspect of planning that requires a prominent place on your to-do list is social media marketing. But strategic use of online platforms does not have to be a full-time job. From hashtags to Snapchat, here are some tips for tagging all the bases at your next brilliant production.

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How is Digitization Shaping the Way We Experience Events?

How is Digitization Shaping the Way We Experience Events? | Inspiration Hub | Scoop.it

Delivering memorable and outstanding experiences is an event professional’s overarching goal. What may challenge this goal is the rise of personal devices and continuous connectivity especially for many traditional companies which may find themselves at odds with the modern digital era. However the booming wave of digitization is a great opportunity in the hands of event professionals who strive for interaction, engagement and participation.

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What Event Creators Need to Know About Instagram Analytics

What Event Creators Need to Know About Instagram Analytics | Inspiration Hub | Scoop.it

Instagram is most known for its high engagement rates — but does that engagement have any effect on your ticket sales? You need to be able to answer that question to justify the time spent on the platform.  To track your Instagram efforts and see the payoff over time, you must know how to track Instagram analytics, exactly what to track, and how to interpret what you’re tracking. Here’s how to get started.

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The Power of Micro-Influencer Marketing for Events

The Power of Micro-Influencer Marketing for Events | Inspiration Hub | Scoop.it

Long before social media, event marketers would pay for celebrities to promote their events and add credibility. As social media channels continue to gain popularity, consumers are more wary of what they believe when it comes to brand messaging. 92% of them trust an influencer more than an advertisement or traditional celebrity endorsement.

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What is Best Practice for Crowd-Sourced Content?

What is Best Practice for Crowd-Sourced Content? | Inspiration Hub | Scoop.it

User-generated content (UGC) is attracting a lot of attention in marketing circles around the world. And it’s not surprising when you consider its many advantages. We know people trust other people, which is why peer-to-peer review sites like TripAdvisor and Foursquare have flourished in recent years. The same is true of social media. In fact, a recent study shows 85% of consumers find UGC more influential than brand-created content.

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Virtual and Augmented Reality: What Event Organizers Must Know

Virtual and Augmented Reality: What Event Organizers Must Know | Inspiration Hub | Scoop.it

With each passing year, technology continues to propel the events industry to new heights. Whether it be improvements in event marketing attribution, more robust event tools, or stronger event data security, the collective advancement of technology plays a significant role in the evolution of the events industry. And among the event trends that continue to shape the space, virtual and augmented reality have become key catalysts for innovation.

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Can Social VR Transform Events?

Can Social VR Transform Events? | Inspiration Hub | Scoop.it

One of the paradoxes of virtual reality (VR) is that the immersive technology has the ability to isolate people from each other in a local space. Once you’ve put on a VR headset and begun to interact with a digitized reality, you’re no longer sharing experience with the people around you in the same way.

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10 Surprising Instagram Stats Event Creators Need to Know

10 Surprising Instagram Stats Event Creators Need to Know | Inspiration Hub | Scoop.it

Instagram has been a social sleeper hit for event marketing. When the app was launched in 2010, it seemed like just a quaint way to share photos. But eight years later, and Instagram has become the brand-boosting powerhouse.

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An Events Pro Finds the Future at CES

An Events Pro Finds the Future at CES | Inspiration Hub | Scoop.it

It's a bit ironic that the largest collection of digital technology is displayed in a traditional trade show setup at CES each year. Even as technology advances, robots become more human, and the most talked-about innovation is AI that can't be seen, it still takes a human touch to put together the right display to market these products.

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Association Basics: Blogging Tips for Non-Writers

Association Basics: Blogging Tips for Non-Writers | Inspiration Hub | Scoop.it

For some people, writing comes naturally and effortlessly. But for others, it can feel more like nails on a chalkboard.

Fret not! If you’ve always described yourself as a “non-writer,” let’s change the script. Take a look at these four basic tips to get you started on writing for your industry and becoming a thought leader!

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Enlist Now in the #AttentionRevolution

Enlist Now in the #AttentionRevolution | Inspiration Hub | Scoop.it

Whether you’re walking down the street or through an airport, at a restaurant, or in meetings and events, there’s one sight you’re guaranteed to see: people staring at their phones. And you may just be one of them.

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MICE destinations - When authenticity becomes mainstream

MICE destinations - When authenticity becomes mainstream | Inspiration Hub | Scoop.it

One of the key trends predicted for 2018 is that delegates are looking for more authentic and local experiences and for “off the beaten path” destinations. As a result, destinations are adjusting their offer to follow this trend, with further DMCs and event agencies designing experiences around the "unknown“.

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5 Top Technology Investments for 2018

5 Top Technology Investments for 2018 | Inspiration Hub | Scoop.it

Welcome to 2018! If you haven’t already, it’s time to create a growth strategy and budget. You may have used all types of technology to help get you where you are today. You need to consider technology investments to further what you can achieve. Here are five of the top technology investments that are worth considering as we begin 2018:

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Event Data Security: The 2018 Guide for Event Marketers

Event Data Security: The 2018 Guide for Event Marketers | Inspiration Hub | Scoop.it

In today’s world, information is everywhere. The data revolution has forever changed the way consumers interact with companies and vice versa. And though there’s no denying the benefits of rich datasets, such as improved buying experiences and more targeted marketing campaigns, the cost of all of this accessible data is weighing heavy on businesses who collect it and customers who give it.

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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.