Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
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3 Key Conference and Corporate Event Promotion Trends

3 Key Conference and Corporate Event Promotion Trends | Inspiration Hub | Scoop.it

You know as well as anyone, a solid event promotion strategy is vital to your conference or corporate event’s success. But increased competition, limited budgets, and constrained resources have caused event creators to rethink their promotion strategies.

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Five Big Ideas from the 2018 Experiential Marketing Summit

Five Big Ideas from the 2018 Experiential Marketing Summit | Inspiration Hub | Scoop.it

Whether you’re a marketer planning how to take your investment in brand experiences to the next level, or an agency professional responsible for helping clients thrive, now is the time for self-examination and comparative analysis against these sweeping mega themes.  

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5 Ways Neuroscience Drives Engagement at Events

5 Ways Neuroscience Drives Engagement at Events | Inspiration Hub | Scoop.it

Managing an event may not require rocket science, but successfully engaging with attendees does require manipulating the properties of neuroscience, the study of the nervous system, particularly the brain. In the last 10-15 years we have learned more about our thinking brain than in all of human history combined. Many of these discoveries have a huge impact on best practices for holding meetings and conferences, and, in turn, how we think about what it means to be engaged in a meeting setting.

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This Little Trick Can Help You Sell 45% More Event Tickets

This Little Trick Can Help You Sell 45% More Event Tickets | Inspiration Hub | Scoop.it

In the beginning of the website age, we used to describe websites as a front desk for yout business that’s always staffed. That wasn’t exactly true because while a good quality website could provide content that may answer your visitor’s question, it was largely up to the visitor to find it. A website provided self-service help.

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Predictions for Corporate Event Marketers: How to Conquer 2018

Predictions for Corporate Event Marketers: How to Conquer 2018 | Inspiration Hub | Scoop.it

For years, marketing gurus have exhorted corporate marketers to know their audiences. These days, though, that’s beginner-level advice. Marketing in 2018 will require competing on an even higher level, where winning means not only understanding the landscape, but also masterfully leveraging the newest technologies and concepts to deliver powerful experiences that resonate deeply.

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25 Event Marketing Phrases No Attendees Believe Anymore

25 Event Marketing Phrases No Attendees Believe Anymore | Inspiration Hub | Scoop.it

In event marketing, you want to ensure all of your words resonate with your audience. To use words that have lost their power due to overuse or over exaggeration makes your marketing ineffective. With attention spans being what they are, you can’t afford to turn people off or lose their attention.

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Event Marketing: The 2018 Guide

Event Marketing: The 2018 Guide | Inspiration Hub | Scoop.it

Event marketing is the promotion of a product, brand, or service through in-person interactions. There are many forms of event marketing and each can be catered to address a marketer’s specific goals. A company can host its own event, building stronger relationships with its prospects and customers. A company can attend an event as an exhibitor and introduce their product to potential clients. Online events, such as webinars or live streamed workshops, vary in scope and prove to be just as impactful as live events. Whatever the format, event marketing is a versatile and incredibly effective strategy that builds long-term value upon relationships with clients and partners alike.

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Everything You Wanted to Know About Event ROI But Never Dared Ask

Everything You Wanted to Know About Event ROI But Never Dared Ask | Inspiration Hub | Scoop.it

Ahhhh, the elusive event return on investment (ROI). When referring to it, some cringe, others shrug, others change the subject. It seems like everyone wants to speak in nebulous terms and no one wants to give exact ways to measure it. That might be because when it comes to return on investment and events, there’s more than one way to figure it all out.

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You Know Personalized Event Marketing Works—But How Can You Prove It?

You Know Personalized Event Marketing Works—But How Can You Prove It? | Inspiration Hub | Scoop.it

This infographic from Eventsforce outlines results of its recent research on personalization and data-driven marketing for events. While it's a growing priority for 73 percent of respondents, more than half say they struggle to prove its effectiveness  in engaging attendees and building brand loyalty.  Of the 150 senior event planners surveyed, 56 percent said they don’t end up using all the data they collect to personalize their marketing, and another 44 percent find it difficult to determine how much personalization they should actually do.

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How to Make Your Meeting Marketing Remarkable

How to Make Your Meeting Marketing Remarkable | Inspiration Hub | Scoop.it

Think about what brands do—they provide value by offering education that informs buying decisions consistently over time. Now think about your event. Do you think about it as a one-and-done, or as something that can extend its reach by delivering consistent value that keeps it top of mind for your attendees year round?

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10 Jaw-Dropping Event Marketing Stats That Point to the Future of the Industry 

10 Jaw-Dropping Event Marketing Stats That Point to the Future of the Industry  | Inspiration Hub | Scoop.it

What is the state of event marketing? Where is it going? These are the questions we set out to answer in a recent industry report. The resulting event marketing stats and findings were—for lack of a better turn of phrase—jaw-dropping. We know that events are effective, we know that they’re popular and if you are reading this post, then there’s a good chance that you are a believer in the power of events, too. However, for much of the history of events it’s been difficult to judge just how effective and powerful events can be. The ability to track, attribute and analyze event ROI just wasn’t there before.

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Social Media Walls and Buzz Centers for Your Events

Social Media Walls and Buzz Centers for Your Events | Inspiration Hub | Scoop.it

As an event professional, you know how crucial it is to keep your attendees engaged, especially between sessions and speakers. Additionally, you want to make sure your sponsors and trade show vendors get the attention they deserve. Luckily, one solution can help you do both while simultaneously creating a “techie” atmosphere and effectively promoting your event. What’s the magic answer? Using social media walls and to build buzz centers in your space.

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How to Use Brand Ambassadors to Grow Your Event

How to Use Brand Ambassadors to Grow Your Event | Inspiration Hub | Scoop.it

With social media at the core of our modern culture, influencer marketing is one of the best ways to get the word out about your event. Those with social sway can boost your brand, raise awareness, and help you sell more tickets.

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Tomorrow and the Future

Tomorrow and the Future | Inspiration Hub | Scoop.it

Looking to the future, marketers have already started spending significant amounts of money implementing increasingly more sophisticated systems. 

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2018 Event Marketing Statistics, Trends and Data

2018 Event Marketing Statistics, Trends and Data | Inspiration Hub | Scoop.it

Get ready for the most comprehensive list of event marketing, management and planning stats on the internet. There is no doubting the power of live events. According to the Event Marketing 2018: Benchmarks and Trends report, the majority (80%) of marketers believe live events are critical to their company’s success. This impressive stat, along with hundreds of others, is located right here.

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Experiential Events: How to execute an experiential campaign

Experiential Events: How to execute an experiential campaign | Inspiration Hub | Scoop.it

In a climate where marketing is having to become increasingly adaptable and innovated in order to create an impact, we are seeing a turn toward experiential events to stand out from the crowd.

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Improve Your Tradeshow Navigation with These Inspired Examples

Improve Your Tradeshow Navigation with These Inspired Examples | Inspiration Hub | Scoop.it
Here are examples from five events that will give you ideas on how you can improve your wayfinding.
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4 Ways to Find Valuable Trends With Your Event Data 

4 Ways to Find Valuable Trends With Your Event Data  | Inspiration Hub | Scoop.it

Without data, you’re flying blind. You don’t know who your attendees are or why they decided to attend. And you’re not going to know where to find other like-minded, would-be attendees to try to attract to your event. But this is 2017. Data about your customers has never been easier to gather, analyze, and act upon.

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How Do You Make a Brand Impression That Lasts? Help Them See It, Touch It, Hear It, Smell It and Even Taste It

How Do You Make a Brand Impression That Lasts? Help Them See It, Touch It, Hear It, Smell It and Even Taste It | Inspiration Hub | Scoop.it

Whether the target audience is experiencing your company at an industry trade show, in a branded corporate environment or even at an experiential marketing tour stop, you should be marketing to all 5 senses to give yourself the best chance of being remembered. A total sensory experience is an effective way for you to make a lasting impression. Just ask Disney!

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A Cautionary Word From Research About Personalization

A Cautionary Word From Research About Personalization | Inspiration Hub | Scoop.it

Personalization is more than technology. It means more than our past purchases or posts in social media. We have likes, dislikes, preferences, strengths, weakness, emotions, experiences and knowledge that do not show up in organization data systems. We are much more than recorded data when it comes to personalization! Data and technology can help make your conference more configurable. Personalization of a conference experience is a much deeper and complex ambition than making it configurable.

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Why the Event Industry is Embracing the Tiny House Trend

Why the Event Industry is Embracing the Tiny House Trend | Inspiration Hub | Scoop.it

Tiny houses are a big thing right now—the object of TV shows, lifestyle websites and magazine photo spreads. Their dimensions, ranging anywhere from 100- to less than 500-square-feet, have made them a popular choice among millennials, baby boomers or anyone looking to downsize and simplify. Often priced at less than $50,000, tiny houses also offer an affordable option for people concerned about the environment. After all, a tiny house costs a lot less to light, heat and cool than a typical 2,000-square-foot abode.

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Analytics for the Event Owner

Analytics for the Event Owner | Inspiration Hub | Scoop.it

Most event organizers spend the vast majority of their time and energy creating amazing content. Sometimes the digital marketing elements of the event don’t receive the same time and attention. This is a big problem — if your web, email, social media, and digital advertising don’t convey the same passion and energy that you placed on building the amazing content, your event or brand experience won’t ever reach its full potential.

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20 Outstanding Examples of Experiential Marketing

20 Outstanding Examples of Experiential Marketing | Inspiration Hub | Scoop.it

Experiential marketing is all about direct engagement with consumers and creatively interacting with them in a memorable way. It’s also known as engagement marketing, live marketing or participation marketing, and is often lumped into event marketing—even if it’s a far-cry away from traditional conferences.

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Three Trade Show Marketing Tips You Can’t Ignore

According to Exhibit Surveys Inc.’s annual Trade Show Trends report, 84 percent of exhibition attendees make or recommend final purchasing decisions at their companies. Therefore, failing to promote an organization’s event attendance effectively can factor to a colossal missed opportunity.

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Hug Your Haters, and Other Digital Ways to Grow Attendance

Hug Your Haters, and Other Digital Ways to Grow Attendance | Inspiration Hub | Scoop.it
Ten things to keep in mind in your efforts to attract participants to your events.
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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.