Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
While I’d be the first to say that I love technology and have quite the crush on my iPhone, our constant connectedness has changed the pace at which we work. And it is making the whole work/life balance thing even more of an unachievable dream, especially for meeting professionals.
Two thirds of consumers have bought something because of an email. But a recent study also found that marketers can improve conversion by 355% — and increase revenues by 781% — by sending more targeted emails.
Why? Because targeted emails specifically address your recipient’s needs and interests, while mass emails get deleted or marked as SPAM.
Ever feel like the corporate ladder is broken? That’s because you’re making the mistake of trying to climb it. As we discovered through our research, an increasingly uncertain business world requires all-new methods of thinking and strategies to navigate. Following are eight new rules needed for career success in increasingly unpredictable professional environments – and how to use them to vault yourself straight into the executive suite.
It seems like every day there is a shiny new piece of event technology touted as “the next best thing” for managing event details, increasing productivity, collecting registrations and RSVPs, connecting attendees, and so on.
But with more and more event tech solutions available, the anxiety over which option to choose increases. And when you do make a decision, sometimes you are left with the feeling that there was probably a better solution than the one you ended up choosing.
According to Meeting Professionals International, about 1.8 million meetings and events occur in the U.S. each year. Surprising? Not at all. Events are one of the few marketing tactics that provide both tangible and intangible benefits for your organization. But why are some events filled with “cult followers” while others struggle for attendance?
Event professionals around the globe begin their ascent into the industry in a plethora of different ways. From 'always knowing' to 'being thrown in' - how an event professional becomes part of the industry is not as important as how determined and how successful one is in the industry. After all - events are depending on the professionals behind them, to ensure success!
There’s no denying it: capturing a compelling picture of a corporate or business event can be a challenge. After all, shots of people in suits networking at a conference can start to blend together. But boring corporate event photography doesn’t just reflect poorly on your brand — it can also hurt registrations. In fact, consumers use imagery as a primary way to determine the value of an event before they register.
AV is a unique element of events. Most people, upon hearing the term, think of monitors and microphones and leave it at that. But thanks to the exponential growth of technology, it’s pretty much everywhere at every event. It can be used for everything from providing big visuals that excite attendees to providing helpful and clear instructions to help attendees find their way around your event.
The PCMA European Influencers Summit will gather approximately 40 European business events leaders in Monte Carlo, Monaco, June 25–27, to address the future of the events industry. Although the event is invitation-only — intended to be a discussion by Europeans for Europeans — Convene will be covering the summit and passing along key insights and takeaways.
Every event professional has experienced it - whether as an attendee or as a part of the conference or event team. Everything before the event seems to be running smoothly - all affairs are in order There's backup for backups, and extra of extras - this conference is bound to be a massive success. The day of the event comes. Ample staff has been hired, and directions are recited and memorized.
Marketing, sales, and team culture are still driven by human contact, perhaps now more than ever—the main difference is that meetings are getting smaller as the need to connect face-to-face to offset digital fatigue and isolated working conditions grows.
Travel policy is an impactful way to move toward more sustainable practices for meetings and business travel—and there’s plenty of room for improvement, according to a survey of travel management pros by the Global Business Travel Association Foundation in conjunction with AIG Travel.
Millennials is a strange word people use – often with some derision – to refer to a younger generation of workers. Many falsely believe they’re different from other generations, and that something might be wrong with them. What’s probably driving much of this sense of enigma is that Millennials are less engaged at work than older generations. Much ink has been spilled on the topic of engaging Millennials more.
You would think that an industry in which the majority of the workforce is female would make an effort to advance women. That may or may not be the case in exhibitions; but, to even begin a discussion on this topic, we need to talk about measurement.
A big mistake made by many……not having an objective prior to a conference or event! You have objectives for most business-critical processes, why not before you attend a conference or event? Most people attend to learn something new, to see what new products are offered in the industry and possibly to make new business connections.
With more and more attendees under doctor’s orders to reduce their intake of calories, sugar, carbohydrates, and salt, it’s important for event planners to give more attention to healthy choices when making menu selections. Participants don’t have to attend many events and meetings to realize that healthwise event menus are hard to find.
Everyone is a watchdog or whistleblower these days thanks to pervasive social media and deep searches on the internet. Companies can no longer hide their worst traits and habits—and this is a good thing. The more ethical big businesses are, the better off the world will be. At least that’s the theory. Whether it’s true or not is for time to judge.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.