Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
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Gamification for More Participation!

Gamification for More Participation! | Inspiration Hub | Scoop.it

Gamification is not a new concept in the marketing or business world, but it is still in its infancy within the events industry, and even more so in the association world. Gamification is the process or methodology of incorporating “game-like” elements to something (an event, product, task, etc), with the aim of increasing engagement, recall ability and to motivate participants to perform a series of intended actions.

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Stories: The New Battleground For Event Engagement

Stories: The New Battleground For Event Engagement | Inspiration Hub | Scoop.it

Little did Snapchat’s founders, Evan Spiegel and Bobby Murphy know, when they created Snapchat in 2012, they created more than a photo app. Snapchat changed the way people interact and share photos and videos with their friends and subsequently changed the way people interact with online content. In 2017 everyone else caught on and now the story reigns supreme across many of the major social media platforms.

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Millennial Member Engagement: 6 Little Hacks to Try

Millennial Member Engagement: 6 Little Hacks to Try | Inspiration Hub | Scoop.it

A few weeks ago, I had the opportunity to attend Membership2020, a one-day learning event centered around next-gen recruitment and retention strategies. While the takeaways were boundless (and the insights fascinating), there were a few little hacks (related to Millennial member engagement) that I found particularly interesting. Take a look!

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The Trade Show of the Future

The Trade Show of the Future | Inspiration Hub | Scoop.it

Would you agree that trade shows are in need of change if they want to stay relevant? Many attendees complain about their traditional resistance to change. There is a better way to plan trade shows that deliver a unique event experience to increasingly demanding attendees. There’s an easier way that doesn’t have to disrupt your logistics, yet moves focus to what really matters to the modern attendee. Read on to find out what modern trade shows are doing to stay relevant and what our research says attendees want. Make your trade show future-proof.

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Event Professionals Basics: Smart Use of Event Technology

Event Professionals Basics: Smart Use of Event Technology | Inspiration Hub | Scoop.it

Determining where and how to use event technology – and its numerous facets – can be a strongest tool for all event professionals. While adding it to your strategy mix should be done carefully, and not just for the sake of it, benefits like attendee satisfaction and retention, efficiency and additional revenue streams are hard to disregard.

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More Brands Opt For Experiential Marketing While Ad Budgets Shrink

More Brands Opt For Experiential Marketing While Ad Budgets Shrink | Inspiration Hub | Scoop.it

Experiential isn’t just another marketing buzzword to be ignored by all and sundry. It’s fast becoming one of the most heralded methods for driving sales, awareness and brand advocacy with plenty of data to back up its claims. This is great news for eventprofs because if anyone knows how to create a great experience that leaves a lasting impression, you need look no further than the event industry.

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Experiential Excellence: Change Your Meetings With the Times

Experiential Excellence: Change Your Meetings With the Times | Inspiration Hub | Scoop.it

Ensuring excellent participant experiences is an increased focus throughout the industry. In fact, the updated strategic meetings management wheel from the Global Business Travel Association, which I featured in my last column, now includes “participant experience” as one of the components to be addressed when designing an SMM program.  

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How to Control Your Audiences' Reaction to You--According to Neuroscience

How to Control Your Audiences' Reaction to You--According to Neuroscience | Inspiration Hub | Scoop.it

There is a trait that neuroscientist and TED India speaker Vilayanur Ramachandran believes is fundamental to what made human civilization possible by enabling us to learn the complex social behaviors needed to produce civilization, itself. Powerful stuff. These relatively recently discovered neurons are called "mirror neurons" and they are what instill in us the trait of human compassion; the instantaneous ability we have to feel what others are feeling and imagine what they are thinking. Our mirror neurons are activated both when we take an action, and when we see another take that action. If we see someone having a strong emotional reaction, we feel that emotion, too.

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Packing a Punch: Packing Hacks

Packing a Punch: Packing Hacks | Inspiration Hub | Scoop.it

Given my line of work as a travel planner, I know my way around a suitcase. The task of packing and unpacking has become a familiar chore – although personally, I take pleasure in it. I find packing to be a cathartic experience, and a way to ensure comfort and control while I’m away from home. Believe it or not, I pack three-to-four weeks ahead of time, or immediately upon my return from my preceding trip. Why? Because the idea of putting it off and packing the night before gives me the heebie-jeebies, even though start to finish, the process takes me only about 15 minutes.

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Should You Quit a Job You Hate?

Should You Quit a Job You Hate? | Inspiration Hub | Scoop.it

“How long do I have to stay in a job I hate?” You wouldn’t believe how regularly I am asked that question. Most millennials will be glad to hear that the rules seem to have changed about this issue. It used to be that staying in a job one year was all but required for appearance’s sake, while two years was ideal. (And honestly, I’ll say that in most cases it still is. Employers in many industries, particularly more traditional fields, still look askance at a resume full of one- and two-year stints.)

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Pay Attention to These Details for Ultimate Event Engagement

Pay Attention to These Details for Ultimate Event Engagement | Inspiration Hub | Scoop.it

There’s nothing more frustrating than getting all hyped up for an event, and then feeling awkward and unsure about what to do the second you arrive. Or worse - going to purchase a ticket, and having such a lousy registration experience that you completely give up on the idea of attending all together. Events are crucial to association life; no matter the size or purpose, each one should be given the white glove treatment of member experience. You want to make it as easy as possible for any member to attend, all while making sure they get the intended value out of the content you’re presenting...talk about pressure!

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20 Creative Formats to Refresh Your Conference in 2018

20 Creative Formats to Refresh Your Conference in 2018 | Inspiration Hub | Scoop.it

As we approach a fresh, new year, isn’t it time you started thinking about ways to revamp your conference events? Shaking up your session formats will not only get people’s attention, it will encourage new ways of engaging, learning, collaborating and networking at your event. Here are 20 ideas to reinvigorate your conference in 2018.

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How Event Planners Can Overcome the Dreaded Creative Block

How Event Planners Can Overcome the Dreaded Creative Block | Inspiration Hub | Scoop.it

Event and meeting planners rely on their creativity. In fact, it’s an essential part of the job description. Not only do planners need to come up with creative ideas to make events one-of-a-kind and memorable, event planners also apply their creativity daily through creative problem-solving. You can always count on an event planner to use their creative brain to get themselves out of a sticky situation. As a result, a creative block can be a blow to an event planner’s productivity and ability to do their job. While creative blocks are at times unavoidable, they can be overcome. We’ve put together some sound strategies for overcoming your next creative block when it strikes.

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Reflecting on the Marketing Trend Predictions for 2017

Reflecting on the Marketing Trend Predictions for 2017 | Inspiration Hub | Scoop.it

At the start of 2017, we spoke about our marketing trend predictions for the year. As the year draws to a close, it is time to look back on a few of those trends and assess whether or not they made an impact. While some trends are still waiting in the wings, others have reached their predicted heights and some are even looking to go further next year. Let’s reflect…

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The Power of Practicing Empathy at Work

The Power of Practicing Empathy at Work | Inspiration Hub | Scoop.it

How many times have you heard this: “The business events industry is a relationships industry.”  And it’s true. Success in the meetings industry depends on an event organizer’s ability to understand the needs of both clients and attendees.

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Creating an Engaged Mobile App Experience

Creating an Engaged Mobile App Experience | Inspiration Hub | Scoop.it

Mobile apps have a lot of competition these days, which is why it’s important to design both a valuable app and an app experience in order for adoption to take off. Here are some ideas on how you can do that. When creating a mobile app, there’s more to it than merely creating an awesome app. There’s the marketing and there’s the user experience. Often if the latter is stellar, some of the marketing will take care of itself in word of mouth referrals.

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25 Event Marketing Phrases No Attendees Believe Anymore

25 Event Marketing Phrases No Attendees Believe Anymore | Inspiration Hub | Scoop.it

In event marketing, you want to ensure all of your words resonate with your audience. To use words that have lost their power due to overuse or over exaggeration makes your marketing ineffective. With attention spans being what they are, you can’t afford to turn people off or lose their attention.

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Preparing for Seasonal Member Engagement: 3 Tips

Preparing for Seasonal Member Engagement: 3 Tips | Inspiration Hub | Scoop.it

The holidays are quickly approaching, and while that’s exciting for many, it can also be a little overwhelming. The holiday season is a busy season - and not just for you, but for your members as well. That said, it doesn’t hurt to start thinking about seasonal member engagement now. When your members are busy and/or out of the office, how can you keep those engagement levels up?

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Engaging Current and Future Audiences With Design 

Engaging Current and Future Audiences With Design  | Inspiration Hub | Scoop.it

Last month, we identified four ways associations are reimagining their conference programs for future audiences: engagement and community strategy, learning-experience design (LXD), user-experience design (UXD), and purpose and passion. We’ve previously covered what works for engagement and community; here’s what to consider for the next three areas.

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Why TR Is Key to the Event of the Future 

Why TR Is Key to the Event of the Future  | Inspiration Hub | Scoop.it

What does the future of events look like? For our November forecast issue, looking to go beyond the next few years or even the next decade, we asked four science fiction writers to envision the business event of the future. Not one of them could imagine a future in which face-to-face events will no longer take place.

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Influence Starts with Presence

Influence Starts with Presence | Inspiration Hub | Scoop.it

When Financial & Insurance Conference Professionals elevated its mission and defined a vision last year, it did so to gain influence within the meetings and events industry as well as to position its meetings professional members to gain influence (and respect) within their companies. The association more recently changed its name from Planners to Professionals to demonstrate that meeting planning is a bona fide profession that can add bottom-line value and improve company performance.

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Planning For Next Year? Get These Things Right First

Planning For Next Year? Get These Things Right First | Inspiration Hub | Scoop.it

It’s the final quarter of the year and a busy one for some event planners. Whether you’re struggling to breathe under your workload or you are enjoying some well-deserved slow time, know that your actions in the last few weeks of the year can set you up for your best beginning to a new year ever. Starting off strong allows you to build momentum in your business and enjoy a much more successful year than one that begins with a soft fizzle. But you’ve got to set it up now to reap the benefits in the future.

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Your Agency Competition Doesn’t Stand a Chance Against You

Your Agency Competition Doesn’t Stand a Chance Against You | Inspiration Hub | Scoop.it

Yes, you read correctly.  This isn’t an article about why you’re getting crushed.  It’s an ode to why you stand out in the agency world and what you do different.  Well, maybe you are getting beat by your nemeses. If so, read on.  There might be something here for you.

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The Most Trending Event Technology in 2017 

The Most Trending Event Technology in 2017  | Inspiration Hub | Scoop.it

If you’ve been to any kind of event recently, you’ve noticed things are changing. Thanks to ever-changing event technology, events in 2017 look and feel very different from events even a year ago.  Navigating this ever-changing landscape for event management can be challenging!  Brandt Krueger, an event professional and influencer, said it best “This was definitely the year for audience interaction tech! It felt like there was a concerted focus on audience engagement.”

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Increasing Event App Adoption: The Complete Guide

Increasing Event App Adoption: The Complete Guide | Inspiration Hub | Scoop.it

In an industry that is becoming increasingly mobile-first, it only makes sense that mobile apps have become an important asset for event organizers. According to study conducted by Event Manager Blog, 53% of event professionals already use an event app. The impact of using an event app are also obvious to see. A study from Global Experience Specialists shows that 91% of event planners who have incorporated an event app have experienced positive event ROI. In a more recent study conducted by Bizzabo, over 80% of respondents said they used an event app for the events that they organize.

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Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.