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The Rise of the CMTO: Event Marketing Re-Tools for the Future

The Rise of the CMTO: Event Marketing Re-Tools for the Future | Inspiration Hub | Scoop.it

At any organization, the chief marketing officer and the chief technology officer typically stand alone in separate silos. But as technology’s role in the marketing world increases, there is a greater need to change these roles, especially in the events space. It’s why in the years to come, the role of the CMO may evolve to CMTO – or chief marketing technology officer.

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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
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Creating a Video Strategy? Answer These 4 Questions First

Creating a Video Strategy? Answer These 4 Questions First | Inspiration Hub | Scoop.it

These days, the written word seems to shrink by comparison to what your eyes see (live and in living color) and what your ears hear (even so, PLEASE don’t stop reading this blog; we love and value you). And, why shouldn’t this be the case? As we have fewer moments in the day to consume massive amounts of information, videos are super easy for an audience to ingest, process and act upon.

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Project Management Tactics Event Planners Should Never Use

Project Management Tactics Event Planners Should Never Use | Inspiration Hub | Scoop.it

Traditional project management is a great way to stay organized but there are several tenets of PM work that should never find their way into event planning. Are you currently using any of these organizational tactics? If you are, you may be sacrificing your own efficiency and wasting valuable time.

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Eventprofs and International Clients: a Short Guide

Eventprofs and International Clients: a Short Guide | Inspiration Hub | Scoop.it

Are you planning on doing business with a foreign entity in their country? Maybe you’re hiring a vendor at an international destination or perhaps you’re outsourcing some planning work to someone in the country where your next event will be held? If so, there are a few things you should know and tips that can make working with international clients more enjoyable and lucrative for everyone.

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Creating Environmentally Sustainable Events

Creating Environmentally Sustainable Events | Inspiration Hub | Scoop.it

Whether it’s your conscience or your wallet that’s motivating you to go green at your event, you’ll find you’re in good company. Many event planners are looking to create more environmentally sustainable events.

A Nielsen study discovered that 55% of global consumers said they are willing to pay more for products and services from sustainable companies. Making that switch to an environmentally-sustainable event may get you more attendees and make it possible to charge higher ticket prices.

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11 Immersive Experiences At Trade Shows

11 Immersive Experiences At Trade Shows | Inspiration Hub | Scoop.it

The trade show floor is brimming with excitement and with each booth being more colorful and wonderful than the next, it can be hard to stand out. Aim to connect with attendees and make them remember you in different ways by providing immersive experiences. Visitors are also expecting more from vendors, they want an experience that appeals to all of their senses on a physical, emotional, and intellectual level.

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Broaden Your Event’s Appeal with Influencer Marketing

Broaden Your Event’s Appeal with Influencer Marketing | Inspiration Hub | Scoop.it

Social media marketing has become a crucial aspect of the meetings and association industries, which is why it is so important to promote association conferences through social channels before, during, and after an event, according to Ori Lahav, associate vice president of Kenes Group. “Social media is the place to grow your community,” he said.

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Event Trends of 2017 Becoming the Norm in 2018

Event Trends of 2017 Becoming the Norm in 2018 | Inspiration Hub | Scoop.it

It has been evident throughout 2017 that disruptive event technologies are the main factors that attribute to event management from A to Z as well as higher audience engagement rates. In the same context, the past decade has seen the rise of social media use in the events sphere, while pioneering tech tools keep surfacing, leading to new opportunities for expanding the target audience base and creating more revenue sources for businesses.

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Event Professionals Basics: Timing in Event Planning

Event Professionals Basics: Timing in Event Planning | Inspiration Hub | Scoop.it

Is “better late than ever” even an option in event planning? While opinions may vary, the truth is that timing is a key factor that contributes to an event’s success. In terms of choosing the right moment for employing the selected marketing & communication strategies, or when planning ahead to structure your tasks and activities more efficiently, timing can be an event planner’s both friend and foe.

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Legal Aid for Digital Events

Legal Aid for Digital Events | Inspiration Hub | Scoop.it

The Professional Convention Management Association’s Digital Experience Institute hosted a primer on the top legal considerations for digital events. Matthew G Miller, principal, MG Miller Intellectual Property Law, led the discussion, giving tips on protecting you, your audience, and your presenters during your digital events.

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What Does Your Peace of Mind Cost? 5 Questions to Ask

What Does Your Peace of Mind Cost? 5 Questions to Ask | Inspiration Hub | Scoop.it

We’ve all heard the term “work-life balance” thrown around the last couple of years when it comes to figuring out our daily grind. But what does it really mean? Using the word balance can be a tricky move, as it can make us feel like we’re falling behind if we’re not poised exactly on that work-life line. And let’s be honest: Nothing is ever perfectly 50-50!

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Beef Up Your Event Marketing and Convert More Attendees

Beef Up Your Event Marketing and Convert More Attendees | Inspiration Hub | Scoop.it

Marketing isn’t just something that happens organically. There’s a lot of work involved and many moving pieces. It all starts with a strong marketing plan. But how do you create one and what is it comprised of? This is what you need to know to get started.

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The 20 Instagram Posts You Should Archive Now

The 20 Instagram Posts You Should Archive Now | Inspiration Hub | Scoop.it

In the summer of 2017, Instagram rolled out a featured called “Archive” which allows users to hide a picture or video you’ve previously shared. These archived post can be brought back whenever you want but this allows you to keep photos that mean something to you but might not be relevant to others anymore.

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Return on Investment: 7 Secrets to Better Leverage Your Next Event

Return on Investment: 7 Secrets to Better Leverage Your Next Event | Inspiration Hub | Scoop.it

Without proper ROI measurement, marketing endeavors such as trade shows can become the proverbial redheaded stepchildren of the organizational budget: feeling shunned for their differences and prone to being omitted when economic conditions get tough. But by following the steps below, it can be easy to justify your exhibit expenses to your key stakeholders. Without proper ROI measurement, marketing endeavors such as trade shows can become the proverbial redheaded stepchildren of the organizational budget: feeling shunned for their differences and prone to being omitted when economic conditions get tough. But by following the steps below, it can be easy to justify your exhibit expenses to your key stakeholders.

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10 Practical Tips for Every Event Moderator

10 Practical Tips for Every Event Moderator | Inspiration Hub | Scoop.it

Recently, we attended the interactive Mastering Moderation workshop in London. It was very hands-on. In front of each other, we had a chance to practice a full spectrum of moderation techniques ranging from making speaker introductions to facilitating panel discussions.

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The Powerful Question that Helps Overcome Conflict

The Powerful Question that Helps Overcome Conflict | Inspiration Hub | Scoop.it

At some time in your life you are likely to have been in conflict with someone else – and it can feel really bad can’t it? You probably felt frustrated with the person / people in question, perhaps hard done by and misunderstood. Well what if I was to tell you that psychologists have found that asking yourself a simple question can help you feel better?

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5 Top Trends Shaping the Meetings Industry Today

5 Top Trends Shaping the Meetings Industry Today | Inspiration Hub | Scoop.it

Some troubling trends bubbled up at a recent gathering of meetings industry leaders at Events Industry Council meeting. Representatives of EIC’s 30-plus meetings industry organizations attended the meeting. Here are the top five that EIC suggests planners should be paying attention to.

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IMEX Frankfurt to Launch “She Means Business” Event

IMEX Frankfurt to Launch “She Means Business” Event | Inspiration Hub | Scoop.it

“It has long been noticeable that whilst women are in the majority in the meetings industry, they are in the minority in leadership positions,” says Carina Bauer, CEO of IMEX Group. “We want to play our part in highlighting the challenges that women face, but more importantly helping to introduce solutions. The best way to do this is to bring people together for open conversation, collaboration and learning.”

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Content Capture: True Congress Revenue Driver

Content Capture: True Congress Revenue Driver | Inspiration Hub | Scoop.it

Keeping up with the changing delegate needs, has been a serious challenge but, at the same time, a significant business opportunity for event professionals. As the focus has shifted from mere attendance to active participation, today’s conferences and congresses are in constant pursuit of the right engagement formula; a formula that will extend the life cycle of the event and drive performance, as well as business growth. This is where content capture and dissemination comes in.

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The Disruption Factor: Digitalization in Events

The Disruption Factor: Digitalization in Events | Inspiration Hub | Scoop.it

Tech provides more than just the ‘wow’ factor at events. It streamlines operations, allows you to do more in less time, and helps facilitate connections among attendees. Are you using digitalization as part of your event strategy? Here are some things you should be doing.

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3 Tech Trends that Will Make 2018 the Year of the Event Attendee

3 Tech Trends that Will Make 2018 the Year of the Event Attendee | Inspiration Hub | Scoop.it

2018 is going to be a big year for the event industry. As attendees become more demanding and technology options abound, event organizers and marketers are under even more pressure to create memorable experiences. But it’s important to remember that you’re not going to score many points by just adding technology to your events. Instead, focus on understanding your attendees’ interests and preferences, and use that information to personalize communications and individualize conversations.

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All-too-common reasons speakers mess up

All-too-common reasons speakers mess up | Inspiration Hub | Scoop.it

While this article is directed at speakers, meeting professionals can sneak a peek to better understand the preparation undertaken by effective speakers. From this, planners can learn to better ascertain the suitability of a specific speaker—and even do some advance prep to ensure things run smoothly.

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What’s the best way to communicate with your travelers?

What’s the best way to communicate with your travelers? | Inspiration Hub | Scoop.it

Good question! It’s one that comes up a lot in the corporate travel industry; after all, you can have an exceptional program in place, but if your communication tactics to your target audience miss the mark, all of that hard work can fall short of expectations. So, what’s the answer? It depends on several factors, such as your corporate culture, audience behaviors, and tools at your disposal, among others, but there are some standard best practices we’ve outlined below. Enjoy!

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Are event associations innovating enough?

Are event associations innovating enough? | Inspiration Hub | Scoop.it

This year during The International Confex someone tweeted a tweet that made me feel a bit uncomfortable “associations are old fashioned but networks with people are great”. This tweet was quoted during a panel of event graduates and this quote came from a young professional.

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Event Professionals Basics: Growing Your Event With LinkedIn

Event Professionals Basics: Growing Your Event With LinkedIn | Inspiration Hub | Scoop.it

Exceeding 100 million active users worldwide, LinkedIn is still under-utilised as a promotion tool for our industry, placing other platforms like Instagram and Facebook in the lead. However, this premier social platform for professionals is specifically designed to bring value to those who are particularly seeking content related to their area of expertise or professional interests. For our case, there are several ways for event planners to benefit from the valuable content contributions posted on LinkedIn.

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You Know Personalized Event Marketing Works—But How Can You Prove It?

You Know Personalized Event Marketing Works—But How Can You Prove It? | Inspiration Hub | Scoop.it

This infographic from Eventsforce outlines results of its recent research on personalization and data-driven marketing for events. While it's a growing priority for 73 percent of respondents, more than half say they struggle to prove its effectiveness  in engaging attendees and building brand loyalty.  Of the 150 senior event planners surveyed, 56 percent said they don’t end up using all the data they collect to personalize their marketing, and another 44 percent find it difficult to determine how much personalization they should actually do.

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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.