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4 Words That Matter When “Selling” Your Association

4 Words That Matter When “Selling” Your Association | Inspiration Hub | Scoop.it

When marketing your association, are there any words you find yourself using over and over? What terms resonate with people? What phrases are actually effective? Well there’s a lot out there about marketing and persuasion, but here are four words you may want to consider when “selling” your association.

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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
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Improve Your Tradeshow Navigation with These Inspired Examples

Improve Your Tradeshow Navigation with These Inspired Examples | Inspiration Hub | Scoop.it
Here are examples from five events that will give you ideas on how you can improve your wayfinding.
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What Does the Future Hold for DMCs?

What Does the Future Hold for DMCs? | Inspiration Hub | Scoop.it
As many destinations and DMCs gather at #IMEX17 we ask three well-respected names in the industry for their insights into what the future holds.
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Strategies for following up your trade show presence

Strategies for following up your trade show presence | Inspiration Hub | Scoop.it
How to make the most of your trade show marketing investment by following up quickly, carrying through your marketing message and qualifying your leads.
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10 Tips for a Successful Trade Show Follow-up Campaign

10 Tips for a Successful Trade Show Follow-up Campaign | Inspiration Hub | Scoop.it
Research has long suggested that the majority of leads generated by trade shows never receive follow-up by company representatives. A 2010 study concluded that fewer than 70 percent of exhibitors have any formalized plan or process in place for how leads are followed up after the show. In an era... Read More
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How to Follow Up After Networking Events

Knowing how to follow up after networking events is critical to your ability to turn contacts into long-lasting business connections.
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Best Email Subject Lines for Exhibitor Follow-Up

Best Email Subject Lines for Exhibitor Follow-Up | Inspiration Hub | Scoop.it
After tradeshows, email marketing is arguably the most powerful channel for lead generation. Following email best practices is critical to closing sales after your event participation. Often, exhibitors are so weary after their events that they miss their window of opportunity and lose sales.
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How to Follow Up Sales Leads Without Hard Selling

How to Follow Up Sales Leads Without Hard Selling | Inspiration Hub | Scoop.it
Following up on sales leads from your trade show marketing can be tough.
While you want to initiate action and get the sales process moving forward, coming off as too pushy can backfire and cause your lead to back out altogether.
Much has been written about closing the deal, but there’s surprisingly little detailed information out there on taking your leads from cool or simply lukewarm to the end of the sales process.
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6 Effective Time Management Tips for Busy Event Planners

6 Effective Time Management Tips for Busy Event Planners | Inspiration Hub | Scoop.it
Event season is upon us, so here are six simple, yet effective time management tips to help busy event planners survive it.
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Four Signs Your Event Strategy Is on Fire

Four Signs Your Event Strategy Is on Fire | Inspiration Hub | Scoop.it

Strategic planning is sometimes perceived as a solution only employable by larger organizations with deep pockets and resources to burn. I disagree with this, contending that strategy is accessible and beneficial to all sizes and types of businesses — including the brand experience category. From exhibiting to show organizing and everything in between, a clear and effective strategy guides all messaging, media, and measurement, deeply connecting your marketing to your audiences, and driving home long-term results for your brand. 

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Why a Strategic Partnership is Key to Successful Brand Experiences

Why a Strategic Partnership is Key to Successful Brand Experiences | Inspiration Hub | Scoop.it

In the international market, we’re seeing a huge shift happening that is pushing experience toward the center of the marketing ecosystem; that’s exciting for us. Brands are eager to tackle fresh new ideas from strategic marketing partners who come to the table with creativity and flexibility in mind.  

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Considering a Chatbot for Your Next Event? Here are Some Tips to Get You Started

Considering a Chatbot for Your Next Event? Here are Some Tips to Get You Started | Inspiration Hub | Scoop.it

Chatbots, or bots, are taking the tech world by storm, so it’s no surprise have begun to make their way into the event space. These programs, powered by artificial intelligence (AI), have the ability to communicate with users, mimicking natural speech while they answer questions and provide helpful information.

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How to Build an Informative Calendar for Your Association’s Members

How to Build an Informative Calendar for Your Association’s Members | Inspiration Hub | Scoop.it

Let’s be honest: We can all let our schedules get away from us. Whether it’s personal or professional, having a handle on your calendar should ultimately generate less stress in your life (and who doesn’t love that?). To help make it a little easier, we’ve split up the typical events for an association’s calendar into three categories to help you organize your key dates with ease!

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Capture Leads With Marketing Automation and Event Apps 

Capture Leads With Marketing Automation and Event Apps  | Inspiration Hub | Scoop.it

When two of your event planning tools can work together, they make processes more efficient and can deliver optimal results. Case in point: marketing automation software and your event mobile app. Both do great things on their own, but if they can integrate together, they can become incredibly useful tools for attendees, sponsors and event planners alike.

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The Best Questions to Ask Your AV Company For An Amazing Event 

The Best Questions to Ask Your AV Company For An Amazing Event  | Inspiration Hub | Scoop.it

Let’s face it unless you’re an AV pro, your quote may look confusing to you. Do not be afraid to ask questions. Make sure the AV company walks you through your quote! AV companies should be able to justify EVERY piece of equipment on the quote. They should also explain it all in layman’s terms. Far too often, AV companies just send you a quote and expect you to understand it (or maybe they hope you don’t and just go with it). Unless you have a lot AV experience under your belt, it’s hard to understand what every line means. It’s even harder to understand how it impacts the overall vision of your event.

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6 Steps to Helping Your Speakers Succeed

6 Steps to Helping Your Speakers Succeed | Inspiration Hub | Scoop.it

If you hire speakers for corporate events, you know that choosing the right one for your audience is just the first step. As a 30-year veteran of the podium, working as a corporate put-on comedian, I’ve learned plenty of lessons about the what can go right and wrong on stage. Here is some of my favorite advice for ensuring that speakers have the best chance to succeed.

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Green Energy Ideas to Power Up Your Next Event

Green Energy Ideas to Power Up Your Next Event | Inspiration Hub | Scoop.it

Green energy and innovative sustainable solutions have been in the event industry’s spotlight for quite some time now – the latest paradigm being the recent EXPO 2017 in Astana. It is evident that our world needs to move away from the ever-increasing power consumption and its severe environmental repercussions, with events spearheading this massive effort.

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Suzanne Axt, CMM, CTSM's curator insight, September 20, 12:09 PM
Its not easy being green...
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How to Engage Your Event Attendees

How to Engage Your Event Attendees | Inspiration Hub | Scoop.it

You spend a lot of time - and money - planning your association’s events. So naturally, you want them to be successful and for your attendees to be engaged. But how? How do you make sure your attendees are having a good time and engaged in your sessions/activities?

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Cyber Security & the Events Industry (Part II)

Cyber Security & the Events Industry (Part II) | Inspiration Hub | Scoop.it

Most of the news we hear about cyber-attacks these days are concerning large business entities and organisations. However, the threat is also very real for smaller business that could be financially devastated by the fallout and losses inflicted by a cyber-attack. Hackers are becoming increasingly sophisticated in their methods in this digital world and what is more concerning, is that institutions with top-notch security systems, such as banks, have been repeatedly victimised by these type of security breaches.

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Venue Contract Negotiations: A Primer for Eventprofs

Venue Contract Negotiations: A Primer for Eventprofs | Inspiration Hub | Scoop.it

Negotiating is something you either love or hate. You enjoy the thrill of the hunt or you wish the “money talk” never had to happen. But while you may get used to negotiating payment, there are certain parts of the site contract negotiations that can be tricky for those who are used to someone else drawing them up. Here’s what you need to know when it’s time to draft your own.

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How Artificial Intelligence is Changing Events 

How Artificial Intelligence is Changing Events  | Inspiration Hub | Scoop.it

Today there is a lot of talk in the event industry about Artificial Intelligence. Find out how artificial intelligence is changing events, why you should care and what you should consider when evaluating AI for your future projects.

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Improve Your Planner–Supplier Relationships with Better QBRs

Improve Your Planner–Supplier Relationships with Better QBRs | Inspiration Hub | Scoop.it

The quarterly business review is an important part of the supplier-management process. QBRs are periodic meetings between the client and supplier partners to review performance metrics, revise priorities, and examine industry trends. Below are seven tips to help meeting professionals ensure more effective QBRs.

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Houston After Harvey

Houston After Harvey | Inspiration Hub | Scoop.it

A little more than two weeks ago, Hurricane Harvey made landfall in Texas as a Category 4 storm. Over the course of four days, Harvey dropped 30 to 50 inches of rain on Houston, creating widespread flooding, displacing tens of thousands of people from their homes, temporarily disrupting energy and agricultural production, and causing up to $50 billion in property damage. Nearly 10,000 people ended up sheltering in place at Houston’s George R. Brown Convention Center.

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How to Achieve Influence and Success in a Digital World

How to Achieve Influence and Success in a Digital World | Inspiration Hub | Scoop.it

It can be challenging for businesses to find their place in the vast digital landscape. But when approached thoughtfully, conquering social media doesn’t need to be an insurmountable task, according to Erik Qualman, motivational speaker and bestselling author of Socialnomics: How Social Media Transforms the Way We Live and Do Business. “Don’t jump in and use every possible social media or mobile outlet out there,” Qualman suggested. “I always say focus on one, get pretty good at that, and move on from there.”

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A planner's open letter to attendees

A planner's open letter to attendees | Inspiration Hub | Scoop.it

This is a letter I’ve wanted to write to you, but never have gotten around to doing. Now that I’ve written it, I might not send it. I’m not very visible to you for most of the year; you only see me at the annual meeting and perhaps a couple of quarterly meetings. I’m a meeting professional with your trade association, working year-round to ensure that your time and monetary investment in being a member pays off for you.

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5 Social Media Event Marketing Reads to Uplevel Your Strategy

5 Social Media Event Marketing Reads to Uplevel Your Strategy | Inspiration Hub | Scoop.it

Social media isn’t just a nice to have for promoting your event — it’s essential. But getting your posts to show up in the feeds of event-goers is getting more and more difficult, thanks to changing algorithms. So what can you do?

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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.