Association management system, or AMS for short. You’ve likely heard the term, and you may even know what it means. (For those who don’t, an AMS is a technology solution that allows you to manage your organization’s membership using one integrated system, which includes your website and your database. Dues renewals, email marketing, event registration, and more - you name it, an AMS does it.)
Sounds great, you might be thinking. But do I really need one? I mean REALLY? We say yes, and here’s why