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Eventprofs and International Clients: a Short Guide

Eventprofs and International Clients: a Short Guide | Inspiration Hub | Scoop.it

Are you planning on doing business with a foreign entity in their country? Maybe you’re hiring a vendor at an international destination or perhaps you’re outsourcing some planning work to someone in the country where your next event will be held? If so, there are a few things you should know and tips that can make working with international clients more enjoyable and lucrative for everyone.

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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
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How to Organise a Sustainable & Cost-Effective Event

How to Organise a Sustainable & Cost-Effective Event | Inspiration Hub | Scoop.it

The term sustainability strategy refers to any measurable objective aiming at optimising (reduce environmental impact and cost), innovating to improve participant experience, engaging organisations and attendees to change behaviour and leave positive social impact and finally communicating sustainability initiatives while building brand reputation.

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7 Ways to Future-Proof Your Event Business

7 Ways to Future-Proof Your Event Business | Inspiration Hub | Scoop.it

As market leaders are often all-too-aware, today’s cultural and business environments are rapidly shifting—often in highly unpredictable and disruptive ways. In the past few years alone, physical has quickly given way to digital (including cloud and app-based solutions); meetings and events have evolved into virtual and streaming solutions; and promotional and outreach efforts once aimed at connecting with Gen Xers and Baby Boomers are quickly being transformed into initiatives targeted at Millennials and Gen Zers. 

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Get to Know Your Attendees to Craft a Message They’ll Love

Get to Know Your Attendees to Craft a Message They’ll Love | Inspiration Hub | Scoop.it

You can’t build a house without laying a strong foundation first. The same goes for marketing your event. Before diving into marketing channels and logistics, you need to figure out what you’re going to say — and who you’re going to say it to. Each event attracts a unique crowd. The best marketers focus on reaching the people most likely to attend their specific event. In other words: you need to define who your attendees are before you decide how to reach them.

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Let’s Go Outside! 

Let’s Go Outside!  | Inspiration Hub | Scoop.it

Perhaps more than ever in this age of online interaction and communities, physical exhibitions and conferences offer a major asset that the virtual world cannot: genuine human contact. How can exhibition organisers best use their physical location to optimize matchmaking and knowledge transfer? How do you ensure that visitors and exhibitors return home inspired by useful, new experiences?

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Creating Long-lasting Impact for Your Next Conference

Consider this: in today’s world there is an abundance of information. From the latest technological developments and emerging social media trends, to engagement models and destination details, the constant barrage of information from various sources makes it more difficult for audiences to retain information overtime.

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3 Tips for Better Global Thinking

3 Tips for Better Global Thinking | Inspiration Hub | Scoop.it

I just returned from a trans-Atlantic cruise. Initially, I was going to dedicate this article to the value of going on holiday: disconnecting 100 percent and recharging for a fresh perspective and renewed energy. However, the cruise was full of people from all over the world: Australia, South Africa, England, Canada, the Philippines, Europe, and more. It made me realize once again that so many of us from the States are "U.S. centric." We think that everything is better if it is from the United States. As a result, many of us have no clue what other countries are dealing with unless it is a big issue like Brexit or the North Korea nuclear threat. Therefore, I decided to focus this article around global habits, in the hopes that we can all expand our knowledge and understanding of those things affecting our colleagues, clients, and friends across the globe.

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Everything You Need to Know About Event Gamification

Everything You Need to Know About Event Gamification | Inspiration Hub | Scoop.it

Gamification is an exploding trend as more planners and organisers recognise how guest engagement factors into a lively and well-received event. Statistics also reveal more attendees actually prefer some sort of gamification experience. Furthermore, 40% of corporations indicated they would employ some form of gamification for improving business operations.

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Female Leaders of the Event Industry: Carina Bauer

Female Leaders of the Event Industry: Carina Bauer | Inspiration Hub | Scoop.it
Carina Bauer is CEO of the £22 million-turnover exhibition business IMEX Group. She tells why female leadership is leading the agenda at this year's shows.
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How to Attract (and Convert) More Attendees with SEO for Events

How to Attract (and Convert) More Attendees with SEO for Events | Inspiration Hub | Scoop.it

Using SEO  to achieve higher search ranking increases your odds of converting those browsers to buyers. In fact, if you show up first in Google results, you’ll receive about a third of searcher’s clicks. But if you’re not on page one, less than 10% of searchers will see your event at all. For most events, search can be expected to drive between 5 to 10% of ticket purchases or registrations. Still, SEO remains a mystery for many event creators. Here are five straightforward steps to take to improve your SEO.

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Food Waste: How to Feed More and Waste Less

Food Waste: How to Feed More and Waste Less | Inspiration Hub | Scoop.it

Every year, $165 billion of food is wasted in the United States; while at the same time, many families go hungry. Two events industry experts, Courtney Lohmann, CMP, director of culture at Koncept Events, and Mariela McIlwraith, CMP, CMM, MBA, director, industry advancement at the Events Industry Council, participated in a recent MeetingsNet webinar on reducing food waste in the meetings industry. Lohmann and McIlwraith focused on two strategies, reducing the amount of food that is wasted at an event, and using any extra food in a planet-friendly way.

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Skipping the Single-Use Plastics at Events

Skipping the Single-Use Plastics at Events | Inspiration Hub | Scoop.it

Spring and summer are synonymous with event season. Whether it be conferences, concerts, community events or festivals, chances are we are all heading to at least one in the next few months. In honor of Earth Month, now is a great time to reflect for a moment on impacts these events are having on the environment; particularly in the area of single-use plastics, which given their prevalence in event settings as well as their difficulty to recycle & break down, present a unique challenge to attendee, venue, and planner alike.

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7 Event Organisers Reveal Their Biggest Mistakes (And Lessons Learned)

7 Event Organisers Reveal Their Biggest Mistakes (And Lessons Learned) | Inspiration Hub | Scoop.it

Whether it’s managing worse-for-wear guests or forgetting to focus on delegates, every event organiser has learned a lesson or two along the way. Here, we speak to seven about their biggest mistakes made (and what they now do differently as a result).

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Four Tipping Points for the Modern Meetings Industry

Four Tipping Points for the Modern Meetings Industry | Inspiration Hub | Scoop.it

Looking back at the last decade, there were four huge tipping points for the international meetings industry. Now, on the other side of these changes they’ve become normalized, but when the industry was living through them, they caused a lot of fear and uncertainty. With hindsight, it’s easy to see how these periods of intense disruption have ultimately led to positive transformation for many parts of the meetings and events industry.

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The Dos and Don’ts of Handling Brand Damage Control

The Dos and Don’ts of Handling Brand Damage Control | Inspiration Hub | Scoop.it

We’ve all seen it: Some bad public relations comes out about a company and their representatives end up handling the whole ordeal terribly. And all the public can do is stand by and watch! If you’re looking to get ahead of any potential PR trouble before it even starts, check out these dos and don’ts to properly handle damage control when it comes to your association’s brand.

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8 Ways to Increase Audience Participation

8 Ways to Increase Audience Participation | Inspiration Hub | Scoop.it

Planning a successful event is hard enough without having to worry about how presenters are going to consistently sustain interest and buzz for large and often diverse audiences over extended timeframes. Thankfully, you don’t have to schedule 87 networking breaks, provide each registered guest a custom coffee IV drip, or hire fire-eaters and dancing horses to keep attention and conversation levels consistently high.

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10 Tips To Gear Up For a Busy Trade Show Season

10 Tips To Gear Up For a Busy Trade Show Season | Inspiration Hub | Scoop.it
Whether you're a seasoned or first-time exhibitor, the busy trade show season can sneak up on you fast. Here is a great infographic with some important tips to help you prepare for a successful trade show.
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Turn Negative Feedback Into a Positive

Turn Negative Feedback Into a Positive | Inspiration Hub | Scoop.it

Feedback is a positive thing. It helps us identify ways we can improve our personal and professional lives, and yet we dread the idea of receiving any form of criticism. Why? According to a New York Timespiece, “Why It’s So Hard to Hear Negative Feedback,” it’s all about how we think — and feel — about it.

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Let’s Talk Chatbots: Why Your Event Needs a Digital Assistant

Let’s Talk Chatbots: Why Your Event Needs a Digital Assistant | Inspiration Hub | Scoop.it

In 2016, Gartner analysts predicted that by 2020 the average person will have more conversations with bots than with their spouse. While that is a depressing thought, there is no doubt that chatbots are popping up everywhere, including hotels and events. 

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The Right Tool for the Job: Five Rules for New Meeting Tech

The Right Tool for the Job: Five Rules for New Meeting Tech | Inspiration Hub | Scoop.it

Some innovations can be lifesaving (hello dishwashers! Also, heart transplants, airbags, and carbon monoxide detectors) so advances in technology are always exciting. But “exciting” does not always mean “useful,” and for meeting planners there is a fine balance between upgrading an event and wasting resources on a fad. 

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How Being a Workaholic Differs from Working Long Hours — and Why That Matters for Your Health

How Being a Workaholic Differs from Working Long Hours — and Why That Matters for Your Health | Inspiration Hub | Scoop.it

Hanna, a finance director at an international home care retailer, works long hours. She’s usually in the office from 9am to 5pm, but at home, when her three children go to sleep, she’ll work another four hours, not closing her laptop until midnight. She sometimes also works on weekends. But even though she works 60 to 65 hours per week, she told us that she can “switch off” when she needs to, and that she still feels energetic every day. She hasn’t had to worry about her health.

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Having Your Smartphone Nearby Takes a Toll on Your Thinking (Even When It’s Silent and Facedown)

Having Your Smartphone Nearby Takes a Toll on Your Thinking (Even When It’s Silent and Facedown) | Inspiration Hub | Scoop.it

“Put your phone away” has become a commonplace phrase that is just as often dismissed. Despite wanting to be in the moment, we often do everything within our power to the contrary. We take out our phones to take pictures in the middle of festive family meals, and send text messages or update our social media profiles in the middle of a date or while watching a movie. At the same time, we are often interrupted passively by notifications of emails or phone calls. Clearly, interacting with our smartphones affects our experiences. But can our smartphones affect us even when we aren’t interacting with them — when they are simply nearby?

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Taming the Epic To-Do List

Taming the Epic To-Do List | Inspiration Hub | Scoop.it

The to-do list can be an indispensable tool when used to mindfully manage your time. But used indiscriminately, you become its servant. The first step in making your list work for you is to be clear on what job you’re “hiring” it to do. Most of us fail to do this, and so our lists are crammed with urgent priorities we must get done immediately (send revised slides to client), important tasks we’re afraid of forgetting because they have no specific due date (book a vacation), and basic tasks that we add to the list because it makes us feel good to check something off (order more pens — done!). Then day after day, we check off the basic items, get the urgent things done (which we probably would have done even were they not on a list) and procrastinate on the other items.

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Ten Tips to Deal with Distractions and Protect Your Productivity

Ten Tips to Deal with Distractions and Protect Your Productivity | Inspiration Hub | Scoop.it

For meeting planners, being interrupted by competing priorities is a way of life. But did you know it takes, on average, 23 minutes to refocus your mental effort and energy on a task after being interrupted? (According to a study by the University of California.)

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6 Ways to Integrate Social Media Into Your Crisis Plan

6 Ways to Integrate Social Media Into Your Crisis Plan | Inspiration Hub | Scoop.it

As your attendees are headed to your meeting, they see a post on social media about a threat made against the venue. Are you ready to respond? How will you keep your attendees informed about events that affect them, especially when they are onsite at your event?

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6 Spring Food and Beverage Trends to Jump On

6 Spring Food and Beverage Trends to Jump On | Inspiration Hub | Scoop.it
Spring is officially here, and with it come food and beverage trends for meeting breaks that will be popping up all over. Here are our best bets on trends you’ll be seeing at a grand ballroom near you this season.
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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.