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The Trade Show of the Future

The Trade Show of the Future | Inspiration Hub | Scoop.it

Would you agree that trade shows are in need of change if they want to stay relevant? Many attendees complain about their traditional resistance to change. There is a better way to plan trade shows that deliver a unique event experience to increasingly demanding attendees. There’s an easier way that doesn’t have to disrupt your logistics, yet moves focus to what really matters to the modern attendee. Read on to find out what modern trade shows are doing to stay relevant and what our research says attendees want. Make your trade show future-proof.

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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
Curated by IMEX
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MICE destinations - When authenticity becomes mainstream

MICE destinations - When authenticity becomes mainstream | Inspiration Hub | Scoop.it

One of the key trends predicted for 2018 is that delegates are looking for more authentic and local experiences and for “off the beaten path” destinations. As a result, destinations are adjusting their offer to follow this trend, with further DMCs and event agencies designing experiences around the "unknown“.

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Articulate Your Value: How to Speak Up and Speak Out

Articulate Your Value: How to Speak Up and Speak Out | Inspiration Hub | Scoop.it

We are each responsible for our own career progression, and we all benefit from the growth or our industry. That’s why I believe it is incumbent upon all of us to articulate our value in three ways:
• The value you personally deliver to your organization
• The value our industry provides to the global economy
• The value of your community service

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Building event value by creating trust

Building event value by creating trust | Inspiration Hub | Scoop.it

When I began writing Intentional Event Design: Our Professional Opportunity, it was to delve into and provide information on designing events that are people-centric and purpose-driven. The more I wrote, the more I realized it came down to one thing: using meetings to build trust – in the organization, between teams, and between solution providers and their potential clients. To create environments that allow the time and space for conversations is part art and part (neuro) science, and deeply understanding how humans respond to live event environments is our new currency as we build the value of our industry.

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Making Wise Food Choices

Making Wise Food Choices | Inspiration Hub | Scoop.it

It’s January and everyone is trying to make wise food choices for themselves and those they care about. Events are no exception. If you are responsible for selecting the food for your event guests, you know how complex it can be in today’s world. Allergies, dietary preferences, local experiences, budgets and current trends all impact your decisions. Do you know your food choices also affect your event’s environmental impact?

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5 Top Technology Investments for 2018

5 Top Technology Investments for 2018 | Inspiration Hub | Scoop.it

Welcome to 2018! If you haven’t already, it’s time to create a growth strategy and budget. You may have used all types of technology to help get you where you are today. You need to consider technology investments to further what you can achieve. Here are five of the top technology investments that are worth considering as we begin 2018:

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Six Effective Tips To Improve Audience Engagement

Six Effective Tips To Improve Audience Engagement | Inspiration Hub | Scoop.it

Have you ever been to one of those events that bore you out of your mind? The speaker drones on, reading from their notecards or plain white powerpoint slides. It takes ages for the microphone to be passed from audience member to audience member while everyone waits in awkward silence for the next question. The room is cold, the chairs uncomfortable and you start to wish you were somewhere else.

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Event Data Security: The 2018 Guide for Event Marketers

Event Data Security: The 2018 Guide for Event Marketers | Inspiration Hub | Scoop.it

In today’s world, information is everywhere. The data revolution has forever changed the way consumers interact with companies and vice versa. And though there’s no denying the benefits of rich datasets, such as improved buying experiences and more targeted marketing campaigns, the cost of all of this accessible data is weighing heavy on businesses who collect it and customers who give it.

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The Future of the Attendee Journey

The Future of the Attendee Journey | Inspiration Hub | Scoop.it

At the Professional Convention Management Association’s 2018 Convening Leaders conference this week in Nashville, Tenn., Alex Rolfe, director of event solutions, Cvent, showed an audience of event planners some new options to improve the attendee journey and make your event more memorable this year.

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4 Advanced Ways to Measure Your Event Promotions

4 Advanced Ways to Measure Your Event Promotions | Inspiration Hub | Scoop.it

You’ve spent countless time and money on your event promotion strategy. But how can you be sure your plan is actually working? The easiest way to increase revenue for your event is to track and measure your event promotions. Google Analytics’ basic capabilities let you measure traffic to your website from various sources — search engine results, social media, partner sites. But if that’s all you’re looking at, you’re missing out on valuable insights.

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Hanging Walls of Bacon, Mocktails, and Spontaneous Vegetarians

Hanging Walls of Bacon, Mocktails, and Spontaneous Vegetarians | Inspiration Hub | Scoop.it

One of the most popular sessions at the 2018 Professional Convention Management Association Convening Leaders conference this week in Nashville, Tenn., was a panel discussion on F&B issues and trends that meeting planners can expect to see in the year ahead.

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Bien Venue's curator insight, January 14, 3:27 PM
A look at food and beverage trends for 2018
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New Data Shows Big Uptick for Meetings’ Economic Impact

New Data Shows Big Uptick for Meetings’ Economic Impact | Inspiration Hub | Scoop.it

The Events Industry Council, Washington, D.C., has released the preliminary results from its third Economic Significance Study, tracking the impact of meetings, trade shows, conventions, and incentive travel on the U.S. economy. Compared to EIC’s similar research in 2012, the top-line results reveal increases in the number of attendees, the number of meetings, and the direct spending related to these meetings. In fact, the $330 billion in direct spending reflects an 18 percent increase over the 2012 findings. EIC’s research, in partnership with Tourism Economics, was conducted in the second half of 2017 based on 2016 data. EIC expects to release the final Economic Significance Study report in February.

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En Route For Next-Gen Conference Audiences: Strategies To Consider

En Route For Next-Gen Conference Audiences: Strategies To Consider | Inspiration Hub | Scoop.it

Will Millennials be joiners and conveners? Who are some of your next audiences to attract? Will your organization accumulate comparable lifetime customer value from next-generation members as it did from loyal Boomers? 

What are you doing to build a succession plan with your next audience? How are you attracting next-gen conference attendees? Here are key indicators and four areas you should address in your conference planning.
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Five Tips for Producing Your Own Video Content

Five Tips for Producing Your Own Video Content | Inspiration Hub | Scoop.it

Many organizations can benefit from adding video content to their social media channels, but simply don’t know where to begin. But according to, Amy Guth, WGN Radio host and president of Association for Women Journalists Chicago, the hardest part of do-it-yourself videoing is actually the act of simply starting somewhere. “There is really a lot of power in starting,” she said in her Convening Leaders Media Studio session, Video DIY. Here are our top five takeaways from her session:

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18 Trends to Watch in 2018

18 Trends to Watch in 2018 | Inspiration Hub | Scoop.it

As we welcome in 2018, new trends will shape the events and meetings industry. The good news is all signs point to another banner year. While societal movements and technology advancements may raise some concerns, this people-first industry remains at the forefront of where marketing, wellness and hospitality are going.

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Bien Venue's curator insight, January 11, 12:06 PM
What to watch out for in 2018
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5 Meeting Pros on Productivity

5 Meeting Pros on Productivity | Inspiration Hub | Scoop.it

Some meeting executives handle multiple events at the same time. Many plan events that are mission critical and financially consequential to their organizations. Some have demanding travel schedules. Some manage teams. Some volunteer their time inside and outside the industry…. And some—many, in fact—handle all these responsibilities at once. 

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Get it Done: Meeting Pro Carina Bauer on Productivity

Get it Done: Meeting Pro Carina Bauer on Productivity | Inspiration Hub | Scoop.it

For Carina Bauer, CEO at IMEX Group, productivity is a reflection of the passion we bring to our work. But like any efficient machine, tune-ups are a must. “Everyone has ups and downs in terms of motivation but at the end of the day we like to feel that there’s some purpose in the work that we do. I think if you find yourself in a situation where you’re wondering why you’re working so hard, you have to take time to step back to question what you’re doing and why.

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Beyond the Basics: How to Host a Truly Accessible Business Event

Beyond the Basics: How to Host a Truly Accessible Business Event | Inspiration Hub | Scoop.it

At some point in their lifetime, 70% of all Americans will have a temporary or permanent disability. Many disabilities aren’t visible to the naked eye — mental illness, heart conditions, or deafness, for example. When you’re planning a business event, chances are, you’ll have registrants of different abilities. It’s definitely your job to know what ADA rules you must follow. But disability awareness extends beyond simply understanding the law. The more accessible your event, the more your attendees feel welcome — all of them.

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Create More Focus With These 3 Steps

Create More Focus With These 3 Steps | Inspiration Hub | Scoop.it

That New Year’s resolution to increase your productivity might seem impossible, given never-ending emails to answer and phone calls to make. In his new book The Compass Solution: A Guide to Winning Your Career, pharmaceutical industry veteran, motivational speaker, and The Compass Alliance founder Tim Cole describes these distracting and often mindless tasks as “the storm,” capable of keeping us from true effectiveness at work. Here are three tips from Cole on how to lower your daily anxiety and focus on the tasks that matter most in 2018:

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How to improve your meeting outcomes

How to improve your meeting outcomes | Inspiration Hub | Scoop.it

Meetings are an important tool in any business, but they can often go awry. With poorly defined agendas, individuals speaking up for self-validation and poor leadership, catch-ups can easily overrun, breaking up the flow of the day and reducing productivity. Poorly planned meetings can cause more harm than good. So how can you improve meeting outcomes and what is the best way to get the most out of your team? We’ve done a deep dive into the psychological research surrounding well-being in the workplace and meeting efficiency and here’s what we found.

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5 Trends We'll Be Watching in 2018

5 Trends We'll Be Watching in 2018 | Inspiration Hub | Scoop.it

Read on to find out why we expect more diversity in business-event speakers, why we think relationships will be key to improved event security, and why we are following the rise of artificial intelligence and cognitive-enhancing drugs. And finally, will the wellness trend translate to a more relaxed and personal standard for dress at events? 

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High Performance Through Sustainable Events

Events are known for causing a big strain on society and on the environment, as they stress local resources and generate a lot of waste which is a big environmental issue – especially if this waste is land-filled! Since many aspects go into organising an event, here are our top tips on 3 main areas for successfully organising high performance sustainable events.

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This Little Trick Can Help You Sell 45% More Event Tickets

This Little Trick Can Help You Sell 45% More Event Tickets | Inspiration Hub | Scoop.it

In the beginning of the website age, we used to describe websites as a front desk for yout business that’s always staffed. That wasn’t exactly true because while a good quality website could provide content that may answer your visitor’s question, it was largely up to the visitor to find it. A website provided self-service help.

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Three Fresh Ideas for Reducing Exhibit Hall Waste 

Three Fresh Ideas for Reducing Exhibit Hall Waste  | Inspiration Hub | Scoop.it

educing landfill waste is a major challenge for any trade show, and very often event organizers and venues face the difficult question of where to even start. In our experience, one of the most impactful strategies to address is directing a greater focus towards donation and reuse within the exhibit hall itself. For some real-world inspiration on this front, the IMEX America exhibition for incentive travel, meetings and events, held annually each October at the Sands Expo Center in Las Vegas, features several innovative approaches towards exhibit hall donation and reuse which have dramatically helped reduce the event’s landfill waste.

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The 5 Myths of Content Marketing

The 5 Myths of Content Marketing | Inspiration Hub | Scoop.it

These days, content marketing is all the rage in digital marketing circles. But what is it exactly? The Content Marketing Institute (yes, there is such a thing) defines it as: “A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” Distribution is as crucial as creation, relevancy and consistency are key, and it’s important to focus just as much on retention as acquisition.

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Predictions for Corporate Event Marketers: How to Conquer 2018

Predictions for Corporate Event Marketers: How to Conquer 2018 | Inspiration Hub | Scoop.it

For years, marketing gurus have exhorted corporate marketers to know their audiences. These days, though, that’s beginner-level advice. Marketing in 2018 will require competing on an even higher level, where winning means not only understanding the landscape, but also masterfully leveraging the newest technologies and concepts to deliver powerful experiences that resonate deeply.

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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.