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Let’s Talk Chatbots: Why Your Event Needs a Digital Assistant

Let’s Talk Chatbots: Why Your Event Needs a Digital Assistant | Inspiration Hub | Scoop.it

In 2016, Gartner analysts predicted that by 2020 the average person will have more conversations with bots than with their spouse. While that is a depressing thought, there is no doubt that chatbots are popping up everywhere, including hotels and events. 

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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
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Developing Event Messaging that Works All Year Long

Developing Event Messaging that Works All Year Long | Inspiration Hub | Scoop.it

In his keynote address at the Professional Convention Management Association's Convening Leaders conference in Pittsburgh, marketing guru Seth Godin implored associations to create and tell unique stories about their events. But it was a breakout session later in the day where attendees learned the details of how to actually do it. 

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1 Big Idea Worth Stealing from PCMA Convening Leaders Day 4 

1 Big Idea Worth Stealing from PCMA Convening Leaders Day 4  | Inspiration Hub | Scoop.it

“No economic good will be successful if we don’t have social good,” said Sherrif Karamat, PCMA president and CEO, in a small breakout room before the final speaker (more on actor Geena Davis later) took the stage to address the approximately 3,800 people who traveled from 36 countries to be there for the flurry of networking and education sessions. More than 900 also watched parts of the presentations on livestream.

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F&B Trends: Smaller Portions, Global Flavors, Small-Batch Rum, Craft Sodas

F&B Trends: Smaller Portions, Global Flavors, Small-Batch Rum, Craft Sodas | Inspiration Hub | Scoop.it

With food costs rising, chefs and event planners will have to work together to create exciting menus at just the right price. “Cost is going up. Gas prices are going up. Delivery costs will be reflected in the prices,” says Brian Stapleton, vice president of food & beverage at Aramark. “It is going to require chefs to be creative and source some things differently.” Chefs may have to turn to lesser cuts of meat and use different cooking methods or seasonings to create menus that will wow attendees, says Stapleton, who began his career as a sous chef in 1985. He’s worked at hotels across the U.S., including The Carolina Inn, Siena Hotel and various The Ritz Carlton properties.

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Wake Up and Smell the Change: 5 Macrotrends Affecting Today’s Attendee

Wake Up and Smell the Change: 5 Macrotrends Affecting Today’s Attendee | Inspiration Hub | Scoop.it

If you want to get ahead of the changing expectations of your meeting and convention participants rather than just play catch-up, a new report from Marriott International and the Professional Convention Management Association is essential reading. “The Future of Meetings & Events” reports on five global macrotrends, how they are affecting the expectations of attendees, and how planners can recalibrate to adapt.

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Experiencing Design: Exceeding objectives with the experiential

Experiencing Design: Exceeding objectives with the experiential | Inspiration Hub | Scoop.it

Experiential Design is not new. In fact, we have been doing it for thousands of years. Each time tribes gathered together to celebrate, or travelled to meet, converse and trade, experiences were intentionally designed and history was written. We have connected through ritual, regalia, food, storytelling, performance, pageantry and entertainment all designed to drive emotive human responses. From caves to castles, these connections built and overturned empires and changed the course of history as participants enjoyed spectacles of shared art, music and artistic extravagance.

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How to Kick the Multitasking Habit in 2019

How to Kick the Multitasking Habit in 2019 | Inspiration Hub | Scoop.it

Meeting professionals often find themselves managing multiple priorities. After all, we all have a variety of responsibilities that need to be handled adroitly. That is simply the nature of our work today. Unlike factory workers of 100 years ago, hardly anyone today focuses solely on one specific task repeatedly. Today, we are all knowledge workers to greater or lesser degrees. Meeting planners, especially, are required to balance time management, self-management and effective allocation of resources. At no time, however, should such workplace skills be confused with the current, if ill-advised, phenomenon known as multitasking.

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Big Plans for the Meetings Mean Business Initiative

Big Plans for the Meetings Mean Business Initiative | Inspiration Hub | Scoop.it

At this week's PCMA Convening Leaders conference at David L. Lawrence Convention Center in Pittsburgh, leaders of the Meetings Mean Business coalition—which showcases the tangible value that face-to-face meetings, conventions, and trade shows provide to people, businesses, and host communities—revealed what coalition co-chair Julie Coker Graham called the group's "activation strategy" for 2019. "Our goal is to try to mitigate the threat to the events business" from potential economic slowdown as well as travel restrictions that can reduce international business travel, said Coker Graham, who is also president and CEO of the Philadelphia Convention & Visitors Bureau.

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15 Content Ideas for Your Organization's Newsletter

15 Content Ideas for Your Organization's Newsletter | Inspiration Hub | Scoop.it

Does your association or chamber send out a weekly or monthly newsletter? If so, you know how challenging it can be to come up with fresh and valuable content, time and time again. (We speak from experience.) But having those newsletters is a great way to not only engage your membership, but provide your members with value on a frequent and consistent basis - so it’s important to keep those communications flowing.

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7 New Year’s Resolutions Every Event Creator Breaks — and How to Do Better

7 New Year’s Resolutions Every Event Creator Breaks — and How to Do Better | Inspiration Hub | Scoop.it

Event professional’s New Year’s resolutions are often predictable variations of the same goals: selling more tickets, achieving a better work-life balance,  or learning how to relax. It’s human nature to want to grow and improve — but resolutions are doomed to fail if you keep making the same ones year after year without a game plan. Keep reading to see which of these New Year’s resolutions you’ve likely broken in the past — and how just a little tweak might make this the year that you finally follow through.

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Report Reveals Gaps in Social Media Use for Meetings

Report Reveals Gaps in Social Media Use for Meetings | Inspiration Hub | Scoop.it

The Social Media Trends for Events survey found that marketing was the number-one use for social media among event professionals, with 96 percent of respondents using it for outreach. More than 75 percent of respondents also used social media for customer engagement, news, and community building.  

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5 Simple Ways to Differentiate Your Next Conference

5 Simple Ways to Differentiate Your Next Conference | Inspiration Hub | Scoop.it

Great conferences aren’t created overnight. Really successful events take a year or more to plan and decades to build their reputation. But that doesn’t mean there aren’t manageable steps you can take today to make your upcoming conference a remarkable experience. Keep on reading to discover five simple ways to deliver an iconic conference experience today.

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The Road Ahead - 5 Ways to Succeed Your Goals this Year

The Road Ahead - 5 Ways to Succeed Your Goals this Year | Inspiration Hub | Scoop.it

It’s only been a day and I’ve already had to harness my willpower (big time) at times to stick to some of my goals. Why is resisting those carbs so hard? They say it’s not the destination but the journey. Yet, even though our intended destinations are clearly visible, the road can remain unclear. So what do you do when your goals are made, and it’s time to hit the road? What steps to you make to get to your destination? Do you go left or right in this journey of completion?

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How to Use Social Media to Win Your 2019 Events

How to Use Social Media to Win Your 2019 Events | Inspiration Hub | Scoop.it

Will 2019 be the year you leverage social media to make your events safer, more compelling and downright fun? A new survey shows that planners are missing opportunities to connect, sell sponsorships and build community.

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11 Event Tech Trends That Shaped 2018

11 Event Tech Trends That Shaped 2018 | Inspiration Hub | Scoop.it

The personal touch attendees expect from meetings is now largely being delivered with the help of machines. Yes, the event business has officially entered the realm of high-tech. From smart apps to the Internet of Things (IoT), event professionals must either master programming along with spreadsheets and CRM database building—or hire someone who does. Smart Meetings covered all the must-have tech advances this year to help you stay at the top of your game.

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The One Critical Thing You Must Do in 2019—Strategic Planning

The One Critical Thing You Must Do in 2019—Strategic Planning | Inspiration Hub | Scoop.it

Social Darwinism argues that progress is a result of conflicts in which the fittest or best-adapted individuals or societies prevail. The event industry is in the midst of such a conflict and you need to decide which path you want to take; do the work to adapt and evolve or do nothing and at best languish; at worst, get left behind or replaced.

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Planning an Event on a Budget? Help Yourself with These Tips 

Planning an Event on a Budget? Help Yourself with These Tips  | Inspiration Hub | Scoop.it

Are you planning an event? Do you need to attract more people to your business, make your company stand out and get noticed? If so, a good event goes without saying as a major prerequisite for that. Of course, it’s easy for big companies to host events. Well, it’s not that easy but it’s certainly better when you have loads of money at your disposal, right? Well, if you belong to the less fortunate group here, where you have to allocate each buck carefully, take a look below and you’ll find useful tips that will help you do just that.

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With preparation, you can put out almost any fire

With preparation, you can put out almost any fire | Inspiration Hub | Scoop.it

Analyzing and assessing risks allows us to understand them so we can make educated decisions on how best to manage them. Risk consists of two components: acknowledging something can go wrong and the destructive consequences that will happen if it does.

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Instagram: 2019’s It Social Media Tool for Event Marketing 

Instagram: 2019’s It Social Media Tool for Event Marketing  | Inspiration Hub | Scoop.it

While Facebook has dominated the headlines most of the year with one crisis after another, its sister social media site, Instagram has quietly grown into a powerful social marketing tool. In June 2018, it reached 1 billion monthly active users, an increase of 200 million people since September 2017. Compare its reach to Facebook at 1.4 billion and Twitter at 68 million and you’ll see it’s a global powerhouse.

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New Year’s Resolutions 2019 - Greening Events 

New Year’s Resolutions 2019 - Greening Events  | Inspiration Hub | Scoop.it

There’s never been a better time to get started on greening your events. A new year is on the horizon, events are being reinvented to be more experiential, new events are starting up and hope is in the air. So, what’s stopping you? Like any good resolution, the hardest part is getting started, so let us give you some ideas.

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Designing your events with intention

Designing your events with intention | Inspiration Hub | Scoop.it

Event planners spend ample time putting together all aspects of an event from the food to the decor, the stage experience to the entertainment and to every fine detail in between. Often times, their designs are inspired by their peers, other events and industry trends; however, this can be a challenge when audiences or event objectives are different. After all, what works for someone else may not be the best solution for your event.

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6 Types of Corporate Events (and How to Make Them Fun)

6 Types of Corporate Events (and How to Make Them Fun) | Inspiration Hub | Scoop.it

Business-related events can often feel stale and predictable. But that doesn’t mean they have to be. To avoid awkward speeches, bland catering, and a conventional setting, all it takes is a bit of imagination. Check out these six common corporate event types and learn how to make yours more memorable.

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Event Marketing: The 2019 Guide

Event Marketing: The 2019 Guide | Inspiration Hub | Scoop.it

Welcome to your guide to event marketing in 2019 and beyond. Discover best practices for selling out your event, leveraging event data, aligning with the rest of your organization and more.

Event marketing is the promotion of a product, brand, or service through in-person interactions. There are many forms of event marketing and each can be catered to address a marketer’s specific goals.

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10 Benefits You Could Be Getting from Your SMM

10 Benefits You Could Be Getting from Your SMM | Inspiration Hub | Scoop.it

As the year wraps up, I think it is important to examine strategic meeting management program success. When was the last time you took a close look at your yield? Specifically, what benefits does the SMM return to your organization? I have identified 10 outcomes to consider when examining an SMM program.  

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Refreshing Your Website for the New Year: 4 Little "Musts"

Refreshing Your Website for the New Year: 4 Little "Musts" | Inspiration Hub | Scoop.it

People often think of website updates as needing to be big and elaborate (and by extension, complicated). But that couldn’t be further from the truth! Sure, website redesigns have their time and place (no one wants an outdated website!), but at the same time, sometimes just a few minor tweaks can drive the engagement (and “fresh look”) you’re seeking.  

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12 Questions to Ask Yourself for a More Successful 2019

12 Questions to Ask Yourself for a More Successful 2019 | Inspiration Hub | Scoop.it

It’s hard to believe 2018 is almost over. As the year winds down, it’s natural (and good!) to reflect on the past 12 months. In fact, doing so can help set you up for a more successful new year. Now, 12 months is a lot to reflect on. To help narrow the scope, here are 12 questions - some about you, some about your organization’s membership - to ask yourself for an even better (and more successful) 2019.

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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.