Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
Curated by IMEX
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4 Reasons Your Sponsorship Prospectus Fails 

4 Reasons Your Sponsorship Prospectus Fails  | Inspiration Hub | Scoop.it

Your team spent countless hours putting together tiered sponsorship packages. But then you send your proposal to prospective sponsors — just to get no response.Event sponsorships are won (or lost) by how well you can demonstrate the value of sponsoring your event. If your sponsorship prospectus isn’t making a splash, it’s time to revisit the what you’re including — and how you’re presenting it.

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The Dos and Don’ts of Hosting a Successful Virtual Event

The Dos and Don’ts of Hosting a Successful Virtual Event | Inspiration Hub | Scoop.it

As consumers and attendees increasingly rely on smartphones and digital tools, marketers look to bridge the online and physical worlds to maximize engagement and create unique moments. Virtual and hybrid events offer the perfect solution by combining the best of brand experience with the digital engagement people crave. According to Market Research Media, virtual events will grow from $14 billion in 2018 to $18 billion in 2023, with a steady increase of five percent annually. Beyond effective marketing, going virtual is an excellent way to further monetize an event and efficiently reach a global audience. 

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Join in the Conversation with these Twitter Chats for Event Organizers

Join in the Conversation with these Twitter Chats for Event Organizers | Inspiration Hub | Scoop.it

In ancient Rome, the Forum was the place for public meetings, legal proceedings, political debates, and open air markets. With so much happening, the Forum was essentially the center of daily Roman life. Flash forward to modern day where the internet has become the new center of daily life – a forum where global communities no matter how niche can meet, conduct business, and discuss any topic.

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How to Tell Your Brand Story to Get Media Attention 

How to Tell Your Brand Story to Get Media Attention  | Inspiration Hub | Scoop.it

If you want to take your business to the next level and become a household name in the events industry, you will need some help from the media. But how to get the media to pay attention to you? The answer is this: take your business, experience and knowledge and turn them all into stories that the media won’

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How Your Next Event Can Help Saving Mother Earth

How Your Next Event Can Help Saving Mother Earth | Inspiration Hub | Scoop.it

I’m only one person, so what difference will this make?” is, unfortunately, something we hear a lot when discussing the world’s environmental challenges. Similarly, when organising events many planners will echo similar sentiments with claims that “one event isn’t going to make a difference” or that “it’s not worth the effort”. After all, what’s one more plastic bottle or one more tree cut?

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It’s Time to Work Out Your Time-Management Muscles

It’s Time to Work Out Your Time-Management Muscles | Inspiration Hub | Scoop.it

Some of us, by nature, organize and get tasks out of the way before we relax. Others play first and work later. Which type are you, and is your style allowing you to have the life you really want?

Maybe you are super-organized at work, but burned out because you don’t know how to make time for yourself. Maybe you are naturally someone who knows how to relax, but you are dissatisfied because you aren’t fulfilling your goals and dreams.

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Forget the Impossible Dream of Achieving Work/Life Balance

Forget the Impossible Dream of Achieving Work/Life Balance | Inspiration Hub | Scoop.it

While I’d be the first to say that I love technology and have quite the crush on my iPhone, our constant connectedness has changed the pace at which we work. And it is making the whole work/life balance thing even more of an unachievable dream, especially for meeting professionals.

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Environmental Responsibility for Events: How to Go Paperless 

Environmental Responsibility for Events: How to Go Paperless  | Inspiration Hub | Scoop.it

With Earth Day just around the corner, consider this: 75% of millennials are willing to pay more for eco-friendly offerings. And your event is no exception. 

Savvy organizers know that positioning an event as “eco-friendly” is not just the right thing to do. It’s a smart way to align your brand with your audience’s values and protect your bottom line.

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4 Reasons to Send More Targeted Event Emails 

4 Reasons to Send More Targeted Event Emails  | Inspiration Hub | Scoop.it

Two thirds of consumers have bought something because of an email. But a recent study also found that marketers can improve conversion by 355% — and increase revenues by 781% — by sending more targeted emails.  

Why? Because targeted emails specifically address your recipient’s needs and interests, while mass emails get deleted or marked as SPAM.

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Eight new rules for career success 

Eight new rules for career success  | Inspiration Hub | Scoop.it

Ever feel like the corporate ladder is broken? That’s because you’re making the mistake of trying to climb it. As we discovered through our research, an increasingly uncertain business world requires all-new methods of thinking and strategies to navigate. Following are eight new rules needed for career success in increasingly unpredictable professional environments – and how to use them to vault yourself straight into the executive suite.

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How To Decide on the Best Event Technology for You

How To Decide on the Best Event Technology for You | Inspiration Hub | Scoop.it

It seems like every day there is a shiny new piece of event technology touted as “the next best thing” for managing event details, increasing productivity, collecting registrations and RSVPs, connecting attendees, and so on.

But with more and more event tech solutions available, the anxiety over which option to choose increases. And when you do make a decision, sometimes you are left with the feeling that there was probably a better solution than the one you ended up choosing.

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Suzanne Axt's curator insight, April 19, 9:36 AM
Many forget their objectives and go for "the shiny"...put some thought into your "strategy WHY".
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What Really Drives Event Attendance? Don’t Fall into These Traps

What Really Drives Event Attendance? Don’t Fall into These Traps | Inspiration Hub | Scoop.it

According to Meeting Professionals International, about 1.8 million meetings and events occur in the U.S. each year. Surprising? Not at all. Events are one of the few marketing tactics that provide both tangible and intangible benefits for your organization. But why are some events filled with “cult followers” while others struggle for attendance?

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33 tips for #EventProfs Wanting to Grow Their Career

33 tips for #EventProfs Wanting to Grow Their Career | Inspiration Hub | Scoop.it

Event professionals around the globe begin their ascent into the industry in a plethora of different ways. From 'always knowing' to 'being thrown in' - how an event professional becomes part of the industry is not as important as how determined and how successful one is in the industry. After all - events are depending on the professionals behind them, to ensure success! 

MeetingPlay creates custom mobile event apps.

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8 Tips for Corporate Event Photography That Isn’t Boring

8 Tips for Corporate Event Photography That Isn’t Boring | Inspiration Hub | Scoop.it

There’s no denying it: capturing a compelling picture of a corporate or business event can be a challenge. After all, shots of people in suits networking at a conference can start to blend together. But boring corporate event photography doesn’t just reflect poorly on your brand — it can also hurt registrations. In fact, consumers use imagery as a primary way to determine the value of an event before they register.

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3 Big AV Trends That Will Excite and Engage Your Attendees

3 Big AV Trends That Will Excite and Engage Your Attendees | Inspiration Hub | Scoop.it

AV is a unique element of events. Most people, upon hearing the term, think of monitors and microphones and leave it at that. But thanks to the exponential growth of technology, it’s pretty much everywhere at every event. It can be used for everything from providing big visuals that excite attendees to providing helpful and clear instructions to help attendees find their way around your event.

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How Artificial Intelligence Will Elevate Human Interaction

How Artificial Intelligence Will Elevate Human Interaction | Inspiration Hub | Scoop.it

The PCMA European Influencers Summit will gather approximately 40 European business events leaders in Monte Carlo, Monaco, June 25–27, to address the future of the events industry. Although the event is invitation-only — intended to be a discussion by Europeans for Europeans — Convene will be covering the summit and passing along key insights and takeaways.

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5 Benefits of Pre-Registration for Events

5 Benefits of Pre-Registration for Events | Inspiration Hub | Scoop.it

Every event professional has experienced it - whether as an attendee or as a part of the conference or event team. Everything before the event seems to be running smoothly - all affairs are in order  There's backup for backups, and extra of extras - this conference is bound to be a massive success. The day of the event comes. Ample staff has been hired, and directions are recited and memorized. 

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Stop Wasting Your Valuable Small-Meeting Spend Data

Stop Wasting Your Valuable Small-Meeting Spend Data | Inspiration Hub | Scoop.it

Marketing, sales, and team culture are still driven by human contact, perhaps now more than ever—the main difference is that meetings are getting smaller as the need to connect face-to-face to offset digital fatigue and isolated working conditions grows.

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Where We Get It Wrong: The Shortcomings of Travel Sustainability Policy

Where We Get It Wrong: The Shortcomings of Travel Sustainability Policy | Inspiration Hub | Scoop.it

Travel policy is an impactful way to move toward more sustainable practices for meetings and business travel—and there’s plenty of room for improvement, according to a survey of travel management pros by the Global Business Travel Association Foundation in conjunction with AIG Travel.

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Engaging Millennials: Unleashing a Generation in the Workforce

Engaging Millennials: Unleashing a Generation in the Workforce | Inspiration Hub | Scoop.it

Millennials is a strange word people use – often with some derision – to refer to a younger generation of workers. Many falsely believe they’re different from other generations, and that something might be wrong with them. What’s probably driving much of this sense of enigma is that Millennials are less engaged at work than older generations. Much ink has been spilled on the topic of engaging Millennials more.

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Female Empowerment in the Exhibition Industry is a Numbers Game

Female Empowerment in the Exhibition Industry is a Numbers Game | Inspiration Hub | Scoop.it

You would think that an industry in which the majority of the workforce is female would make an effort to advance women. That may or may not be the case in exhibitions; but, to even begin a discussion on this topic, we need to talk about measurement.

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From Engagement to Connection- 12 Steps to Start Genuine Business Connections

From Engagement to Connection- 12 Steps to Start Genuine Business Connections | Inspiration Hub | Scoop.it

A big mistake made by many……not having an objective prior to a conference or event!  You have objectives for most business-critical processes, why not before you attend a conference or event? Most people attend to learn something new, to see what new products are offered in the industry and possibly to make new business connections.

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Five ways to radically multiply your time and boost productivity

Five ways to radically multiply your time and boost productivity | Inspiration Hub | Scoop.it
Here's how to multiply your time, boost productivity, and get the most out of any given workday.
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Opportunity exists for travel management professionals to consider sustainable practices when contracting with suppliers

Opportunity exists for travel management professionals to consider sustainable practices when contracting with suppliers | Inspiration Hub | Scoop.it
A GBTA Foundation study finds only one in six travel management professionals incentivize business travellers to stay in hotels with sustainable practices.
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5 Ways Meetings & Events Make an Impact #GMID17

5 Ways Meetings & Events Make an Impact #GMID17 | Inspiration Hub | Scoop.it
As an event management software company, it’s not shocking to hear that at etouches, we take pride in helping to facilitate successful meetings and events all…
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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.