Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
Entitled, selfish and lazy – three words I commonly hear when describing Millennials. As a millennial in the Meetings and Events industry, however, what I see and feel is worlds’ apart from the words above.
Event invitations offer so many options nowadays. From traditional paper invitations, to digital evites, it is hard to know which is right for your event. We get the lowdown on modern day invitations and etiquette.
While the format may have changed, invitations themselves are still just as relevant today as they were.
Don’t let a less than desirable booth location get you discouraged. Sure, certain booth locations are better for high foot traffic and visibility, but booth location is only one of the many factors that can determine the effectiveness of your display. By using creative booth design, having the right employees present, and implementing a holistic marketing strategy, you can more than make up for a corner booth.
Are you working with a new venue and want to ensure everything flows as smoothly as possible? Then you should know what they are expecting from you. Here are 14 things venues want and need from event planners. Ideally, an event planner and the venue staff will work flawlessly together like a well-choreographed ballet.
When people think of events, they often focus on the opportunities of the day. This can include the ability to attend sessions, network with other professionals, and generate sales leads. But an event can offer much more than what you can see in a day.
Where traditional marketing plays on the wants and needs of potential consumers, the face-to-face nature of experiential marketing gives brands an opportunity to switch things up and challenge the thinking of an audience.
The days of simply selling product based on its benefits are over. In an age where we’re bombarded by advertising, consumers have learned to self-filter. To break through the noise, you’ve either got to be very loud or very different.
Getting corporate sponsors to contribute to your event is not just about securing additional financial support. When executed properly, such sponsorships can turn into valuable partnerships and culminate into long-term business relationships with mutually beneficial results.
Steve Jobs and many other entrepreneurs have endorsed the benefits of failure. Failure when innovating spurs ideas. Failure in doing these things as an event planner… not so much. If you have ever watched reruns of American family shows like Leave it to Beaver,theBrady Bunch, or Eight is Enough, you probably caught an episode where one of the kids did something that disappointed the parent.
Any presenter will tell you that one of the worst times to make a presentation or give a speech is immediately after lunch. The end of the day also ranks high in the least favourite times to speak.
There is a long held adage, “What the bottom cannot endure, the mind cannot absorb.” The reality is that the more people remain sedentary at a special event, working in an office or indeed throughout the whole day, the less well they function.
We talk about membership websites a lot - how to make them engaging, how to attract people to them, how to get those same people to return, etc. But while all of those “how-tos” are important, they can sometimes require a bit of work. That’s why today, we’re focusing solely on the homepage. Your homepage is what determines whether or not people explore your site - which boils down to whether or not people join your association and whether or not members engage with you.
Planners share too little information and expect too many concessions. Suppliers are inundated with requests for proposal and unrealistic turnaround times. These and other common pain points are hurting the meetings industry. Finding solutions was the objective of an interactive session, "Pet Peeves Exposed: What Really Irks Planners and Suppliers," presented by Shawna Suckow, CMP, during Northstar Travel Group's Independent Planner Education Conference.
Event planners on the hunt for a new software provider may find that there are more options to choose from these days than in previous years. That’s because our industry is growing and fast, with research showing that the global event management software market will increase 8.24% by 2020.
There are probably a number of reasons people join your association - for professional development, to network with other industry-professionals, to have easier access to job opportunities, etc. But regardless of all those reasons, there’s one thing all of your members would love to have from your association - and that’s for you to make them look good.
In a world saturated with conferences, don’t just slap a logo on your event. Instead, make it strategic and thoughtful. “It’s always worth the effort,” says Kate Silva, design director at Freeman XP. A well-designed conference logo offers the first glimpse into what an attendee can expect from the live experience and helps maintain connections over time.It should be given the same consideration as every other touchpoint of your brand.
The growth of mobile app usage for meetings and events continues to climb rapidly, and the tipping point might be occurring right now. The 2016 Event App Bible revealed that while 30 per cent of event professionals already incorporate mobile event apps, an additional 37 per cent said they planned to use event apps within the next year.
If your annual meeting or event keeps growing, first of all, that’s AMAZING news! You put so much time and energy into planning that event, and the fact that people not only want to attend but are attending is huge.
Business people don't have to communicate with extraterrestrials (yet), but they can still learn a few things from the sci-fi thriller Arrival. The blockbuster film put a language professional in the leading role. Hollywood star Amy Adams plays Dr. Louise Banks, a linguistics professor asked by U.S. Army Intelligence to help communicate with an alien species that has arrived on Earth.
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