Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
Curated by IMEX
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Tricks of the Trade Show: Engagement

For any trade show to truly deliver value, participating brands must focus on not solely themselves, but the people standing in front of their booths. Audience engagement is a necessity during these events.

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Understanding the ABCs of Trade Show Installation

Understanding the ABCs of Trade Show Installation | Inspiration Hub | Scoop.it
Do you understand trade show jargon? Before you start your exhibit installation, make sure that you understand what your contractors are talking about.
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Creating a Tech Sponsorship

Creating a Tech Sponsorship | Inspiration Hub | Scoop.it
What a difference a decade makes! Remember when an exhibitor manual was a 5 pound, 250 page binder? Remember when most our event registration was done via fax? Remember when show guides were thick printed directories? Now exhibitors are being
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Busting 3 Big Millennial Attendee Myths

Busting 3 Big Millennial Attendee Myths | Inspiration Hub | Scoop.it

Over the past few years, the Millennial generation has dominated headlines in the meetings industry. What can planners do to engage this emerging group of attendees? How will these tech-savvy post-graduates impact the future of face-to-face? Will their preferences completely disrupt the exhibit floor?

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Get Them on the Floor: Attract New Attendees to Your Tradeshow

Get Them on the Floor: Attract New Attendees to Your Tradeshow | Inspiration Hub | Scoop.it
A new study sheds light on how associations can attract desirable new attendees to their exhibitions: executives with buying power.
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How to Use Eco-Friendly Tactics to Increase Brand Recognition with Trade Show Giveaways

The takeaways you give out at a trade show may seem like a nice gesture to your customers and a token of your appreciation, but these items can speak volumes about your company as they increase your brand awareness and recognition. When you incorporate eco-friendly elements into your promotional items for marketing at trade shows, you can create a valuable product that will have a positive impact on the planet, your brand and your target market.

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How to Use a Contest to Drive Traffic to Your Trade Show Booth

How to Use a Contest to Drive Traffic to Your Trade Show Booth | Inspiration Hub | Scoop.it
If you’re planning on taking your trade show display to an event, you need to know how to encourage visitors to stop by and learn more about your company! One of the best ways to do this is with an in-booth contest.
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Get the Most Out of Your Next Trade Show

Get the Most Out of Your Next Trade Show | Inspiration Hub | Scoop.it

A successful trade show requires a carefully orchestrated dance between planners and exhibitors, one in which each side is attuned to the objectives of the other. The lines of communication need to be kept open from start to finish. Here are a few ways to ensure profitable and long-term relationships, as well as successful trade show experiences.

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Using LinkedIn To Connect With B2B Buyers At Trade Shows

Using LinkedIn To Connect With B2B Buyers At Trade Shows | Inspiration Hub | Scoop.it
LinkedIn, especially when combined with Twitter and Google+, offers show presenters & attendees a way to connect with others before, during & after trade shows.
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How to Really Budget for a Trade Show

How to Really Budget for a Trade Show | Inspiration Hub | Scoop.it
Many people don’t know what a proper exhibit budget looks like. You book a show, get your space and now need to decide what goes in it. What does it all cost?
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Confessions of a Trade Show Project Manager

Confessions of a Trade Show Project Manager | Inspiration Hub | Scoop.it
Problems at trade shows? You aren’t alone! Learn the difference between real and fixable problems and how to solve them in an effective and logical way.
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16 Ways to Help Your Exhibitors Get the Most Out of Trade Shows | BizBash

16 Ways to Help Your Exhibitors Get the Most Out of Trade Shows | BizBash | Inspiration Hub | Scoop.it
Consider these ideas to help your exhibitors keep costs down, generate publicity, and drive traffic to their booths.Happy exhibitors are repeat exhibitors.
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5 Common Pitfalls To Trade Show Marketing

5 Common Pitfalls To Trade Show Marketing | Inspiration Hub | Scoop.it
Trade shows are a valuable marketing medium. But they are harder than they look. Exhibit marketers with good intentions still can make preventable mistakes.
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Answer These 4 Marketing Questions BEFORE Designing Your Trade Show Exhibit

Answer These 4 Marketing Questions BEFORE Designing Your Trade Show Exhibit | Inspiration Hub | Scoop.it
We all love going to trade shows and seeing the beautiful and creative trade show exhibits on the floor. You may find yourself saying, “I like that!
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First Time Exhibiting At A Trade Show? Here’s What You Need To Know To Be Successful

First Time Exhibiting At A Trade Show? Here’s What You Need To Know To Be Successful | Inspiration Hub | Scoop.it
Being a first time exhibitor means that you have a lot of things to do before you can consider your event a successful one. If you’re facing your first event, here are a few tips that you can use to prepare for your first-time trade show appearance.
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3 Ways to Avoid the Drain of a Tradeshow

3 Ways to Avoid the Drain of a Tradeshow | Inspiration Hub | Scoop.it

Do you and your employees dread working at trade shows?  You are not the only ones that feel this way, since there is no doubt that working a trade show event can be tiring and draining both physically and mentally.

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How You Can Go Beyond 85% of Other Exhibitors at a Trade Show

How You Can Go Beyond 85% of Other Exhibitors at a Trade Show | Inspiration Hub | Scoop.it
Why is it that so many of us, industry and clients alike, keep doing things the way we have always done? Read here to take your exhibiting to the next level.
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Key Ways to Choose an Effective Giveaway for Your Trade Show

Key Ways to Choose an Effective Giveaway for Your Trade Show | Inspiration Hub | Scoop.it
While an enticing trade show display is important, giveaways also play a major role in exhibiting success.
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10 Tips for Exhibition Success - Event Industry News

1. Define your objectives Consider the competition at your event and what makes you different then decide what you would like to achieve from your exhibition. Build brand awareness? Promote / demonstrate a specific product or service?
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Twelve Top Tips For Exhibiting 2014

Twelve Top Tips For Exhibiting 2014 | Inspiration Hub | Scoop.it

Times are changing and with the evolution of technology and the explosion of data, it was only fair to give them a look in, so here they are - our Twelve Top Tips for 2014...

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Small Booth? No Problem! Making the Most Out of Your Table Top Displays

Small Booth? No Problem! Making the Most Out of Your Table Top Displays | Inspiration Hub | Scoop.it
Having a small display doesn’t mean that you can’t make a big splash. Learn how to make the most out of your table top displays.
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5 Reasons Trade Shows Will Endure

5 Reasons Trade Shows Will Endure | Inspiration Hub | Scoop.it
Trade shows are still rising in popularity and effectiveness due to one important factor: human interaction. Read here for 5 reasons trade shows will endure.
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12 Time-Saving Tips for Trade Show Exhibitors

You’d like to do trade shows better. But you don’t have the time. But what if you could find more time? What if there were activities you could do that would either save you time at every show, or are worth spending extra time on to reap huge benefits later?

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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.