Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
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8 Ways Generating Content Before Your Show Will Increase Engagement

Digital content is the means and social media is the medium by which we can do this. We need information to make informed decisions before a show starts as most exhibitors have that readily available months in advance and are just looking for a place to put it. 

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What Could Your Next Conference Go Without?

What Could Your Next Conference Go Without? | Inspiration Hub | Scoop.it
There are staples to most association meetings: networking receptions, breakout sessions, and keynoters, to name a few. But what would happen if your organization decided to go without some of them?
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The 100 Most-Wanted Speakers at Tech Conferences

The 100 Most-Wanted Speakers at Tech Conferences | Inspiration Hub | Scoop.it
We dug into our database of more than 3,000 conferences, compared our speaker popularity metrics with social media insights and search engine results, and asked event organizers for their dream line-up to come up with a list of the most wanted speakers.
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Event Marketing with Videos: 4 Tips to Succeed

Event Marketing with Videos: 4 Tips to Succeed | Inspiration Hub | Scoop.it
Event managers are tasked with many responsibilities, including event marketing, which today is much more than mass emails and promos.
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Freedomprospects's curator insight, May 28, 2014 3:06 AM

Great article..Video promotion will get information about our product overview they can easily judge the consumer product was useful or not so they concern over on building positive impact over on product's.... 

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How to Create a Sell-Out Event Website

How to Create a Sell-Out Event Website | Inspiration Hub | Scoop.it
Your website is the primary point of contact with your event and is your most important marketing tool. This article looks at ways that you can make a great first impression.
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5 most effective marketing tactics for an event planning business

5 most effective marketing tactics for an event planning business | Inspiration Hub | Scoop.it

Building a service-based business like an event planning business is no easy task, mainly because you are essentially marketing and selling yourself and your ability to do what you say you can do.

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The Complete Beginner’s Guide to Trade Show Booths

The Complete Beginner’s Guide to Trade Show Booths | Inspiration Hub | Scoop.it
Trade show newbies can face a lot of stress and worry when they’re getting ready to exhibit with their trade show booths.
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Brainstorming Convening Leaders 2015

Brainstorming Convening Leaders 2015 | Inspiration Hub | Scoop.it

Convening Leaders 2015 had its opening brainstorm meeting on March 4, 2014 at McCormick Place. Reps from PCMA, Freeman, McCormick Place, Savor Catering, and Choose Chicago gathered together to discuss the event.


Here’s how you can plan your brainstorm to ensure you are always focused on engagement and experience as well as creating excitement for your team.

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20 Tactics to Drive More Attendees to Exhibition Booths

20 Tactics to Drive More Attendees to Exhibition Booths | Inspiration Hub | Scoop.it
How can you help drive more attendee traffic to booths? This post gives you clever tactics to make your exhibitors happy.
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The Most Secretive Speeches Any Conference Will Secure In 2014

The Most Secretive Speeches Any Conference Will Secure In 2014 | Inspiration Hub | Scoop.it
When you think of big name keynotes, you probably wouldn’t expect to see these guys. Find out how one conference managed to add two of the most wanted men in America to its list of speakers.
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8 Tips for Getting More Publicity for Your Events

8 Tips for Getting More Publicity for Your Events | Inspiration Hub | Scoop.it
Publicity pros stress the importance of creating exclusive content, targeting select press, and taking the long view when it comes to relationships.Publicity is key to spreading an event's message far and wide, so here's what PR professionals say will score more—and better—press coverage.
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Mònica Sensat Figueras's curator insight, April 21, 2015 11:43 AM

1. Make it as easy as possible for press

2. Know that more press doesn’t necessarily mean better or wider coverage

3. Give them something to photograph

4. Create exclusive content for key outlets

5. Arrange a photographer escort

6. Propose pre-event coverage

7. Let the event details speak for themselves

8. Take the long view when developing relationships

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Membership at Scale: Lessons From Costco and Amazon Prime

Membership at Scale: Lessons From Costco and Amazon Prime | Inspiration Hub | Scoop.it
Two of the best private-sector examples of membership programs have impressive reach, but that doesn’t mean their models are immune to weaknesses. Read on for some examples.
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The Key To Make Your Attendees Care About Your Emails

The Key To Make Your Attendees Care About Your Emails | Inspiration Hub | Scoop.it
You’re sending loads of emails to prospective attendees to increase your registration numbers, but there’s one very important ingredient to making those messages actually matter.
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How Much Faith Do Your Attendees Have In Your Conference?

How Much Faith Do Your Attendees Have In Your Conference? | Inspiration Hub | Scoop.it

Faith. When you read that word does your mind jump to religion? Mine does. Our American experience tells us that “faith-based” refers to an organization that promotes a specific religious belief.

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Don’t Let Attendees Listen and Leave

Don’t Let Attendees Listen and Leave | Inspiration Hub | Scoop.it

Here are five tips from FreemanXP President Chris Cavanaugh for creating community at events in a way that delivers value to participants while “activating” them to bring value to your organization.

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I Tweet, You Tweet, Let’s Tweetup

I Tweet, You Tweet, Let’s Tweetup | Inspiration Hub | Scoop.it
Meet me at the Tweetup…what on earth is a Tweetup? Is it a meeting while tweeting? Is it an online tweeting hangout? Quite the contrary: it’s a face-to-face event, large or small, where you “Tweetup,” a.k.a.
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The biggest unconference mistake you can make

The biggest unconference mistake you can make | Inspiration Hub | Scoop.it

I was a skeptic myself when I started using participant-led formats back in 1992. A number of years passed before I stopped worrying whether this new-fangled way of running events would work for the next group I tried it with. It turns out that when a participant-led session or sessions are the only conference activities going on, people dive in and nearly everyone likes what occurs. But when you give people a choice between what’s familiar and what’s not, all but the bravest take the safer path.

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How To Choose Education Content That Leads to a Treasure of Learners

How To Choose Education Content That Leads to a Treasure of Learners | Inspiration Hub | Scoop.it
Pirates are treasure hunters that don’t always play by the rules.
As an association education professional, you too can buck tradition by searching for hidden treasures of content and delivering them to your members.
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Your Conference Needs To Go On An Education Session Diet

Your Conference Needs To Go On An Education Session Diet | Inspiration Hub | Scoop.it
Your conference attendees and prospects are less satisfied with an extensive list of education offerings than a narrow one.
Too much information overwhelms them. And they walk away without any action.
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Helping Conference First Timers And Solo Attendees Move Beyond Hello

Helping Conference First Timers And Solo Attendees Move Beyond Hello | Inspiration Hub | Scoop.it
Imagine that you’re a first-time attendee at a conference that draws thousands.
To make matters even more challenging, you’re flying solo. No safety net of colleagues to meet-up with every now and then.
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Making The Most Out Of Your Event Video

Making The Most Out Of Your Event Video | Inspiration Hub | Scoop.it
If you are spending a great deal of time putting together grand events to market your business, it is only natural that you will want the world to know about them.
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The First Time Buyer’s Guide To Trade Show Exhibits

The First Time Buyer’s Guide To Trade Show Exhibits | Inspiration Hub | Scoop.it
So you’ve decided to dive into the process of purchasing your first trade show display? Perhaps you’ve been renting for a few years or are completely new to the trade show scene.
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What Event Planners Can Learn from Amazon

What Event Planners Can Learn from Amazon | Inspiration Hub | Scoop.it
Is there anything Amazon won’t try? The worldwide e-commerce company is now working with the embattled U.S. Postal Service to test out Sunday deliveries for Amazon Prime customers.
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17 proven ways to boost your event attendance

17 proven ways to boost your event attendance | Inspiration Hub | Scoop.it

Nothing is more deflating than spending countless hours (as well as lots of money) planning an event only to have a paltry turnout. Empty chairs are the bane of every event planner's existence, and so we decided to compile a list of tactics for improving the attendance at your events.

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If You Work In Events You’re In The Entertainment Business

If You Work In Events You’re In The Entertainment Business | Inspiration Hub | Scoop.it
The word conference has become so laiden with negative connotations that we‘re going out of our way to avoid it. We’re awash with – fests, camps, stocks, meet-ups, and of course unconferences.
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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.