Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
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What Event Planners Can Learn from Amazon

What Event Planners Can Learn from Amazon | Inspiration Hub | Scoop.it
Is there anything Amazon won’t try? The worldwide e-commerce company is now working with the embattled U.S. Postal Service to test out Sunday deliveries for Amazon Prime customers.
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17 proven ways to boost your event attendance

17 proven ways to boost your event attendance | Inspiration Hub | Scoop.it

Nothing is more deflating than spending countless hours (as well as lots of money) planning an event only to have a paltry turnout. Empty chairs are the bane of every event planner's existence, and so we decided to compile a list of tactics for improving the attendance at your events.

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If You Work In Events You’re In The Entertainment Business

If You Work In Events You’re In The Entertainment Business | Inspiration Hub | Scoop.it
The word conference has become so laiden with negative connotations that we‘re going out of our way to avoid it. We’re awash with – fests, camps, stocks, meet-ups, and of course unconferences.
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How One Conference Reinvented Its Call For Education

How One Conference Reinvented Its Call For Education | Inspiration Hub | Scoop.it
A standard call for proposals may not be delivering the most cutting-edge topics. Find out how one conference makes sure it caters to the real needs of its attendees.
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11 Tourism Boards That Use Twitter Like a Real-Time Concierge

11 Tourism Boards That Use Twitter Like a Real-Time Concierge | Inspiration Hub | Scoop.it
Of the 450 destinations listed on Skift's social data dashboard SkiftIQ, only 12 marketing organizations reply to travelers' tweets in less than 2hours.
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Are Government Attendees an Endangered Species?

Are Government Attendees an Endangered Species? | Inspiration Hub | Scoop.it
In response to steep federal cutbacks in travel and meetings spend, the meetings and hospitality industries have regrouped to help steer policy and prove the value of face-to-face gatherings.
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Five Insanely Simple Tips To Improve Your Next Conference

Five Insanely Simple Tips To Improve Your Next Conference | Inspiration Hub | Scoop.it
There’s no getting away from it, organising a conference, is complicated. There are lots of moving parts. So many things to consider and often not a lot of time.
We know it’s the details that make an event great though.
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Creating a Powerhouse Event Website

Creating a Powerhouse Event Website | Inspiration Hub | Scoop.it
Event websites have come a long way. The days are gone when they were your only source of content. They are now part of the digital ecosystem for your event; an ecosystem that includes your blog, social media, video, etc.
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10 Simple Laws of Trade Show Success

10 Simple Laws of Trade Show Success | Inspiration Hub | Scoop.it

You don’t need a law degree to grasp the simple rules of trade show success. To ensure you don’t get jailed by poor trade show performance, or judged guilty of wasting your company’s scarce marketing resources, don’t break these 10 laws.

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20 Event Planning Fails Our Guests Hate

20 Event Planning Fails Our Guests Hate | Inspiration Hub | Scoop.it
It has happened to the best of us. Sometimes things go wrong. Some other times, it is actually our fault. This post is about the latter case.
If you plan events, you will be familiar with failure. It is around the corner at every moment of our event.
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The Top 10 Meeting and Event Trends for 2014

The Top 10 Meeting and Event Trends for 2014 | Inspiration Hub | Scoop.it

Taking a closer look at this year, Miller sees a heavy emphasis on meetings and events that “play on the senses” as well as those that play up a destination’s local resources. Here are her top 10 predictions for the biggest meeting and event trends that we’ll see this year:

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Creating a Show Floor Education Sponsorship

Creating a Show Floor Education Sponsorship | Inspiration Hub | Scoop.it

Show floor education is one of my favorite topics. Show floor education is a win for everyone. For the show organizer and exhibitors it’s a way to draw attendees to the exhibit hall. For attendees, it’s yet another opportunity to learn.

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How to make it easy to do business with your event planning company

How to make it easy to do business with your event planning company | Inspiration Hub | Scoop.it
Before I started my own business, I worked at a few companies that did many things right. Like hire good people and then figure out where they fit. Or encourage a healthy competitiveness in the workplace.
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Boardroom or Broadway?: The Similarities between Meetings Design and Theatre Production

Boardroom or Broadway?: The Similarities between Meetings Design and Theatre Production | Inspiration Hub | Scoop.it
We are very proud to have had London’s Barbican Centre (www.barbican.org.uk) as a client for a number of years and due to this, and the fact I am a member of their Business Events Advisory Board, I tend to visit this iconic and multi-function venue...
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5 Tips For Keeping Your Client Sales Funnel Full

5 Tips For Keeping Your Client Sales Funnel Full | Inspiration Hub | Scoop.it

Oh the proverbial sales funnel. Much talk, many articles, and a whole lot of fancy diagrams have been written (and drawn) on this magical sales funnel. Your event planning sales funnel basically refers to following a person through the entire sales process, from seeing them first as a contact through to the completion of an eventual sale. And then it starts all over again, hopefully.

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The Top 3 Reasons People DON’T Attend Your Event

The Top 3 Reasons People DON’T Attend Your Event | Inspiration Hub | Scoop.it
Many event planners focus on why people would attend their event, but it is also important to consider why people DON'T want to attend your event. This allows you to address those issues and easily increase your attendance to reach and surpass your objectives.
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Designing Events Without a Hair in the Soup

Designing Events Without a Hair in the Soup | Inspiration Hub | Scoop.it

What makes you happy about having dinner at a restaurant? Is it the setup, the service, the menu, the taste of your food, the atmosphere? What if everything is perfect, but the service terrible? What if the food is exceptional, but the place is shady? What will your user experience (UX) be given each of those components (the user interface or UI)?

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The Speaker Report

The Speaker Report | Inspiration Hub | Scoop.it
The Speaker Report: The Use of Professional and Industry Speakers in the Meetings Market offers some of the most comprehensive information available on how speakers fit into the educational landscape. This report looks at how organizations use professional and industry speakers at their meetings, conferences, and other events—how they select them, what they expect from …
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3 Top Takeaways From the World’s Largest Medical Meeting

3 Top Takeaways From the World’s Largest Medical Meeting | Inspiration Hub | Scoop.it
Dustin Sparks, VP of Experience Design, shares advice and takeaways from his experience working with RSNA
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Why TED talks are better than the last speech you sat through

Why TED talks are better than the last speech you sat through | Inspiration Hub | Scoop.it
A new book analyzes the presentations that have attracted millions of YouTube hits, and explains what makes them so compelling.
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All Well-Designed Trade Show Booths Should Have These 4 Key Features

All Well-Designed Trade Show Booths Should Have These 4 Key Features | Inspiration Hub | Scoop.it
It’s no surprise that as design trends change we see more complex and elaborate graphics and content on trade show displays. These elaborate designs can be overwhelming and can also cause other very important factors to be overlooked.
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The Social Media Strategy Checklist for Events

The Social Media Strategy Checklist for Events | Inspiration Hub | Scoop.it

As a flowchart and spreadsheet junkie, it should come as no surprise that I also enjoy a good timeline. Besides the fact that timelines bring me peace, they are also an excellent way to keep on track while juggling a variety of factors to consider. Here is my checklist for social media event strategy, as a well as a few tips that I’ve noticed often get overlooked.

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The Return on Investment of Brand USA Marketing

The Return on Investment of Brand USA Marketing | Inspiration Hub | Scoop.it

Destination marketing is a proven driver of economic development and is particularly important due to the unique characteristics of the tourism sector and the global travel market. Oxford Economics, in coordination with its Tourism Economics subsidiary company, onducted a detailed analysis of the return on investment of Brand USA’s marketing in its 2013 fiscal year (October 1, 2012-September 30, 2013).

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Creating a Virtual Event Sponsorship

Creating a Virtual Event Sponsorship | Inspiration Hub | Scoop.it

Just as show organizers want to reach a wider audience by including a virtual component to their events, so too do your exhibitors/sponsors. Incorporating a virtual event component into your conference or trade show is an added expense but one that, if done well, will pay off for both the event organizer, the online audience, and the sponsor associated with it.

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How to Use Social Media to Promote an Event |

How to Use Social Media to Promote an Event | | Inspiration Hub | Scoop.it

Are you wondering how to promote an event with social media?

Whether you’re planning a small local gathering or a large conference, social media can be used to get the word out in a powerful way.

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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.