Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
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Practical Tips to Creating Sustainable Exhibits

Practical Tips to Creating Sustainable Exhibits | Inspiration Hub | Scoop.it

Despite all the wonderful elements of our profession, there is one unfortunate aspect to exhibiting that can be hard to ignore: it can often be extremely wasteful. From shrink wrap to marketing collateral to packing material to obsolete booth components, we exhibitors are constantly discarding our excess. Add to that the fossil fuels burned when traveling to conventions or shipping our materials, and exhibition suddenly starts to look like one of the least “green” sectors of the business world.

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A Buyer's Guide to Trade Show Digital Displays

A Buyer's Guide to Trade Show Digital Displays | Inspiration Hub | Scoop.it

Digital images displayed on digital displays open up a new world of changeable and moving images. When it comes to selecting digital displays, exhibitors are faced with a staggering choice of options – from small tablets to mid-sized TV screens and multi-panel digital walls. If there is video input, virtually any display screen can be adapted for use at an exhibit. But to help you pick the optimum hardware for your budget, venue, and expected audience, we’ve broken down the features, benefits, and strategies to mitigate risks of each type of display. In this article I will cover, Tablets, Kiosks, and TVs. In part 2 of this article, computer monitors, projectors and video walls will be discussed.

 

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Effective Post-Show Staff Follow-Up

Effective Post-Show Staff Follow-Up | Inspiration Hub | Scoop.it

Within a few days of returning from a trade show, it’s important to get together with your team to review the event’s successes and failures. Your booth staff will have fresh memories of what went well or wrong, and those staff who didn’t attend the event will likely have early impressions of any resultant sales or leads. To ensure you capture this feedback in a way that can guide next year’s exhibit, we’d like to offer up the following list of staff questions.

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7 Reasons to Host Trade Show Promotional Activities

7 Reasons to Host Trade Show Promotional Activities | Inspiration Hub | Scoop.it

With all the logistics you have to manage for your company’s trade show program, you might feel justified in skipping trade show promotional activities. But that would be like planning a party and not sending out all the invitations. Sure, the show organizer will get people to the show floor.  But it’s up to you to get them to your booth space.

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Delighting the Trade Show Customer

Delighting the Trade Show Customer | Inspiration Hub | Scoop.it

If you have a lot of repeat or long-standing customers, you might assume that you have been providing them with ideal customer service. But in reality, these customers might only be mildly satisfied – ordering from you out of convenience or habit rather than out of any real brand loyalty. The problem with mere satisfaction is that is something all buyers naturally expect to feel when making a purchase. To earn true loyalty, you need to exceed these expectations in a way that leaves a lasting impression.

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The 4 E's of Trade Shows

The 4 E's of Trade Shows | Inspiration Hub | Scoop.it

Planning your company’s trade show for the first time can be overwhelming, but successful planning and execution can yield rewarding results. The most important thing to remember is that a trade show goes beyond selling your product or service. It’s about people; the connection between the people staffing your booth and the people visiting your booth. It may be helpful to remember the 4 E’s as you embark on your first trade show planning and execution: educate, engage, empathize, and evolve. The 4 E’s are based on the research stated in the CEIR Industry Insights Series article titled It’s Not Your Father’s or Mother’s Trade Show Anymore – Engage with Caution.

 

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Nine Experience Design Trends from CES 2019

Nine Experience Design Trends from CES 2019 | Inspiration Hub | Scoop.it

As the first major show of the year, CES serves as a barometer for the experiential marketing industry, offering clues on the kinds of budgets, builds, technologies and design styles marketers can expect to see across events over the year. While foldable phones, rolling television screens and futuristic transportation modes made national headlines, the spheres, colors and consumer-style activations—including Google’s “The Ride,” which scored mega buzz—were among the experiential trends that caught our attention. Here’s what we noted on the ground in Las Vegas.

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Protecting Your Trade Show Exhibit

Protecting Your Trade Show Exhibit | Inspiration Hub | Scoop.it

So, you just finished nailing down the booth design and budget. So now what? How can it continue to look as good as it does the first time after 10 more shows? Did you confirm that your investment was protected? How long do you plan to keep those assets? Shipping, transporting, install, dismantle and storing all can take a toll on the exhibit. Make sure you are investing in quality crates to protect those assets. Crates can come in a variety of materials. You will need to determine what will be best for you.

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How to Create a Brand Presence Off of the Trade Show Floor 

How to Create a Brand Presence Off of the Trade Show Floor  | Inspiration Hub | Scoop.it

Successful brands must differentiate themselves to stand out to their target audience and from their competitors. For many, trade show marketing is a major component of the integrated marketing mix because it offers unique brand engagement opportunities. Atypical B2B marketer’s single largest budget item is trade show and event marketing – averaging 20 percent of the total marketing budget, according to Advertising Age, How to Triple Your TradeShow Marketing Results.

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Offer Value, Not Gimmicks

Offer Value, Not Gimmicks | Inspiration Hub | Scoop.it

It’s a sad fact of our modern culture that many things with little to no value receive a high percentage of attention, particularly in the popular media. But just because reality TV and do-nothing celebrities take over our national spotlight, that’s no reason to let gimmicks take over your exhibit marketing plan. Here are four areas of caution for exhibitors:

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10 Tips To Gear Up For a Busy Trade Show Season

10 Tips To Gear Up For a Busy Trade Show Season | Inspiration Hub | Scoop.it
Whether you're a seasoned or first-time exhibitor, the busy trade show season can sneak up on you fast. Here is a great infographic with some important tips to help you prepare for a successful trade show.
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3 Surefire Ways to Increase Booth Engagement

If attracting attendees to an exhibition booth is tricky, increasing booth engagement is an even greater challenge. It requires creativity, thorough planning and, of course, tech awareness. There might be numerous tools and tactics to deliver value to your sponsors and exhibitors, however, it is imperative to match the right practice with the right requirements. This way you can support them in making the most of their investment.

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Three Fresh Ideas for Reducing Exhibit Hall Waste 

Three Fresh Ideas for Reducing Exhibit Hall Waste  | Inspiration Hub | Scoop.it

educing landfill waste is a major challenge for any trade show, and very often event organizers and venues face the difficult question of where to even start. In our experience, one of the most impactful strategies to address is directing a greater focus towards donation and reuse within the exhibit hall itself. For some real-world inspiration on this front, the IMEX America exhibition for incentive travel, meetings and events, held annually each October at the Sands Expo Center in Las Vegas, features several innovative approaches towards exhibit hall donation and reuse which have dramatically helped reduce the event’s landfill waste.

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Event Professionals Basics: Smart Use of Event Technology

Event Professionals Basics: Smart Use of Event Technology | Inspiration Hub | Scoop.it

Determining where and how to use event technology – and its numerous facets – can be a strongest tool for all event professionals. While adding it to your strategy mix should be done carefully, and not just for the sake of it, benefits like attendee satisfaction and retention, efficiency and additional revenue streams are hard to disregard.

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9 Tiny Booths That Make a Big Impact

9 Tiny Booths That Make a Big Impact | Inspiration Hub | Scoop.it

It is often believed that the less space you have, the less impact you can make but this is not the case and low-budget doesn’t have to mean ineffective. Restrictive space can make you feel as though you have less to offer attendees but with plenty of imagination you can use it to your advantage and focus on the finer details, personal touch and developing an in-depth connection to those who visit your stand.  Here are nine compact examples to inspire you to find the power of little exhibition stands.

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How To Drive Traffic To Booths With A Low Budget

How To Drive Traffic To Booths With A Low Budget | Inspiration Hub | Scoop.it

The problem with having a low budget at a trade show means that regardless of the swag you provide (that you can’t really afford), it will probably be overshadowed and won’t stand out among the rest of the booths, unless you come up with some original ideas. The key to driving  booth traffic on a low-budget then amounts to user experience and memorability, by tying gifts or ideas to your brand message, and always ensuring that you are providing quality will help you to stand out!

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11 Immersive Experiences At Trade Shows

11 Immersive Experiences At Trade Shows | Inspiration Hub | Scoop.it

The trade show floor is brimming with excitement and with each booth being more colorful and wonderful than the next, it can be hard to stand out. Aim to connect with attendees and make them remember you in different ways by providing immersive experiences. Visitors are also expecting more from vendors, they want an experience that appeals to all of their senses on a physical, emotional, and intellectual level.

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Return on Investment: 7 Secrets to Better Leverage Your Next Event

Return on Investment: 7 Secrets to Better Leverage Your Next Event | Inspiration Hub | Scoop.it

Without proper ROI measurement, marketing endeavors such as trade shows can become the proverbial redheaded stepchildren of the organizational budget: feeling shunned for their differences and prone to being omitted when economic conditions get tough. But by following the steps below, it can be easy to justify your exhibit expenses to your key stakeholders. Without proper ROI measurement, marketing endeavors such as trade shows can become the proverbial redheaded stepchildren of the organizational budget: feeling shunned for their differences and prone to being omitted when economic conditions get tough. But by following the steps below, it can be easy to justify your exhibit expenses to your key stakeholders.

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What are Your Event Sponsors & Exhibitors Looking for?

What are Your Event Sponsors & Exhibitors Looking for? | Inspiration Hub | Scoop.it

Sponsors and exhibitors are investing a significant amount of time, money and effort on gaining more visibility at the events they attend, increase brand awareness and interact with their target audiences in a meaningful, mutually beneficial manner. While they are fully aware of what they want to achieve as a result and have made an action plan well in advance, how well do event planners know what their sponsors and exhibitors are looking for? 

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What Your Exhibit Designer Wished You Knew

What Your Exhibit Designer Wished You Knew | Inspiration Hub | Scoop.it

You know which company you will trust to bring your brand to life at your next conference or trade show and you’ve even got a call set up to talk to the designers about your vision for the show. Here’s what you will need to bring to that initial meeting.I asked Stephanie, Amy, Aaron and Adam (all exhibit designers at Skyline) their advice on what should be brought to the initial discovery meeting, what will be discussed, and how to best prepare for an initial call.

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Redefining Event Success in the Age of Environmental Awareness 

Meetings and events (MICE) are a part of everyday life around the world and are vital to how we conduct business in the 21st century.
The Convention Industry Council (CIC) defines an event as a gathering of 50 or more people for more than four hours. According to the CIC, there were over 1.8 million events in the U.S. in 2012 alone, including more than 10,000 trade shows.

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Strategies for following up your trade show presence

Strategies for following up your trade show presence | Inspiration Hub | Scoop.it
How to make the most of your trade show marketing investment by following up quickly, carrying through your marketing message and qualifying your leads.
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10 Tips for a Successful Trade Show Follow-up Campaign

10 Tips for a Successful Trade Show Follow-up Campaign | Inspiration Hub | Scoop.it
Research has long suggested that the majority of leads generated by trade shows never receive follow-up by company representatives. A 2010 study concluded that fewer than 70 percent of exhibitors have any formalized plan or process in place for how leads are followed up after the show. In an era... Read More
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How to Follow Up After Networking Events

Knowing how to follow up after networking events is critical to your ability to turn contacts into long-lasting business connections.
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Best Email Subject Lines for Exhibitor Follow-Up

Best Email Subject Lines for Exhibitor Follow-Up | Inspiration Hub | Scoop.it
After tradeshows, email marketing is arguably the most powerful channel for lead generation. Following email best practices is critical to closing sales after your event participation. Often, exhibitors are so weary after their events that they miss their window of opportunity and lose sales.
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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.