Inspiration Hub
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Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
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How to Create a Brand Presence Off of the Trade Show Floor 

How to Create a Brand Presence Off of the Trade Show Floor  | Inspiration Hub | Scoop.it

Successful brands must differentiate themselves to stand out to their target audience and from their competitors. For many, trade show marketing is a major component of the integrated marketing mix because it offers unique brand engagement opportunities. Atypical B2B marketer’s single largest budget item is trade show and event marketing – averaging 20 percent of the total marketing budget, according to Advertising Age, How to Triple Your TradeShow Marketing Results.

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Offer Value, Not Gimmicks

Offer Value, Not Gimmicks | Inspiration Hub | Scoop.it

It’s a sad fact of our modern culture that many things with little to no value receive a high percentage of attention, particularly in the popular media. But just because reality TV and do-nothing celebrities take over our national spotlight, that’s no reason to let gimmicks take over your exhibit marketing plan. Here are four areas of caution for exhibitors:

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10 Tips To Gear Up For a Busy Trade Show Season

10 Tips To Gear Up For a Busy Trade Show Season | Inspiration Hub | Scoop.it
Whether you're a seasoned or first-time exhibitor, the busy trade show season can sneak up on you fast. Here is a great infographic with some important tips to help you prepare for a successful trade show.
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3 Surefire Ways to Increase Booth Engagement

If attracting attendees to an exhibition booth is tricky, increasing booth engagement is an even greater challenge. It requires creativity, thorough planning and, of course, tech awareness. There might be numerous tools and tactics to deliver value to your sponsors and exhibitors, however, it is imperative to match the right practice with the right requirements. This way you can support them in making the most of their investment.

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Three Fresh Ideas for Reducing Exhibit Hall Waste 

Three Fresh Ideas for Reducing Exhibit Hall Waste  | Inspiration Hub | Scoop.it

educing landfill waste is a major challenge for any trade show, and very often event organizers and venues face the difficult question of where to even start. In our experience, one of the most impactful strategies to address is directing a greater focus towards donation and reuse within the exhibit hall itself. For some real-world inspiration on this front, the IMEX America exhibition for incentive travel, meetings and events, held annually each October at the Sands Expo Center in Las Vegas, features several innovative approaches towards exhibit hall donation and reuse which have dramatically helped reduce the event’s landfill waste.

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Event Professionals Basics: Smart Use of Event Technology

Event Professionals Basics: Smart Use of Event Technology | Inspiration Hub | Scoop.it

Determining where and how to use event technology – and its numerous facets – can be a strongest tool for all event professionals. While adding it to your strategy mix should be done carefully, and not just for the sake of it, benefits like attendee satisfaction and retention, efficiency and additional revenue streams are hard to disregard.

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9 Tiny Booths That Make a Big Impact

9 Tiny Booths That Make a Big Impact | Inspiration Hub | Scoop.it

It is often believed that the less space you have, the less impact you can make but this is not the case and low-budget doesn’t have to mean ineffective. Restrictive space can make you feel as though you have less to offer attendees but with plenty of imagination you can use it to your advantage and focus on the finer details, personal touch and developing an in-depth connection to those who visit your stand.  Here are nine compact examples to inspire you to find the power of little exhibition stands.

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How To Drive Traffic To Booths With A Low Budget

How To Drive Traffic To Booths With A Low Budget | Inspiration Hub | Scoop.it

The problem with having a low budget at a trade show means that regardless of the swag you provide (that you can’t really afford), it will probably be overshadowed and won’t stand out among the rest of the booths, unless you come up with some original ideas. The key to driving  booth traffic on a low-budget then amounts to user experience and memorability, by tying gifts or ideas to your brand message, and always ensuring that you are providing quality will help you to stand out!

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11 Immersive Experiences At Trade Shows

11 Immersive Experiences At Trade Shows | Inspiration Hub | Scoop.it

The trade show floor is brimming with excitement and with each booth being more colorful and wonderful than the next, it can be hard to stand out. Aim to connect with attendees and make them remember you in different ways by providing immersive experiences. Visitors are also expecting more from vendors, they want an experience that appeals to all of their senses on a physical, emotional, and intellectual level.

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Return on Investment: 7 Secrets to Better Leverage Your Next Event

Return on Investment: 7 Secrets to Better Leverage Your Next Event | Inspiration Hub | Scoop.it

Without proper ROI measurement, marketing endeavors such as trade shows can become the proverbial redheaded stepchildren of the organizational budget: feeling shunned for their differences and prone to being omitted when economic conditions get tough. But by following the steps below, it can be easy to justify your exhibit expenses to your key stakeholders. Without proper ROI measurement, marketing endeavors such as trade shows can become the proverbial redheaded stepchildren of the organizational budget: feeling shunned for their differences and prone to being omitted when economic conditions get tough. But by following the steps below, it can be easy to justify your exhibit expenses to your key stakeholders.

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What are Your Event Sponsors & Exhibitors Looking for?

What are Your Event Sponsors & Exhibitors Looking for? | Inspiration Hub | Scoop.it

Sponsors and exhibitors are investing a significant amount of time, money and effort on gaining more visibility at the events they attend, increase brand awareness and interact with their target audiences in a meaningful, mutually beneficial manner. While they are fully aware of what they want to achieve as a result and have made an action plan well in advance, how well do event planners know what their sponsors and exhibitors are looking for? 

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What Your Exhibit Designer Wished You Knew

What Your Exhibit Designer Wished You Knew | Inspiration Hub | Scoop.it

You know which company you will trust to bring your brand to life at your next conference or trade show and you’ve even got a call set up to talk to the designers about your vision for the show. Here’s what you will need to bring to that initial meeting.I asked Stephanie, Amy, Aaron and Adam (all exhibit designers at Skyline) their advice on what should be brought to the initial discovery meeting, what will be discussed, and how to best prepare for an initial call.

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Redefining Event Success in the Age of Environmental Awareness 

Meetings and events (MICE) are a part of everyday life around the world and are vital to how we conduct business in the 21st century.
The Convention Industry Council (CIC) defines an event as a gathering of 50 or more people for more than four hours. According to the CIC, there were over 1.8 million events in the U.S. in 2012 alone, including more than 10,000 trade shows.

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Strategies for following up your trade show presence

Strategies for following up your trade show presence | Inspiration Hub | Scoop.it
How to make the most of your trade show marketing investment by following up quickly, carrying through your marketing message and qualifying your leads.
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10 Tips for a Successful Trade Show Follow-up Campaign

10 Tips for a Successful Trade Show Follow-up Campaign | Inspiration Hub | Scoop.it
Research has long suggested that the majority of leads generated by trade shows never receive follow-up by company representatives. A 2010 study concluded that fewer than 70 percent of exhibitors have any formalized plan or process in place for how leads are followed up after the show. In an era... Read More
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How to Follow Up After Networking Events

Knowing how to follow up after networking events is critical to your ability to turn contacts into long-lasting business connections.
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Best Email Subject Lines for Exhibitor Follow-Up

Best Email Subject Lines for Exhibitor Follow-Up | Inspiration Hub | Scoop.it
After tradeshows, email marketing is arguably the most powerful channel for lead generation. Following email best practices is critical to closing sales after your event participation. Often, exhibitors are so weary after their events that they miss their window of opportunity and lose sales.
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How to Follow Up Sales Leads Without Hard Selling

How to Follow Up Sales Leads Without Hard Selling | Inspiration Hub | Scoop.it
Following up on sales leads from your trade show marketing can be tough.
While you want to initiate action and get the sales process moving forward, coming off as too pushy can backfire and cause your lead to back out altogether.
Much has been written about closing the deal, but there’s surprisingly little detailed information out there on taking your leads from cool or simply lukewarm to the end of the sales process.
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25 Fun, Fresh Ideas to Step Up Your Trade Show Game

25 Fun, Fresh Ideas to Step Up Your Trade Show Game | Inspiration Hub | Scoop.it

If your trade show involves people strolling up and down aisles past booths with no meaningful direction to what they’re doing, your attendees and your vendors could do better. There are tons of options out there that you can embrace in order to bring new excitement to your event. Don’t keep doing the same old thing because it’s comfortable. Shake things up. It’s time to take your trade show experience to the next level with these ideas.

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Is Your Trade Show Strategy Working?

Is Your Trade Show Strategy Working? | Inspiration Hub | Scoop.it

The Oxford Dictionary defines strategy as “a plan of action or policy designed to achieve a major or overall aim.” So, is your trade show plan helping you achieve your sales and marketing goals? Let’s tackle this two ways. First, discuss the 2 least-effective “strategies” that are the default strategy for too many exhibitors, and second, what strategies work best for the most common trade show sales and marketing goals.

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5 Tips to Add to Your Sponsors & Exhibitors’ Bliss

5 Tips to Add to Your Sponsors & Exhibitors’ Bliss | Inspiration Hub | Scoop.it

Sponsors and exhibitors are investing significant amounts and efforts to gain more visibility at your events. Therefore, it is crucially important to ensure a smooth and rewarding experience on the exhibition floor, not only by supporting them in driving more traffic to their booth but to making them feel that they were key components of an overall rewarding experience.

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14 Ways Exhibitors Can Get the Most Out of Your Show

14 Ways Exhibitors Can Get the Most Out of Your Show | Inspiration Hub | Scoop.it

Exhibitions are valuable ways to connect with customers, but it can be tough to grab attendees’ limited time on the show floor, especially when they already have a game plan in mind.

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Quiz: How Well Do You Know IMEX America?

Quiz: How Well Do You Know IMEX America? | Inspiration Hub | Scoop.it

In just over five weeks, meeting professionals from around the world, including about 4,000 buyers, will head to Las Vegas for the bustling, educational, networking experience known as IMEX America. It’s a big event for the industry, but how much do you really know about it? Test your knowledge of IMEX America 2017 with these 9 questions.

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Trade Show Tips: How to Choose the Best Exhibit Space

Trade Show Tips: How to Choose the Best Exhibit Space | Inspiration Hub | Scoop.it

You’ve decided that investing in face-to-face marketing will achieve your brand awareness and lead generation goals, now it’s time to get down to the business of creating a plan. It’s important to not only select the right trade shows to attend, but how much to invest, your messaging, campaigns to drive traffic to the booth, a compelling design that will attract the right prospects and leads to your space, and the experience they will have in your space. These are important decisions that can make or break the success of your program, but as important as these steps are, one of your first decisions can be the most important.

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How to Cut Costs on Custom Trade Show Displays 

How to Cut Costs on Custom Trade Show Displays  | Inspiration Hub | Scoop.it

The purpose of using custom displays at trade shows is to draw in as large a number of people as possible to your booth. Nevertheless, a successful display doesn't come easily, meaning you should equip yourself with information about how to display outstanding exhibits.

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Curated by IMEX
Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.