Inspiration Hub
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IMEX is the heartbeat of the global business events community. Welcome to our meetings and events industry content hub where we curate our favourite content. You can experience live education sessions at our exhibitions, IMEX (www.imex-frankfurt.com) and IMEX America (www.imexamerica.com).
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How to Create a COVID-Safe Trade Show Exhibit

How to Create a COVID-Safe Trade Show Exhibit | Inspiration Hub | Scoop.it

As the trade show industry continues its return to in-person and exhibiting companies look forward to re-emerging at live events next year, some organizations may be taking a hard look at their exhibit properties and how they can make sure that all visitors remain safe and socially distanced. To understand how companies can design eye-catching exhibits that also adhere to the latest health and safety guidelines, TSNN consulted with the experts—in this case, Adam Deming, creative director of exhibit design at Skyline, to find out what exhibitors should be keeping in mind as they prepare to return to trade show floors in 2022.

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Trade Show Booths Showcase Innovation at IMEX America

Trade Show Booths Showcase Innovation at IMEX America | Inspiration Hub | Scoop.it

This year’s IMEX America represents the exhibition’s first return to an onsite event in two years. And that same span of time witnessed unprecedented innovation in event tech.

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BPA-led working group assists UFI in creating audit rules for digital events/trade shows

BPA-led working group assists UFI in creating audit rules for digital events/trade shows | Inspiration Hub | Scoop.it

When the pandemic struck and in-person events were suspended in early 2020, a number of BPA-audited trade shows pivoted to become virtual events. However, organizers soon found they needed guidance on reporting metrics for digital events since there did not seem to be any “industry standard.” To address this need, BPA began working with UFI to develop reporting standards for a digital or “hybrid” trade show that would also allow it to earn “UFI Approved Event” status.

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German exhibition industry restarts in 12 states after eight-month standstill

German exhibition industry restarts in 12 states after eight-month standstill | Inspiration Hub | Scoop.it

After a standstill of almost eight months since the beginning of November 2020, trade fairs are again taking place again in Germany.

The Saxony-Anhalt State Building Exhibition in Magdeburg was the first to start, in a compact form, 25-27 June 2021, as part of a pilot project.

 

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Industry Unites to Spotlight the Power of Global Exhibitions

Industry Unites to Spotlight the Power of Global Exhibitions | Inspiration Hub | Scoop.it

Trade show, exhibition and the event professionals took a moment to celebrate the industry’s worth and influence before a grand kickoff of shows begins to flood the global marketplace.

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Global Exhibitions Day 2021 Celebrates Resiliency and Recovery | TSNN Trade Show News

Global Exhibitions Day 2021 Celebrates Resiliency and Recovery | TSNN Trade Show News | Inspiration Hub | Scoop.it

Worth an estimated $551 billion, according to a joint press release sent by Clarion Events and UFI, the global association of the exhibitions industry, trade shows and exhibitions are poised to stage a grand comeback at a time when economies across the world need them most.

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Las Vegas Convention Center’s expansion opens

Las Vegas Convention Center’s expansion opens | Inspiration Hub | Scoop.it

Meetings, convention and trade show media heard from Las Vegas leaders of the industry and got their first look at the Las Vegas Convention and Visitors Authority’s $989 million, 1.4 million-square-foot West Hall expansion on Global Meetings Industry Day.

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Las Vegas: What's Open and What's Coming 

Las Vegas: What's Open and What's Coming  | Inspiration Hub | Scoop.it

As Covid-19 vaccinations lay the groundwork for recovery, here’s what's happening now in Las Vegas and what's in store for the future.

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Las Vegas Restrictions on Large Gatherings Eased to 50 Percent Capacity

Las Vegas Restrictions on Large Gatherings Eased to 50 Percent Capacity | Inspiration Hub | Scoop.it

On Friday, Nev. Gov. Steve Sisolak announced he is further loosening restrictions on large gatherings, including meetings and conventions, entertainment venues and large group gatherings by increasing capacity to 50 percent March 15.

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The New Era of Show-Floor Design

The New Era of Show-Floor Design | Inspiration Hub | Scoop.it

Meeting venues and show companies have been busy redesigning event spaces for the post-pandemic landscape ever since in-person meetings went on hiatus in March 2020.

 

Wider aisles, a mix of open and segmented booths, and video-augmented encounters are some of the elements that will be used throughout 2021 and possibly longer.

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Orlando trade show demonstrates ability for live events to return safely

Orlando trade show demonstrates ability for live events to return safely | Inspiration Hub | Scoop.it

Following nearly a year of canceled trade shows, Go LIVE Together is working closely with major convention and exhibitions-oriented cities around the United States to help promote safe reopening plans and accelerate recovery for the business events industry’s nearly 7 million employees, as well as the markets they support.

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EIC Publishes Covid-Era Resources for Exhibition Managers

EIC Publishes Covid-Era Resources for Exhibition Managers | Inspiration Hub | Scoop.it

In May 2020, the Events Industry Council formed its APEX Covid-19 Business Recovery Task Force to provide guidance to support the industry’s recovery. Since its first report last summer on designing safe events, working groups have delivered a series of accepted-practices guides focused on hotels, workforce issues, travel, destinations, and more. The latest report provides resources and best practices to b-to-b and b-to-c exhibition and trade-show organizers.

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Advocacy’s Role in Our COVID-19 Recovery

Advocacy’s Role in Our COVID-19 Recovery | Inspiration Hub | Scoop.it

As we move into the summer months, our industry is still assessing the toll that COVID-19 has/is/will be taking on exhibitions and events. As reported by the Center for Exhibition Industry Research (CEIR) in late April, we are gaining a clearer picture from data fielded by an ongoing survey to business-to-business (B2B) exhibition executives. In addition to monitoring the economic impact, industry leaders have been proactive in finding solutions to the logistical challenges unique to trade shows when dealing with communicable diseases such as this novel coronavirus.

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The Biggest Mistakes Exhibitors Should Avoid at Trade Shows

The Biggest Mistakes Exhibitors Should Avoid at Trade Shows | Inspiration Hub | Scoop.it

Planning for your next trade show can be hectic. And sometimes, mistakes can be made when you are trying to juggle several tasks all at once. With that in mind, check out our list of the top mistakes exhibitors make and do you best to avoid them.

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Six Tips To Generate Traffic To Exhibition Booths

Six Tips To Generate Traffic To Exhibition Booths | Inspiration Hub | Scoop.it

In-person events like conferences, conventions, and trade shows remain crucial to associations and organisations who want to attract new members and draw people to understand the value of their products or services. These events require reliable sources of funding, which means organisers must be willing to work side-by-side with sponsors, who can benefit from enhanced exposure and access to a highly targeted audience at conferences and exhibitions.

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Why Trade Shows Still and Will Matter

Why Trade Shows Still and Will Matter | Inspiration Hub | Scoop.it

Trade shows have the biggest opportunity in the event industry right now. They are the perfect recipient for all that extra budget coming from marketing companies. Still, they get a bad rap. Are they just dying or are we just witnessing a powerful transition?

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Practical Tips to Creating Sustainable Exhibits

Practical Tips to Creating Sustainable Exhibits | Inspiration Hub | Scoop.it

Despite all the wonderful elements of our profession, there is one unfortunate aspect to exhibiting that can be hard to ignore: it can often be extremely wasteful. From shrink wrap to marketing collateral to packing material to obsolete booth components, we exhibitors are constantly discarding our excess. Add to that the fossil fuels burned when traveling to conventions or shipping our materials, and exhibition suddenly starts to look like one of the least “green” sectors of the business world.

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A Buyer's Guide to Trade Show Digital Displays

A Buyer's Guide to Trade Show Digital Displays | Inspiration Hub | Scoop.it

Digital images displayed on digital displays open up a new world of changeable and moving images. When it comes to selecting digital displays, exhibitors are faced with a staggering choice of options – from small tablets to mid-sized TV screens and multi-panel digital walls. If there is video input, virtually any display screen can be adapted for use at an exhibit. But to help you pick the optimum hardware for your budget, venue, and expected audience, we’ve broken down the features, benefits, and strategies to mitigate risks of each type of display. In this article I will cover, Tablets, Kiosks, and TVs. In part 2 of this article, computer monitors, projectors and video walls will be discussed.

 

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Effective Post-Show Staff Follow-Up

Effective Post-Show Staff Follow-Up | Inspiration Hub | Scoop.it

Within a few days of returning from a trade show, it’s important to get together with your team to review the event’s successes and failures. Your booth staff will have fresh memories of what went well or wrong, and those staff who didn’t attend the event will likely have early impressions of any resultant sales or leads. To ensure you capture this feedback in a way that can guide next year’s exhibit, we’d like to offer up the following list of staff questions.

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7 Reasons to Host Trade Show Promotional Activities

7 Reasons to Host Trade Show Promotional Activities | Inspiration Hub | Scoop.it

With all the logistics you have to manage for your company’s trade show program, you might feel justified in skipping trade show promotional activities. But that would be like planning a party and not sending out all the invitations. Sure, the show organizer will get people to the show floor.  But it’s up to you to get them to your booth space.

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Delighting the Trade Show Customer

Delighting the Trade Show Customer | Inspiration Hub | Scoop.it

If you have a lot of repeat or long-standing customers, you might assume that you have been providing them with ideal customer service. But in reality, these customers might only be mildly satisfied – ordering from you out of convenience or habit rather than out of any real brand loyalty. The problem with mere satisfaction is that is something all buyers naturally expect to feel when making a purchase. To earn true loyalty, you need to exceed these expectations in a way that leaves a lasting impression.

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The 4 E's of Trade Shows

The 4 E's of Trade Shows | Inspiration Hub | Scoop.it

Planning your company’s trade show for the first time can be overwhelming, but successful planning and execution can yield rewarding results. The most important thing to remember is that a trade show goes beyond selling your product or service. It’s about people; the connection between the people staffing your booth and the people visiting your booth. It may be helpful to remember the 4 E’s as you embark on your first trade show planning and execution: educate, engage, empathize, and evolve. The 4 E’s are based on the research stated in the CEIR Industry Insights Series article titled It’s Not Your Father’s or Mother’s Trade Show Anymore – Engage with Caution.

 

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Nine Experience Design Trends from CES 2019

Nine Experience Design Trends from CES 2019 | Inspiration Hub | Scoop.it

As the first major show of the year, CES serves as a barometer for the experiential marketing industry, offering clues on the kinds of budgets, builds, technologies and design styles marketers can expect to see across events over the year. While foldable phones, rolling television screens and futuristic transportation modes made national headlines, the spheres, colors and consumer-style activations—including Google’s “The Ride,” which scored mega buzz—were among the experiential trends that caught our attention. Here’s what we noted on the ground in Las Vegas.

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Protecting Your Trade Show Exhibit

Protecting Your Trade Show Exhibit | Inspiration Hub | Scoop.it

So, you just finished nailing down the booth design and budget. So now what? How can it continue to look as good as it does the first time after 10 more shows? Did you confirm that your investment was protected? How long do you plan to keep those assets? Shipping, transporting, install, dismantle and storing all can take a toll on the exhibit. Make sure you are investing in quality crates to protect those assets. Crates can come in a variety of materials. You will need to determine what will be best for you.

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Worldwide exhibitions for incentive travel, meetings and events - taking place in Frankfurt & Las Vegas.